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Chapter 1 Introduction To Business Research PDF

The document outlines 4 assignments for an Introduction to Business Research chapter: 1) Identify problem areas and research objectives, 2) Explain why research is important for decision making, 3) Discuss and substantiate if marketing is most prone to unethical practices, 4) Choose a thesis topic and research area, and explain what influenced the choice and how important addressing theories was.

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Jhagantini Palanivelu
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194 views1 page

Chapter 1 Introduction To Business Research PDF

The document outlines 4 assignments for an Introduction to Business Research chapter: 1) Identify problem areas and research objectives, 2) Explain why research is important for decision making, 3) Discuss and substantiate if marketing is most prone to unethical practices, 4) Choose a thesis topic and research area, and explain what influenced the choice and how important addressing theories was.

Uploaded by

Jhagantini Palanivelu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

ASSIGNMENTS

CHAPTER Introduction to
ONE Business Research

(a) You are required to identify several problem areas and develop research objectives for
each problem area.

(b) Explain why research is an important component in making sound decisions.

(c) “Marketing is the area most prone to unethical practices”. Discuss and substantiate your
position.

(d) If you planned to conduct a business research for your thesis, what would be your chosen area
and topic? What really influenced you to address the issue and how important was addressing
theories in your consideration.

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