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Almaida: Pakistan's Pizza Pioneer

Almaida is the leading affordable casual dining restaurant brand in Pakistan. It opened its first location in Faisalabad in 2009 and pioneered pizza as a main course option in the country. Almaida now has over 7 locations across Pakistan serving signature pizzas, appetizers, pastas, desserts and beverages to over 30,000 customers daily. The company's mission is to become the largest national fast food brand through its restaurants and focus on simple, easy enjoyment for customers.

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ALI SHER Haidri
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213 views3 pages

Almaida: Pakistan's Pizza Pioneer

Almaida is the leading affordable casual dining restaurant brand in Pakistan. It opened its first location in Faisalabad in 2009 and pioneered pizza as a main course option in the country. Almaida now has over 7 locations across Pakistan serving signature pizzas, appetizers, pastas, desserts and beverages to over 30,000 customers daily. The company's mission is to become the largest national fast food brand through its restaurants and focus on simple, easy enjoyment for customers.

Uploaded by

ALI SHER Haidri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Almaida:

Introduction:
Almaida is the leading affordable casual dining restaurant brand in Pakistan. Almaida
made its foray into Pakistan with a restaurant in Faisalabad in May 2009 and was the
first national restaurant chain to pioneer this category in Pakistan. It is widely credited
with building ‘pizzas’ as a main course option in Pakistan.
We offer an exciting menu consisting of its signature pizzas, appetizers, pastas,
desserts and beverages. With over 30,000 footfalls per day across the country, Almaida
is the perfect place to celebrate any occasion in life, small or big. In 2010 several
changes resulted in the company. Company started its new business with the name of
Almaida Pizza Garden.
Almaida is the largest affordable casual dining restaurant chain. In Pakistan, Almaida
has 7 dining restaurants across Pakistan. Daily, thousands of customers visit our
restaurants around Pakistan. We don’t take their trust and loyalty for granted. We earn it
every day. We are all about Simple Easy Enjoyment and our mission is to be our
customers’ favorite place to eat and drink.

Mission
Our mission is to become the largest national fast food brand. Our restaurant business
has tremendous financial strength and a very bright future

Tag line
We serve you really deserve

Maza kuch kehta ha

Marketing Mix of Almaida Pizza Garden

People

Promotion

Physical evidence

Price
1. Product

Pricing Strategies
 Product Line Pricing
 Promotional Pricing
 Penetration Pricing
 Value Pricing

Product Line

 Sandwich and burger 1 Juice  Fries  Salad  Platter  Pasta  Pizza  Products of
Almaida Pizza garden Multan are  Product is the physical product or service offered to the
consumer. Products...

 Veggie Pizza Chicken Fajita

 Pepperoni Pizza Cheesy Pizza

 Split Pizza Chicken Supreme

 Chiken-tandori Chicken-tikka

 Chicken Euro

 Platte

 Golden platter

 Italian roll

 Salad

 Fries
 Crispy rice
 Pop shots
 Other deals...
 Fresh juices...
 Ice cream
 Brownies
 Tea
 Hot coffe
 Cold coffee
Process Design
o Area of coverage is depend upon nature of order
o They also provide home delivery
o Almaida order delivery time is 20-25 minutes.
Process
o 111-11-31-31 Product delivery...
o http://almaida.com.pk/

Conclusion:
Mcdonalds is better than Almaida because its working on international level.Mcdonalds uses
new technology .The product line of Mcdonalds more than Almaid.Quality time of mcdonalds is
also better than almaida.

So Mcdonalds is more preferable as compare to Almaida Pizza Garden.

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