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Fallacies and Infomercials

The document discusses two infomercials and the logical fallacies they employ. The first uses an appeal to tradition to promote a healthcare center by highlighting its multi-generational history of serving the same family. The second uses an appeal to authority by featuring a celebrity endorsement of a Pantene shampoo to boost sales, leveraging people's view of celebrities as product experts. Both fallaciously imply the products should be chosen because influential figures have selected them, without actual evidence of quality or performance.

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117 views3 pages

Fallacies and Infomercials

The document discusses two infomercials and the logical fallacies they employ. The first uses an appeal to tradition to promote a healthcare center by highlighting its multi-generational history of serving the same family. The second uses an appeal to authority by featuring a celebrity endorsement of a Pantene shampoo to boost sales, leveraging people's view of celebrities as product experts. Both fallaciously imply the products should be chosen because influential figures have selected them, without actual evidence of quality or performance.

Uploaded by

Anonymous eGU01arDv
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Running head: FALLACY AND INFOMERCIALS 1

Fallacy and Infomercials

Student’s Name

Professor’s Name

Institutional Affiliation

Date
FALLACY AND INFOMERCIALS 2

https://www.youtube.com/watch?v=ml0QBoepO-E

History and traditional practices are passed down from one generation to another

without having a detailed explanation of why things are done the way they are done. This is

because that is how things have always been done. In the video advert, a family tradition has

been used to promote a healthcare Centre, which is St. Vincent, based on its ability to meet

the expectations and go beyond. Therefore, the advert is targeting the patient audience so that

they choose to use healthcare at any point of need. Four generations like mentioned in the

advert have been born in the healthcare facility; hence, the purpose of the author is to harness

patients to use the facility for quality services. Besides, the author uses a persuasive language

where the doctors and nurses attended to the family so that the newborn had a chance to see

the grandmother who was in the same hospital. The text indicates the family's love for the

facility, which prompts the audience to visit experience themselves what is traditionally

practised by the family.

https://www.youtube.com/watch?v=k7zT4m0MYjA

An appeal to authority is an argument through which a claim is said to be true or false

depending on what the authority says about it. The authority does not necessarily mean those

who govern the law, but it is a person who is described as a leader, celebrity or an expert.

Using the second example in the video, a company is using a celebrity as the authority so that

she backs up the claim of offering the best Pantene shampoo. The intended audience is

mainly the women who use the product for their hair. An advertisement by a celebrity helps

promote the sales of any product because most people feel that celebrities are the experts

when it comes to the choice of products. Furthermore, in the advert for Sony digital cameras,

the layout and graphics have been used to show how people in authority receive a huge
FALLACY AND INFOMERCIALS 3

following. Therefore, in the two settings, we are prompted to purchase the products because

the authority or rather the expert have chosen it for the audience.

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