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Organic Health Market Blueprint

The document outlines a business model canvas for an organic and natural products company. The value proposition is healthy, organic products for customers in India, initially focusing on Calicut. Key activities include ecommerce, delivery, storage, R&D. Key resources are an office/storage, employees, and vehicles. Revenue will come from B2C sales to health conscious customers in urban and semi-urban areas through multiple channels.

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112 views4 pages

Organic Health Market Blueprint

The document outlines a business model canvas for an organic and natural products company. The value proposition is healthy, organic products for customers in India, initially focusing on Calicut. Key activities include ecommerce, delivery, storage, R&D. Key resources are an office/storage, employees, and vehicles. Revenue will come from B2C sales to health conscious customers in urban and semi-urban areas through multiple channels.

Uploaded by

Anonymous 6eDqP1HU
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

The Business Model Canvas

VALUE PROPOSITIONS
Product Organic & Natural products
Core Values Healthy Fresh concept

CUSTOMER SEGMENTS
Area Full India. Initially Calicut
B2C Target Health Concsious
B2B Target Organic restaurants

KEY PARTNERS
Vegetable suppliers Small/medium scale farmers
Logistic partners Rent
Packing
Digital Marketing (including content creation)
Print media (including content creation)
Visual media (including content creation)
ERP
Mob App
Ecommerce
Insurance
Merchant Association

KEY ACTIVITIES
Platform Ecommerce
Deliver at home
Storage
QA/ QC
R&D

KEY RESOURCES
Office cum Storage
Employers Operation head
Vehicle
Ownership 4 nos
Working partner 1nos
Share holders For future expansion

CUSTOMER RELATIONSHIP
Premium customers handling
promotions/offers/loyalty cards
Regular customer interaction
Complaints handling team

CHANNELS
Brand awarness
Evaluation (survey)
Purchase
Delivery

COST STRUCTURE
Margin
Delivery charges
Damages / wastage
Fines & Accidents

REVENUE STREAM
SELLING B2C
Building healthy next generation Sharia compliant buisness

Urban & semi urban


Homemakers Community & Residential associations Institutions
Gym Fitness Centers

Home Farmers
Parcel courier

Mob App Social Media

Sales 2nos Helping 2nos Driver cum Sales


B2B (plan B)

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