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Competitive Profile Matrix Analysis

This document provides requirements and definitions for a competitive profile matrix (CPM) mini-assignment. The student is asked to develop a CPM comparing their university to two other universities based on 9 critical success factors for the education industry. These include factors like tuition cost, faculty quality, academic reputation, campus attributes, and location. The document includes a sample CPM table comparing 3 universities - Kardan University, Bakhtar University, and American University - and analyzing their relative strengths and weaknesses across the 9 factors. It determines that Kardan University has the strongest overall profile while Bakhtar University is the weakest except for having the lowest tuition costs.

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Ahmad Sha Rahim
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66 views2 pages

Competitive Profile Matrix Analysis

This document provides requirements and definitions for a competitive profile matrix (CPM) mini-assignment. The student is asked to develop a CPM comparing their university to two other universities based on 9 critical success factors for the education industry. These include factors like tuition cost, faculty quality, academic reputation, campus attributes, and location. The document includes a sample CPM table comparing 3 universities - Kardan University, Bakhtar University, and American University - and analyzing their relative strengths and weaknesses across the 9 factors. It determines that Kardan University has the strongest overall profile while Bakhtar University is the weakest except for having the lowest tuition costs.

Uploaded by

Ahmad Sha Rahim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Strategic Management

Mini Assignment
(Competitive Profile Matrix )

MBA Business Spring 2020 - Term L


Student Info: Ahmad shah | 902-1909060
Course Instructor: Professor. Shahid Shams

Requirment:
Develop CPM for a university of your own choice. Against the following critical success factor (CSFs), you
may compare the strategic response of your university with any other two universities in the education
sector.
Critical success factor in the education industry:
 Tuition cost
 Quality of faculty
 Academic reputation
 Campus landscaping
 Average class size
 Quality of students
 Graduate programs
 Location of campus
 Campus culture

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Defination:
The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their
relative strengths and weaknesses.

Solution:

CPM Table Kardan Bakhtar University American


University University
Critical Success Factor Weight Rating Score Rating Score Rating Score
1-4 1-4 1-4
Tuition cost 0.19 3 0.57 4 0.76 1 0.19
Quality of faculty 0.18 3 0.54 2 0.36 4 0.72
Academic reputation 0.09 3 0.27 1 0.09 3 0.27
Campus landscaping 0.08 3 0.24 3 0.24 3 0.24
Average class size 0.09 3 0.27 3 0.27 4 0.36
Quality of students 0.12 3 0.36 2 0.24 4 0.48
Graduate programs 0.09 4 0.36 2 0.18 3 0.27
Location of campus 0.07 3 0.21 1 0.07 3 0.21
Campus culture 0.09 2 0.18 4 0.36 2 0.18
Total 1 - 3.00 - 2.57 - 2.92

The CPM analysis reveals that Kardan University is the strongest player in the industry with relative
strengths in market share, Quality of Faculty, Academic reputation, quality of students but somehow the
tuition fee is high which may put down their ratings against his other rivals. On the other hand, American
University prevails Quality of Studies and Class Size and Quality of Students, but have very high Tuition
cost and the rate of American University crashes. Bakhtar University is the weakest of them all and
doesn’t have any relative strengths against its rivals except Low Tuition Fee. The companies should
create their strategies according to their strengths and weakness and improve their ratings in the most
`significant industry’s areas.

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