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Design Thinking Fundamentals Guide

Design thinking is an iterative problem-solving process that focuses on human-centered design and collaboration. It involves empathizing with users to understand their needs, ideating potential solutions through brainstorming, and experimenting through rapid prototyping and testing. The goal is to generate innovative solutions by observing people, gaining insights, taking risks through trial and error, and continuously learning from feedback.

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Osan Thorpe
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348 views13 pages

Design Thinking Fundamentals Guide

Design thinking is an iterative problem-solving process that focuses on human-centered design and collaboration. It involves empathizing with users to understand their needs, ideating potential solutions through brainstorming, and experimenting through rapid prototyping and testing. The goal is to generate innovative solutions by observing people, gaining insights, taking risks through trial and error, and continuously learning from feedback.

Uploaded by

Osan Thorpe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

INTRODUCTION TO

DESIGN THINKING

Brought to you by Episode-x #FundamentalDesignCourse


Brought to you by Episode-x #FundamentalDesignCourse
HUMAN CENTREDNESS
Design thinking is an iterative method used to solve complex problems with a large focus
on human-centred design and radical collaboration.

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QUESTIONING

The core of design thinking is getting actionable and knowing your questions.
It’s about simple mindset shifts or ways of asking questions differently—
a new way to look at problems.

When faced with a problem, instead of the mindset of I have to solve this,
what question can you ask that might move you forward or help you
understand the situation better?

Brought to you by Episode-x #FundamentalDesignCourse


DESIGN THINKING

design thinking is a proven and


repeatable problem-solving
protocol that any business or
profession can employ to achieve
extraordinary results.

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The ve phases of design thinking

1 2 3 4 5
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

Learn about the Create a point Brainstorm Build a Share your


audience for of view that is and come up representation prototyped
whom you are basedon user with as many of your ideas to idea with your
designing, needs and creative show to others. original user
by observationan insights. solution as How can I show for feedback.
and interview. What are thier possible. my idea? What worked?
Who is my user? needs? Wild ideas Remember: A What didn’t?
What matters to this encouraged! Prototype is just
Person? a rough draft.

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DESIGN THINKING

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TRADITIONAL THINKING DESIGN THINKING

Flawless planning Enlightened trial & error

Avoid failure Fail fast

Rigorous analysis Rigorous testing

Presentations Lightweight experiments

Arms length customer research Deep customer immersion

Periodic Continuous

Thinking Doing

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Why Is Design Thinking Important?

It reduces the risk associated with launching new ideas.


It helps organizations learn faster.
It generates solutions that are innovative, not just incremental.

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3 ESSENTIAL
ASPECTS OF
DESIGN THINKING

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EMPATHY
ask smart questions
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IDEATION
it’s a messy process
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EXPERIMENTATION
fail fast, Learn fast.
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