Sanserif PDF
Sanserif PDF
62
Abstract
Dissertation submitted in Sanserif typefaces are often perceived as something inextricably linked
partial fulfillment of the to ideals of Swiss modernism. They are also often thought of as some-
requirements for the
thing as far as one can get from calligraphic writing. Yet, throughout
Master of Arts in Typeface
Design, University of the twentieth century and especially in the past decade or so, the design
Reading, 2002 of sanserif typefaces have been consistently inspired by calligraphic
writing. This dissertation hence explores the relationship between calli-
graphic writing and the formal developments of sanserif typefaces in the
twentieth century. Although type design is an inherently different dis-
cipline from writing, conventions of calligraphic writing did and still do
impose certain important characteristics on the design of typefaces that
modern readers expect. This paper traces and analyzes the formal devel-
opments of sanserif typefaces through the use of written forms. It gives
a historical account of the development of sanserif typefaces by charting
six distinct phases of sanserif designs that were in some ways informed
by calligraphic writing:
Calligraphic tendencies in the development of sanserif types in the twentieth century Keith Tam
Acknowledgements
First of all I would like to thank my parents who have
made everything in my life possible. Secondly, I would
like to thank all my colleagues of the ma typeface design
course – Filip, Michail, Nathalie, Sara and Victor – for their
friendship and support throughout the past ten months
at the University of Reading – it has been a tremendous
experience, and would not have been the same without
you all. Thanks are also due to all my friends at Childs
Hall – you know who you are, Chimes – who have always
been there for me. You have been and still are great family
members. Last but certainly not least, I would like to thank
my teacher at the Emily Carr Institute in Vancouver, Sharon
Romero, who have given me much guidance on typography
and creativity, and provided many hours of enlightening
conversations about typography and much more.
keith, 2 september 2002
Colophon
Continuous text set in itc Charter (designed by Matthew
Carter) with captions in Bitstream Gothic 720. Typeset in
Adobe InDesign 2.0 on the Macintosh.
3
Contents
5 Introduction
7 Principles of written forms related to type design
Calligraphic writing: broadnib, flexible pointed and monoline pens
Skeletal forms of letters
Built-up letters
Two ways of making sanserif letterforms
Criteria for assessing the influence of calligraphic writing
11 Prologue: Nineteenth century
Background
William Caslon iv: the first sanserif printing type
Industrial Grotesques: 1830 onwards
15 Humanist sanserifs: Britain, early 1990s
Edward Johnston: Railway Sanserif
Eric Gill: Gill Sans
25 Geometric Sanserifs: 1920s–30s
Paul Renner: Futura
W A Dwiggins: Metro
Frederic Goudy: Goudy Sans
33 Contrast sanserifs: 1920s–50s
R H Middleton: Steller
Warren Chappell: Lydian
A M Cassandre: Peignot
Hermann Zapf: Optima, the new Roman
39 Sanserif as a book type: 1960s–80s
Hans Eduard Meier: Syntax, an ‘oldstyle’ sanserif
Bernd Möllenstädt: Formata
Convergence of the sanserif and the serif
Charles Bigelow & Chris Holmes: Lucida
Sumner Stone: Stone
Ronald Arnhold: Legacy
47 Neo-humanist sanserifs: 1990s
Erik Spiekermann: Meta
Martin Majoor: Scala Sans
Fred Smeijers: Quadraat Sans
Luc(as) de Groot: Thesis Sans
Bo Linnemann: Via
53 Conclusion
55 Bibliography
60 Illustration Sources
4
5
Introduction
Sanserif defined
It seems desirable to first clarify what the term sanserif is meant and how
sanserif typefaces are classified. As Ole Lund points out in his paper De-
scription and differentiation of sanserif typefaces, the term ‘sanserif’ seems
to imply something rather negative, something that is lacking, ‘as if the
starting point necessarily has to be a letterform with serifs’.1 Walter Tracy
on the other hand finds merit in this term but still finds it somewhat
problematic. ‘The term sans-serif, coined by Vincent Figgins in 1832, is at
least accurate, even though it expresses a negative characteristic. “Lin-
eal”, recently recommended in Britain, is a little more descriptive, but it
has not become popular’.2
That brings us to the question of monolinearity. In his paper, Lund
focuses solely on monolinear sanserif typefaces, while Walter Tracy also
only classifies strictly monoline typefaces as sanserifs in Letters of credit.
The term ‘sanserif’ might therefore be somewhat of a misnomer: it not
only denotes letterforms that do not have serifs, but more importantly
it also denotes typefaces that do not have apparent thick-thin modula-
tions. This preoccupation with monolinearity was particularly strong in
the early part of the twentieth century. Edward Johnston’s railway type
is a classic example in this regard. Although Johnston was determined to
make a ‘block’ alphabet based on the humanist calligraphic tradition, he
did not attempt to replicate the thick-thin modulations of the broadnib
calligraphic pen.
There are also grey areas in the categorization of sanserif typefaces.
Faces such as Optima and Pascal might not be classified as sanserif type-
faces according to certain classification systems, because they have small
residual or ‘flare’ serifs.3 Lund also points out in his paper that ‘most clas-
sification systems for typefaces do not allow for differentiation among
sanserif typefaces’.4
It can be seen that the term sanserif is rather problematic. Nonetheless
the term sanserif will be adhered to for its literal as well as its generally
1 Lund: Description and
accepted meaning – that is, the noticeable absence of serifs in the letter-
differentiation of sanserif
typefaces p.5 forms. This dissertation will thus include all forms of typefaces without
2 Tracy: Letters of credit p.85 serifs, whether monolinear or with thick and thin modulations. The pri-
3 For example, the British ority is given to the absence of serifs here, not apparent monolinearity.
Standard 2961 system
of 1967 did not classify
Optima or Pascal as ‘Lineale’
(sanserif) typefaces, but
were instead grouped into
the ‘Glyphic’ category.
Lund p.15
4 Lund p.12
7
Calligraphic writing
It is obvious that writing naturally predates typography, or the mecha-
nization of writing. Writing with a broadnib pen, which produces logi-
cal and somewhat mechanical lines with thick and thin transitions,
forms the basis – as well as the mainstream – of western calligraphy 1.
Gerrit Noordzij, who has written extensively on the theory of calligraphy,
uses the term ‘translation contrast’ to describe broad-pen writing in his
book The stroke of the pen. Translation contrast formed the foundation
1 Translation contrast, for the development of oldstyle roman typefaces such as Garamond.
broadnib pen held at a
constant angle. Contrast These oldstyle roman typefaces were originally derived from humanis-
governed by the width of tic roman and italic writing, though the italic underwent some changes
the pen.
when it was regularized to harmonize with the roman as an ancillary
type. Italics are not simply characterized by the slopes, but by a variation
on their essential forms. For example, the a and the g are often single-
story and there are upstokes – it is cursive 2. Though the more formal
italic hands do not have upstrokes – what Noordzij calls ‘hybrids’ 3.
2 Comparison of Roman
(only downstrokes) and italic
(with upstroke)
3 Cursive and hybridized
cursive italic forms
The most elemental form of writing is done with the simplest of tools.
The conceptual idea behind all forms of calligraphic writing is their skel-
etal forms. This could be elaborated to mean monoline writing – writing
done with a pen producing lines of consistent thickness, typified by the
modern ‘ballpoint’ pen 5. It is therefore a neutral tool that gives the con-
cept of the letters proportions, the ‘bare bones’ of the letterforms.
5 Monoline lettering. No
thick-thin transitions.
Skeletal forms of letters
Regardless of what tools we use to execute our letterforms, the skeletal
forms are letters at their most basic. Before one commits pen to paper,
a basic understanding of those letters as archetypal forms, or notional
skeletal forms, must exist in the writer’s mind. Edward Johnston writes
in his calligraphy manual Writing & Illuminating, & Lettering, ‘[t]he es-
sential or structural forms […] are the simplest forms which preserve
the characteristic structure, distinctiveness, and proportions of each
individual letter’.1 He continues, ‘[t]he letter-craftsman must have a clear
idea of the skeletons of his letters’.2 He then follows with two illustrations
demonstrating a method of determining the essential form of a capital
B 6. Johnston stresses that distinctiveness and legibility will suffer if any
features are exaggerated unnecessarily. But he also points out that it is
quite permissible in ornamental letterforms. In order to keep within the
bounds of typographic conventions and readers’ expectations when they
read a text, it is essential to keep these notional skeletal forms in mind
and not deviate too much from them. The novelty forms of the B in the il-
lustration show letterforms that are frequently found in display typefaces,
not typefaces for the setting of continuous text. The structure of humanis-
tic writing forms the basis for the proportions of our typefaces:
Whether the strokes are monoline (even width) or modulated (with thick-
thin transitions. This can be explained in terms of what writing tool the
designer was trying to imitate.
Background
Although sanserif letterforms existed long before the invention of print-
ing, the history of sanserif letterforms as printing types did not begin
until the Industrial Revolution in England. At the dawn of nineteenth
century, something quite unprecedented happened in the typographic
world – something that came to be known as non-linear reading. The
rapid growth of the manufacturing industry and the bustling economy
was propelled by the Industrial Revolution that began in the latter part
of the previous century. This facilitated the emergence of two new forms
of typographic communication – the poster and the handbill. Tradi-
tional book typefaces such as Baskerville and Caslon were initially used
for these, but were quickly proofed to be inadequate to cope with the
increasingly fierce competition. New forms of typefaces were clearly
needed to grab the attention of viewers on the street. One obvious solu-
tion to this communication problem was to make the type as bold as pos-
sible. ‘[…] the need for bold type related to what might be described as
the growth of non-linearity in graphic design’,1 writes Michael Twyman.
Three main varieties of display typefaces subsequently emerged during
the first two decades of the nineteenth century. They were, in order of
appearance the fat faces, sanserifs (more generally known as grotesques
or antiques) and slab-serifs (widely known as egyptians or antiques). Of
these three groups of display typefaces the sanserif, has been the most
enduring, which eventually found its way to becoming the icon of Mod-
ernism in graphic design.
that Caslon’s first sanserif type was the immediate descendant of the next
sanserif creation fourteen years later – Vincent Figgin’s ‘sans-serif’ from
c1830 10. However, it seems obvious that Caslon’s ‘Egyptian’ bears no direct
genealogical relationship to the later ‘grotesques’.
Nevertheless, Caslon’s sanserif was quite an innovation at the time for a
printing type. It was the first roman printing type that was entirely mono-
linear1 and without serifs. These two distinguishing characteristics formed
the mainstream of what sanserif typefaces came into being.
There are many speculations as to where this isolated example of sanserif
type came from. One of which would be that it was derived from ancient
Greek inscriptions 6. They both share similar proportions (the Roman
9 Ancient Greek inscription.
A dedication of the Palaestra
Naukratis, c3rd Century BC
1 According to Mosley, capitals were direct descendants of these) and are both monoline. Another
William Caslon cut a speculation would be that it came from early nineteenth century experi-
monoline, unserifed
Etruscan type c1745 and
mental inscriptional lettering on medals,2 or even signwriting. James Mos-
a stressed but unserifed ley points out in his The Nymph and the Grot, although the sanserif letter
Greek was probably cut in did not manifest itself as a printing type until 1816, sanserifs were already
the seventeenth century in
England. pp.18–19 in wide use in the domain of lettering during the first decade of the nine-
2 See Gray: Sanserif and teenth century,3 and that the term ‘Egyptian’ was a widely accepted term
other experimental inscribed denoting sanserif letters in the signwriting trade.4
lettering of the early
Renaissance
3 Mosley: The Nymph and the
Grot p.10
4 Mosley p.38
13
This type of sanserifs dominated the market for the rest of the century.
They fulfilled their function perfectly and eventually drove out the fat
faces and the slab-serifs. However, they were nothing more than what
they were intended to do – to attract viewers’ (as opposed to readers)
attentions at display sizes and to pack as much information as possible
within a limited amount of space. This function, arguably, could only
have been achieved by forsaking calligraphic conventions. Hence the
development of the grotesques took a course of its own, and it is hence
omitted here.
15
At the dawn of the twentieth century, Britain saw the Arts and Crafts
movement, headed by such figures as William Morris and John Ruskin.
Living in a world rife with mass-produced goods and commercial vulgar-
ity in twentieth century Britain, Morris and Ruskin yearned for the sim-
plicity of life and immaculate craftsmanship of the Middle Ages. Kelm-
scott Press, set up by Morris five years before his death, printed beauti-
fully decorated books with types designed by Morris, breathed an air
of freshness over the what was considered by some declining aesthetic
quality of commercial printing at the time.
ing one. Eric Gill was quoted in Colin Banks’s book London’s Handwrit-
ing, ‘It was a revolutionary thing... it redeemed the whole business of
sans serif from its nineteenth century corruption’.1
Johnston’s capitals are remarkably similar to the first sanserif type by
Caslon iv, although Johnston’s are more refined 13. He based his capitals
on classical Roman proportions. Johnston was advocating the use of the
proportions of Roman capitals for calligraphy in his Writing & illuminat-
ing, & lettering:
The Roman Alphabet is the foundation of all our alphabets […]. And since
the full development of their monumental forms about 2000 years ago,
the Roman Capitals have held the supreme place among letters for read-
ableness and beauty. They are the best forms for the grandest and most
important inscriptions, and, in regard to lettering generally, a very good
rule to follow is: When in doubt, use Roman Capitals.2
1 Banks: London’s
Handwriting p.14
2 Johnston p.233
18
16 Proportions of Roman
capitals according to
Edward Johnston
However, when he drew his sanserif type for the Underground, he chose
to make the E, the F and the L – which should be narrow letters – slightly
wider. This overriding of traditional calligraphic forms could be at-
tributed to Johnston’s admiration of the Caslon Old face type 17. Harry
Carter writes: ‘It [Johnston’s sanserif] is a member of the old-face family
of types. Based on Roman inscriptional models, the essential form of the
letters is the same as Jenson’s or Caslon’s: only the fashion of them has
been dictated by function’.2
to the nineteenth century grotesques. This was partly due to the almost
obscene boldness and narrowness of these typefaces but mostly because
of their disregard of the traditional proportions of roman letterforms.
One of these critics was Stanley Morison. Following the successful ex-
periment of Johnston’s sanserif type for the Underground Morison saw
merit in sanserif letters that are based on the proportions of humanist
calligraphic writing. He was convinced that even the utilitarian sanserif
could be made in a pleasing way, and consequently asked Eric Gill to de-
sign a sanserif typeface for the Monotype Corporation.
d and q are low. This reflects Johnston’s rather formal italic hand without
23 An example of Edward
Johnston’s italic hand. upstrokes which is less cursive 23. Curiously, though, the p is excessively
cursive. While the a is single-storey, closely following the conventional
forms of the script, the g in the final version is double-storey. In the early
stages of its development, Gill’s italic showed more exuberance and some
the capitals even had entry strokes protruding in the top left corners 24.
These were obviously eliminated in the final version.
The release of Gill Sans onto the market in 1929 was rather untimely. Fu-
tura, a geometric sanserif designed by Paul Renner and released by the
German foundry Bauer, had already been on the market for two years
and gained immense success on the continent. Harling writes, ‘[…] in
its final form Gill Sans proved superior to all others available to printers
24
1 Harling p.44
25
29 ‘Sütterlin-Schrift, a model
for children’s handwriting in
use in Germany in the early
1920s.’
His view in the 1920s of rejecting pen-made forms was more in line
with the ideals of Herbert Bayer’s typographic experiments at the
Bauhaus. Renner’s rejection of pen-made forms seemed to have resulted
in the lack of dynamic flow, but he himself thought that the geometric
principles behind the construction of the letters would cohere them
together: ‘It is not little marks, rather it is the “spiritual bond” that binds
30 A strictly geometric
monoline p and a visually
the many individual marks into a unity of form’.5 However, the results
balanced, optically still resembled the monoline ‘print script’ shown earlier. Unlike Johnston
monolinear p.
Sans, Renner skillfully resolved the awkward darkness when a stem
joins a bowl. He pointed out that two concentric circle would not join
well with a vertical stem. He writes that ‘anyone who wants to create a
constructive script for the human eye, cannot achieve it with elemental
geometric construction 30.6
1 Burke p.97 Despite this view in 1913, Renner did ‘invent a new language’ so to
2 Ibid. speak during his design process for Futura. His strict application of ge-
3 Ibid. ometry resulted in letterforms that were more novel than functional 28.
4 Quote from ‘Buchgewerbe Burke points out that the foundry probably opted for the more conven-
und Bildende Kunst’ (1913)
tional forms so that the sales would not be affected.
pp.72–4. From Burke p.97
5 Quote from ‘Futura: die
Schrift unsrer Zeit’ (1928a)
pp.4–5, from Burke p.98.
6 Quote from ‘Das
Formproblem der Druck-
schrift’ (1930c) p.32, from
Burke p.100.
29
31 Monotype’s alternate
version of Gill Sans.
W A Dwiggins: Metro
After the arrival of the Modernist era in graphic design, the idea of a
sanserif informed by humanist calligraphic writing had scarcely any
place in the typographic world. William Addison Dwiggins, a type de-
signer in the United States, had been persistently interested in design-
ing a humanist sanserif for Linotype. Experimental No.63, as dubbed by
Dwiggins, was to be a sanserif type with perceivable contrast of thicks
32 Drawing of Dwiggin’s
unpublished Experimental
No.63, a humanist sanserif
with thick-thin contrast,
1929. and thins 32. It had a vertical axis, which reflected Dwiggin’s calligraphic
lettering using a flexible pointed pen, but it also shows traits from
broadnib pen writing. This idea was eventually shelved, but it did give a
glimpse of the future possibilities of sanserifs – a type fit for continuous
reading that is informed by the structural quality as well as stroke modu-
lation of calligraphic writing. The trend of the market led him to design
a geometric sanserif Metro (1929–30) instead 33. Although Metro is clas-
sified as a geometric sanserif, though it does show some of Dwiggins’s
idiosyncrasies and his calligraphic tendencies. Sebastian Carter writes:
‘It is an interesting rather than a successful type, with a lower case which
is too idiosyncratic for the generation of constructed sans-serifs to which
1 Tracy p.95
it belonged, and not convincing enough to establish its own tradition’.2
2 Carter, Sebastian: Twentieth Indeed, it is a sanserif type that sits somewhere between a humanist and
century type designers p.67 a geometric.
30
33 W A Dwiggin’s Metro.
ABCDEFGHIJKLMNOPQRST
UVWXY&Z
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRST
UVWXY&Z
abcdefghijklmnopqrstuvwxyz
1 Bringhurst p.242 34 The digital URW version of Goudy Sans.
32
The sanserifs that have been examined so far are all monolinear. Al-
though most of them do have subtle modulations, they are nothing more
than visual adjustments that made the letters to appear to be monoline.
These thick-thin modulations have little to do with the logic of the broad-
nib pen. Monolinearity was still considered a prerequisite of sanserif
types. Meanwhile however, a number of designers also began to create
sanserif types that more faithfully reflect broadnib or flexible-pen cal-
ligraphic writing, in both construction and stylistic terms. All of them
were prolific and diverse designers, who were perhaps not bound by the
dogmas of Modernistic design. Whether these were considered sanserifs
at the time is debatable, and they were certainly geared towards adver-
tising and display copy rather than for any extended amounts of text,
with the exception of Optima. The term ‘contrast sanserifs’ is used here,
following Gerrit Noordzij’s classification in the Scangraphic type cata-
logues (1990).
33
Jakob Erbar’s Feder-Grotesk (1919) was perhaps the first sanserif de-
sign to incorporate perceivable thick and thin transitions 35.1 Erbar did
practice calligraphy, and attended a course taught by one of Johnston’s
pupils, Anna Simons. Feder-Grotesk was clearly a type informed by cal-
ligraphy, but not calligraphy in the broadnib tradition as Walter Tracy
claims.2 It is a type with a high stroke contrast and its axis is clearly
35 Feder-Grotesk, vertical – following the principle of ‘expansion contrast’. The type was
by Jakob Erbar.
only available in capitals and was not widely used. Another capitals-only
contrast sanserif at the time was Offenbach designed by the German cal-
ligrapher Rudolf Koch, who was a contemporary of Edward Johnston. It
was designed for use with Koch’s Gothic lowercase.
36 Robert Hunter
Middleton’s Steller.
37 Lydian, designed by
Warren Chappell.
A number of other contrast sanserifs were also designed along the same
line between the 1930s and 40s. But there is also a slightly different take
on these contrast sanserifs – a unicase designed by A M Cassandre called
Peignot in 1937 40. Peignot is a sanserif typeface with a vertical stress and
38 Colonia, 1938 high contrast. Although this is reminiscent of the ‘expansion contrast’
principle, it is a type that is far removed from the idiom of calligraphy.
The lowercase, except b d and f are in fact small capitals, though some
are with ascenders and descenders. However, its capitals are an ‘attempt
to revive the original form of the roman alphabet’.1 Peignot’s capitals are
indeed quite inscriptional, though with some letters slightly widened.
‘Cassandre believed he had drawn a purer form of the alphabet which
bore the “essential character” of roman letters’.2 This experiment was
39 Radiant, 1940.
quite akin to Herbert Bayer’s universal alphabet. Despite its eccentrici-
ties, Cassandre’s intention was to make Peignot a text face. It was howev-
er not widely adopted for such use, and the foundry Deberny & Peignot
later released a version called Touraine with a conventional lowercase 41.
The 1950s saw the introduction of two immensely successful and influen-
tial neo-grotesque sanserif types – Helvetica (1956) and Univers (1958).
1 Berry [Link].: The encyclopedia
They continued the tradition of the nineteenth century industrial gro-
of type faces p.224
2 Blackwell: 20th century type:
tesques but were severely rationalized and were made into large type sys-
remix p.64 tems. Their lineage with calligraphic writing is rather remote as they are
35
primarily static, symmetrical designs without thick and thin contrast and
lack humanistic proportions. Therefore they do not warrant an account
here. Despite the fact that these neo-grotesques virtually took over the
type market from the 1950s, there was still room for other innovations in
sanserif designs to take place in the mean time.
40 Peignot, designed by
A M Cassandre
Another contrast sanserif along a similar line to Zapf’s Optima was José
Mendoza’s Pascal, designed in 1960 45. ‘It is a sort of country cousin to
Optima’,4 writes Carter. Like Optima, it is a sanserif type with a high
thick-thin contrast. It is a more condensed type compared to Optima and
perhaps a little less refined. The widths of the capitals were made even.
Unlike Optima, its has a humanist stress – its axis of contrast is oblique.
The lowercase g is single-storey. An semi-cursive, almost chancery italic
was also drawn but was never released.5
45 Pascal, designed by
José Mendoza.
1 Bringhurst p.246
2 Carter, S p.152
3 Carter, S p.151
4 Carter, S p.160
5 Mendoza’s original
drawings for Pascal
italic can be found at the
University of Amsterdam
library.
39
There have always been attempts to design sanserif types that are suit-
able for the setting long texts. It wasn’t until the arrival of Syntax,
designed by Hans Eduard Meier in 1968, when the dynamic nature of
humanist calligraphic writing – arguably the most important element in
a type for continuous reading – is truly integrated into a monolinear san-
serif type. Meier seriously rethought the nature of the sanserif as a type
fit for comfortable continuous reading and formed an exemplary founda-
tion for subsequent sanserif designs.
The terminals of Syntax are cut at right angles to the strokes, which
help leading one letter to the next. Meier writes: ‘Static characters are
designed on the basis of a geometrical system. The beginnings and ends
of strokes lead back into the character itself and do not join up to the
neighboring characters’.1 Coupled with the slight forward slant of the
letters, the type gives a strong horizontal flow that greatly facilitates the
ease of reading.
Schulz-Anker argues the letters in Syntax are easier to differentiate
from each other than ‘static’ sanserifs like Helvetica, owing to the fact
that Helvetica’s letters were deliberately made to resemble each other 47.
‘A distinct differentiation among the individual letters, on the other
hand, is one of the main characteristics and determinants of a dynamic
type face’.2
One of the most important details in the Syntax typeface is the con-
struction of the arches and joints. Schulz-Anker compares the letter m
in Bodoni, Helvetica, Sabon and Syntax 48. While the counters of both
Bodoni and Helvetica are rounded and symmetrical, both Sabon and
48 Comparison of Garaldes
and Didones and their
respective sanserif forms.
Syntax have arches that start at an obtuse angle and are asymmetrical.
The joints for Sabon and Syntax are much more incisive and dynamic,
showing the distinctive properties of calligraphic writing. Meier states:
In the old face and Syntax the arches start from the stems and form angles
with them. They swing lightly upwards and after making a narrow-radius
curve as they enter the second stem. The dynamism of a curve written
with a pen is still perceptible. The arch is asymmetrical in form. In modern
face and sans serif types an almost symmetrical arch is used to join the two
uprights. The point where the arch leaves the stem is no longer empha-
sized. The motion of writing is no longer implicit.1
49 Capitals of Bodoni,
Helvetica, Sabon and Syntax
compared.
51 Formata, designed by
Bernd Möllenstädt.
52 Magnus Sans, an
unpublished design by
Hermann Zapf.
1 Stone: ‘The Stone family of Gerard Unger’s Demos and Praxis, designed in 1976 were designed to
typefaces’ p.137
function as serifed and sanserif members of a related family. It was the
2 ‘For the sans serif, punches
were cut in the 12 point first attempt at integrating the traditionally two different ‘genres’ of
size and matrices struck in types at the outset. Both Demos and Praxis share the same structure,
the Enschedé foundry, but
which is loosely based on humanist proportions. Though the g is single-
specimen settings of the
four weights make it clear storey. While Demos is a modulated serif type appear to have been writ-
that the work stopped at an ten with a shallow pen-angle, Praxis is visually monolinear. Demos’s
early stage of development.’
Tracy: ‘The types of Jan van
italic variant is a semi-cursive and slightly condensed. In 1984, Unger
Krimpen’ p.37 designed Flora, either to be used on its own or as a companion to Praxis.
3 Lawson p.318 It was possibly the first sanserif typeface to approximate chancery italic
44
Charles Bigelow and Kris Holmes designed the Lucida family of typefaces
for Adobe in 1985. It was a family of type designed to withstand the low
resolution output of the original 300 dpi Apple LaserWriters. It has a serif
and a corresponding sanserif variant. Lucida Sans follow the structure of
the serifed version closely, though it has a lower contrast than the serifed
one. They are both based on humanist proportions. While the serifed
version has a double-storey g, the sanserif has a single-storey one. The
thick-thin transitions closely follow the logics of the broadnib pen, except
perhaps at the lower joints of the b and p and the upper joints of the d g
and q. This is in fact quite common amongst sanserif faces – it is to stan-
dardize the joints with a single module instead of two. Robert Bringhurst
highly praises Lucida Sans and dubbed it as ‘one of the best sanserifs for
ordinary text’.3 He also writes that Lucida Sans ‘has a poise, simplicity
and energy that many serifed text faces lack.
1 Bringhurst p.240
2 Carter, S p.175
3 Bringhurst p.243
45
55 Sumner Stone’s
Stone family: Serif, Sans
and Informal with their
respective italics.
Ronald Arnholm designed the itc Legacy family of type in 1992, and it
was in many ways a unique sanserif design. While its serifed version is
clearly a relatively faithful reinterpretation of Nicholas Jenson’s roman
type in the fifteenth century, the sanserif version is an unserifed version
of it – a first attempt at making an unserifed version of Jenson’s type.1
Like the serifed version, the sanserif also has a distinctly oblique angle
of stress, and the logics of the broadnib pen are dutifully replicated. It
retains many dynamic features of the humanist hand and its calligraphic
flow, and has a relatively high contrast compared to most sanserif types.
Instead of following the Chancery model, the italic for Legacy Sans fol-
lows the form of the Garamond’s gros romain.2 It was clearly an effort to
make a sanserif suitable for continuous text setting.
1 Bringhurst p.243
2 Ibid.
47
The integration of the sanserif and the serif within a single family of type
not only means that sanserif types are moving ever closer to their serifed
counterparts; it more importantly shows that both kinds of typefaces are
in fact moving towards a middle ground. Many sanserif typefaces de-
signed in the 1990s were attempts to marry the two in compromising but
complimentary ways. While many sanserifs of the 1990s were obviously
humanistic, there are also quite a few hybrids, combining proportions
and forms derived from broadnib and flexible point calligraphy. Most of
these type families designed in the 1990s also have oldstyle figures, small
capitals and invariably true italics. Most of them are based on humanist
proportions, and have a large range of weights, making them serviceable
types for both text and display settings.
Bo Linnemann: Via
In 1999, the Danish railway system (dsb) introduced a new corporate
typeface, Via, designed by Bo Linnemann of the Danish design studio
Kontrapunkt, used for the system’s signage and printed literature. Via
was designed as a successor of the modified version of Helvetica that was
used previously. Legibility was improved over Helvetica by ‘giving the
letters longer up- and downstrokes, open forms, blunt angles and non-
parallel lines’.1 The most distinctive letter of the typeface is the lowercase
g, which has an abruptly cut off lower bowl. There is a text version with
a downplayed single-storey g, so that it does not disrupt the rhythm for
continuous reading 62. This feature was found on the design prior to
the Helvetica design (pre 1972). Via was an attempt to ‘combine histori-
cal traditions from the old dsb signs with Danish typography culture’.2
Interestingly, Linnemann writes that Futura and Gill Sans represented a
‘Germanic and a British approach to functionalism’ – ‘constructionalistic’
and ‘humanistic’ respectively, and during the 70s ‘the Brits and the Danes
both renounced their humanistic traditions. With Via, we now feel that
we have made amends’.3
Via’s lowercase is based on the proportions of the humanistic
bookhand, while its capitals were derived from Renaissance roman in-
scriptions. The overall stress of Via is oblique, but its vertical at times, for
example in the o. The thick-thin transitions of Via clearly follow the log-
ics of the broadnib pen, except for the o.
The most clearly calligraphic feature of Via is the arches of the h m n
p and r and the joints. The joints at the bottom right of the a and the top
left of the m n p and r reflect the entry strokes (exit stoke for the a) when
these letters are written with a broadnib pen. These ‘entry strokes’ are al-
most gothic like. When curves approach these joints, the thick-thin tran-
sitions are very obviously calligraphic. These curves have a very dynamic
calligraphic flow. It is an extremely lively and highly legible typeface.
Conclusion
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