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COLEGIO DE DAGUPAN
Final Examination
Strategic Business Analysis
(Set A)
INSTRUCTIONS:
Turn off your cell phone/s. Use of CP is Name: John Carlo B. Aquino
not allowed during exam.
Write ALL YOUR ANSWERS legibly on Course, Year & Block: 22 BSA 01
your TEST BOOKLET.
Use blue or black pen only. Strictly: NO Date: JUNE 4, 2020
ERASURES.
READ and FOLLOW the DIRECTIONS
carefully.
Semester/S.Y. : 2ndSemester, 2019-2020
Professor : Gino Calacsan, MBA
I. Multiple Choice
1. Competitive Positioning is:
i. About innovation.
ii. About how your product will be different to others.
iii. about carving out a spot in the competitive landscape
iv. putting your stake in the ground, and winning mindshare in the marketplace
v. Being known for a everything.
a. All of the statements are incorrect.
b. Only of the statement IV is correct.
c. Only 1 of the statements is incorrect.
d. None of the statements are incorrect.
2. A good positioning is influenced by:
I. Size
II. Groups of prospects with similar wants & needs
III. Technological
IV. Competitors
V. Threats in landscape
a. All of the statements are incorrect.
b. Only of the statement IV is correct.
c. Only 1 of the statements is incorrect.
d. None of the statements are incorrect.
3. Some examples of strategic issues include:
I. Two customers comprise 75% of total revenue.
II. Staff morale is low due to recent budget cuts and layoffs.
III. Impact of health legislation is likely to erode margin.
IV. Current value proposition is not resonating with customers. Review business model to
determine future value and deliver.
a. All of the statements are incorrect.
b. Only of the statement IV is correct.
c. Only 1 of the statements is incorrect.
d. None of the statements are incorrect.
4. Stake a position is done by:
I. Identifying areas where your competition is strong.
II. Determining whether you can focus on those vulnerable areas – they’re major
opportunities.
III. Making a decision on how to position your offering or company.
a. All of the statements are incorrect.
b. Only of the statement IV is correct.
c. Only 1 of the statements is incorrect.
d. None of the statements are incorrect.
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5. Statement 1: Your competitive positioning strategy is the foundation of your entire business
Statement 2: Competitive positioning is the first thing that you should pin down if you’re
introducing a new company, goods or services.
a. Only 1 statement is correct.
b. Only 1 statement is incorrect.
c. Both of the statements are correct.
d. Both of the statements are incorrect.
6. Statement 1: Pricing, literature and Vendors are part of your method in delivering value.
Statement 1: CRM, CLV, ROI are part of your method in delivering value.
a. Only 1 statement is correct.
b. Only 1 statement is incorrect.
c. Both of the statements are correct.
7. Statement 1: When your market clearly sees how your offering is different from that of your
competition, it’s easier to influence the market and win mindshare
Statement 2: Without brand differentiation, it takes more time and budget to entice the market
to engage with you.
a. Only 1 statement is correct.
b. Only 1 statement is incorrect.
c. Both of the statements are correct.
8. Statement 1: Market profile: Size, competitors, growth stage.
Statement 2: Customer segments: Groups of prospects with wants & needs
a. Only 1 statement is correct.
b. Only 1 statement is incorrect.
c. Both of the statements are correct.
9. Statement 1: One of the key elements that many small to mid-size companies overlook is how
they provide value at the highest level.
Statement 2: There are three essential methods for delivering value: operational expertise,
product leadership and customer intimacy.
a. Only 1 statement is correct.
b. Only 1 statement is incorrect.
c. Both of the statements are correct.
10. Statement 1: Another key factor in your brand positioning is your competition.
Statement 2: Rather than leaving your market positioning to chance, establish a mission.
a. Only 1 statement is correct.
b. Only 1 statement is incorrect.
c. Both of the statements are correct.
II. Modified TRUE or FALSE (2pts. Each). Write TRUE if the statement is correct. Write
FALSE then change the underlined word to make the statement correct if the
statement is incorrect.
11. A strategic positioning is your organization’s roadmap or trip plan. FALSE, strategic plan
12. A good rule of thumb is this: You need information and data, not too much or too little, to feel
confident in making strategic choices and decisions. FALSE, right information
13. Strategic positionings are developed and identified based on input from your planning team.
FALSE, strategic issue
14. An environmental analysis is also referred to as a PEST analysis. FALSE, environmental scan
15. Swinging from one extreme to another is easy when it comes to analyzing your competitor.
FALSE, competition
16. Strengths are situations that exist but must be acted on if the business is to benefit from them.
FALSE, Opportunities
17. Political Enviroments refer to external conditions or barriers that may prevent a company from
reaching its objectives. FALSE, Threats
18. You can define your strengths and weaknesses by breaking them down in these areas. Then
align them with the strategic plan you want to go. FALSE, strategic direction
19. SWOT analysis is also called as environmental scan. FALSE, PEST analysis
20. Current value proposition is not resonating with customers. Review business to determine
future value and deliver. FALSE, business model
21. Early in the planning process, you’ll use your SWOT to make strategic decisions. FALSE, Later
in the planning process
22. Once you have a competitive positioning strategy, develop a brand positioning to help you
communicate your positioning and solidify your value every time you touch your market. FALSE,
brand strategy
23. Profile your market to understand the problems that your market faces. Talk with prospects and
customers, or conduct market research if you have the time, budget and opportunity. FALSE,
Segment your market
24. A fully-informed decision is vital, because you’ll allocate a significant amount of cash in your
journey to achieve it. FALSE, resources
25. When your market clearly sees how your offering is different from that of your competition, it’s
better to influence the market and win mindshare. FALSE, easier
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III. Label the figure based on its content on your handouts.
YOUR OPERATING ENVIROMENT
YOUR INDUSTRY
YOUR MARKET
YOUR
ORGANIZATION
YOUR OPERATING ENVIRONMENT YOUR INDUSTRY YOUR MARKET
Ecological and natural issues Power suppliers or vendors Current Markets
Global forces Current competitors Customers
Demographic movements New Competitors Growing or declining
Political winds Competitive rivalry Market Size
Technology trends Substitute products New Markets
Social & cultural shifts Power of Buyers
Economic indicators
