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TAPMI 2020 Shemaroo Internship Report

Vishal Sairam Sethuraman interned at Shemaroo Devices in their marketing department for 2 months. In the first week, he was introduced to Shemaroo and received an overview of the company and its business units. He had video conferences with the sales team to understand Shemaroo Devices' vertical and strategies. He was trained on the products' specifications and competitive advantages. His main project goal was to increase sales through corporate partnerships. In the second week, he continued lead generation and cold calling but found that B2B partnerships were difficult due to the COVID-19 pandemic. He explored B2C opportunities through social media platforms and provided B2B proposals to two garment manufacturers. However, selling products

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Vishal Sairam
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72 views2 pages

TAPMI 2020 Shemaroo Internship Report

Vishal Sairam Sethuraman interned at Shemaroo Devices in their marketing department for 2 months. In the first week, he was introduced to Shemaroo and received an overview of the company and its business units. He had video conferences with the sales team to understand Shemaroo Devices' vertical and strategies. He was trained on the products' specifications and competitive advantages. His main project goal was to increase sales through corporate partnerships. In the second week, he continued lead generation and cold calling but found that B2B partnerships were difficult due to the COVID-19 pandemic. He explored B2C opportunities through social media platforms and provided B2B proposals to two garment manufacturers. However, selling products

Uploaded by

Vishal Sairam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

TAPMI SUMMER INTERNSHIP 2020

Consolidated Weekly Report


SHEMAROO DEVICES
Vishal Sairam Sethuraman – 19F360
Internship domain –Marketing
Internship Duration : 2 Months
Week Duration Key Tasks /Activities / Milestones
No
1. 12th May – ➢ Introduction to Shemaroo. Overview of the company and its
16th May business units
➢Video Conferencing with the sales team to understand the
Shemaroo devices vertical and its business level strategies
➢ Training for the products with their nuances and specifications.
Competitive advantages and disadvantages
➢ Project allocation with the main goal as to increase the sales for
Shemaroo Devices through corporate partnerships
➢ FAQ sessions conducted for each product
➢ Lead Generation and cold calling has begun
2. 17th may –  Stage 2 of lead generation and cold calling has began
23rd may  Pertaining to the COVID-19 pandemic, B2B partnerships in this
period is bleak.
 B2C also considered as part of projects. Group messaging using
SM platforms such as facebook, whatsapp, instagram executed
for lead generation
 B2B proposals given to two garment manufactures in Chennai
with the intention of creating partnerships.
 Since the majority of people I approach speak tamil, selling the
products on a B2C level to customers is difficult as the content
is mostly in hindi.
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