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Chapter 1: Introduction To International Marketing I. Multiple Choice Questions

This document contains an introduction to international marketing with multiple choice questions and essay questions. The multiple choice questions cover definitions of key terms like international marketing, multinational corporations, home and host countries. They also ask about factors that create complexity in international marketing like culture and language. The essay questions ask the reader to define and compare international and domestic marketing, discuss the factors that make international marketing complex and how they influence strategy, and give examples of companies using international marketing.

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Hoàng Lê Hải Yến
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1K views2 pages

Chapter 1: Introduction To International Marketing I. Multiple Choice Questions

This document contains an introduction to international marketing with multiple choice questions and essay questions. The multiple choice questions cover definitions of key terms like international marketing, multinational corporations, home and host countries. They also ask about factors that create complexity in international marketing like culture and language. The essay questions ask the reader to define and compare international and domestic marketing, discuss the factors that make international marketing complex and how they influence strategy, and give examples of companies using international marketing.

Uploaded by

Hoàng Lê Hải Yến
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
  • Chapter 1: Introduction to International Marketing

Chapter 1: Introduction to International Marketing

I. Multiple choice questions


1. ________ may be defined as the utilization and adaption of the best marketing practices for
the purpose of conducting commerce in other countries.
A. Globalization
B. International marketers
C. Global trade
D. International marketing
E. Integration  

2. ________ conduct business activities in at least one other country that differs from the home
country in which the organization is headquartered.
A. International business
B. International marketplace
C. Global business
D. Business competing

E. Multinational corporations.

3. Nestlé’s home country is Switzerland. If the marketing team at Nestlé’s decides to enter the
nation of Belarus by selling its chocolate products, Belarus becomes the ___________
A. Born-global firm
B. Home country
C. Host country

4. ____ is the nation being targeted for expansion


A. Multinational firm
B. Host country
C. Market

5. Companies seeking to successfully market items in other countries employ all of the elements
of the ________, which consists of the major activities used to develop and sell goods and
services.
A. marketing mix
B. product
C. production
D. selling
E. societal marketing

6. Which of following factors create international marketing complexity?


A. marketing
B. culture
C. language
D. B&C
E. A&B

7. Reduced shipping costs make it possible for a greater number of companies to enter markets.
A. True
B. False

8. Governments play an important role in increasing connections between countries. One


governmental action has been to increase barriers to commerce.
A. True
B. False

II. Essay

1. Define international marketing and domestic marketing. What is the difference between them?

2. What are the five factors that create international marketing complexity? Give an example

3. Describe how language might influence marketing? Give an example

4. How have the drivers of globalization influenced international marketing? 

5. Explain the marketing in an international context and give an example of a specific export
company in Viet Nam?

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