MAY 2019 U/ID 1901/EZN
Time : Three hours Maximum : 100 marks
SECTION A — (5 8 = 40 marks)
Answer any FIVE questions.
1. Bring out the objectives and benefits of
advertising.
ÂÍ®£μzvß ÷|õUP[PÒ ©ØÖ® |ßø©PøÍ
öÁÎUöPõnºP.
2. Describe the various types of Direct Advertising.
£À÷ÁÖ ÁøP¯õÚ ÷|μi ÂÍ®£μ[PøÍ ÂÁ›.
3. Elucidate the different classification of
advertisement copies.
ÂÍ®£μ ¤μvPÎß £À÷ÁÖ ÁøPPøÍ
öuÎÄ£kzxP.
4. Explain the qualities of a good advertising copy.
Kº |À» ÂÍ®£μ |P¼ß Sn[PøÍ ÂÍUSP.
5. Distinguish between personal selling and
advertising.
uÛ¨£mh ÂØ£øÚ ©ØÖ® ÂÍ®£μzvØS® Cøh÷¯
÷ÁÖ£kzxP.
6. What are the different methods of remunerating
salesman?
ÂØ£øÚ¯õ͸US AÎUP¨£k® £À÷ÁÖ£mh
Fv¯ •øÓPÒ ¯õx?
7. Explain the need and importance of training
salesman.
ÂØ£øÚ¯õͺ £°Ø]°ß ÷uøÁ ©ØÖ®
•UQ¯zxÁzvøÚ ÂÍUSP.
8. Discuss the nature and importance of personal
selling.
uÛ¨£mh ÂØ£øÚ°ß ußø© ©ØÖ®
•UQ¯zxÁzvøÚ ÂÁõv.
SECTION B — (3 20 = 60 marks)
Answer any THREE questions.
9. Is Advertisement a waste? Give reasons.
ÂÍ®£μ® Gߣx ÃnõÚuõ? Põμn® u¸P.
10. Give the relative merits and demerits of television
advertisement.
öuõø»UPõm] ÂÍ®£μ® \®£¢u¨£mh |ßø©PÒ
©ØÖ® wø©PøÍ u¸P.
2 U/ID 1901/EZN
11. Develop an advertisement copy for pushing soft
drinks.
Sκ£õÚ[PøÍ FUSÂUS® ö£õ¸mk ÂÍ®£μ
|PÀ JßÔøÚ E¸ÁõUS.
12. Classify and give the functions of different classes
of sales people.
£À÷ÁÖ ÁøP¯õÚ ÂØ£øÚ¯õͺPÎß £oPøÍ
ÁøP¨£kzv u¸P.
13. Salesman are born as well as made. Explain.
ÂØ£øÚ¯õͺ ¤ÓUQÓõº A÷u ÷£õÀ E¸ÁõUP¨
£kQÓõº – ÂÍUSP.
——————
3 U/ID 1901/EZN
