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Calamba Doctors' College: Entrepreneurship Subject Activity Sheet

- The document discusses the key steps involved in managing a successful clothing brand as an entrepreneur, including discovery, organizing resources, implementation, and reaping returns. In the discovery phase, the entrepreneur will identify an unmet need in the market and set goals for the brand. In organizing resources, manufacturing partners and pricing strategies are considered. Implementation involves branding, marketing on Instagram, and setting up an online store. Finally, reaping returns discusses setting sales goals and potentially partnering with investors to help scale up the business.

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Missy Villahermosa
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109 views1 page

Calamba Doctors' College: Entrepreneurship Subject Activity Sheet

- The document discusses the key steps involved in managing a successful clothing brand as an entrepreneur, including discovery, organizing resources, implementation, and reaping returns. In the discovery phase, the entrepreneur will identify an unmet need in the market and set goals for the brand. In organizing resources, manufacturing partners and pricing strategies are considered. Implementation involves branding, marketing on Instagram, and setting up an online store. Finally, reaping returns discusses setting sales goals and potentially partnering with investors to help scale up the business.

Uploaded by

Missy Villahermosa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CALAMBA DOCTORS’ COLLEGE

Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027


Tel. Nos. (049) 545-9921 / 545-9922

ENTREPRENEURSHIP SUBJECT
ACTIVITY SHEET

MANAGING A
Clothing Brand

DISCOVERY

- A successful clothing line won't succeed on the display of its founding designer. As a striving
entrepreneur, I'll think about a cranny in the market that isn't currently being filled. I'll ask myself if the t-
shirt can be worn on formal occasions? Is it a line of hoodies that flatteringly accents someone's curves?
Of course, I'll figure out what product should exist that isn't currently being offered by a major clothing
company to avoid competencies. And before I start building my business as a Fashion Designer and
clothing manufacturer, I'll ask myself "What is my ultimate goal for this product? Do I want to be a brand
name sold I Lazada and Shopee? Do I want to create a private label brand for a company like SM store
and Ayala Malls? Of course, I'll identify my goal and keep it foremost in my mind as I build my brand.

ORGANIZING RESOURCES

- Unless I plan to source, cut, and sew all my materials by myself, I will need a manufacturing partner.
Perhaps, I'll look for a fully humming factory that can produce a limited supply of my boutique goods
alongside mass-produced items from an established brand. Since clothing manufacturing has been based
outside of our country, hence I'll search for a manufacturer that will lead me to a country like China,
United States, Thailand, Japan, or Korea. Some entrepreneurs may want to see the factory in person but as
a striving entrepreneur on a budget, the entire vetting process will have to be done via phone and email.
When It comes to budgeting, I'll identify and understand my target audience. I'll choose a price point that
will cover my production cost but that doesn't alienate the customers.

IMPLEMENTATION

- If my clothing items can be manufactured with reasonable production costs, I'll ready to start planning
my public profile. I'll pick a business name, a logo, and a slogan if necessary. It means designing a
website with an e-commerce platform like Shopee or Lazada. Customers like brands with a compelling
story, so weaving that into my brand name, logo, or website will also help. When I begin the marketing
process, at this point, my new business needs brand awareness. Since Instagram has become a popular
platform for this, this is a good way to promote my business.

REAPING THE RETURNS

- In this step, I'll set realistic sales and distribution goals in a way that I'll partner myself with a business
professional to embark on my business. Just because having a fashion vision doesn't mean that we all
know about clothing distribution. If I can hit my sales goals, I can continue to grow, as per my business
plan. Once I have a proof of concept— clothing that I can sell in limited quantities— I'm ready to loop in
potential business partners and co-investors. Yes, it would be nice to own your business outright and keep
all of your future profits. But as most business owners start to scale up, I need to access capital. Taking on
a business partner who can provide that capital in exchange for a cut of future proceeds is the most
traditional way to do this.

(Villahermosa, Mizzah Bey M.) (20/09/2020)

(STEM- GALILEI)

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