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1. FASHION
Fashion is a term, which is referred to as a state
of mind, This word comes from Latin word, which
means, “to make.”Fashion is commonly used to
describe a style of clothing worn by most
people of a country. Thus, as the word goes,
fashion is generally associated with textile,
garments and trends.
fashion remains popular for the period of time
that a large segment of society accepts it: that
could be for a few months or years. However, itis
normal for the fashion trends to change
according to the seasons,
Scanned with CamScanner1. FASHION
However fashion does not limit it self to textile and
clothing. Fashion can also be associated with accessories,
make-up, hair style, lifestyle, houses, cars, etc.
Designer COCO Chanel once said
“ Fashion is not something that exist in dresses only,
Fashion isin the sky, in the street, Fashion has to do with
ideas the way we live and what is happening.
Scanned with CamScannerDesigning is the process of envisioning and
planning the creation of objects. Itis user
‘centered, users are at the heart of the
design thinking approach. It is about
creating solutions for people, physical items
‘or more abstract systems to address a need
‘ora problem
Itis a very broad concept and its meaning
‘can greatly vary from one field to another, It
branches out into many different subgenres,
from product design, sound , virtual reality ,
interaction . to designing cars, video games,
software interfaces, the home and offices
interior ete.
Scanned with CamScannerDesign
The key concepts of design
Artor science?
‘While net being exactly an art nor a science, it takes elements from both. Artis about creating
‘something that expresses the author's vision, ideas and feelings. While designers can express.
feelings and leave impressions through their work, doing sos not their prime objective. So it
takes the creating aspect of art, as itis about crafting an item, a tool, an experience even.
Design is at the service of the people
‘Onthe other hand, it takes the problem-solving aspect of science. It exists primarily to address
‘a particular need. To quote Steve Jobs: ‘Design is not just what it looks like and feels lke.
Design is how it works.”
Scanned with CamScannerFashion Design
Fashion design is the art of
applying design, aesthetics and natural
beauty to clothing and its accessories.
Itis influenced by cultural and social
attitudes, and has varied over time and place.
Fashion is something we deal with it every
day, we are constantly being bombarded with
‘new Fashion Ideas from music, videos,
‘magazines, runways, books ad TV. Movies
also have a big impact on what people wear.
for instance RAY- BAN sold more
sunglasses after the movie MEN IN BLACK,
Scanned with CamScannerClassification Of Fashion
For knowing fashion elaborately learning about
classification is very important. A fashion expert
knows fashion apparel as a unique product,
‘one that reflects self-concept, life-style,
change, time and place.
‘The duration of fashion isa very critical for
fashion designers or manufacturers. A fashion
canbe brief or of long duration. Once having
identified characteristics of fashion, a designer is
ina position to assess a fashion importance to the
retail inventory.
We can describe the fashion classification in the
following way:
Scanned with CamScanner+ When a fashion is comparatively constant or long lasting or continuing for many days, such
as saree and salwarkameez, itis called Basic or Ciassic. A customer has one or more in his,
‘wardrobe, to be worn to suit different occasions. In certain times, the basic becomes the most
important promotable fashion, but, in or out, they remain as a part ofthe fashion scene. -
Scanned with CamScanner+ A.Basic or Classic:
+ Though fashion implies continual change,
certain products have persisted over long =] Vv BS
Periods of ime, such as biue jeans, which
‘were made a staple of dressing in the United
sate" OY OSB
‘Though blue jeans are a recognizable form, =a
there is the potential for great variety in the B a 4 Gi ww B
product details, including stone washing,
dyeing, painting, tearing, and fraying. Blue
jeans eptomize the growth of casual fashion B B
land endure because they can change to
resonate with the times.
Variety of jean pocket details
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FASHION TERMINOLOGY
Fads a more uncertainly word for a fashion designer. Because it can ether makes a designer's
life more interesting or tenser. Sometimes something appears on the fashion scene that
captures the imagination, only to fizzle out in short duration. Afterall, fad can be denoted
as a short lived fashion, staying for a very litle duration of period or time, acceptable by only
certain group of people.
Scanned with CamScannerloa iti
FASHION TERMINOLOGY
+ 2. STYLE:
Style is always constant. Itis the modification of fashion. Style is the basic outline of any
garment. It is a manner of doing something. It commonly refers to one's fashion or outer
appearance. Style is unique but when it is accepted by others then it is called fashion
Scanned with CamScanner3. FASHION TRENDS:
Fashion trendis the most changeable termin fashion. Itis the styling ideas that
major collections have in common. Fashion trends are influenced by several
factors whichinclude economical, political, social and technological
Fashion forecasters can use this information to help determine growth or
decline of a particular trend. Sometimes a new trend appears in small doses unti it
spreads to other collections.
As the mass media notices similarities between collections and highlights them, the
media exposure also helps establish the trends. But if the marketbecomes
flooded with a new trend, consumers may react negatively to the overexposure.
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FASHION TERMINI
+ 3.Fashion Trends:
——
Example: Gate's atnemin dresses, mut aycodpaiazz in 2019.
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