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Aaron S. Keen: SEO & Content Expert

Aaron S. Keen has experience in community engagement, content creation, social media management, public relations, advocacy proposals, nonprofit strategy, and technical skills such as Zoom, Slack, and WordPress. He graduated summa cum laude from Virginia Commonwealth University with a Bachelor's degree in Interdisciplinary Studies concentrating in Advocacy Communications. His relevant experience includes administrative assistant work at VCU, digital marketing internships, leading nonprofit projects, content creation internships, and community canvassing.

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181 views1 page

Aaron S. Keen: SEO & Content Expert

Aaron S. Keen has experience in community engagement, content creation, social media management, public relations, advocacy proposals, nonprofit strategy, and technical skills such as Zoom, Slack, and WordPress. He graduated summa cum laude from Virginia Commonwealth University with a Bachelor's degree in Interdisciplinary Studies concentrating in Advocacy Communications. His relevant experience includes administrative assistant work at VCU, digital marketing internships, leading nonprofit projects, content creation internships, and community canvassing.

Uploaded by

api-485928156
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

AARON S.

KEEN
CORE COMPETENCIES
● Community Engagement▸​Collaborating with local leaders to enact social change
● Content Creation​▸Writing & editing engaging online & print articles for target audiences
● Social Media Management​▸Executing Facebook, Twitter, Instagram, & blog campaigns
● Public Relations​▸Creating effective news releases, op-eds, bios, pitches & brochures
● Advocacy Proposals​▸Analyzing & challenging systemic oppression via social work
● Nonprofit Strategy​▸Establishing meaningful, localized communications campaigns
● Technical Skills​▸Zoom, Slack, MailChimp, Hootsuite, Salesforce, WordPress, & Asana

EDUCATION
Bachelor of Interdisciplinary Studies, ​Concentration in​ Advocacy Communications
Summa Cum Laude
Virginia Commonwealth University - Richmond, VA (December 2019)

RELEVANT EXPERIENCE
Administrative Assistant ​(January - December 2019)
Virginia Commonwealth University - Richmond, VA
● Created flyers & presentations via Adobe Spark, CANVA & PowerPoint
● Prepared course materials & scheduled meetings for 80 faculty & staff members
● Led 2 comprehensive campus tours weekly to familiarize job candidates with university community and layout
● Identified academic needs & connected student with learning tools & resources

Digital Marketing Intern ​(June - August 2019)


Charles Ryan Associates - Richmond, VA
● Crafted articles & content for up to 15 Facebook, Instagram, & Twitter posts weekly
● Performed market analysis & trend research to track campaign progress & effectiveness
● Set up 20 or more Google alerts for key search terms pertinent to each client’s industry
● Monitored & summarized daily legislation updates related to client’s interest
● Fostered relationships with community organizations to identify partnership opportunities

Nonprofit Project Lead ​(January - May 2019)


CreateAthon - Richmond, VA
● Led a team of 5 in developing a donor outreach campaign and produced communications materials for a Richmond
nonprofit.
● Collaborated with other project leads using Asana to strategize and execute processes for event operations.
● Reached out to 20 businesses for donations to obtain funding and supplies for event

Content Creation Intern ​(May - August 2018)


Q Virginia - Richmond, VA
● Engaged Virginia & D.C. Pride festival attendees to provide education about LGBTQ+ issues
● Wrote & edited 20 articles each month for publication on website & state-wide magazine
● Performed copywriting, proofing, & updating tasks to improve communications strategy

Community Canvasser ​(October - November 2017 & 2018)


NextGen America - Richmond, VA
● Canvassed more than 200 voter households to educate individuals concerning elections
● Distributed candidate information to inform local college students about political stances
● Answered questions about the voting process, registration, & required identification
● Maintained & updated accurate records of voters contacted while canvassing

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