Falcataria Business Plan
Created by:
Morta, Mice Dianne M.
Table of Contents
I. Executive Summary
EXECUTIVE SUMMARY
Falcataria is mobile application that offers users specifically tree farmers a
guide in falcata tree farming which will also help them in improving their
productivity and tree farming experience. Through the use of this mobile
application, tree farmers will never have a hard-time in managing and monitoring
their trees.
Objectives
Falcataria aims to help thousands of tree farmers and small landholdings
farmers to educate and guide them in proper crop management.
Problem
One of the problems faced by the Philippines’ wood industry is the low
field survival rate because of the absence of management intervention after field
planting. Tree survival and information gap are just a few of the problems that
our tree farmers are facing right now. Tree Farmers don’t have all the information
they need in tree farming specifically how to grow and manage falcata tree.
Because of the modern day these tree Farmers needs modern way to help them
in taking good care of their trees.
Falcataria Solutions
This mobile application works as their companion which will provide them
decision support system and guidance for tree farmers in planting and managing
their trees.
Falcataria offers the following features to the users:
1. Provides information/guide starting from planting up to crop management
practices
2. Scans the soil to check the quality and status if its suitable to plant falcata
3. Suggest best spots to plant and alternative crops to plant if the soil or spot is
not suitable for falcata
4. Notifies/reminds the user on what they need to do to keep the crops healthy
GENERAL COMPANY DESCRIPTION
The future of the wood-based industries depends largely on the success
of industrial tree plantations. In the Philippines, CARAGA REGION is known as
the "TIMBER CORRIDOR" which is considered the leading producer of timber in
the country WHICH covers 684,503 hectares (ha) of forest lands. According to
Census of Agriculture, the estimated number of falcata farm in the Philippines is
109,220. Falcataria is a mobile application that offers users specifically tree
farmers a guide in falcata tree farming. The app enables the users to scan the
soil if its suitable to plant falcata and it also notifies the users on what they need
to do to in order to keep their trees healthy.
About the Founder
Falcataria is a mobile application that was conceived by Mice Dianne
Morta. This business plan was created to showcase the Falcataria and its
potential to the market.
Timeline
The estimated revenue of Falcataria in a year would be PHP 157,276,800.
THE PRODUCT