Cisco Customer
Loyalty Program
Learning@Cisco
For more information, please go to our website:
Cisco Customer Loyalty
Customer Benefits - Cisco Customer Loyalty
Awards Customers with Cisco Learning Credits, based on their purchase of Cisco
Products and Services
✓ Encouraged to educate ✓ Rewarded for their ✓ Increased the number of ✓ Provided tools and
employees loyalty to Cisco Cisco Certified team systems to help
on Cisco products. members. them get the most
✓ Redeem Cisco Learning
✓ Use Cisco Learning Credits for educational ✓ CCL members reported out of their
Credits for self-study, offerings from increase optimized use of Learning Credits.
exam vouchers, and Learning@Cisco and Cisco products, and
labs. our Learning Partners reduced frustration.
for their loyalty to Cisco.
Increase Customers Loyalty through Education and Rewards.
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Redeemable Learning Offerings
Cisco Customer Loyalty
Learning Credits Awards
Cisco Training Services offerings
Authorized training from a Cisco Learning Partner
Cisco certification training and labs
Vouchers and voucher bundles for certification exam fees
Cisco Learning Network Store products
Cisco Live events and Cisco Connect Toronto
Cisco Lancope training
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Awards
Cisco Customer Loyalty
Annual Quarterly
Cisco Learning Cisco Learning
Tier Level Customer Tier Credits Awards Credits Awards
1 $1M-10M 160 40
2 <$10M-50M 300 75
3 <$50M-100M 1,500 375
4 over $100M 3,000 750
Expirations
Methodology:
• 4 Tiers. Set quantity of CLCs given per Tier. 12 months
+
• Determine tier by 3 years’ average total purchases. 6 months extension if
• Set tier for entire fiscal year. requested by customer
Team Captain
• Awards will be reviewed and updated annually.
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Enrollment Steps
Cisco Customer Loyalty
Sales Loyalty Team Customer
• Account Manager Nominate • Setup new account • Accepts Terms & Conditions
customer and complete online • Assign Tier • Work on Learning Plan
nomination form • Notify Team Captain and Account • Redeem Cisco Learning Credits
• Customer provide Team Captain(s) Manager
to manage account
Contact Cisco Account Manager to nominate your company
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Criteria for joining the Loyalty Program
❑ Customer must be an end user
❑ Nominations must come from the Account Manager
❑ Customer needs average at least $1M in combined products and
services purchases (direct to Cisco or from Cisco registered reseller)
over the prior 3 years
❑ Account needs to have a unique sales node name, where we can
validate those bookings
❑ A Team Captain from the customer needs to be appointed and
accept the Terms and Conditions on behalf of his company
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Customer Portal
Cisco Customer Loyalty & Learning Credits Management Tool
Customers check assigned Customers review and
Secure
Tier and awards approve transactions against
portals accessible
the account, add additional
Cisco Learning Credits 24/7 on Web
users, or request reissue
balance
© available
2017 Cisco in Learning
and/or its affiliates. All rights reserved. Cisco Confidential where applicable.
Credits Management Tool
