SYNOPSIS
“SURVEY OF CORPORATE CUTOMERS FOR
VARIOUS TELECOM PRODUCTS & SERVICES”
FOR
RELIANCE COMMUNICATION LTD.
SUBMITTED BY :
PIYUSH ARVIND VAITAGE
V.M.V COLLEGE,
WARDHAMAN NAGAR, NAGPUR.
CONTENTS
A) INTRODUCTION
B) COMPANY PROFILE
C) SWOT ANALYSIS
D) QUESTIONNAIRE
E) RESEARCH METHODOLOGY
F) HYPOTHESIS
G) CONCLUSION
INTRODUCTION
Nowadays IT & Communication is become leading business. To grow this
business most of the leading company making their efforts in order to attract
more sophisticated, valuable customers. Reliance is one of the leading
companies in these competitions.
This project was carried out at Reliance Communication Ltd, Nagpur .
The Project title is “SURVEY OF CORPORATE CUSTOMERS FOR
VARIOUS TELECOM PRODUCTS & SERVICES”. The duration of the
project was two months.
The basic objectives of the project were to find out Reliance penetration
as well as analyze & evaluate customer satisfaction level in corporate sector
from Nagpur city only. The project was especially for wireless products only
which include Postpaid Mobile, FWP, FWT, and Data Card & USB Modem.
The scope of the project was restricted to Nagpur city only.
The analysis of the project was carried out with respect to its competitors
i.e. Airtel, Tata Indicom, Idea, Hutch & Bsnl. Through this survey Reliance has
collected important information about companies which are ahead of the
Reliance.
COMPANY PROFILE
Reliance Communication (RIC) is India’s largest mobile service provider with
over 7 million customers. Reliance Communication has established a pan-India,
high capacity, integrated (wireless and wire line) and convergent (voice data
and video) digital network, to offer service spanning the entire communication
value chain-infrastructure, services for enterprises and individuals, application
and consulting.
Reliance Communication has licenses to offer telecom services in 20
circles under the unified access licenses. In addition, it has received the letter of
intent for the J&K circle. This has enabled RIC to offer services across the
length and breadth of India’s vast geography through its next generation fiber
optic network backbone spanning 60,000 route km. RIC is currently offering its
wireless services in 1,100 towns and cities.
RIC commercially launched its services in May 2003 and within the first
7 month emerged as India’s largest mobile service operator. As of the end of
March 2004, RIC had almost 7 million subscribers. Most of this was in the
postpaid segment as RIC launched its pre-paid services only in February 2004.
Within this period Reliance India mobile brand emerged as the most trusted
telecom brand emerged as the most trusted telecom brand in the country. RIC
also offered for the first time in India high-speed mobile data services though
it’s R-world mobile portal. This portal leverages the high-speed data capability
of the next generation CDMA IX network. It providers 70 applications such as
news, astrology, T.V. guides, movie clips etc. and 35 games and logs more than
1 billion hit a month.
RIC is aggressively expanding the reach of its network in order to reach
more subscribers by extending its services to cover an additional 3,800 towns. It
is estimated that the mobile market in India will grow to 140 million subscribers
by FY 2008. RIC expects to retain market leadership in this segment.
The second phase of the communication project will usher a Broadband
revolution by providing 100 mbps Ethernet links to its corporate customers.
This revolution will empower the enterprise by making transactions efficient,
functions seamless and new economic opportunities abundant. The enterprises
broadband service is in the process of being rolled out in 30 towns and would
then be extended to cover 200 towns in phases. The services planned include
POTS (Plain Old Telephone Lines) ,Leased lines, International Private Leased
Circuits, Virtual Private Network, Video phone, Audio and Video
Conferencing, among others.
RIC will also launch a consumer convergence revolution by providing high
speed Ethernet links to homes. This revolution, called “Net way”, will provide
homes with a range of television channels, high-speed telephony, audio
conferencing, video conferencing, video on demand, Juke box, time shifted TV,
T-Commerce, and surveillance services. All content and interfaces will be
enabled to cater to India’s diverse languages. These services would be accessed
thorough a set top box connected to a TV or a PC. In January 2004, Reliance
Communication (RIC) acquired 100% of the undersea cable company, FLAG
Telecom for US$ 211 million through Reliance Gateway Net Limited, a wholly
owned subsidiary of [Link] acquisition provider RIC with an international
gateway to global markets. The FLAG acquisition also makes RIC the only
Indian Operator to own an international undersea cable network with a truly
global footprint.
Key people
Anil Ambani, Chairman and Managing Director
Satish Seth, Vice-Chairman Reliance-ADA Group
S. P. Shukla, CEO - Personal Business & Director - Reliance Telecom
Headquarter
Navi Mumbai, Maharashtra India
Revenue
US$ 4 Billion
Employees
33,00
S.W.O.T ANALYSIS
STRENGTH:
Globally known brand.
Innovativeness is done by the company by providing new schemes.
Bringing in the latest technology in the market i.e. C.D.M.A (Coded
Division Multiple Access).
JAVA enabled set which can be upgraded in future.
Excellent work force.
Very strong financial position.
Strong corporate image.
Trying to integrate all Telecom services.
WEAKNESS:
First direct customer integration.
Primary focus area is maximum coverage through it gives importance to
providing good service but superficially.
It has grown from a few people to 28000 in the last 12-18 months and
most of them have not worked with each other. Building a cohesive
organization takes time.
OPPORTUNITY:
Vast untapped market
60,000 km optic fiber network.
Out 18Telecom circle in India Reliance has license for operation in 18
circles.
Better source of revenue, having a well established industry in India.
Increasing communication needs of individuals especially corporate
sector.
High advertisement can create a demand for the Reliance.
THREATS:
The negative publicity by its competitors.
New competitors coming with more attractive plans.
Well established competitors.
Limited availability of handsets.
Negligence in terms of service will deteriorate its position in market.
QUESTIONNAIRE
Questionnaires are designed according to project requirement and
company need. So while designing the questionnaire we have to include both
awareness about the company’s product and the competitors. But my main
objective was to create the awareness of the company’s product and to generate
the leads for the company, so that questionnaire was designed according to
gather data and find out the prospective corporate and SMEs.
SAMPLING
Target population
Sampling frame
The corporate & SMEs having more than 10 employees.
Sampling method:
Probability sampling
SAMPLE PLAN:
A proper sampling plan is very important in the research process and it also
makes the research process easy. It includes the sampling element, sample size
and sample area.
a) SAMPLE ELEMENT:
It includes those respondents who are going to fill up and answer the
questionnaire.
b) SAMPLE SIZE:
I have worked on a sample size of more than 300 numbers including all
the corporate and SMEs.
CONTACT METHOD:
Personal as well as telephonic interview methods were used.
Personal Interview: A person known as interviewer asks question in face
to face contact to the other person.
Telephonic Interview: This method of collecting information consists in
contacting respondents on telephone itself.
The chief merits of such a system are
It is more flexible than other methods.
It is faster than other methods.
It is cheaper than personal interview.
Recall is easy.
There is higher rate of response.
RESEARCH METHODOLOGY
MEANING OF RESEARCH:
Research as a scientific and systematic search
for pertinent information on a specific topic. In fact, research is an art of
scientific investigation. It is an academic activity and as such the term should
be used in a technical sense. Research is, thus an original contribution to the
existing stock of knowledge making for its advancement. It is a per suit of truth
with the help of study, observation, comparison and experiment. In short, the
search for knowledge through objective & systematic method of finding
solution to a problem is “research”.
RESEARCH TOPIC: -
ADVERTISEMENT AND THE BRAND IMPRESSION OF THE
VARIOUS PRODUCTS OF “RELIANCE COMMUNICATION-
LIMITED”
PERIOD OF DATA COLLECTION- Two Months.
AREAS OF RESEARCH: The area of research was limited to nearby NAGPUR
CITY.
The customer takes time to understand the products according their need.
Customers don’t use equipment properly for that a company is making
such advertisement.
HYPOTHESIS
Reliance communication company is a vary successful in the whole
world
This company product provided by goods & services
Reliance communication company is a good networking systeam.
CONCLUSION
Although a large number of corporate subscribers are satisfied with the
services provided to them, but it needs to gear up with the procedure of billing,
services and connectivity to provide not only satisfactory but a delighting
service or else the subscribers will not be locked for a long time, due to the
emergence of a large number of competitors in the market.
Though the company is financially strong at the moment but in long
terms to maintain its position, market share and customer loyalty it needs to
remove its shortfalls.
