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Impact of Diet Advertising on Americans

Americans spend between $30-60 billion annually on dieting, more than Morocco's GDP. While health marketing has increased education, it also leads to public pressure, especially for teenagers. While some exercise and eat healthy, others develop eating disorders. Additionally, consumers spend excessively on fitness products and the diet industry promotes newer items. Knowledge is power, but it should be used healthfully.
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0% found this document useful (0 votes)
76 views2 pages

Impact of Diet Advertising on Americans

Americans spend between $30-60 billion annually on dieting, more than Morocco's GDP. While health marketing has increased education, it also leads to public pressure, especially for teenagers. While some exercise and eat healthy, others develop eating disorders. Additionally, consumers spend excessively on fitness products and the diet industry promotes newer items. Knowledge is power, but it should be used healthfully.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Read and analyze the essay below.

[1] Americans spend between $30 and $60 billion a year on dieting. [2] This amount is
more than the gross national product for Morocco! [3] Such spending has not always been the
case. [4] Only recently has the marketing boom on health, fitness, and dieting infiltrated
American televisions, radios, and magazines. [5] The message is clear: getting healthy through
diet and exercise is a necessary part of life. [6] As Americans continue to be bombarded with
these health-conscious images, it is evident that the images have altered Americans' ideas about
health. [7] The current advertising trends in weight loss and fitness have had both positive and
negative effects.
[8] Perhaps the most positive effect of dieting and weight loss advertising is an increase
in education. [9] For many years Americans ate heavy foods cooked only in butter or lard. [10]
In addition, exercise was considered appropriate only for men. [11] These trends changed as
television and radio began promoting a healthier lifestyle that includes private gyms, low calorie
foods, and aerobics tapes, among other things. [12] As a result of this advertisement, Americans
began to understand that diet, exercise, and other preventive measures made them healthier. [13]
They are now aware that heart disease and other illnesses can be controlled with proper diet and
exercise. [14] Since the media's attention to this phenomenon, Americans are certainly healthier
than they were in the recent past.
[15] Although the current trends in weight loss have made Americans more conscious of
their health, they have also led to increased public pressure. [16] This is true for teenagers,
especially girls. [17] Adolescents cannot escape the constant barrage of ads on television and
radio and in magazines and newspapers. [18] While some teenagers take this new-found
knowledge and begin eating more appropriate foods and exercising regularly, others become
obsessed with weight loss. [19] As a result, these young people can develop eating disorders
such as bulimia and anorexia nervosa to try to emulate the physiques of models and health
promoters. [20] In these cases, the focus on fit and healthy bodies has a negative effect.
[21] The financial effects of health industry ads cannot be avoided. [22] Americans spend
billions of dollars each year trying to get fit. [23] Consumers will spend whatever they have to in
order to get the latest gym equipment, fat-free food, or diet supplement pill. [24] Because all
these marketing strategies promote healthy living, many people are spending excessive amounts
of money on such products. [25] Consequently, the diet industry continues to promote newer and
'better' products.
[26] Marketing strategies have changed public opinion in many areas, and the idea that
everyone should have a perfect body is a major example of this. [27] Knowledge is power, and
Americans should learn as much as they can about health and fitness. [28] Then they should use
that knowledge in healthful ways.
Identify the sentences and write their numbers in the space provided.

INTRODUCTION
1. Dramatic statement ___________________
2. General b/g ___________________
3. Transition ___________________
4. Thesis statement ___________________

BODY PARAGRAPH 1
1. Topic sentence ___________________
2. Major supporting idea ___________________
3. Concluding sentence ___________________

BODY PARAGRAPH 2
1. Topic sentence ___________________
2. Major supporting idea ___________________
3. Concluding sentence ___________________

BODY PARAGRAPH 3
1. Topic sentence ___________________
2. Major supporting idea ___________________
3. Concluding sentence ___________________

CONCLUSION
What does each sentence do?
[26] _______________________________________________________________________
[27] _______________________________________________________________________
[28] _______________________________________________________________________

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