UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Second Year Third Semester

Sr. No Course Code Course Title L T P Credit

1 MB 301 Project Management 4 0 0 4

3 MB 302 Minor Research Project 0 0 8 4

4 Specialization Five courses–Three from one 20 0 0 20

specialization and two from another
specialization

Total Credits 28

*Duration 8 weeks
List of Electives: Third Semester

Code CourseName Code CourseName

MM301 Sales &Distribution POM301 Material Management
Management
MM302 Retail Management POM302 Production planning & control

MM303 Consumer Behaviour POM303 Total Quality Management

FM301 FinancialDerivatives HR301 Compensation and Benefits

Management

FM302 Financial Markets and Services HR302 Human ResourcePlanning

FM303 Behavioural Finance HR303 Strategic HRM

IT 301 Database Management and

Administration

IT 302 Management of Technology

Innovation and Change

IT 303 Business System Analysis &

Design
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: Project Management

Code: MB -301
L-T Scheme: 3L+1T
Course Credits: 4

Course Objectives:
This course provides a platform to sensitize the hidden entrepreneurial traits of management students;
also expose students to the Entrepreneurial and project management concepts and processes used in practice.
Course Outcomes:
At the end of this course, the students are able to:
1. Explain the fundamental concepts and process of managing an Entrepreneurial project.
2. Exhibit the skill of managing an Entrepreneurial project
3. Identify & manage an Entrepreneurial project in practice.

1. Project Planning: Project Management scenario, Project Asset – issues & problems,
Gantt Chart & LOB, Network Analysis, PERT / CPM, Resource Monitoring
&Control.

2. Contract Management : principles of Project Contracts, compilation of Project

Contracts, practical aspects of Contract, legal aspects of Project Management, global
tender, negotiations for Projects, insurance forProjects.

3. Project Buying : Projects Procurement Process, Life – cycle Costing, Project Cost
Reduction methods, Project Stores, organization & HRD issues,Computerization.

4. Investment Feasibility Studies : managing Project Resources Flow, Project

Feasibility studies, Project Cost – Capital & Operating , Forecasting Income,
Estimation of Investment & ROI, Project Evaluation, Financial Sources,
AppraisalProcess.

5. Issues in Project Management : Project Audit, Project Monitoring & MIS, Cost
Control, Real Time Planning, Intangibles.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

6. Project Management : CaseStudies.

Readings :
1. P Chandra : Projects : Planning Analysis : Selection Implementation & Review, Tata McGrawHill.
2. P Gopalkrishnan & V E Ramamoorthy : Text Book of Project Management, McMillan.
3. N Singh : Project Management & Control,Himalaya
4. V Desai : Project Management :
5. B M Patel : Project Management,Vikas.
Suhani, Computer Aided Project Mgmt,OUT
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: Sales & Distribution Management

Course Code: MM-301
L-T Scheme: 3-1
Course Credits: 4

Course Objectives:
Students who take this course will learn the basic functions of sales force management as well as
theories and concepts about appropriately managing that function and be able to apply the
research, theories, and concepts to practical situations. The emphasis is on business-to-business
and business to customer sales force techniques. Topics covered include salesperson effectiveness,
deployment, motivation, compensation, evaluation and in depth study of channel
management along with their effectiveness in supporting sales functions
Learning Outcomes:
At the end of the course, students are able to
1. To explain the concepts, attitudes, techniques and approaches required for effective decision
making in the areas of Sales and Distribution.
2. To exhibit skills acquired, critical for designing, evaluating and selecting sales and distribution
strategies in practical settings
1. To design, evaluate and select Sales and Distribution strategies in real time situations

Course Contents:

1 Introduction to Sales Management: Evolution of sales department, Nature & scope of

personal selling & sales management, Roles and functions of a sales manager 2L
2 Personal Selling: Types of selling situations, Buyer-seller dyad, Theories of selling, Personal
selling process (pre-approach, approach, presentation, handling objections, closing a sale,
follow-up) 4L
3 Planning and Organizing Sales Force Efforts: Strategic planning and sales organization,
Sales department relations, Distribution network relations, Sales forecasting, Sales budget,
Sales objectives, Sales territories and quotas 3L
4 Sales Force Management: Different personnel functions of a sales manager, Quantitative and
qualitative requirements of sales force planning – determination of sales force size, job analysis
for type of sales people required 2L
5 Recruitment and Selection: Sources of recruitment, Selection process, Methods of selection
2L
6 Training and Development: Need and purpose of training, Types of training, Designing a
training programme - ACMEE model 2L
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

7 Directing the Sales Force: Supervision, Territory management, Determination of quota/target,

Determination of compensation of sales force, Leading and Motivating
6L
8 Controlling: Analysis of sales, Costs and Profitability, Evaluation of sales force performance
3L
9 Marketing Channels: Structure, Functions and advantages, Types of channel intermediaries –
wholesalers, distributors, stockists, sales agents, brokers, franchisers, C&F agents, and retailers
2L
10 Channel Design and management: Channel objectives & constraints, Identification,
evaluation and selection of channel alternatives, Channel management and control – recruiting
and selecting channel members, motivating, evaluating channel arrangements 3L

11 Physical Distribution & Logistics: Goals, function, processing, warehousing, inventory &
Transportation 1L
12 Retail Management: Retail strategies, Location, Types of retail formats, Stores layout, Visual
merchandising techniques 3L
13 Merchandising: Merchandise management, Planning of assortment, Servicing and buying of
merchandise, Supply chain management in retailing 3L
14 Case Studies4L
Books:
1. Berman, B & Evans, J.R.: Retail Management, Pearson
2. Cundiff, Still & Govoni : Sales Management – Decision, Strategies & Cases; HI./Pearson
Education
3. Futrell, Charles M.: ABC of Relationship Selling; McGraw Hill.
4. Ingram,T,N., Laforge, R.W. & Avila, R.A.: Sales Management, South-Western
5. Johnson, Kurtz &Scheming: Sales Management Concept, Practices & Cases; McGraw
Hill. Lancaster, David & Jobber, Geoff: Selling & Sales Management; Macmillan (India).
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: Retail Management

Course Code: MM-302
L-T Scheme: 3-1
Course Credits: 4

COURSE OBJECTIVE:

The main objective for the curriculum is providing insights on retail operations. This will enable
the students to become good retail planners and decision makers and help focus on change and
adaption to change. The course intends to provide the learner with an overview of the retail
industry, concepts and processes and an opportunity to understand the areas of accountability for a
Retail Manager. The learner will also be able to determine a level of interest in pursuing a career in
retail management.

Course Contents

Unit 1
Introduction to Retailing: Introduction, Meaning of Retailing, Economic Significance of
Retailing, Retailing Management Decision Process, Product Retailing vs. Service Retailing,
Types of Retailers, Retailing Environment, Indian vs. Global Scenario

Unit 2
Retail Marketing Environment- Introduction, Understanding the Environment, Elements in
a Retail Marketing Environment, Environmental Issues

Unit 3
The Retail Marketing Segmentation: Introduction, Importance of Market, Segmentation in
Retail, Targeted Marketing Efforts, Criteria for Effective Segmentation, Dimensions of
Segmentation, Positioning Decisions , Limitations of Market Segmentation

Unit 4
Store Location and Layout: Introduction, Types of Retail Stores Location, Factors
Affecting Retail Location Decisions, Country/Region Analysis, Trade Area Analysis, Site
Evaluation, Site Selection, Location Based Retail Strategies
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Unit 5
Retail Marketing Strategies: Introduction, Target Market and Retail Format, Strategy at
different levels of Business, Building a Sustainable Competitive Advantage, the Strategic
Retail Planning Process, Retail Models, Retail “EST” model

REFERENCES
1. Berman and Evans, ―Retail Management‖, Prentice Hall 2004
2. Davis and Ward, Managing Retail Consumption, John Wiley & Sons 2002
3. Dunne, Lusch and Gable, ―Retailing‖, South-Western 2002
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: CONSUMER BEHAVIOUR

Course Code: MM - 303
L-T Scheme: 3L+1T Course Credits: 4

Course Objectives:

This course is designed to improve the students' understanding of the basic concepts of consumer
behavior. The students are expected to be able to identify behavior of consumers before, during and
after purchase. Students will gain an overall conceptual knowledge of .how the concepts of
motivation, perception, personality and other behavioral studies influence the consumer in making
purchase decisions. This in turn will help the students to gain an insight about the growing
importance and application of consumer behavior concepts in various areas of marketing.

Course Outcomes:

At the end of this course, the students are able to exhibit

1. A thorough understanding of the wide range of social, cultural and economic factors which
influence consumer behavior.

2. Skills of analyzing the decision making process of the consumer

3. Ability to use and understand key consumer behavior concepts, theories and techniques for
analyzing decision making process of the consumer, application of consumer behavior concepts
with respect to formulation of marketing strategy.

Courses Contents

Unit I Introduction to Consumer Behaviour: Defining consumer behaviour, Impact on

marketing strategies, Current trends in consumer behavior Consumer Decision Process: Need
recognition, information search, evaluation of alternatives, purchase decision, consumption and
post-purchase evaluation, Variables that shape decision process- individual differences,
psychological processes, environmental influences, Types of decision process – complex decision
making, variety seeking, impulse buying, loyalty, degree of involvement in buying

Unit II Individual Characteristics: Demographic and psychographic characteristics and market

segmentation, Personality, personal values, lifestyle concepts and measurements Consumer
Perception: Marketing stimuli and perception, Perceptual selection - organization,
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

interpretation, selective perception process Learning and Memory: Information acquisition and
processing, Learning elements, Theories, Memory processes

Unit III Consumer Motivation: Nature and role of motives, Classifying motives, Motive arousal,
Motivation and involvement Self-concept: Perspective of self, Consumption and self concept,
Gender roles Attitude: Characteristics and functions of attitude, Attitude development, Attitude
theories and models, Role of belief in attitude formation, Relationship of attitude and behaviour,
Attitude reinforcement and change

Unit IV Culture Subculture and Social Class: Nature of culture, Cultural values, Changing
values, Cross-cultural understanding of consumer behaviour, Types of subculture and their
influence on behaviour, Nature of social class, Social stratification Reference Group Influence:
Nature and types of reference groups, How groups influence individuals, Opinion leadership,
Word-of-mouth, Innovation and diffusion Family and Household: Structural and sociological
variables affecting families and households, Family life cycles, Role behaviour, Conflict
resolution, Changing role of
women, Children and household consumer behaviour

Unit V Models of Consumer Behaviour: Nicosia, Howard-Sheth & EKB Organizational

Buying Behaviour: Organizational buyers versus consumers, Factors influencing business
buying, Types of buying situations, Organizational buying process

Case Studies

Books:
1. Assael, H.: Consumer Behaviour & Marketing Action; South-Western
2. Blackwell, R.D., Miniard, P.W. & Engel, J,F.: Consumer Behaviour; South-Western
3. Hawkins, D.I., Best, R.J.. Koney, K.A.& Mookerjee, A.: TMH
4. Kumar: Conceptual issues in Consumer Behaviors; Pearson Education
5. Loudon & Bitta, Della: Consumer Behaviour; TMH
6. Shiffman & Kanuk: Consumer Behaviour; Pearson Education
7. Solomon, M. R., Consumer BehaviouR, Pearson Education
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course:Financial Derivatives

Course Code: FM - 301
L-T Scheme: 3L+1T
Course Credits: 4

Course Objective:
• Understand how the instruments covered can be used to implement basic market risk
management strategies, appropriate for corporate applications.
• Be able to solve basic problems requiring the ability to price derivative instruments and hedge
market risk based on numerical data and current market conventions
• Have acquired the basic skills required for pricing financial derivatives, including familiarity with
some central techniques, namely risk-neutral valuation, no-arbitrage pricing, the binomial model,
and the Black-Scholes model.
• Be able to exercise basic quantitative and mathematical skills in pricing derivative instruments.

Unit 1
Financial Derivatives - Introduction, economic benefits of derivatives - Types of financial
derivatives - Features of derivatives market - Factors contributing to the growth of derivatives -
functions of derivative markets - Exchange traded versus OTC derivatives -traders in derivatives
markets - Derivatives market in India

Unit-2
Futures and forwards - differences-valuation of futures, valuation of long and short forward
contract. Mechanics of buying & selling futures, Margins, Hedging using futures -specification of
futures - Commodity futures, Index futures, interest rate futures – arbitrage opportunities.

Unit-3
Financial Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuationof
interest rate swaps – currency swaps – valuation of currency swaps

Unit-4
Options: Types of options, option pricing, factors affecting option pricing – call and putoptions on
dividend and non-dividend paying stocks put-call parity - mechanics of options -stock options -
options on stock index - options on futures – interest rate options. Concept ofexotic option.
Hedging & Trading strategies involving options, valuation of option: basicmodel, one step
binomial model, Black and Scholes Model, option Greeks. Arbitrage profitsin options.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Unit-5
Commodity derivatives: commodity futures market-exchanges for commodity futures inIndia,
Forward Market Commissions and regulation-commodities traded – trading andsettlements –
physical delivery of commodities

References:

1. Khan, M.Y. Financial Services, Tata Mc Graw Hill,2010

2. Punithavathy Pandian, Fianncial Services and Markets, Vikas PH,2009.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: FINANCIAL MARKETS AND SERVICES

Course Code: FM - 302
L-T Scheme: 3L+1T
Course Credits: 4

Objectives:

• To understand structure, scope and role of Indian financialsystem.

• To familiarize the operational and regulatory framework of Indian FinancialSystem

Unit I: Indian Financial System - Structure of a Financial System – Financial Markets-

Financial Instruments -Financial Institutions, Intermediaries, Financial services, - Financial
Regulatory Authorities

Unit II: Financial Markets - Money market-Organized and Unorganized- Sub markets-
Capital market- Primary market-IPO-FPO- NFO-Book Building-Right Issue-Private
placement- Bonus issue-Buy-back-Secondary market-Stock exchanges- Role and functions of
Stock Exchanges- BSE-NSE.

Unit III: Financial Instruments - Money market instruments- Call money markets- Treasury
bills-Repurchase agreements- Bankers acceptance-Commercial paper- Certificate of deposits-
Commercial bill market-Capital market instruments- Shares- debentures- Bonds

Unit IV: Financial Institutions - Developmental banks-Commercial Banks- Public sector

banks-Privatesectorbanks-NewGenerationbanks-EXIMbanks-Insurancecompanies-NBFCs

Unit V: Financial services and Financial Regulatory Authorities - Financial service

industry- Emergence and developments- Fund based services- Merchant banking- Non-fund
based services-Leasing and hire purchasing- Bill discounting and Factoring-Forfaiting-
Securitization- Mutual Funds-Venture capital funds- Depository participants-Credit Rating-
Consumer Finance- Credit and Debit cards-Insurance Products- Financial Sector Reforms-
RBI and SEBI Guide lines to Financial Markets andServices.

References:

3. Khan, M.Y. Financial Services, Tata Mc Graw Hill,2010

4. Punithavathy Pandian, Fianncial Services and Markets, Vikas PH,2009.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

5. Machiraju, HR, Indian Financial system, Vikas PH,2010.

6. Kothari and Rajesh, Financial services in India: Concept and Application, Sage,
New Delhi,2010.
7. Gordon, E & Natarajan, K. Financial Markets & Services, Himalaya PH,2011.
8. Rajesh Kothari, Financial Services in India, Sage Publication,2010.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: BEHAVIOURAL FINANCE

Course Code: FM -303
L-T Scheme: 3-1
Course Credits:4

Objectives:

• To provide the students with a fair understanding about the basic concepts and principles
that support behavioral finance, and efficient and inefficientmarkets.
• To help students to understand the basic behavioural finance theories in volatile markets,
be able to develop strategies for dealing with financial and investment behaviours, and to
help know how to analyze and evaluate investments with financial behaviouraltools.
• To equip the student to manage personalfinance

Unit I: Standard Finance – Modern Portfolio Theory, MM Theory, Capital Asset Pricing
Model (CAPM), Random walk hypothesis, Expected Utility Theory – Efficient Market
Hypothesis – Investor rationality and market efficiency – Introduction to Behavioural Finance
– Evolution and History of Behavioural Finance, Main contributors

Unit II: Behaviour and its formation, models – Cognition, Cognitive dissonance, Cognitivebias
– Emotions – Perception, Errors of perception – Decision making, Herbert Simon and
bounded rationality –Heuristics and its relevance – Basis and the various Theories of
Decision Making, Personality traits and risk attitudes

Unit III: Building blocks of Behavioural Finance – The psychology of investor behaviour –
Theories of Behavioural Finance – Noise-trader; Professional arbitrage – Biases, Outcomes
of biases, Various Biases – Cognitive, Affective and Conative biases – Dealing with biases –
Debiasing strategies – Market anomalies – Heard behaviour – Bubbles, formation and
effects, Behavioural explanation of Bubbles –Prospect theory – Models of investor
behaviour

Unit IV: Behavioural Corporate Finance – Approaches – Mergers and Acquisitions – CEO
Overconfidence and Biases, Approaches and dealing with biases – Debiasing, strategies –
Value investing – Behavioural investing – Uses and Approaches of Behavioural Finance in
corporate decision-making

Unit V: Neurofinance – Neural process and decision making – Contribution of Neurofinance

in Behavioural finance – Frauds and the Psychology behind it – Theories of fraud –
Prevention of fraud – Institutions that deal with frauds – Forensic accounting, need and its
importance in the presentsituation
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

References
Ackert L and R Daves, Behavioural finance: Psychology decision making and Markets,
South western, Centage learning, Mason, Ohio
Bisen, Pandey: Learning Behavioural Finance, Excel Books.
Montier, James: Behavioural Finance, John Wiley & Sons, New York.
Sheiter A, Inefficient Markets: An Introduction to behavioural finance, Oxford University press,
Oxford
Sulphey, M. M.: Introduction to Behavioural Finance, PHI Learning P. Ltd., New Delhi.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: MATERIALS MANAGENENT

Course Code: POM -301
L-T Scheme: 3-1
Course Credits: 4

Objective:
While the principal objective of this course is to familiarise the students with various facets of
materials management, the course has been designed in such a manner so as to bring the students
closer to the advanced and recent techniques in materials management. It will develop the skills
necessary in the present dynamic environment.

UNIT-I
Purchasing Process: Purchasing Objectives and process, Types of Purchases, Types
ofPurchasing Strategies. In sourcing and outsourcing: Outsourcing decision process, Total cost
analysis, Outsourcing Alternatives

UNIT-II
Supplier evaluation selection and measurement: Identification of supplier sources, Methodsof
supplier selection, Methods of supplier evaluation, Supplier quality management, Supplier
evaluation systems: ISO:9000.

World wide sourcing: Overview of world wide sourcing, International sourcing process.

UNIT- III
Basic Inventory Systems: Functions and types of Inventories, Measures of
Inventoryperformance, Inventory Systems. Distribution Inventory Management: Multi Location
Systems, Centralization of Inventories, Safety Stocks, Distribution Inventory System.

UNIT-IV
Aggregate Planning: The nature of the Aggregate Planning decisions, Aggregate
PlanningDefined, The Value of Decision Rules, Costs, Aggregate planning Strategies, Aggregate
Planning Methods.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

UNIT-V
High Volume Production Activity Control and Just-in-Time Systems: The
ProductionEnvironment, Controlling Continuous Production, Sequencing and line Balancing
Methodologies, Relationship to Aggregate Planning, Batch Processing Techniques, Process
Industry Scheduling, Just-in-Time.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: PRODUCTION PLANNING AND CONTROL

Course Code: POM -302

L-T Scheme: 3-1

Course Credits: 4

Objective:

To get acquainted with the basic aspects of Production Management. The course attempts to discuss
various important planning, organizing and controlling aspects of Operations Management. Through text
and case studies, this course prepares for a study of different operational issues in manufacturing and
services organizations.

UNIT -I

History and Overview of Production Management. Capacity Planning, Location Planning,Types of

Production Processes. Layout Planning, Productivity Management, Deterministic and Probabilistic
Inventory Management models, Purchasing and Warehousing. Methods Study, Motion Study and Work
Measurement. Job Evaluation. Wage Incentive Schemes. Value Analysis

UNIT- II

Production systems, type of production, Functions of production, planning and control,production

procedure.

UNIT- III
Sales forecasting: Nature and uses of forecast sources of data Forecasting techniques:Regression methods,
Moving average method Exponential smoothing method etc., forecast errors, Adaptive response system.
Bayesian method, the Box-Jerkins Model.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

UNIT-IV
Production order : Process charts, Production master programme breakdown production orderand
preparation of various cards like job card, materials requisition from inspection card etc.

Production -Planning: for continuous, batch and job order production:. Capacity planning,planning
models-static and dynamic.

UNIT- V
Scheduling: Forms of Schedules, Loading and Scheduling, Basic scheduling problems: Flowproduction
scheduling; job shop scheduling. Random order scheduling; product sequencing. Production control of
processes and production activities. Cost control; Dispatching and expediting; Recording progress and
feedback information in order to improve future planning.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: TOTAL QUEALITY MANAGEMENT

Course Code: POM 303
L-T Scheme: 3-1
Course Credits: 4

To learn the quality philosophies and tools in the managerial perspective.

UNIT I INTRODUCTION

Quality – vision, mission and policy statements. Customer Focus – customer perception of quality,
Translating needs into requirements, customer retention. Dimensions of product and service quality. Cost
of quality.

PRINCIPLES AND PHILOSOPHIES OF QUALITY

UNIT II MANAGEMENT
Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum, Ishikawa,
Taguchi techniques – introduction, loss function, parameter and tolerance design, signal to
noise ratio. Concepts of Quality circle, Japanese 5S principles and 8D methodology.
UNIT III STATISTICAL PROCESS CONTROL
Meaning and significance of statistical process control (SPC) – construction of control charts for
variables and attributed.

Process capability – meaning, significance and measurement – Six sigma - concepts of process capability.
Reliability concepts – definitions, reliability in series and parallel, product life characteristics [Link]
productive maintenance (TMP), Terotechnology. Business process Improvement (BPI)
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

– principles, applications, reengineering process, benefits and limitations.

UNIT IV TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT
Quality functions development (QFD) – Benefits, Voice of customer, information organization, House of
quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) – requirements of
reliability, failure rate, FMEA stages, design, process and documentation. Seven Tools (old & new).

UNIT V QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION

Introduction to IS/ISO 9004:2000 – quality management systems – guidelines for performance

improvements. Quality Audits. TQM culture, Leadership – quality council, employee involvement,
motivation, empowerment, recognition and reward - TQM framework, benefits, awareness and obstacles.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: COMPENSATION AND BENEFITS MANAGEMENT

Course Code: HR-301
L-T Scheme: 3-1
Course Credits: 4

Objective: The course acquaints the students with the principals involved in developing a fair wage
structure and its effect on both the employees and theorganization

Unit I: Introduction to Wages - Wage concepts, Theories of Wages, Importance, Wage Policy,
Criteria for Wage Fixation, Techniques of Wage Determination, Wage Fixation Machinery, Wage
Differentials, and Challenges ofRemuneration;

Unit II: Effect of compensation - Impact of compensation and employees benefit on organizational
effectiveness; Economic and Behavioural issues in compensation, internal and external equity of wage
system, Law relating to payment of wages and bonus in India, Remunerating the Top Brass.

Unit III: Determining the Pay Level - Conventional reward methods and their inadequacies.
Developing reward strategy – skill based pay, broad banding, team based pay, payment by results,
and performance related pay, variable compensation; Compensation for executives and R&D staff;
Reward structure in new industries (BPO, IT, Hospitality, Tourism, etc.), MNCs and other
organizations; Remuneration plan and businessstrategy.

Unit IV: Employee Benefits - Profit sharing, payment of bonus, Types and significance of incentives,
fringe benefits, Retirement plans, productivity and wages; understanding tools in designing, improving
and implementing compensation packages.

Unit V: Managing the system - Union Role in Wage and Salary Administration, Compensation of
Special groups, International pay system, Government and Legal Issues inCompensation
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

References

❖ Milkovich& Newman (2010), Compensation, Tata McGraw-Hill Publishing Company

Ltd., New Delhi, 8thEdition
❖ B.D. Singh, (2010)Compensation and Reward Management, Excel Books, New
Title of Course: Human ResourcePlanning
Course Code: HR-302
L-T Scheme: 3-1
Course Credits: 4

Course Objectives:
Explain theory and application of human resource development and planning as a process
for managing the employment relationship.
Describe the broad range of influences acting on human resource development.
Describe and discuss the challenges and difficulties in human resource planning.
Learning Outcomes:
Students are given sufficient insight about the topic during this course and were asked to work on real life
situations in corporate world, Face the troubles/difficulties and find the amicable solution with the aids of
case studies and discussions on various business models.
Course Contents:

Module – I (20 hrs)

2. Basics in HR Planning – Macro Level Scenario of HRP, Concepts and Process of HRP,
Considerations – Technology, Finance, Product Demand. [4L]
3. Methods and Techniques – Demand Forecasting : Managerial Estimates, Trend Analysis,
Utilization Analysis : Work Study, Job Analysis, Supply Forecasting : Inventory Analysis,
Wastage Analysis, Markov Analysis, Balancing Supply & Demand, Issues of Shortage and
Surplus. [10L]

3. Human Resource Information System (HRIS) - Concept and Procedures [4 L]

4. Strategic HRP – Planning, Tools and Evaluation [2L]

Module – II (20 hrs)

5. Job Analysis & Job Evaluation – Job Analysis - Concepts, Process, Job Description, Job
Specification, Uses, Limitations; Job Evaluations – Concepts, Methods, Limitations [6L]
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

6. Measurements of HR Planning – HR Audit, HR Accounting [4 L]

7. HR Plan – Implementation Strategies – Recruitment, Redeployment, Redundancy, Retention,

Productivity Plan, Training Plan, Career Plan, Succession Plan, Compensation Plan.
[6L]

8. Case Studies on HR Planning [4L]

Books:
1. Bennison, M. & Casson, J. : The Manpower Planning Handbook, McGraw Hill.
2. Bell, D. J. : Planning Corporate Manpower, Longman.
3. Bohlander, G., Snell, S., Shermen, A. : Managing Human Resources, Thomson.
4. Mellow, Jeffrey A. : Strategic Human Resource Management, Thomson
5. Pettman, B. O. & Taverneir, G. : Manpower Planning Workbook, Gower.
6. Walker, J. W. : Human Resource Planning, McGraw Hill.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Title of Course: STRATEGIC HUMAN RESOURCES MANAGEMENT

Course Code: HR-303
L-T Scheme: 3-1
Course Credits: 4

Objective: The aim of this course is to develop an analytic and theoretical understanding of the HR
practices to make it a strategic resource in the organization.

Unit I: Concept of SHRM-- Definition, objectives, scope, functions; Strategic role of SHRM;
Difference between traditional HRM and SHRM; Essential elements of SHRM; Approaches to
SHRM; Strategic fit; Application of SHRM in changing organization scenario.

Unit II: Human resource planning—Strategic approaches to recruitment and selection; Analysis of
selection and recruitment practices of professionally managed companies; Corporate career planning
and succession planning; Strategic workforce planning; Understanding and measuring human capital;
Talent acquisition; HRoutsourcing.

Unit III: Strategic performance development approach. Trends in performance appraisal—self

appraisal, competency mapping, balance scorecard; using KPA’s for peak performance; Retention
strategies— combating job hopping; HR empowerment through performance management

Unit IV: Changing role of training—proactive training management; strategic activities for
developing training team; Innovative web based training—m-learning, e-mentoring,e-coaching;
Strategic employee [Link] audit and accounting

Unit V: Change management and strategic HRM; Strategies to overcome HR challenges faced by
Indian companies; Strategic competencies for HR professionals; Global competitiveness and Strategic
HR

References
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

1. Strategic Human Resource Management : By JeffreyMello

2. Armstrong's Handbook of Strategic Human Resource Management : By Michael Armstrong
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Database Management and Administration

Course Code: IT 301 L – 4, Credits -4

Objectives: This course will help students to understand how databases can be used to store an
Organization’s information and to administer the organization’s database.

Course Contents

Unit I
Introduction to Database Management Systems (DBMS): Characteristics of Data in Database,
DBMS, Advantage of DBMS, Data Abstraction, Data Models, Categories of Users. Database
Architecture:-Database Logical Storage Structures, Database Physical Storage Structures,
Multiplexing database files, Database Memory Structures, Controlling the Database. Storage
Structures:-Tablespaces and Datafiles Space, Management in Tablespaces. Relational Database
Design, Tools and Techniques. Entity Relationship Model, DFD’s, Database Normalization
Unit II
Introduction to SQL: SQL data types and literals. Types of SQL commands. SQL Operators
and their precedence, Tables-Create, Alter, Rename, Drop, Insert, Update, Delete, Querries and
Sub-querries, Arithmatic Operators, Range Searching, Pattern Matching, Viewing sorted Data,
Joins, Unions, Intersection, Minus. Aggregate functions, Group Functions, having, Commit,
Rollback, Dual Table, Sysdate. Rowid, Rownum, indexes, String Functions-lower, upper, Substr,
length, LTRIM, RTRIM, TRIM, LPAD, RPAD, CONCATENATE Function Conversion
Functions- to_number, to_char, to_dateDate Functions – Add_months, months_between Security
Management using grant, revoke andviews.

Unit III
Database Administration and Security:-Roles and Responsibilities of DBA, Database User
Accounts, Creating a User, Profiles and Users. Database Security Revoke Unnecessary Privileges
from PUBLIC, Restrict the Operating System Directories Accessible by the User, Limit Users
with Administrative Privileges, Manage Default User Accounts, Implement Standard Password
Security Features.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Unit IV

Backup and Recovery Concepts:-Backup and Recovery Issues, Categories of Failures,

Statement Failures, User Process Failure, Network Failure, User Errors, Instance Failure,
Instance Recovery, Phases of Instance Recovery, Media Failure, Control Files, Redo Log Files,
Multiplexing the Redo Log, Archived Log Files. Recovery Manager (RMAN), Database
Recovery (Using RMAN), DatabasePerformanceTuning.

Text Books
1. Silberschatz, A. H. F. Korth, Sudarshan, S. (2005). Database system concepts. 5th Edition
TataMcGraw-Hill.
2. R. Elmsari& S. D. Navathe. (2007). Fundamentals of database systems. 5th Edition,
PearsonEducation.

Reference Books

1. Ivan Bayross, (2009). SQL, PL/SQL- The Programming Language of Oracle, 4th Edition,
BPBPublications
2. Koch, G. &Loney, K. (2005). Oracle 9i The complete reference. 1st Edition Tata
McGraw-Hill OsborneMedia.
3. Freeman, (2002). Oracle 9i RMAN backup & Recovery, 1st Edition, Tata McGraw-Hill
Osborne Media.
4. Loney, K and Theriault, M. (2002). Oracle 9i: DBA Handbook. 1stEdition., Tata
McGraw-HillEdition.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

MANAGEMENT OF TECHNOLOGY INNOVATION AND CHANGE

Course Code: IT 302 L – 4, Credits -4

Objectives: This course is designed to help students to understand the importance of managing
Technology, innovation and change at the firm’s level and also at the national level.

Course Contents

Unit I
Technology Management: Understanding Technology and its Relationship with Wealth of
Nations and Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition and
Absorption; Technology Exports / Joint venture Abroad. Technological Intelligence and
Forecasting, Global Trends in Technology Management.
Unit II
Change Management: Understanding the Nature, Importance, Forces, Types of Change;
Diagnosing Organizational Capability to Change-strategy, Structure, Systems and People;
Building Culture and Climate for Change: Role of Leadership; Managing Transformations.
Unit III
Innovations Management: Invention vs. Innovation; Innovation Strategies and Models;
Concurrent Engineering; Process Innovation, Product Innovation, Innovation Management.

Unit IV
Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving,
Managing LateralThinking.

Text Books
1. HosseinBidgoli. (2010), The Handbook of Technology Management (3 Volume Set),
Wiley.
2. Larisa V. Shavinina, (2003), The International Handbook of Innovation, 1st Edition,
Elsevier Science,Permagon.
Reference Books
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

1. Tushman, Michael L and Philip Anderson. (2004). Managing Strategic Innovation and
Change, 2nd Edition, Oxford UniversityPress.
2. Adair, John. (2011). Leadership for Innovation, 2nd Edition, Kogan Page India Private
Limited.
3. Narayanan, V K. Managing Technology and Innovation for Competitive Advantage. 3rd
Edition, Pearson Education.
4. Frederick Betz, Managing Technological Innovation, Competitive Advantage fromchange,
3rd Edition, John Wiley & Sons, Inc. , USA.
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Business System Analysis & Design

Course Code: IT 303

L – 4, Credits -4

Objectives: The objective of the course is to provide the necessary background and
experience indeveloping a System so that a student can enter in the professional
community in the capacity of a system analyst orprogrammer.
Course Contents

Unit I
Introduction :System Definition and concepts, System Environments and Boundaries.
Realtime and distributed systems, Basic principles of successful systems, Structured
System Analysis and Design. Systems Analyst : Role and Need of Systems Analyst.
Qualifications and responsibilities. System Analysis as a Profession System
Development Cycle : Introduction to Systems Development Life Cycle (SDLC).
Various phases of SDLC: Study, Analysis, Design, Development,
Implementation,Maintenance.
Unit II
Systems documentation consideration: Principles of Systems Documentation, Types
of documentation and their importance, Enforcing documentation discipline in an
organization System Planning : Data and fact gathering techniques : Interviews, Group
Communication Questionnaires, Presentations & Site Visits. Assessing Project
Feasibility: Technical, Operational, Economic, Cost Benefits Analysis, Schedule, legal
and contractual, Political. Modem Methods for determining systemrequirements.
Unit III
 UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR

MASTER OF BUSINESS ADMINISTRATION (MBA)

COURSE DESCRIPTION

Modular and Structured Design : Module specifications. Top-down and bottom-up

design. Module coupling and cohesion. Structure Charts. System Design and
Modeling: Process Modeling, logical and physical design, Conceptual Data Modeling:
Entity Relationship Analysis, Entity-Relationship Modeling, DFDs, Process
Description: Structured English, Decision Tree, Decision Tables. Documentation: Data
Dictionary, Recording Data Descriptions. Input and Output: Classification of forms,
Input/output forms design. User-interface design, Graphical interfaces. Standards and
guidelines for GUI design.
Unit IV

System Implementation and Maintenance : Planning considerations. Conversion

methods, procedures and controls. System acceptance criteria. System Evaluation and
Performance. Testing and Validation. Preparing User Manual. Maintenance Activities
and Issues
Text Books
1. Roger. S. Pressman. (2009). Software Engineering: A Practitioner’s Approach,
7th Edition, Tata McGraw Hill, NewDelhi,
2. Kendall, Kenneth E and Julie E. Kendall, (2009). Systems Analysis and Design,
7th Edition, Prentice Hall ofIndia.

Reference Books
1. Jeffrey, L. Whitten and Lonnie D. Bentley. (2004). System and Design Methods.
6th Edition, Tata McGrawHill
2. Jeffrey A. Hoffer, Joey F. George and Joseph S. Valacich. (2007). Modern
Systems Analysis and Design, 5thEdition(2007). PearsonEducation.
3. Roger [Link] ,KengSiau, and Bill C. Hardgrave. (2009). Systems Analysis
and Design Techniques,Methodologies, Approaches, and Architectures,1st
Edition. Prentice Hall ofIndia.
4. Alan Dennis, Barbara H. Wixom and Roberta M Roth. (2009).Systems Analysis
&Design, 4thEdition,Wiley&Sons.