INTRODUCTION TO OPERATION
MANAGEMENT
BUSINESS SIMULATION
TOPIC: PROTOTYPE VEHICLE DESIGN
1.0 Concept of the design
The vehicle is a prototype and merging technology combining the function of Sport
Utility Vehicle (SUV) which have the function of four-wheel drive to be driven in both
on-road and off-road environment and Multi-Purpose Vehicle (MPV) which can transport
more people than a regular SUV. The design fulfills the concept of a vehicle that can
transport more people and have power and durability to be drive in any environment.
2.0 Feasibility of the design
The vehicle is designed with the standard of SUV specification and MPV standard
size so that it can fit up to 7 people.
All materials and equipment of the vehicles are chosen based on the quality,
features and standard to make sure the combination of 2 types of car can be
achieved.
The vehicle is suitable and endurable under unstable road condition.
The engine uses latest green technology to increase efficiency.
The vehicle has been tested in several conditions before it can be released.
3.0 Supply and Demand
What customers want?
Safe
Fast
Affordable
Comfort
Attractive
How to satisfy customers’ needs and wants?
High quality materials and add-on safety features during manufacturing, do
quality control and testing car before launching.
Use light materials and design the suitable shape of the car
Do market research and select specific target market, design the car which suit
their income levels.
Design a spacious, adjustable seat and steering position for customers’
ergonomics, good heating and cooling system and select suitable materials for
interior design of the car.
Understand the design trend and the taste of the target market
4.0 Functional Specifications
The vehicle uses bigger size of tyres to fit with any environment and condition of
the road. The tyre is more durable and endurable. In addition, the wheels are
flexible to eliminate road-based damage on tyres and rims.
The vehicle comes with ultra-sensor technology to detect 100m-distance and
nearby cars to prevent potential collision or accidents. The sensor also supports
and assist while parking the car. 360˚ camera provides driver maximum visibility
to park accurately.
Futuristic and comfortable interior design makes the capacity become bigger and
being engineered with noise reduction.
The seats are made of water-resistant leather and all seats are fully adjustable to
maximize comfort.
Engine is designed with latest green technology which can be adjusted into 3
modes which is economical mode, normal mode, and power mode.
The vehicle also painted with long-lasting paint and shining surface reduces heat-
ray.
Artificial Intelligence is equipped to fulfill customers’ desire for high technology.
The vehicle is designed with the concept of incredible aerodynamics to reduce air
resistant so the car can go faster and smoother.
The door and lock are designed with biometrics and anti-theft system which a
thumbprint recognition is required to open lock of the car. The keyless system
makes the customers more convenient.
5.0 Product Specifications
Multi-Purpose Vehicle (MPV)- increase space
Anti-lock Brakes System (ABS)-increase safety
SecuriCode Keyless Entry System-increase safety
GPS Navigation System-destination guidance
SRS Airbags-reduce impulsive impact
Aerodynamics design in shape of car-lower air resistance, maximize speed
Water resistance charging system- protect device
Electrical chargeable system - less pollution, more environment friendly
Engine water cooling system- save cost because the raining water is free
Engine Manufacturer- McLaren- good quality of engine
6.0 Market Analysis
Target Market
o The people with big family and
o The people who like to travel in big group
o The people who like adventures with a concept of comfortability.
o The people who desire a combination of SUV and MPV features car.
Market Need
o The car can become a demand in the country with high population such as
China which love to have spacious and multi-functional car.
Appendices
