STA.

IGNACIA HIGH SCHOOL

Private
Sta. Ignacia, Tarlac 2303

FITNESS CLUB
Stay fit, Rule the
planet

Caples, Jennefer C.
Cruz, John Carlo R.
Feliciano, Chabelita G.
I. Executive Summary
JC and J Fitness Club will provide health care and body work out services.
Since, Health care is on the top concerned in Philippines nowadays. JC and J Fitness
Club will offer very suitable cost service to all segment of customers services that are
attuned to the needs of the people in our society. Heart disease and obesity are very
serious for people health JC and J Fitness Club will establish in order to cure those ill.
JC and J Fitness Club is not affected by different seasons and keeps running
smoothly throughout the year. Health care Fitness club offers a huge lot of
opportunities for existing and potential investors. Marketing is growing for many
reasons some of them are the following.
Historical data shows that there is an increasing demand. The average
member visited the club over 100 times. Body work out and exercise has become a
daily life routine of Sta. Ignacia Citizen and the other clients come from other places.
Since JC and J Fitness Club is only the Gym that have in Sta. Ignacia. This means that
there’s a big possibility that our business become the top notch and it gives an
opportunity to generate branches to other places. Our primary strategy is to offer
lowest cost of services in comparison to competitors. Certified trainers and unique
intimate facility that fasters close positive relationships. Excellent location is the best
place for people easier to get there and short time to go there.
Our business will initially operate social media tools (e.g. Facebook and
Twitter) to showcase our various equipment and services that we serve in. We also
operate website to get and learn some tips for training and get well information.
Through this, clients can take the opportunities to visit and tried our business offer.
Over the last 5 years, our services are continually become progressive and
as of now JC and J Fitness Club were preparing for the expansion to get help and
serve one’s individual in a society.

II. Management and Organization

Address: Romulo Highway, Milla Street, 2nd Floor of Joseo Hardware, Sta. Ignacia,
Tarlac

JC AND J FITNESS CLUB

Vision Statement:
Our Vision is to be the premier medically- based health and wellness facility
providing innovative, collaborative programming centered on the whole-health and
well-being of our community and those who wants to be part of the creation of a
healthy movement. We will be known for an exceptional member experience with
the highest quality fitness center.
We are a leader in Physical Education, Recreation, and Dances providing
exceptional and innovative programs and services that result in measurable and
transformational changes in the life of those we serve and to be the best fitness
center in Sta. Ignacia, Tarlac in building awareness of healthy lifestyle.
Mission Statement:
To provide an entertaining, educational, friendly, functional and innovative
experience of uncompromising quality that meets the health and fitness needs of the
people and healthy living options at competitive prices.
Committed to enriching the local community by providing inclusive
education and recreational program services and facilities to promote physical, social
and emotional health and wellness. Provide client-focused, intelligent fitness
coaching and instructions for our successful clients.
We will deliver innovative fitness and lifestyle programs, professional staff
will inspire and support you in your commitment to enhancing the quality of your
life. For all the clients who demand a more efficient and effective way to be stronger,
happier and healthier.
We are help you to live with best healthy life.
Core Values
 We value our people
 We are value our community partnership
 We value our professional expertise
Physical Education, Recreation activities and Dances embraces values that
guide our actions, shape our program and services and result in measurable
outcomes including;
Community- building positive relationships with each and every individual is a part of
the movement.
Quality- Achieving excellence in the provision of instructions, programs, service and
facility management.
Education- Creating opportunities for personnel and physical development,
enrichment, health and wellness that benefit the people.
Key Personnel: owner/manager
Workforce and Support personnel: Production assistant and Personal Trainers.
Organizational Chart: Chabelita G. Feliciano
OPERATIONAL MANAGER

Jennifer C. Caples John Carlo C. Cruz

SUPERVISOR MARKETING

RECEPTIONISTS/
CASHIER
PERSONAL TRAINERS

SERVICE TECHNICIANS

CLEANER

SECURITY GUARDS
PERSONNEL
NUMBER OF EMPLOYEE: 13 Staff members including the owner.
TYPES OF EMPLOYEES:
 Operational Marketing- 1
 Supervisor- 1
 Marketing Manager- 1
 Receptionists- 2
 Personal Trainers- 4
 Service Technicians- 2
 Cleaner- 1
 Security Guards- 1
OWNERSHIP: Partnership
CAPITALIZATION: Php4 million (four million)
COMPENSATION AND INCENTIVES: Minimum wage based on daily rate as provided
by law.
EXTERNAL MANAGEMENT SUPPORT: Officials Support from LGU and Athletes will be
tapped as advisory for the people in community.
III. Market Plan
Purpose of the Product and Services
Our gym will offer customers a variety of options for choosing their own
customs equipment according to their wants and needs of their body and we also
offer a variety of energy drinks. Most of the services that we serve will be muscle
train; however other equipment for gym will be available both women and men who
are looking for their wants and need of their body to become fit and healthy living.
The customers may choose from the existing equipment’s and tools, supply their
own, or have our personal trainers to coach and instruct them.
Product and Unique Features
Our gym had four unique features. The first is the wide array of attending
seminars or group exercise classes to gain knowledge about the gym that they may
apply before they start to lose weight and have fitness body. Second, state of the art
facility latest equipment from quality manufacturers. The third unique feature is the
low cost with monthly, quarterly and annual subscription plans. And the fourth
unique feature is providing personal qualified trainers to help our member achieving
results without wasting much time. Below is the sample of our Health related fitness;
 Product and Services Overview
JC AND J Fitness Club will provide the following health related services:
Services: AEROBICS CYCLING AND RUNNING

YOGA MUSCLE TRAIN

 Energy Drinks

Personal Trainers

Materials and Equipment requirements and sources of supply. The materials

requirements and their sources as fllows.
MATERIALS LOCATION
Barbells Fitness Hardware in Quezon City
Bench Press Rogue Bar Club in Makati
Incline bench press Fitness Hardware in Quezon City
Wall ball Fitness Hardware in Quezon City
Exercise bikes Rogue Bar Club in Makati
Squat rat Fitness Hardware in Quezon City
Reformer Pilates Home Fitness Hardware in Pasay
EZ curl bar Rogue Bar in Makati
Glute ham developer Rogue Bar in Makati
Dumb bells Home Fitness Hardware in Pasay
Abdominal Bench Home Fitness Hardware in Pasay
Kettle Bell Tons Rogue Bar in Makati
Cables and Pulley Grip Fitness Hardware in Quezon City
Leg Extension Machine Home Fitness Hardware in Pasay
Lat Pulldown Machine Rogue Bar in Makati
Rubber cork Shee Rogue Bar in Makati
Tiger (Green and Black) Energy Source Store in Sta. Ignacia
 Monster Energy Energy Source Store in Sta. Ignacia
Red Bull Energy Source Store in Sta. Ignacia
Osher Energy Energy Source Store in Sta. Ignacia
Black Energy Energy Source Store in Sta. Ignacia
NGINE Energy Source Store in Sta. Ignacia

Production Process and Controls that will be used to manufacture the product
Below is the Method where you can start to fit your body and to have a healthy living
style;
1. Attend 20-30 minutes’ seminars
 Do’s and Don’ts
2. Each service that we serve in it has personal trainers that teach and instruct you.
3. Prepare for Stretching
4. Choose own equipment’s
 Start with easy part
 If you don’t know how to used it just ask help for our Personal Trainers to
coach and instruct you.
Our Gym Equipment’s process and controls will be ensured for the safeness of
your body based on the standard that we follow. The gym will provide your personal
trainers for you to coach and instruct you on how to use every equipment’s that you
used. The quality control of our equipment is of utmost importance. Suggestions or
comments are acceptable for us to give basis to improve more our services that we
serve in. This means that the quality of the equipment to be used is needs to be top
notch for the healthy living style of one’s individual.
Distribution Logistics
Our Fitness Club will initially operate community and home-based and use
Website and Social Media tools (Facebook and Twitter) to showcase our healthy
related services and actual high quality of our equipment’s and tools that we use for
ease of browsing and for free ask about the services that we served in. Any
customers will have the options to choose what equipment are needed for their body
or we serve personal trainers for them to give some tips and tutor them about our
services that they wanted to ask and learn. We offer also a variety of energy drink to
boost their energy.
Regulatory and other Compliance Issues
JC and J Fitness Club will be registered as a partnership enterprise with the
Department of Trade and Industry provincial offices. A barangay clearance will also
be secured before it applies for a Mayor’s Permit in Sta. Ignacia, Tarlac to operate as
a Community-based business micro enterprise. The BIR registration will also be done
after getting all the necessary registration documents and permits form DTI,
Barangay, and Mayor’s Office. The Operational Manager, Supervisor, Marketing
Manager, Assistant Manager and the four Personal Trainers will be registered with
the Social Security system.
Marketing and Sales Strategies
Marketing Strategy
An aggressive marketing campaign will aim to increase the visibility for JC and J
Fitness Club. This will emphasize the customer’s preference to completely develop
and improve their healthy lifestyle. JC and J Fitness Club will utilize a number of
different venues to communicate the message;
Internet Marketing
 Use of Website and Social Media Tools- The company will be active on
social media platforms, specifically in promoting our business. We create
official website, set-up a local listing with Google, posting events,
promotions, and educations program and also we provide a video tips for
training.
Internal Marketing
 Word of mouth- For the better communication to our clients. Our staff
spread information to people they know though verbal and chat.

External Marketing
 We are advertising our business through magazine, newspaper, radio and
billboard if needed only. Build network with customers, so they can spread
the information about our business to their friends, relatives and family.
And also we will hire famous persons to come to our fitness club.
Public Relation
 We will create an article about health in newspaper. Having broadcast
interview and event sponsorship.
We can provide it all for your healthy lifestyle in your community by giving
your cooperativeness and support in our business as well.
Sales Strategy
The sales strategy will emphasize that verbal and chatting to get more
information about JC and J Fitness Club through the use of social media tools is very
easy and accessible. By actual visiting and trying our gym, we will assure you to get a
pleasing experience and giving you a physical, social and emotional health and
wellness. The sales effort will work on the possibility of having its own website in the
long-run. Those we establish is quite important to have a friendly, easy to use web
interface and actual presentation in the future course of the business. In
accommodating the needs of each and every one.
JC and J Fitness Club will also rely on three other factors to help boost sales.
The first is exemplary customer service. Having excellent service will provide the
customer with the feeling that the business is looking out for the customer’s interest.
Second, when a customer will see the transformational changes of their body, they
will probably be excited to get in the next round. Lastly, sales will be boosted by
offering customers a very good services and product. And this product will help you
to get into what your body needs. JC and J will ensure economical value for the
equipment that customer’s use and the product that we offer too without sacrificing
its quality.
Product and Services Characteristics or Features
JC and J Fitness Club produce here a number of competitive features that
will be used to its advantage to achieved market penetration.
 Affordability of the services- teenagers, athletes, officials, and others still being
dependents and having limited budget to splurge, it is favorable for them to have
access to expensive yet quality services will offer.
 Uniqueness of Services- JC and J Fitness Club will offer an uniqueness services to
attuned the needs of the people in society,
  Latest facilities and equipment’s are utilize for the clients to become comfortable.

Pricing Policy
JC and J Fitness Club will adopt the differing price based on the time and
personal trainers that teach and instruct the policy. As such, below is the pricing
scheme that will be adopted:
Category Time Price With Trainers
Aerobics per hour Php50.00
Additional Fee
Yoga per hour Php50.00
Php50.00
Cycling and Running 1 hour and 30 minutes Php250.00
Muscle Train Unlimited Php60.00
Energy Drink Php20.00-Php40.00

Market Analysis Summary

The demand for Aerobics, Yoga, Cycling and Running and Muscle Train in
Sta. Ignacia, Tarlac has shown steady growth over the last five (5) years. It was
observed students, athletes, officials (PNP, BFP and Zumba Organizations), obesity
persons and others are among for the successful of the JC and J Fitness Club.
Individual usage of fitness and health care training equipment has increased.
These market segments favor trendy and owner’s commitment and dedication
towards health care services are continuously establishing. To increase market
penetration, JC and J Fitness Club will offer an affordable prices and expansion of the
business is ready to establish in order to occupied other clients and gain more well
equipped equipment that are penetrating to the needs of an individual. At the same
time, aggressive marketing campaign will be done to increase the visibility and actual
performance of JC and J Fitness Club through the use of the Social Media Tools and
tapping the various athletes, officials and the people in Sta. Ignacia, Tarlac.
JC and J Fitness Club offers price differential based on the time and
instructional with the price of ranging from Php50.00 – Php250.00