S P G a nd Heritage Products &

C l u s t e r A w a r e n e ss W o r k s h op

DENIM MEN
Study on Denim Industry, Market analysis,
Major Trends & New Product Development,
Key issues Associated and Suggestions

Group 5

Akansha Saxena | Anusha Joshi |

G a u r a v K r i p l a n i | M u k u n d Ve r m a |
P a l a k G o e l | S h r u t i A r o r a | Tw i n k l e S u k h i j a
 Denim Industry
1)Introduction, History, Supply chain, Sourcing

2) Sustainability plans

3)Market Size, key players, Strategies of Brands

4) Products category for Denim (Men)

Details about Materials used in industry,

5)Details and Descriptions of Jackets, accessories.

6)Trend spotting (supply chain+ marketing)

7) Futureand scope of DenimIndustry,Forecasting,

Suggestions
Denim Industry Overview
•The market value for denim fabric : 90 billion U.S. $ (2019)
•Expected value for fabric growth: 105 billion U.S. $ by 2023
•Global Denim Jeans market size : USD 64.62 billion (2018) with CAGR
of 6.81% (2019-2025)
•Overall Denim Industry touted to touch USD 128,643.1 million by
2023 with 4.60% CAGR (2018-2023)

Reasons: growth of e-commerce, organized retail sector, rural

market penetration

•Informal or casual wear

•Variety of shades
•Comfortable
•Low maintenance
•Durable

India:2nd largest producers of denims after China

Of the total denims manufactured in India, 700 million meters used
in the domestic market, the rest exported.
 Men’s Denim
•Largest share all categories
•High CAGR of 14 % over the next decade
•Most versatile fabric for men
•Urban, semi-urban & rural
•men category gets highest revenues: $27
billion (2016)

Rising acceptance of fast fashion (jeans,

jackets and shirts) for men in corporate or
commercial environments
“fabric that will never Demand for men is projected to stay ahead to
completely go out of that of women

fashion”
 1. THE BIRTH OF DENIM FABRIC-
Short look LATE 18TH CENTURY

at history 2.THE ORIGINS OF LEVI &

STRAUSS CO.- 1872
of denim 3. DENIM AS WORKWEAR- EARLY The first denim
20TH CENTURY
manufactured was in the
4. DENIM DURING THE WAR- 1940 year 1873 by Levi Strauss
and Jacob Davis
5. DENIM BECOMES FASHIONABLE
/ MOVIE ICONS- 1950

6. THE DENIM AMERICANA- 1970

7. PREMIUM DENIM/DIY DENIM-

2000

8.THE FUTURE OF DENIM?

SUSTAINABILITY- 2020
Supply
Chain
of a
Denim
Jeans
 Global Denim Sourcing
 Pakistan : leading exporter of denim fabric worldwide

 China and Hong Kong: leading importers of denim fabric, denim made from < 85 % cotton

 Turkey: leading importer of denim made from at least 85 % cotton

According to Ministry of Trade and Trade Map data, world denim fabric exports increased by
5.1% in 2018, reached 5 billion USD

Top 5 countries that perform most denim exports: China, Pakistan, India, Hong Kong and
Turkey

Levi Strauss, reported over 5.7 billion USD sales in 2019, has the largest brand share of the
jeans market
 DENIM APPAREL MARKET
SEGMENTATION
P R O D U CT S CAT E G O RY CO N S U M E R D I ST R I BU T I ON REGION
Top Wear Low GR OU P CH AN NE L North America
Bottom Wear Standard Men Offline stores Europe
include large format
Top wear includes Premium Women Asia Pacific
stores, specialty
shirts, jackets, Kids Middle East &
stores, brand stores Africa
dresses etc.
and independent
Bottom wear South America
retailers.
includes jeans,
Online mode
skirts, shorts, capris
includesAmazon,
etc.
Myntra, Flipkart,
Alibaba etc.
 DENIM MARKET SIZE
GLOBAL MARKET

NORTH AMERICA Fastest Growing

APAC Market by
Largest Market
Share by Region Region(2019 – 2023)
(2019)
2019 2023 2019 - 2023
MARKETVALUE MARKETVALUE MARKET GROWTH
$105 Billion RATE
$90 Billion
4.83%

Source : https://www.statista.com/topics/5959/denim-market-
Denim Market Value Worldwide from 2019 – 2023
(in billion U.S. dollars) Source : https://www.statista.com/statistics/877056/denim-market-value-
worldwide/
 • Increasing Prevalence of Denim
KEY GROWTH Apparels amongst Younger
Generation.
DRIVERS • Growing Working Population.
WORLDWIDE • Technological Advancements in Apparel
and Textile Market.
• Rising Urbanization & Increase in
Disposable Income.
• Rising government initiatives worldwide
to enhance the product manufacturing
and increasing promotion of denim wear.
• Worldwide Growth in E-Commerce
Industry.
 DENIM MARKET SIZE
INDIAN MARKET
Metro cities capture the largest
share of 49% of the total
population.

Tier I, Tier II and rest of the

urban cities contribute 36% of
the total population.

Rural area contributes only 15%

of the total population.

2018 2028 2018 - 2028

MARKET VALUE MARKETVALUE MARKET GROWTH
Rs. 29, 203 Rs. 91, 894 RATE
Crores Crores 12%

Source :https://www.indiaretailing.com/2019/08/12/fashion/the-dynamics-of-indian-denim-
market/
 • Growth of the organized retail sector.
KEY GROWTH • Youth as a growth driver.
• Change in the classification of consumer’s
DRIVERS IN wardrobe.
INDIA • Growing popularity of engineered /
distressed denim.
• Availability of denim wear.
• Increasing denim affinity.
• Durability of denim garments.
• Versatility and convenience of denim
apparels.
• Increased rural spending.
• New denim fabric washes.
GENDER SEGMENT OF DENIM MARKET
GLOBAL MARKET
The global denim market is
dominated by the men
segment ($53 billion in
2019 and is expected to
reach $62 billion dollars in
2023)

The women denim market

is $37 billion in 2019 and is
expected to reach $43
billion in 2023.

Gender Segment of Denim Market from 2019 – 2023

(in billion U.S. dollars) Source : https://www.statista.com/statistics/1011918/men-s-and-women-s-denim-market-value-
worldwide/
GENDER SEGMENT OF DENIM MARKET
INDIAN MARKET
MARKET SHARE IN % OF THE TOTAL
MARKET SIZE
KIDS 3%
WOMEN 11%

The denim market in India is

dominated by men’s segment,
86% of the total market size.

Women denim wear segment is

expected show higher CAGR of
13 percent than men’s segment
(12 percent) in future.
MEN 86%

Gender Segment of Indian Denim Market in 2019

Source :https://www.indiaretailing.com/2019/08/12/fashion/the-dynamics-of-indian-denim-
market/
EXPORTS AND IMPORTS
GLOBAL & INDIAN MARKET
GLOBAL MARKET
• China (42%) , Pakistan (11.7%) , India (8.2%), Hong Kong (7.4%) and Turkey
(6.8%) were the top five countries in 2018 who performed the most denim exports.
• Turkey was the leading importer of denim in 2018 from Egypt with 18.5%, Italy with
5.9% and Pakistan with 3.32%. Imports from Pakistan increased by 11.8% and

reached $105 million.

INDIAN MARKET

• In the year 2019-20, India has exported denim worth of 430.64 USD million.

• Bangladesh (44.4%) , Colombia (11.16%) , Egypt (8.34%), Sri Lanka(4.68%) and

Madagascar (2.87%) were the top five importers from India in 2019 of the total
Indian denim exports.
 DENIM MANUFACTURERS IN INDIA
Nandan Denim Limited
Arvind Limited • India's denim apparel production is a fragmented industry
Aarvee Denims and Exports Ltd. with 40 percent only manufactured by organized units and
rest by unbranded denim market.
Soma Textiles
• Production of denim is mainly concentrated in western and
Raymond Limited northern India i.e. Mumbai, Ahmedabad , Bangalore ,Delhi
Surya Lakshmi Cotton Mills and NCR with more than 45 percent contribution from
Ahmedabad as the major production hub.
Century Denim
• India Denim manufacturing and consumption has grown at
Ginni International a compounded annual growth rate (CAGR) of up to 15%
Modern Denim Ltd. over the last decade.

Blue Blends
 KEY PLAYERS
GLOBAL MARKET INDIAN MARKET

Levi Strauss & Co. (U.S.) Levis Strauss & Co.

VF Corporation (U.S.) Mufti

H & M (Sweden) Flying Machine

PVH Group (U.S.) Numero Uno

Inditex (Spain) Spykar

American Eagle Outfitters, Inc. (U.S) Killer

Gildan Activewear, Inc. (U.S.) Wrangler

Pepe Jeans
KEY PLAYERS IN DENIM MARKET
GLOBAL MARKET

Consumers most preferred denim brands in 2018 Net Sales Share of Levi Strauss Worldwide in
Net Favorability Score = Promoters % - Detractors % 2019, by Brand
Source : https://www.statista.com/statistics/995843/consumers-most-loved-denim-brands-
Sales of Levi brand products made up 87 percent
us/ of Levi Strauss' total net sales.
https://www.statista.com/statistics/816576/global-net-sales-share-of-levi-strauss-by-brand/
KEY PLAYERS IN DENIM MARKET
INDIAN MARKET
MARKET SHARE IN % OF TOTAL
MARKET SIZE TOP 3 I N D IAN D E NIM B R A NDS T HAT
D O MI N ATE THE MA R K ET
LEVIS 49% PEPE JEANS WRANGLER 13%
LEE 12% SPYKAR 8% OTHERS 4% Spykar Lifestyle
20% Growth in 2018. Net sales
4% i n c r e a s e d f ro m 4 6 0 C r . i n 2 0 1 7
8% t o 5 5 0 C r. I n 2 0 1 8

12%

Killer Jeans
49%
Ne t s a l e s o f 2 42 Cr. i n 20 18

13%

14%
Mufti
H a d a t u r n o v e r o f 3 9 5 C r. I n 2 0 1 8

Market Share of Key Players in Indian Market

Source : https://www.indiaretailing.com/2019/08/16/fashion/indian-denim-wear-market-growing-
(2018) at- cagr-of-11-percent/
 KEY STRATEGIC MEASURES
Brand Campaigns and Commitments

Repositioning Advertisements

Collaborations

Trending Product Launches

Mergers and Acquisitions

Partnerships

Facility Expansions
 PRODUCT CATEGORIES

CLOTHING ACCESSORIES FOOTWEAR FURNITURE

• TOPWEAR: • Wallets • Sneakers • Bean Bags
• Shirts • Bags and • Boots • Chairs
Luggage
• Jackets • Sofas
• Belts
• BOTTOMWEAR
• Caps and Hats
• Jeans
• Book Covers
• Shorts
• Dungarees
MATERIALS USED BY INDUSTRY
FABRICS RELATED TRIMS RELATED
• Cotton • Elastane
• Indigo • Buttons
• Natural and synthetic dyes • Zippers
• Size • Other fastenings (buckles, hooks,
• Finishing chemicals clips, magnets, etc.)
(Potassium permanganate, • Rivets
enzymes, bleach, etc.)
• Eyelets
• Water
• Detergents
PRODUCT SPECIFICATIONS
JEANS SHIRTS
• Fabric: 400-600 GSM • Fabric: 150-300 GSM

• Fastenings: Zippers, • Fastenings: Flat and

Shank Buttons snap buttons

• Stitch: generally double • Stitch: generally single

needle overlock needle lock stitch

• Finishing: wide variety • Finishing: Generally

ranging from acid limited to slight
wash, laser treatment, bleaching
stone wash, bleaching,
etc.
JEANS INDUSTRY STATISTICS
PRE COVID 19: POST COVID 19:

• MARKET SIZE VALUE IN • MARKET SIZE FORECAST

2020: USD 73.09 Billion FOR 2027: USD 87.3 Billion

• MARKET SIZE FORECAST

FOR 2025: USD 102.45
Billion

• GROWTH RATE FROM

2020-2025: CAGR of 6.81%

Note: Research and forecast by Grandviewresearch and Strategy

 Product Specifications- Jackets
SHERPA DENIM SPREAD COLLAR ABSTRACT PRINTED DOUBLE-BREASTED SINGLE-BREASTED
JACKET JACKET JACKET JACKET JACKET

FABRIC: 200-400 FABRIC: 200-400 FABRIC: 200-350 FABRIC: 113-140 FABRIC: 113-140
GSM GSM GSM GSM FASTENING: GSM
FASTENING: FASTENING: FASTENING: Fabric/Metal/Plasti FASTENING:
Brass/Metal Buttons Brass/Metal Buttons Brass/Metal Buttons c buttons Plastic buttons
Stitch: Generally Stitch: Generally Stitch: Generally Stitch: double Stitch: double
double needle double needle double needle needle overlock needle overlock
overlock COLORS: overlock COLORS: overlock COLORS: Generally COLORS: Generally COLORS:
Wide variety Wide variety Wide variety Wide variety Wide variety
 MEN’S DENIM
ACCESSORIES
BACKPACK MEN

Pioneer Example: Diesel

SPECS:

• 50%Cotton 30%Polyester 20%Ovine

Leather
• Double Needle Lock stitch
• Padded shoulder straps
• Two-way zip compartment
• External zip pocket
 DENIM STRAP WATCH
WALLETS
TAN LEATHER & DENIM BIFOLD
• Denim straps
WALLET BY FASTRACK • Single Needle
Lock Stitch On
edges
• Soft feel and
durable

• Fastrack Denim
Collection
• Combination of
• Crafted with leather and Leather and fabric
Denim
• Single Needle Lock
Stich
• Price Rs. 795
DENIM POLY DENIM
CAPS FABRIC
CAP SPECIFICATIONS
• Cotton and polyester denim
• Moisture-wicking sweatband
• Adjustable everyday athletic cap
• Embroidered adidas Badge of Sport,
Stitching Detailing as well
• Fabric weight- 4-14 oz ~ 113 – 396
gms
• Color Range: Dark blue, Light Blue,
Grey,
Black
 DENIM MASKS

• Anti bacterial finished washed denim

• Weight 85-141 gm (1 ply) & (2 Ply)
• Light weight & suitable for sensitive skin and
Disposable Suitable
• Range of fabrics are available in variety of
weaves 1 X 1, 2 X 1, 3 X 1, satins, Broken
Twills, Dobby, Herringbone

Material Description
100 % Cotton+
Tencel
100 % Tencel Cotton + spandex
 Sustainable Supply
Chain

Block On Less Baseline Communicate

Chain Demand Seasons Supplier Expectations
Based Production of Performance
System Denims
 Issues Related .
to Sustainability
in Denim Industry .
 Issues Related .
to Sustainability
in Denim Industry .
Levi’s Waterless .

Jeans .
Sustainability Commitments By Major
Brands
Upcoming Trends
Robots Sewing
Indian Touch
Sewbots are going to
Embroidery: Indian
change the industry,
Value Addition
increasing productivity
with minimal errors.

Sustainable Raw
materials
Lewis eco: organic cotton

Nudie jeans: Potato Starch

 https://www.cosmopolitan.com/style-beauty/fashion/a29540106/tencel-
denim/ www.fibre2fashion.com

Tencel Denims
The Question of What is Tencel?
Sustainability? Fibre produced from wood pulp
Consumption & Production creates harvested from sustained forests.
environmental issues like pollution,
landfill waste, excessive use of water.

What makes it better Where to shop?

for environment? Lee, Hoffman, Charlie and Lewis, etc.
Biodegradable material that returns to Wide scope and hence, is upcoming
the nature, less landfill. trend.
Artificial Intelligence
•Using data & algorithms to find out what consumers
want
•Based on body scans for measurements, the software
creates accurate patterns
•Designer Christine Rucci collaborated with Alvandor and
TG3D on 3D body scanning software: Self serve body
scanners, scans consumers at 200 points

“Suppliers are already working with real-time

measurement guidance programmes that
automatically adapt patterns,” says the head of design
at Hugo Boss, Michael Kampe.
TRENDS
2020
https://www.apetogentleman.com/best-denim-trends-
men/
Men’s Fashion shows its softer side
Fashion Snoops Fall/Winter 20-21

Redefinition of masculinity in men’s

fashion

Feminine silhouettes

Soft colours

Comforting fabrications

Gold and sorbet hues of yellow, pink and orange

add a glowing element next to soft gray.

“Perceptions of gender don’t exist anymore”

Street Style in Milan

At Denim PremièreVision in London,
AlexandraVan Houtte, founder of Tagwalk, shared
her forecast for denim for the Fall/Winter 20-21
season, revealing key denim runway trends for
men and women.

For S/S 20, Van Houtte said 54 percent of the 750 luxury designers
that presented at fashion weeks around the world included at least
one piece of denim in their shows. Out of that group, 64 percent of
the brands have worked with denim for the past four seasons.

In Tagwalk’s forecast, there will be approximately 515 denim looks on

the F/W 20-21 catwalk, a number that is comparable to denim in
Spring/Summer 2020 collections.
 DENIM 2.0

Functional denim cargo pants with a

wide silhouette came teamed with
classic tailored pieces at E Tautz

Swedish designer Per Götesson

showed selvedge denim overalls and
patchwork denim trench coats

Bethany Williams showed a totally

covetable hand-painted layered denim
winter co-ords

Stefan Cooke showed a series of close-cut, laser-printed Canadian tuxedos alongside wide-legged
raw denim trousers, which had a lumberjack-meets-club-kid appeal.
 Tala

Citizens of Humanity

Denim Masks
69 Denim

Response to Covid-19

Mother Denim Hudson

 Denim Industry

The New
Developments
A WORK -IN-PROGRESS
Created in Partnership with Texas Tech University & a Spanish Fabric mill, Tejidos Royo in
Valencia.

Benefits of Indigood
Multiplied speed Improved dye Reduction in Reduction in floor No usage of
of the dyeing uptake & dye energy & water space required Sulphur
process Fastness usage for dyeing compounds
 “A large fabric mill uses millions of gallons of water every day to dye
denim,” explains Sudhakar Puvvada, who leads denim innovation work for
Wrangler and Lee’s Global Innovation Centre and served as an advisor to
IMD(Indigo Mill Design). “IMD’s innovation can greatly reduce that amount
and cut the energy needed for dyeing and wastewater treatment.”

https://www.denimsandjeans.com/denim-fabric-developments/foam-dyeing-new-sustainable-frontier-denim-
fabrics/35089
Smart
Trucker
Jacket
H o w d oe s t hi s w o r k ?
•A Sensor in the left cuff of the Jacket which works as a smart watch
•Connect the tag with the device by JACQUARD mobile Application
•Activate Bluetooth & enjoy the features

Google. Paul Dillinger, Vice President of Global Product Innovation, Levi Strauss &
Co. says: “You can keep your phone in your pocket and your eyes on the world
around you, staying connected without being distracted.”
https://www.denimsandjeans.com/denim-fabric-developments/levis-smart-trucker-jacket-powered-
google/41117
 CarbonLaze
by
A software tool to automatically RevoLaze
convert pictures of jeans into laser
ready files

•A solution to eliminate hand touch-ups

•Along with denim manufacturers, several denim

brands are also using CarbonLaze as per
RevoLaze

•These brands can now go back to their archive of

vintage garments, quickly convert them with
CarbonLaze and send the laser files to their
manufacturers.

https://www.denimsandjeans.com/denim-fabric-developments/significant-
laser- design-production-savings-targeted-carbonlaze/40676
 OLD G R E A T NATURE
FASHION LOGO
Presentations are communication tools that
can be used as demonstrations, lectures,
reports, and more.

De - V e l v et

•The collection offers a wide range of products which

includes different colours, washes, and fits of bottoms for
men and women
•Ingredients of being rugged and caressing, rough and soft
at the same time

https://www.denimsandjeans.com/denim-fabric-developments/velvet-denim-
diesel/40485
 Future of Denim-Post Pandemic
Future of Denim is not bleak!

• Introduced bio-antibacterial and environmentally safe

denim fabrics.

• Brands will implement a variety of online sales methods.

• The online distribution channel is expected to register

the fastest growth in the denim market during the
forecast period (2020-2025)

• Online market for denim clothing is expected to witness

Amy Wang
robust growth, globally, in the coming years.
(GM) ,
Advance
• Men category in Denim held the largest share in the Denim, China
market in 2017
 The Democracy of Denim
“Jeans represent democracy in fashion”

Denim is undisputed champion of

garments with work wear, revolutions and
social values woven into its identity. The
demand and the market for denim are not
going anywhere!
Suggestions
1)Look out for 2) Designing for
plastic on the c ir c u la r i ty
label Designers can plan garments that
Polyester, nylon, and rayon are maximize durability and then, at the end of

simply elevated terms for plastic their life, be more easily disassembled.

4) Sta r t wi th th e
3 ) Shop less, Shop basics
better Good On You – an app that rates how
ethical brands are based on the impact
Landfills burn the equivalent of
they have on people, the planet, and
one garbage truck full of garments
animals.
each and every second
Suggestions
5)Seek out Vintage
Indian Craftsmen and Clusters

Indian Craftsmen and Clusters may be

promoted by coming together with brands for
Embroidery jeans and Silk Intricate works on
Denim products, to give a flavor of rich
Heritage and Culture from Mughal Times to
combine this with rugged jeans for perfect
Indo-Western blend
Suggestions
6)Up cycling is king
E.L.V. denim/ Twirl.com
Up cycles all its denim products – the founder
Anna, finds dead stock jeans and revives them
into something new and wonderfully unique.

As a consumer, the power is in the Rupee

in your pocket.
 Manufacturer’s Responsibilities

Laser technology Nano Bubbles Ozone Washing

Finishing
Eliminates the need of Harnessing the natural
water to create a Technology that uses air bleaching capabilities of
distressed look. (Nano bubbles) instead ozone gas
of water to dye jeans
 Manufacturer’s Responsibilities

Boutique denim
Vegetable Dyes Green Production
Eliminates the need of BCI (Better Cotton Initiative)
water to create a More than 500 color giving
distressed look. Indian plants in this world Synthetic Materials-Polyester,
Couture or Fashion Spandex, Nylon, Man made
houses may hit this Cellulosic Materials
opportunity
LEARNING OUTCOMES & CONCLUSION
Moving forward into 2020, Prevailing mood is one of the anxiety and concern. With
the Pandemic giving way to the headwinds, Denim Industry is busy preparing for the
harsh effects.
• The three key words that echo loudly for Denim is - Reuse, Recycle, Repair.
• Customers are being hyper aware and need for cleaner Technologies and cellulosic
fibers is more than ever now
• Denim and Jeans have entered in our genes such way that even Pandemic will not
let it go anywhere.
• Sustainability is not only manufacturer's sole responsibility but the consumers and
other stakeholders have their hands in it too.
• The shift and awareness among people will create demand for products that go
above and beyond traditional eco-friendly.
THANK YOU !
REFERENCES
• https://connect2india.com/import-Denim-from-india
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figures/rising- indian-imports-of-denim-garments-2018-part-i/37207
• https://www.textilegence.com/en/global-denim-fabric-trade-continues-
growth/#:~:text=Top%205%20countries%20who%20perform,42%25%20share
%20of% 20total%20exports.
• https://www.statista.com/statistics/1010223/leading-exporters-of-denim-
worldwide/
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• https://www.fibre2fashion.com/market-intelligence/syndicated-market-
research- report/indian-denim-market-analysis-report-MWGASIDMT/
• https://denimhunters.com/27-denim-innovations/
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market- growing-at-cagr-of-11-percent/
• http://www.walkthroughindia.com/shopping/top-10-most-popular-brands-of-
jeans- in-india/
• https://www.openpr.com/news/1967916/denim-market-2020-rising-trends-
and- demand-analysis-by-levi