All Questions and answers about SEO

1. What is SEO & why is it so important?

Ans:- Search Engine Optimization (SEO) refers to the method used to increase a website s
position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing.
Developing an SEO strategy for your business can help draw consumer traffic to your
website as well as grow your sales and revenue. To get you started on your SEO strategy
development, here is a little background to understand how search engines, such as Google,
use metrics to rank organic search website placements.
2. What is a Search Engine?
Ans:- A search engine is a web site that collects and organizes content from all over the
internet. Those wishing to locate something would enter a query about what they d like to
find and the engine provides links to content that matches what they want.
Top Search Engines:- Google.com, Bing.com and Yahoo.com
3. What is a Domain?
Ans:- A domain name is your website name. A domain name is the address where Internet
users can access your website. A domain name is used for finding and identifying computers
on the Internet. Computers use IP addresses, which are a series of number. However, it is
difficult for humans to remember strings of numbers.
4. What is a website?
Ans:- A website is a collection of related web pages, including multimedia content, typically
identified with a common domain name, and published on at least one web server.
5. What is Crawling?
Ans:- A crawler is a program that visits Web sites and reads their pages and other
information in order to create entries for a search engine index. The major search engines
on the Web all have such a program, which is also known as a spider or a bot.
6. What is Indexing?
Ans:- Indexing is the process of adding webpages into Google search. Depending upon
which meta tag you used (index or NO-index), Google will crawl and index your pages. A no-
index tag means that that page will not be added into the web search s index.
7. Difference between Crawling & Indexing?
Ans:- Crawling means the search robot crawl or fetch the web pages while Indexing means
search robot crawl the web pages, saved the information and it appear in the search engine
result page.

8. What is SERP?
Ans:- SERP is the page displayed by a web search engine in response to a query by a
searcher. The main component of the SERP is the listing of results that are returned by the
search engine in response to a keyword query, although the page may also contain other
results such as advertisements.
9. What is On Page SEO?
Ans:- On-page SEO is the practice of optimizing individual web pages in order to rank higher
and earn more relevant traffic in search engines. On-page refers to both the content and
HTML source code of a pagethat can be optimized, as opposed to off-page SEO which refers
to links and other external signals.
10. What is Off Page SEO?
Ans:- Off page SEO refers to techniques that can be used to improve the position of a web
site in the search engine results page (SERPs).
Off page Factors,
Forum Submissions, Article Submissions, Question & Answers, Image Submission, Video
Submissions, Infographic Submissions and Guest Blogging.
11. What is the definition of keyword?
Ans:- A keyword, in the context of search engine optimization, is a particular word or phrase
that describes the contents of a Web page. Keywords are intended to act as shortcuts that
sum up an entire page.
12. What is long tail keyword?
Ans:- A long-tail keyword is a keyword phrase that contains at least three words (though
some say two or more is considered long-tail). Long-tail keywords are used to target niche
demographics rather than mass audiences.
13. What are LSI keywords?
Ans:- LSI stands for Latent Semantic Indexing. These are keywords that are similar to
synonyms and related keywords, but not entirely so. They are the words a normal human
would use when talking about the keyword topic.

14. What is Canonical URL?

Ans:- A canonical tag is a way of telling search engines that a specific URL represents the
master copy of a page. Using the canonical tag prevents problems caused by identical or
duplicate content appearing on multiple URLs.
15. What are backlinks?
Ans:- Backlinks are also known as inbound or incoming links, and they are links to your
website from another place on the internet. They are extremely useful to search engines,
because they give a good indication that a website is popular.

16. What is a Do-Follow link?

 Ans:- Dofollow links allow google (all search engines) to follow them and reach our website.
Giving us link juice and a backlink. If a webmaster is linking back to you with this link both
Search Engine and Humans will be able to follow you. The best way to give someone
dofollow love is allowing keyword in the anchor text.
17. What is No-Follow link?
Ans:- Nofollow provides a way for webmasters to tell search engines Don t follow links
on this page or Don t follow this specific link. Originally, the nofollow attribute.
18. What is internal link?
Ans:- An internal link is a type of hyperlink on a webpage to another page or resource, such
as an image or document, on the same website or domain.

19. What is external link?

Ans:- External Links are hyperlinks that point at (target) any domain other than the domain
the link exists on (source). In layman s terms, if another website links to you, this is
considered an external link to your site. Similarly, if you link out to another website, this is
also considered an external link.

20. Difference between Internal & External link?

Ans:-
In summary:
 External = links that point to a separate domain
 Internal = links that point to content within the same domain
21. What are the most important Google ranking factors?
Ans:-
1. Content
2. Backlinks
3. Mobile-first User Experience
22. What is robots.txt?
Ans:- Robots.txt is a text file webmasters create to instruct web robots (typically search
engine robots) how to crawl pages on their website.

23. What is .htaccess file?

Ans:- .htaccess is a configuration file for use on web servers running the Apache Web Server
software. When a .htaccess file is placed in a directory which is in turn loaded via the
Apache Web Server , then the .htaccess file is detected and executed by the Apache Web
Server software.

24. What is XML Sitemap?

Ans:- An XML sitemap is a bit of Extensible Markup Language (XML), a standard machine-
readable format consumable by search engines and other data-munching programs like feed
readers. XML sitemaps convey information about one thing: the URLs that make up a site.

25. Difference between XML Sitemap & HTML Sitemap?

Ans:- XML and HTML Sitemaps are designed for different purposes as XML sitemap is
specially designed for the search engines as it is submitted to the webmaster tools for
crawling the website. Whereas, HTML sitemap is designed for humans as they can clearly
see it on the website as an extra web page and all the visitors of the website can make use
of it for understanding the website.
26. What are doorway pages?
Ans:- Doorway pages are web pages that are created for spam indexing. This is for
spamming the index of a search engine by inserting results for particular phrases with the
purpose of sending visitors to a different page.

27. What are 404 errors?

Ans:- A 404 page is the webpage served to a user who tries to access a page that is
unavailable. The 404 error indicates that the server where the page should reside has been
contacted but that the page is does not exist at that address. 404 errors can result when
pages or files are moved or deleted or when URLS are mistyped.
28. Difference between 404 & Soft 404 errors?
Ans:- The 404 or Not Found error message is a HTTP standard response code indicating that
the client was able to communicate with a given server, but the server could not find what
was requested.
Basically, Soft 404 is a page that looks like a 404 but returns a HTTP status code 200. I mean,
the website might show a Page Not Found -style page, but search engines such as Google
will see the page and think that it s an actual live page.
29. What is anchor text?
Ans:- Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor
text be relevant to the page you re linking to, rather than generic text. The blue, underlined
anchor text is the most common as it is the web standard, although it is possible to change
the color and underlining through html code.
30. What is Image Alt Text?
Ans:- Alt text or alternate text is an attribute added to an image tag in HTML. This text
appears inside the image container when the image can not be displayed. It helps search
engines understand what an image is about. Alternate text is also very helpful in case
images on a page cannot be found.
31. What is Google Webmaster Tools?
Ans:- Google Search Console is a no-charge web service by Google for webmasters. It allows
webmasters to check indexing status and optimize visibility of their websites.
32. What is Google Analytics?
Ans:- Google Analytics is a freemium web analytics service offered by Google that tracks and
reports website traffic. Google launched the service in November 2005 after acquiring
Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
33. What is 301 Redirect?
Ans:- A 301 redirect is a permanent redirect which passes between 90-99% of link juice
(ranking power) to the redirected page. 301 refers to the HTTP status code for this type of
redirect. In most instances, the 301 redirect is the best method for implementing redirects
on a website
34. What is 302 Redirect?
Ans:- A 302 redirect means that the move is only temporary. Search engines need to figure
out whether to keep the old page, or replace it with the one found at the new location.
35. What is Google PageRank?
Ans:- PageRank (PR) is a calculation, famously invented by Google founders Larry Page and
Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a
relative score of that page s importance and authority on a 0 to 10 scale.
36. What is Domain Authority?
Ans:- Domain Authority (DA) is a search engine ranking score developed by Moz that
p edi ts ho ell a e site ill a k o sea h e gi e esult pages SERPs . … Do ai
Authority is calculated by evaluating linking root domains, number of total links, MozRank,
MozTrust, etc
37. What is Page Authority?
Ans:- Page Authority (PA) is a score developed by Moz that predicts how well a
specificpage will rank on search engine result pages (SERP). Page Authority scores range
from one to 100, with higher scores corresponding to a greater ability to rank.
38. What is Search Engine Submission?
Ans:- Search engine submission is an effective tool of web promotion. It refers to the direct
submission of a website to a search engine. It is a form of internet marketing that helps a
webmasters increase the rankings of a web pages or pages.
39. What is RSS Feed?
Ans:- RSS is a type of web feed which allows users to access updates to online content in a
standardized, computer-readable format. These feeds can, for example, allow a user to keep
track of many different websites in a single news aggregator.
40. What is Google Panda?
Ans:- Google Panda is a change to Google s search results ranking algorithm that was first
released in February 2011. The change aimed to lower the rank of low-quality sites or
thin sites , in particular content farms , and return higher-quality sites near the top of the
search results.
41. What is Google Penguin?
Ans:- The update is aimed at decreasing search engine rankings of websites that violate
Google s Webmaster Guidelines by using now declared black-hat SEO techniques involved in
increasing artificially the ranking of a webpage by manipulating the number of links pointing
to the page.
42. What is Google Hummingbird?
Ans:- The Hummingbird is what Google is calling the latest (greatest?) algorithm that they
slipped in under our radar in August. If the rumors are true, the Hummingbird will take a
search engine query using long-tailed keywords and try to decipher the context of the
question rather than chase the specific keywords within the question. The goal is to provide
results that actually answer the question.
43. What is Mobile Geddon?
Ans:- The main effect of this update is to give priority to websites that display well on
smartphones and other mobile devices. The change does not affect searches made from a
desktop computer or a laptop
44. What is Google Pigeon?
Ans:- The Google Pigeon is the code name given to one ofGoogle s local search algorithm
updates. This update was released on July 24, 2014. The update is aimed to increase the
ranking of local listing in a search. The changes will also affect the search results shown
in Google Maps along with the regular Google search results.
45. What is Google Penalty?
Ans:- A Google penalty is the negative impact on a website s search rankings based on
updates to Google’s search algorithms and/or manual review. The penalty can be a by-
product of an algorithm update or an intentional penalization for various black-hat SEO
techniques.
46. What are Google Sitelinks?
Ans:- The links shown below some of Google’s search results, called sitelinks, are meant to
help users navigate your site. Our systems analyze the link structure of your site to find
shortcuts that will save users time and allow them to quickly find the information they re
looking for
47. What is structured data in Webmaster tools?
Ans:- Structured data report. If Google understands the markup on your pages, it can use
this information to add rich snippets and other features to your search esult. … It also
provides information about errors in page markup that may prevent rich snippets (or other
search features) from being displayed.
48. What is Rich Cards in Webmaster tools?
Ans:- These rich results are facilitated by the addition of structured data markup to web
pages, either in the form of content items ( such as articles, recipes, or movies ) or lists of
items ( such as recipes and events)
49. What is Data Highlighter in Webmaster tools?
Ans:- Data Highlighter is a webmaster tool for teaching Google about the pattern of
structured data on your website. You simply use Data Highlighter to tag the data fields on
your site with a mouse.
50. What is Google Knowledge Graph?
Ans:- The Knowledge Graph is a knowledge base used by Google and its services to enhance
its search engine s results with information gathered from a variety of sources. This
information is presented to users in a box to the right of search results.
51. What is Google My Business page?
Ans:- The Google My Business is a free and easy-to-use tool for businesses and
organizations to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can both help customers find you
and tell them the story of your business.
52. What is Accelerated Mobile Pages(AMP)?
Ans:- The Accelerated Mobile Pages (AMP) Project is an open source initiative that makes it
easy for publishers to create mobile-friendly content once and have it load instantly
everywhere.
53. What is cloaking?
Ans:- Cloaking is a search engine optimization (SEO) technique in which the content
presented to the search engine spider is different from that presented to the user s
browser. This is done by delivering content based on the IP addresses or the User-Agent
HTTP header of the user requesting the page.
54. What is keyword density?
Ans:- Keyword density is the percentage of times akeyword or phrase appears on a web
page compared to the total number of words on the page. In the context of search engine
optimization, keyword density can be used to determine whether a web page is relevant to
a specified keyword or keyword phrase.
55. What is Keyword proximity?
Ans:- The keyword proximity refers to the distance between the search term s individual
keywords. For example: a website contains the keywords that make up the search term
dentist Boston implant in the heading Your professional dentist in Boston; dental practice
for minimally invasive implants .
56. What is Keyword Prominence?
Ans:- In search engine optimization (SEO), this refers to the prominent placement
of keywords or phrases within a Web page. Prominent placement may be in the page
header, meta tags, opening paragraph, or start of a sentence.
57. What is Google sandbox effect?
Ans:- The Google Sandbox is an alleged filter placed on new websites. The result is that a
site does not receive good rankings for its most important keywords and keyword phrases.
Even with good content, abundant incoming links and strong Google PageRank, a site is still
adversely affected by the Sandbox effect.
58. What is Disavow tool?
Ans:- Google s link disavowal tool allows publishers to tell Google that they don t want
certain links from external sites to be considered as part of Google s system of counting
links to rank web sites.
59. What is Google Dance?
Ans:- Google Dance is an out-dated slang term used to describe the period of time in which
Google used to rebuild its rankings, and as a result of this rebuilding, rankings of Web sites
on Google s SERP may fluctuate in order during a several day period
60. What is Google s Rich Answer Box?
Ans:- The first obvious step to get your site featured in Snippets is performing a Question
Research. That s because people are typing questions directly in Google and the whole point
of snippets is to answer their queries.
61. What is Black Hat SEO?
Ans:- The black hat SEO refers to the use of aggressive SEO strategies, techniques and
tactics that focus only on search engines and not a human audience, and usually does not
obey search engines guidelines.
62. What is White Hat SEO?
Ans:- White hat SEO refers to the usage of optimization strategies, techniques and tactics
that focus on a human audience opposed to search engines and completely follows search
engine rules and policies
63. What is contextual backlink?
Ans:- Contextual backlinks are links to external websites that are placed within the main or
primary content of a web page. Contextual backlinks come naturally within content. They
are not links that are placed within the navigation, sidebars, widgets, footer or ads.
64. What is CTR and how to boost it?
Ans:- Click-through rate (CTR) is a measure of the percentage of clicks advertisers receive
out of total ad impressions. Impressions refers to the number of times your ad is viewed.
65. What is bounce rate?
Ans:- Bounce rate is the percentage of visitors who come to your website and leave without
viewing any other pages on your website. If you look into your Google Analytics, you will see
a percentage.
67. Difference between Bounce Rate & Pogo Sticking?
Ans:- Pogo-Sticking refers to a search engine user clicking through to a site, and going back
to the search results to click through to other pages. Where bounce rate is known as the
percentage of visitors who visit a single page on your website and left quickly.
66. What is Pogo-Sticking in SEO?
Ans:- Pogo sticking occurs when a user performs a search, clicks on a result, very quickly
clicks back to the search result page, and clicks on a different result.
67. Difference between Bounce Rate & Pogo Sticking?
Ans:- Pogo-Sticking refers to a search engine user clicking through to a site, and going back
to the search results to click through to other pages. Where bounce rate is known as the
percentage of visitors who visit a single page on your website and left quickly.
68. What is Alexa Rank in SEO?
Ans:- The algorithm according to which Alexa traffic ranking is calculated, is simple. It is
based on the amount of traffic recorded from users that have the Alexa toolbar installed
o e a pe iod of th ee o ths. … The ea h efe s to the u e of Ale a use s ho isit a
particular site in one day
69. What is referral traffic?
Ans:- Referral traffic is Google s method of reporting visits that came to your site from
sources outside of its search engine. When someone clicks on a hyperlink to go to a new
page on a different website, Analytics tracks the click as a referral visit to the second site.
70. What is Google Trends?
Ans:- Google Trends is an online search tool that allows the user to see how often specific
ke o ds, su je ts a d ph ases ha e ee ue ied o e a spe ifi pe iod of ti e. … Results
are displayed in a graph that Google calls a Search Volume Index graph.
71. What is RankBrain in SEO?
Ans:- Rank Brain is an artificial intelligence (AI) program used to help process Google search
queries. RankBrain uses artificial intelligence to embed vast amounts of written language
into mathematical entities, called vectors, that the computer can understand.
72. What is Schema in SEO?
Ans:- Schema markup is code (semantic vocabulary) that you put on your website to help
the search engines return more informative results for users. If you ve ever used rich
snippets, you ll understand exactly what schema markup is all about.
73. What is Spiders in SEO?
Ans:- A spider is a program that visits Web sites and reads their pages and other
information in order to create entries for a search engine index. The major search engines
on the Web all have such a program, which is also known as a crawler or a bot.
… Spiders can crawl through a site s pages in several ways.
74. What is a parasite SEO?
Ans:- Parasite SEO is where you use someone elses site that has a large authority to build
pages on and then rank using links you normally wouldn t be able to use on your own
domain.