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Dominic Cummings: Architect of Brexit Strategy

Dominic Cummings is an influential adviser to Prime Minister Boris Johnson, having helped devise the strategy for Brexit and Johnson's election campaign that focused on Labour heartlands. Cummings forged the government's agenda based on his strategic insights and ideas, relying on focus groups to understand voters, and helped Johnson win decisive victories in the Brexit referendum and 2019 election.

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51 views1 page

Dominic Cummings: Architect of Brexit Strategy

Dominic Cummings is an influential adviser to Prime Minister Boris Johnson, having helped devise the strategy for Brexit and Johnson's election campaign that focused on Labour heartlands. Cummings forged the government's agenda based on his strategic insights and ideas, relying on focus groups to understand voters, and helped Johnson win decisive victories in the Brexit referendum and 2019 election.

Uploaded by

kalvinaco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Dominic Cummings is more than just a run-of-the-mill adviser to Prime Minister

Boris Johnson.

In many ways, the government's agenda has been forged by his ideas and Mr Johnson
has relied heavily on his strategic insights into the mood of voters, gathered from focus
groups.

It was Mr Cummings who devised the high risk strategy of pushing for an election last
year to be fought on a "Get Brexit Done" ticket, focussing on winning seats in Labour
heartlands, something no previous Tory leader had managed to do in decades.

It paid off in spades, just as the "take back control" message he devised as mastermind
of the 2016 Vote Leave campaign, helped win the Brexit referendum.

Although very different in character - Mr Johnson likes to be popular, Mr Cummings


seems to actively court unpopularity - the two men formed a strong bond during the
referendum campaign

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