LITERATURE REVIEW:
1. TITLE: A Comparative Study On Consumer Perception Towards Organized Retail
Sector With Unorganized Retail Sectors.
AUTHOR: [Link], [Link] (2017)
INSIGHTS: This paper explains about Consumer perception about the product which
also includes the consumer opinion towards the product, frequency of buying,
selecting the store it may be organized retail or unorganized retail sectors. The main
objective of this study is to create the awareness about the organized retail sector to
the consumers. In this paper, the data collected from the consumers in organized and
unorganized retail sector for the purpose of comparing the behaviour of the consumers
towards their buying habits between the organized retail sector and unorganized retail
sectors. And for analysing the data, they have used SPSS, Chi-square and frequency
analysis for interpretation of data.
2. TITLE: Buying Behaviour of consumers for food products in an emerging economy.
AUTHOR: Jabir Ali and Sanjeev Kapoor (2010).
INSIGHTS: This paper explains about a development of marketing strategy for a
modern food and grocery market based on consumer preferences and behaviour. And
also in this paper a total of 101 households having sufficient purchasing power were
personally surveyed with standard questionnaire. And it was analysed using simple
statistical analysis method like descriptive analysis, frequency distribution, cross
tabulation, analysis of variance and factor analysis to assess the customers’ preference
for food and grocery markets.
3. TITLE: A Study on Factors influencing on Buying Behaviour of Customers.
AUTHOR: Prof. Sudarshan A. Pawar and Dr .Sunil Narenje (2016).
INSIGHTS: This paper explains about the study of consumer behaviour and also said
that consumer behaviour is a study based on consumer buying behaviour, with the
customer playing the three distinct roles of user, payer and buyer. And also they
mentioned as Consumer buying behaviour has become an integral part of strategic
market planning. The aim of this article is to recognize growing streams of thinking
that could direct future consumer research. This research paper mainly focuses on
Automobile (Four wheeler) Customers and their buying behaviour in pune city where
they have collected a data of over 265 customers through questionnaire and analysed
using excel and various statistical tools.
4. TITLE: Determinants of the Buying behaviour of Young Consumers of Branded
clothes: An Empirical Analysis.
AUTHOR: Pooja Kansra (2014).
INSIGHTS: This paper describes about the young generation and how they targeted
them using different marketing campaigns for different products. And also they have
discussed about the brand which generate huge revenue for company than non-
branded products. They have collected some data and analysed in which the results
indicated that product design, reliability and trust, social influence and discounts,
brand name and fashion, status symbol and uniqueness is a significant factor affecting
young consumers when purchasing branded clothes. And also they said that there is
association between age, marital status, occupation, education, income and buying of
branded clothes, whereas there is no association between gender and education for
buying branded clothes.
5. TITLE: A study on consumer buying behaviour towards Amul products with special
reference to Coimbatore city.
AUTHOR: N Ramya and Dr. SA Mohamed Ali (2018).
INSIGHTS: The main objective of this paper is to Study the Consumer buying
behaviour towards amul products and also to identify the brand awareness, problems
and level of satisfaction of the respondents in purchasing of Amul products. A sample
data of 150 customers is collected through questionnaire and they have analysed by
means of simple percentage method for various categories and they concluded that if
buying behaviour of the consumers are positive means buying behaviour of
consumers is high which implies that the product has a good reach in Coimbatore city.
6. TITLE: Construction of customer relationship management in Retail Business.
AUTHOR: Robert Kristaung and Murtanto (2019).
INSIGHTS: This paper explains about the dimensions of customer relationship
management (CRM), which consists of processes, preferences, customization,
readiness, and capability in the retail service industry. Here they have taken a sample
data of around 257 and analysed using structural equation modelling. And the
findings of this study show that there is still a weakness in registering valuable loyal
customers. And also they found out that the main drawback of conventional retail
business is not following a priority of detecting valuable old customers. The online
retailers have used this weakness as their strength and they use this CRM as crucial
managerial implication for conventional, digital retailers and digital-conventional
retail formats.
7. TITLE: A Study of CRM in retail outlets at Bhopal, India.
AUTHOR: Monika sharma and Nishith Dubey (2017)
INSIGHTS: This study focuses upon the practices implemented by retail outlets. It
was also mentioned that retail outlets are implementing CRM practice for establishing
the customer retention management. Research shows that the needs and desires of the
customers are diverse and sometimes change. It helps the company understand the
needs of consumers, and how much they visit the retail outlets. And also the retailers
use the CRM software packages for understanding the customer needs and purchasing
behaviour. In this way, an organization will make a simple forecast of the potential
performance of its customers.
8. TITLE: Investigating the factors affecting customer purchase activity in retail stores.
AUTHOR: Subhra Mondal, Manmohan Mall, Uma Sankar Mishra and Kalyan
Sahoo (2017).
INSIGHTS: This paper tries to explain the impact of socioeconomic profile of
respondents’ influence variables like store image, customer loyalty & satisfaction in
terms of price, quality, loyalty, customer care, payment preference and factors which
influence the purchasing power of consumers through exploratory factor analysis and
which they have done by R language through psych package where factor structure is
assessed through chi-square statistics along with other fit parameters like R2 ,
RMSEA etc. From the findings they have conclude that occupation along with gender
explains the respondent’s preferences of quality and payment. The study also has
evidence in support of the assumption that customers can wait if they find the store
favourable.
9. TITLE: Factors Affecting Consumer Buying Behaviour and Decision Making
Process towards FMCG Products
AUTHOR: Disha Chhabra and Dr. Asma Farooque (2018)
INSIGHTS: The main objective of this paper is to find out the factors that are
affecting the buying behaviour of consumers in purchasing fast moving consumer
goods. It was found that the behaviour of consumers vary by location, price,
promotion, product and physiological factors. However, the effect of these factors
affecting the decision of consumers would vary from one product to another. This
paper also deals about the online portals which are expected to be a key role for
companies endeavouring to enter the hinterlands. It was also mentioned that by 2020,
40 per cent of all FMCG Purchases in India will goes to online and by 2025 e-
commerce will contribute around 10-15 Sales per cent of the FMCG market with few
categories.
10. TITLE: Effect Of Culture In Consumer Buying Behaviour: An Exploratory Study Of
Indian Retail Market.
AUTHOR: Faize Ali Shah and Vanshika Tandon (2020)
INSIGHTS: This paper primarily explores the determinants of culture and the extent
to which they impact consumer buying behaviour as the retail market is expanding
greatly due to which, it has become significant to understand the psychology of
consumers. The data was collected by self-structured questionnaires that were filled
among 400 respondents belonging to the city of Agra. Initially, the researcher justified
the relevance of four determinants of culture comprising of Gender, Age, Educational
Status and Religion through t-test and one way ANOVA. In order to investigate the
relationship between these determinants and consumer buying behaviour, step-wise
regression analysis was conducted which resulted in justifying that none of the
determinants established a significant relationship with consumer buying behaviour.
