CHAPTER 1

The Problem and Its Setting

FLIP: A Proposed Studio and Training Center for Animation 1

Chapter 1: The Problem and Its Setting

1.1 INTRODUCTION

Animation is the process of creating the illusion of motion and shape, by means
of rapid switching of arranged images that minimally differ from each other. It is
categorized into 3 forms; cel animation, stop-motion and computer animation. The term
animation is derived from the Latin word animatio which means “the act of bringing to
life” The first attempt in making animation started on Egyptian age wherein they use to
make painting on walls showing different images. With the invention of pinakistoscope
and zoetrope in the year 1833, movement of static images became possible. As year
passes by, technologies and modern equipment enhances on how animation evolved.

Since childhood, animation play an important role in shaping everyone’s

imagination that give an alternative form of entertainment suitable for all ages. The fast
development of animation in the west, the need for outsourced services in Asia have
increased. Western countries cited Philippines as one of the potential country emerging
in animation industry in Southeast Asia. In the year 1980’s, animation have made its
way here in the Philippines. When the year 2000 came, animation also used in film and
advertising.

It was consider that animation industry is one of the highest business

outsourcing sector in the Philippines. Almost 80% of the production of an animated
episode was commissioned to Philippines, because of its cheap labor cost compared to
other countries. Foreign clients remarked Filipino animators for its creativity, good
communication skills and capable of producing quality output.

As it continuously evolve and became more popular, the demand for talented
and creative animators have also increased. This career created doorsteps for Filipino
employment and became one of the sector for Business Product Outsourcing. Foreign
investors come in and go within the country to invest and venture business opportunities
in animation here in the Philippines.

1.2 BACKGROUND OF THE STUDY

Animation is a field that need a huge number of employment to create a

production team for an episode. The demands for animated series, movies and
advertisement have increased with a projected 16% annual growth within two years’

FLIP: A Proposed Studio and Training Center for Animation 2

time. It only shows the extensive opportunities that the industry has to offer. However,
as one of the first country mover that take animation industry. The development
progress remain marginal compared to other countries.

Currently, Philippines invest in the talent of the animator while other countries
have been spending on latest technologies. As the industry grow, the need for animation
schools and training centers that will educate potential animators have increased.
Animation Council of the Philippines projected that as of 2010, there were 50 registered
companies and 10,000 local animators. According to Mr. Alstaire Sarthou, Animation
Director of Toppeg Animation Studio Inc. that, “there are still room for improvements
on the industry and demand for animation services increases as year passes by. With a
goal of creating own local animation content”.

The proposed animation studio and training center aims to create a place that
specialize in animation services. To promote the animation industry as one of the major
business process outsourcing available in the Philippine context. The proposed
structure will not only cater local residents but also encourage foreign guest and
investors. Providing a working environment that boost creativity and nurture ideas. An
advance step towards the future of Philippine animation.

Philippine Animation Industry Revenue

138
136
134 136
132
130 131.5 131.7 132
128
126 128
124
2011 2012 2013 2014 2015
Philippine Animation Industry Revenue

Graph 1.1 Chart showing revenues of Philippine animation industry

FLIP: A Proposed Studio and Training Center for Animation 3

1.2 Statement of the Problem

Main Problem

What architectural design that can be adopted in response of providing a place

for learning, training and production of animation?

Sub-Problems

1. How do architectural design promote awareness to public about animation?

2. What would be the character of the building that maximize function and
aesthetics?

3. What are the technologies that can be incorporated in the building design?

4. What are the facilities that can attract guest and animators?

5. What functional spaces can help an animator enhance its creativity?

6. What is an effective interior layout that can give comfort to animators?

1.4 Significance of the Study

1.4.1 Users

[Link] Primary

The study will be beneficial to multi-media artist, animators, animation

enthusiast and students that is interested in learning animation.

[Link] Secondary

The study will benefit freelance animators, producers, animation staff

and entrepreneurs. It will be the first animation hub in the country. It will not
only serve to local residents but also cater and attracts tourist.

1.4.2 Local Government

The proposed project will encourage foreign investors to invest and

contribute to economic revenue of the country. This project will elevate
Philippines as one of the major Southeast Asian countries that specialize in
animation field.

FLIP: A Proposed Studio and Training Center for Animation 4

1.4.3 Architecture

The proposed studio and training center for animation aims to be an iconic
building in the country. Incorporating modern trends and methods in construction.
To serve as a future reference for architectural students.

1.5 Objectives

1.5.1 Main Goal

To be able to design an animation hub that encourage creativity by designing an

interactive and fun environment.

1.5.2 Specific Objectives Strategies

1. To design an efficient layout of  By studying different layout and
spaces for the users. organization of spaces.
 By determining the active and
passive spaces
 By determining the spatial
relationship of each spaces
2. To create a place that integrate  By researching the latest animation
architecture and technology in softwares and technologies.
animation.  By incorporating architectural design
trend to the building design and
output.
3. To construct a place for learning  By studying the anthropometrics and
and production for animation. ergonomics of a work station of an
animator.
 By complying to the rules and
regulations of National Building
Code.

4. To create a studio that motivate  By studying the psychology of colors

and enhance creativity of and incorporating recreational spaces
animators. that encourage social interaction.

FLIP: A Proposed Studio and Training Center for Animation 5

  By determining the inter relationship
of each spaces.
5. To provide a venue for Filipinos  By adapting architectural trends and
to showcase ideas and culture technologies of other countries.
through animation  By infusing Filipino character design
and concepts

Table 1.1 Specific Goals and Strategies

1.6 Scope and Limitation

The study will be focusing on designing a training center and studio for animation,
provided with efficient layout of spaces for convenient circulation. Creating an
environment that nullify negative work pressure and promoting a more social friendly
spaces. Limited only to animation related courses, students and professionals. It will
focus on conceptualization, aesthetic value, research and providing spaces for the
required facilities. Excluding any engineering computations and works.

1.7 Assumption

That, there were many talented Filipino animators that can compete in the
International market of animation industry that in need of a venue for training and
learning.

1.8 Definition of terms

ACPI (Animation Council of the Philippines) – is a non-profit organization in the

Philippines that specialize in 2D and 3D animation.

Animahenasyon – is the annual animation festival held yearly in the Philippines.

Animation - is the process of creating the illusion of motion and shape change by
means of the rapid display of a sequence of static images that minimally differ
from each other.

Animators - a person who animates something, especially a person who prepares

animated movies.

Animation Studio – is a company producing animated media.

FLIP: A Proposed Studio and Training Center for Animation 6

Animatics - is an animated storyboard. Boards are brought together in an editing
program and are cut together with the correct timing and pace of the film. They
include basic sound effects and dialogue recordings.

Computer Animation - encompasses a variety of techniques, the unifying factor

being that the animation is created digitally on a computer.

Green Screen - green screen technology allows any background to be placed behind
the subject being filmed. The subject is filmed in front of a green piece of cloth
or painted wall and the editing software masks out the green.

Multi- media – is the combined use of several media like sound and full motion
video.

Traditional Animation - was the process used for most animated films of the 20th
century.

FLIP: A Proposed Studio and Training Center for Animation 7

CHAPTER 2
Research Methodology

FLIP: A Proposed Studio and Training Center for Animation 8

Chapter II: RESEARCH METHODOLOGY

2.1 Research Design

The proposed research project was guided by using descriptive method wherein it
aims to determine opportunities in animation industry. The researcher conducted initial
interviews to know insights about the topic. In selection of site, the researcher used
computer software Google Earth and Wikimapia, to search for ideal site suitable for the
proposal. The researcher compiled the gathered data from books, articles and other
materials related to the proposed topic. An interview to professionals on animation field
will help on to emphasize further study in animation. An observation within the site
vicinity to gather data and know behavioral pattern of users. In gathering data, library
provided essential collected information that serve as the basis for the proposal. Thesis
proposal for animation from year 2010 onwards became the outline data of the research.

2.2 Instruments/Tools of Research

2.2.1 Interview

The conducted an interview to the animation directors and professionals.

2.2.2 Survey

Survey was used to gather opinions of target respondents about the status of animation
industry in the Philippines.

2.2.3 Observation

The researcher observed the perimeter of the site to know behavioral patterns of users
and possible vehicular access.

2.2.4 Thesis Books

Thesis related topics was used as the basis for the outline of the whole research.

2.2.5 Camera

Camera was used for the documentation of every interview and compiling pictures of
existing structures, utilities, condition of the site within the vicinity.

FLIP: A Proposed Studio and Training Center for Animation 9

 2.3 Activity Path

Statement of the
Problem Data Analysis

- Identifying the - Gathering

problem should information
be the 1st step about the
in conducting a chosen
research work topic
Thesis Title
- Formulating
a title that
reflect the
content of
the project.

Gathering Data
Synthesis
Collecting the necessary
Combining all the
data needed in the
relevant data that is
research
needed

Schematics Site Selection

Setting up of Criteria
goals, objectives, Analyzing and
scope and formulating of ideas Analyze and
limitation on how the proposal justification of the
would be feasible site

Formulation of
Design Solutions Concepts and
Application of all Philosophy Space Programming
the data gathered - Creation of Derivation of the
architectural required space needed.
principle

Consultation Translations of
Schemes to Deliberation
and Revisions
Final Design
Figure 2.1 Activity Path

FLIP: A Proposed Studio and Training Center for Animation 10

2.3.1 Organization of Research

No. DAY ACTIVITIES

1st June 26 - An interview to Mr. Alstaire Sarthou,
Animation Director of Toppeg Animation
located at Las Pinas.
2nd June 27 - Looked for thesis related proposals at
National University.
3rd June 30 - Observation of potential site for the
project at Taguig, City
4th July 3 - Observation of potential site for the
project at Pasay, City
5th July 6 - Look for a CLUP, zoning ordinance and
SEP at Pasay City Hall.
6th July 7 - Went to CHED NCR Office located at UP
Campus. To gather information and
guidline of designing a learning center.
7th July 14 - 2nd site observation at Pasay
- Conducted an interview to Ms. Diane
Ignacio Executive Assistant of Toon City
Animation.
8th July 16 - Went to Mapua Library to gather related
thesis topics.
9th July 24 - Went to FEU library to gather related
thesis topics and literature.
10th July 27 - Conducted an interview to Ms. Rose
Gonzales Executive Coordinator of Toon
City and also an Executive Director of
Animation Council of the Philippines.
11th July 29 - An interview to Prof. Dane Romley, Dean
of Animation Department of iAcademy.
- Gathering of information from the
Animation Council of the Philippines.

FLIP: A Proposed Studio and Training Center for Animation 11

 - Went to Toei Animation Philippines
located at Eastwood Cyberpark.
12th August 13 - Went to Commission on Higher
Education (CHED) to know the statistics
of animation students
13th August 15 - Conducted an interview to Mr. Stephen
Cezar, Training Manager of Human
Resource Development Institute
14th August 18 - Went to CCP library to research about
CCP design guidelines and master
development plan
15th August 21 - Conducted an interview to Ar. Mike
Guerrero to know green building design
strategies and technologies.
16th _ - Consultation to Engr. Guadanipor
regarding structural and utilities.
17th - Consultation to Ar. Mangui-ob regarding
architectural concerns.
18th - - Consultation to Mr. Kelvin Dhel Ocampo
of FEU regarding the pros and cons of
animation industry.

Table 2.1 Organization of Research

2.3.2 Data Generation

The gathered data will be used as the basis of research. It will serve as a guide in
designing and planning phase that will be an outline of the spatial relationship of
different spaces. The information collected will be compiled and translated to actual
applications in designing the structure.

The researcher conducted an interview on the following:

 Director of an Animation Studio

 Dean of an Animation School

FLIP: A Proposed Studio and Training Center for Animation 12

  Professional Animator

 Animation Council Staff

 Animation or Multi-media student

 Animation Enthusiast

2.3.3 Correlation and Synthesis

The information that had been collected is concerning in a complex structure

which cater a production studio and training center, in relation to the field of animation.
The building design will respond to various needs of the users, to make as a whole
accomplished research. Zoning of spaces according to its function and spatial
relationship. All the data that have been gathered will remain absolutely confidential
and be use for educational purposes only. The researcher were able to understand on
how an animation studio generate and operate.

FLIP: A Proposed Studio and Training Center for Animation 13

CHAPTER 3
Term and Reference

FLIP: A Proposed Studio and Training Center for Animation 14

Chapter 3: TERMS OF REFERENCE

3.1 REVIEW OF RELATED LITERATURE

3.1.1 LOCAL #1

TITLE: Philippines’ 3D Animation Schools: What the Industry Lacks

LOCATION: Quezon City

DESIGNER/AUTHOR/OWNER: CIIT Phils

DATE: October 15, 2014

SOURCE: CIIT Philippines

Summary:

Unknown to many people, the Philippines serves as a major global animation

hub for decades. Specializing in 2D, the country once controlled 90 percent of the
world’s animation outsourcing. The lack of proper skills and enough resources, though,
made Philippines to lose the chance to control the 3D market. To vie with countries,
such as Korea and India, the need for 3D animation schools in the Philippines that will
hone our talents in this field.

The Need for 3D Animation Schools

In the midst of these superb feats, there is still a need to exert more effort
because the country is lack of skilled 3D artists . This is somewhat due to the very few
breaks that Filipinos gain to develop the desired skills.

Relatedness to the Study:

Western countries cited Philippines as one the potential Southeast Asia

countries for animation. Pilipino animators are known to be creative and tend to have
low labor cost compared to other countries. The proposed animation hub will train and
educate animators to further enhance their skills in animation.

3.1 REVIEW OF RELATED LITERATURE

3.1.2 LOCAL # 2

TITLE: The State of the Philippine Animation Industry

FLIP: A Proposed Studio and Training Center for Animation 15

LOCATION: Makati

DESIGNER/AUTHOR/OWNER: Arline Ramirez

DATE: October 22, 2012

SOURCE: Microsourcing

Summary:

Animation is one of the promising sectors in the IT-BPO industry according to

Business Processing Association of the Philippines (IBPAP). The country's animation
industry has been growing since the 80's when companies in Australia, Canada, and the
US invested in Filipino animators. It earned $142 million and holds more potential as
BPO clients look overseas to outsource complex processes.

According to an article in Manila Bulletin, the Philippine animation industry is

slowly making progress but still needs room to grow. Lack of talent and government
support proves to be a challenge. The Animation Council of the Philippines (ACPI) has
taken measures to overcome these problems, but there's still a lot of work to be done.

Animation Scholarships

Technical Education and Skills Development Authority (TESDA) and ACPI

teamed up to create a program for would-be animators. ACPI came up with a
curriculum that is currently being used by TESDA's scholarship programs. Under the
Training for Work Program, ACPI created courses for disciplines such as 2D and 3D
animation. Back in 2005, the curriculum was implemented in TESDA centres.

In 2007, ACPI also created “Animahinasyon”, an annual animation festival

that presents original works from students and professionals. The winning entries are
then compiled and promoted in other countries.

Relatedness to the Study:

Animation industry has a large market value worldwide for Business Process
Outsourcing thus creating more opportunities and sustainable economic growth.
Philippines as one of the potential Southeast Asian countries for animation, have an
advantage in terms of skills and creative animators. As animation get well known
world-wide and the demands for animation services increased, the need for skilled

FLIP: A Proposed Studio and Training Center for Animation 16

animators also increased therefore establishing an Institute for learning the core
concepts of animation is an ideal way for the country to match other countries in
animation field.

3.1 REVIEW OF RELATED LITERATURE

3.1.2 LOCAL # 3

TITLE: Local animation industry sees revival

LOCATION: Cebu

DESIGNER/AUTHOR/OWNER:

DATE: February 16, 2014

SOURCE: Philstar

CEBU, Philippines - With Cebu City being a central hub of business and
recreation in the country, it is only fitting that it also be a major center for the arts. One
area of the arts that seems to be bubbling up quite vigorously in the city is digital media.
In particular, Cebu has created a buzz around Asia in the last few years as an emerging
film-production education capital in the region.

On March 16, a new film school opened in Cebu - the Film and Media Arts
International Academy (FMA). It is the second accredited international vocational
school of its kind around here. Located in the old Sacred Heart School for Boys along
Gen. Maxilom Avenue, FMA offers programs firmly grounded in the technical crafts
required to make digital films. This includes the Diploma in Film and Creative Media
Arts as well as the Diploma in 3D Animation.

Relatedness to the Study:

Animation industry at present times doesn’t just involved within the highly
urbanized city. It continues to venture more on provincial places to promote and
introduced animation. Some experts says that animation industry will continue to grow
as time pass by. There is an unending market in this industry wherein it caters all ages
of audiences.

FLIP: A Proposed Studio and Training Center for Animation 17

3.1 REVIEW OF RELATED LITERATURE

3.1.2 FOREIGN #4

TITLE: China’s New Animation Facility

LOCATION: China

DESIGNER/AUTHOR/OWNER: Elaine Kurtenbach

DATE: May 22, 2012

SOURCE: Facts and Details

Summary:

The National Animation Industry Park formally opened in May 2011 and
occupies roughly 250 acres at the Sino-Singaporean Tianjin Eco-City, 100 miles
southeast of Beijing. It represents part of the Ministry of Culture's $695-million attempt
to spur the national animation industry and make films that can compete on the
international market. Although the facility is managed by the government, film studios
from across China can rent space and equipment at subsidized rates---incentives
intended to encourage more cartoon production. A company or government agency can
even simply present an idea, and animators at the facility will take care of the rest---
though of course the content is subject to censorship rules. A number of private
companies are expected to establish satellite offices at the park.

The campus boasts the latest in animation technology from around the world,
including the largest motion-capture studio in Asia and what it says is the fastest
rendering software in the world.

Relatedness to the Study:

Animation has a worldwide market. Most Asian countries wanted to excel to

animation industry. China have already made its step on advancing towards the future
of animation by establishing animation studio and schools. China and Philippines is
still new in animation field. The proposal will serve as a stepping stone for Philippine
animation. It will encourage and promote animation within the country and educate
potential animators.

FLIP: A Proposed Studio and Training Center for Animation 18

3.2 Assessment of Review of related Literature

Animation is one of the sector of business that generates billion dollar income.
These numbers signify the extensive market that animation has to offer. Therefore,
facilities for production and training for animation is needed. The proposal aims to
create a central place for the local animation industry that will help in the economic
revenue of the country. The review of related literature will help the researcher to give
possible solutions to the proposal that will be use in designing and creating each spaces
of the animation hub.

3.3 CASE STUDY

3.3.1 Foreign #1

Title: PIXAR Campus and Studio

Location: California

Date: Feb. 7, 2013

Reference: Working Knowledge

Pixar’s headquarters starts in 1999 with Steve Jobs. As Pixar’s CEO. The
moment you enter through the doors at Pixar you are instantly struck by the immensity
of the building and the beauty of its design. Pixar’s campus design originally separated
different employee disciplines into different buildings. But because Jobs was fanatic
about these unplanned collaborations, he envisioned a campus where these encounters
could take place.

DESIGN FEATURES:

 An atrium space that acts as a central hub for the campus.

 Cold-rolled, bead-blasted steel, and all connections are custom-bolted, not

welded.

 Office Spaces That Live and Breathe

 Exterior campus includes a 600-seat outdoor amphitheater, a soccer field, and

an organic vegetable garden.

FLIP: A Proposed Studio and Training Center for Animation 19

  An olympic-sized swimming pool, volleyball court, jogging trail, and basketball
court.

 The campus also houses modeling workshops, storyboard rooms, a massive

render farm, and of course orchestra and sound recording facilities.

 Offices are arranged in U-shaped units of 5-6 individual offices – with a central
gathering area in the middle that brings the idea of the creating unplanned
collaboration down to a smaller, workspace-sized concept.

Figure 3.1 Pixar Atrium

Figure 3.2 Pixar Skylights Figure 3.3 Pixar Cafe Figure 3.4 Pixar Mezzanine

Figure 3.5 Pixar 600

seat Amphitheater Figure 3.6 Pixar Theater Figure 3.7 Pixar Bolter I Beam Figure 3.8 Pixar Outdoor
garden

Floor Plan:

Figure 3.9 Pixar Floor Plan

Evaluation:

Pixar studio is designed to promote social interactions and creating a working

environment that give enough breathing space. Setting aside all the negativity and work
pressure from the office. Steve Jobs proposes to create a huge atrium for the campus

FLIP: A Proposed Studio and Training Center for Animation 20

and office building that will serve as a hub for communication, interactions and
exchange of ideas. The studio were constructed with a keen eye for details, like
connections of I beams and avoiding welded steels to showcase the natural aesthetic
beauty of the material. Campus building of Pixar ranked as LEED Silver Certification
for it promotes green innovations and design.

3.3 CASE STUDY

3.3.2 Foreign #2

Title: Dreamworks Animation Campus

Location: California

Designer/Owner: Joy H. Dohr

Reference: Design Thinking for Interiors

Dreamworks is an American animation studio based in Glendale, California,

that creates animated feature films. Mediterranean inspired architecture set on 14 acres
of landscaped green space includes five buildings connected through a series of arched
bridges and breezeways. This campus housed over 1000 employees. Dreaworks want
to create an environment unlike any other. The office spaces of Dreamworks departed
from precedents to inspire creative mind. Besides the flagship voice recording studio
and the fully equipped mix stage, the new facility also contains six sound edit rooms as
well as greenroom and videoconferencing facilities. The facility’s location in the
basement of a recently built office building posed spatial challenges that were solved
with a complex three-dimensional puzzle of single and double-height spaces. The close
proximity of acoustically sensitive rooms, both in plan and vertically in section,
required a carefully developed space planning concept and extensive soundproofing
measures.

DESIGN FEATURES:

 Acoustically sensitive rooms, both in plan and vertically in section.

 Central machine room contains the technical infrastructure.

 The design includes building complexes totaling 350,000 square feet

 Interconnected by arcades, verandas, courtyards, gardens, and bridges.

FLIP: A Proposed Studio and Training Center for Animation 21

  Linear fountain garden walk allows artists to retreat into the landscape, putting
them in touch with light, fresh air, plants, and running water.

Figure 3.10 Figure 3.11 Figure 3.12

Dreamworks Entrance Dreamworks Studio Dreamworks Recording Studio
Gate

Evaluation:

Dreamworks was known as one of the biggest animation company worldwide.

The design of the campus was inspired by Mediterranean style. Office spaces were
layout to influence fun by having a space for conversation. Open space and vegetative
gardens were design to give a relaxing ambiance and eliminate stress and pressure from
work. By designing large picture windows will give an advantage of penetrating natural
light to the interior space.

3.3 CASE STUDY

3.3.3 Foreign #3

Title: Suginami Animation Museum

Location: Japan

The museum is located in Suginami City Ward, a center of Japanese anime

production. It features hands-on activities such as a dubbing booth and a digital
workshop where you can bring your own creations to life. It offers a comprehensive
view of all aspects of Japanese anime. Many of the display are experience oriented to
ensure that visitors have fun while deepening their understanding of anime.

ARCHITECTURAL FEATURES:

 Digital workshop room wherein visitors can experience digital editing and basic
animation

FLIP: A Proposed Studio and Training Center for Animation 22

  Anime theater that has a 150 inch screen and 5.1 surround sound acoustical
treatment
 Animae Library has a large collection of visual and printed material on
animation
 Special Exhibitions of different anime characters

Figure 3.13 Figure 3.14 Figure 3.15

Suginami Reception Suginami Exhibition Area Suginami Facade

3.3 CASE STUDY

3.3.4 Local #4

Title: iAcademy Campus

Location: Makati

Reference: iAcademy

As an institution that aims to provide the best in ICT and Business, iACADEMY
houses the best, state-of-the-art facilities in a fully wi-fi enabled, air-conditioned
campus that help enrich the learning experience. Information and Communications
Technology Academy, better known as iAcademy is a private, non-sectarian college
located in the Central Business District of Makati City, Philippines.

ARCHITECTURAL FEATURES:

 iACADEMY classrooms can accommodate up to 35 students, and are all

equipped with LCD projectors for computer-based lectures and demonstrations.

 Each computer lab features 35 desktop computers.

 The library houses a collection of business and computer-related volumes, and

a section dedicated to fiction and the arts. It is open to all students, faculty, staff,
and visitors alike.

FLIP: A Proposed Studio and Training Center for Animation 23

  Physics classes include laboratory hours, conducted in a furnished Physics lab,
suitable for conducting experiments and exercises.

 Furnished with tables and benches to accommodate up to 70 students,

 iACADEMY Student Lounge is ideal for group study sessions and discussions.

 Vending machines are also available for quick snacks.

Figure 3.16 Figure 3.17 Figure 3.18

iAcademy Computer Lab iAcademy AVR iAcademy Multi- Purpose Hall

Figure 3.19

iAcademy Library
EVALUATION:

As the first animation school here in the Philippines, iAcademy houses facilities
that create modern ambiance and environment. Each classroom have a limit of 35 seats
to avoid overpopulated number of student in a room. It is an effective way to make a
space that is more habitable and economic. A lounge that promotes social interactions
and a place for group study.

3.3 CASE STUDY

3.3.5 Local #5

Title: Toon City Inc.

Location: Pioneer, Mandaluyong

Reference: Toon City

Toon City is an animation production studio that has major clients around the
world including Walt Disney and Warner Bros. Animation. They were specialize in

FLIP: A Proposed Studio and Training Center for Animation 24

3D/CGI and flash animation. Less than a hectare studio that is located at Pioneer,
Mandaluyong. Almost 90% of the equipment in the studio uses latest animation
technologies like Cintiq tables and Wacom tablets.

ARCHITECTURAL FEATURES:

 Latest animation equipment and technologies

 Display showroom
 Server mainframe and render farm
 Training Lab Room
 Lecture Room
 Conference Room
 Cintiq Laboratory
Production Studio

Figure 3.21 Toon City Production Studio B

Figure 3.20 Toon City Production Studio A

EVALUATION:

Toon City is regarded as one of the largest animation studio within the country.
Each spaces were designed sadjacent to each department to promote collaboration. A
more social friendly environment. Each spaces were designed according to the
ergonomics and anthropometrics of an animator.

3.4 Adaptation to Principles and Concepts

Based on the gathered review of related literatures and case studies, animation
is an in demand industry that caters International market. Some of the most famous
animation studio are Pixar Animation Studio, Dreamworks, Walt Disney, Studio Ghibli
etc. In the Philippines, some of the well-known studio are Toon City Animation, Toei
Animation Philippines, Toppeg Animation, Top Draw etc. Animators are creative
people, thus designing a working space that encourage social interaction that enhances

FLIP: A Proposed Studio and Training Center for Animation 25

 creativity will increase production. Developing healthy and fun environment that
nullify the typical office type lay-out. Designing a more efficient space and
workstations in adaptation to the principle of anthropometrics and ergonomics.
Functionalism to the overall design based on the facilities needed for an animation hub.
Having unity between each spaces to provide an efficient spatial relationship of each
spaces. Integration of technologies to the overall building design.

3.5 Conceptual Framework

COMMUNICATION
IDEAS

INNOVATION
CREATIVITY

Figure 3.22 Conceptual Framework

EXPLANATION:

Animation is a field that require vast imagination to make conceptual drawings

comes to life. It will start with an idea which needed to be introduce through
communicating different types of people, that will help in exchanging knowledge to
stimulate imagination, thus resulted to innovation wherein translation and forming new
methods in animation. As a result, creativity is develop wherein an artist express its
story and concept in form of animation. In the end, it will come up with a final idea.
Animation process is like a puzzle of thoughts wherein each pieces does have a
connection with each other to create the final draft and output. As a result, spatial
relationship of different spaces and departments must be layout, to develop an
environment which aims to create a space that boost creativity and encourage social
interactions. An overall product of architecture that was designed to achieve functional
living spaces.

FLIP: A Proposed Studio and Training Center for Animation 26

CHAPTER 4
Data Gathering ,Collation and
Analysis of Data

FLIP: A Proposed Studio and Training Center for Animation 27

 CHAPTER 4: DATA GATHERING, COLLATION AND ANALYSIS OF
DATA

4.1 Project Profile

The proposed animation studio and training center is located at CCP Complex,
Pasay City. The site is a vacant lot with a total land area of 1.2 hectares. It is accessible
by nearby municipalities like Taguig, Makati, Manila and Paranaque. Toon City
Animation Inc. will fund the proposal and designed to be a center for animation
development within the country. It aims to create a place for creative industry and
encourage public to know animation.

4.2 Site Selection

In search for the appropriate site for the proposed project the researcher had undergo to
site selection process.

4.2.1 Site Selection Criteria

Criteria Description Rating

Accessibility The preferred site should be accessible 30%

by public and private vehicles.

Area Overall land area of the site that can 20%

accommodate the required facilities

Surrounding Climate condition, temperature, wind 20%

circulation, and amount of rainfall

Topography Existing land terrain and condition of 15%

the possible chosen site.

Environmental Existing environmental conditions 15%

Consideration within the site like air and noise

pollution.

Total 100%

Table 4.1 Site Selection Criteria

FLIP: A Proposed Studio and Training Center for Animation 28

4.2.2 Site Justification

Criteria Description
Option 1 Location : Makati City
- Makati is the financial center of
the Philippines; it has the highest
concentration of multinational and
local corporations in the country

Figure 4.1 Site option 1

Accessibility  Accessible to major road and

minor roads
 Accessible by pedestrian
Area  With an area of 1 hectare

Surrounding  Adjacent to major business

district and establishments
 Adjacent to police and fire
stations
 Adjacent to a hospital and other
government facilities
 High rise development
Topography  The site is relatively flat and near
in a fault line
 A corner lot
Environmental Considerations  Prone to noise and pollution
 Prone to minimal flood

Table 4.2 Site Option 1

FLIP: A Proposed Studio and Training Center for Animation 29

 Criteria Description
Option 2 Location : Pasay City
- Pasay is one of the cities in Metro
Manila, the National Capital
Region of the Philippines. It is
bordered to the north by the City of
Manila, Makati to the northeast,
Taguig to the east, and Parañaque
to the south.
Figure 4.2 Site option 2

Accessibility  Accessible to major road and

minor roads
 Accessible by pedestrian
 Near in Gil Puyat LRT Station
 Accessible to Ninoy International
Airport
Area  With an area of 1.2 hectare
Surrounding  Adjacent to well-known structures
such as World Trade Center,
CCP, PICC, Manila Film Center,
Star City etc.
 Near in a recreational facilities
such as malls and museums
Topography  The site is relatively flat
 A corner lot
 Part of CCP complex which is
situated in a reclaimed area

Environmental Considerations  Prone to noise and pollution

 Prone to minimal flood
 Prone to liquefaction

Table 4.3 Site Option 2

FLIP: A Proposed Studio and Training Center for Animation 30

 Criteria Description
Option 3 Location : Pasay City
- is a highly urbanized city located
in south-eastern portion of Metro
Manila in the Philippines. From a
thriving fishing community along
the shores of Laguna de Bay, it is
now an important residential,
commercial and industrial center.
The local government of Taguig

Figure 4.3 Site option 3

currently administers Fort
Bonifacio, considered as one of
Metro Manila's central business
districts.

Accessibility  Accessible to major road and

minor roads
 Accessible by pedestrian
Area  With an area of 8500 sqm

Surrounding  Adjacent to well known

residential structures
 Near in a recreational facilities
such as malls
Topography  The site is relatively flat
 Near a faultline
Environmental Considerations  Prone to noise and pollution
 Prone to liquefaction
 Near in a fault line

Table 4.3 Site Option 3

FLIP: A Proposed Studio and Training Center for Animation 31

4.2.3 Rating Scale

Criteria Rating Option 1 Option 2 Option 3

Accessibility 30% 3 5 4
Area 20% 3 5 4
Surrounding 20% 4 4 5
Topography 15% 3 3 4
Environmental 15% 2 4 3
Considerations
Total 100% 15 21 20

Table 4.5 Site Criteria

Legend:

5 - Excellent

4 – Very Good

3 – Good

2 – Desirable

1 – Fair

Chosen Site
Option 2: Pasay City

Site: Area: 1.2 hectares

Location: CCP Description:

Complex Pasay,
City
Assessing the 3 site options,
Pasay City would be an ideal site for
the proposal. Known as the Premier
Gateway of the Philippines, it will
encourage different opportunities
within the vicinity. Considering that it
was located at the CCP Complex thus,
Figure 4.4 Chosen Site
it will cater high density of people that
can be the users of the proposed
Animation and Training Center.

FLIP: A Proposed Studio and Training Center for Animation 32

4.3 Macro Analysis

MANILA Site:
Location: CCP
Complex

MAKATI

TAGUIG

Figure 4.5 Macro Analysis

PARANAQUE

Figure 4.5 Pasay Map

The city of Pasay is located in the western coast of Metro Manila or the National
Capital Region (NCR). It is bounded in the north by the city of Manila, in the northeast
by the city of Makati and the municipality of Taguig, in the west by the city of
Paranaque, and in the west by the Manila Bay. The city is located approximately at
latitude 14º32' and longitude 121º00'. In terms of area, Pasay is the third smallest
political subdivision among the cities and municipalities of NCR. It occupies a total
land area of 13.9 sq. kilometers. It is known as the “Premier Gateway of the Philippines”

Pasay Description:

Total Area: 1,805.11 hectares

Population : 392,869

FLIP: A Proposed Studio and Training Center for Animation 33

Climate

The climate of Pasay is classified as Type 1 under the Corona classification of

PAGASA. It is characterized by two pronounced seasons: rainy season from May to
October and dry season from January to April, when rainfall drops to 10-30-mm/
month.

Temperature

Pasay has an average normal annual temperature of 27.5 °C. The warmest months are
April, May and June while the coldest months are December, January and February
with the minimum temperature of 25-26°C.

Relative Humidity

Relative humidity or the percentages of water vapor in the air ranges, in monthly values,
from 66% to 81% with an annual average of 75%. These values indicate that Pasay is
relatively humid.

Wind Speed and Direction

The annual prevailing wind direction in the area is towards the east. The average annual
wind speed is 3.0 meters per second (mps). High wind speed occurs in March to April
while low wind speed happens in September to November.

Rainfall

The rainy months of May – October indicated monthly rainy days of 7- 20 with the
month of July recording the highest at 20.

4.3.1 Geographic and

Physical Profile

Pasay is characterized by two terrain types, an eastern undulating section and

western alluvial portion. As per Metro Manila physiography was classified into six
zones:

a. the Manila Bay d. Marikina Valley

b. the Coastal Margin e. Laguna Lowlands
c. the Guadalupe Plateau f. Laguna de Bay

FLIP: A Proposed Studio and Training Center for Animation 34

Topography, Elevation and Slope
The western part of Pasay City is level to nearly level while its southeastern part is
gently sloping to gently undulating. It is characterized by coastal plains along the
Manila Bay in the west and sloping areas extending in the south-east direction. Surface
elevations range from 2 meters above the mean sea level on the coastal plains and 24
meters on the southeast part of the city.

Land and Associated Soil Characteristics

As per Metro Manila Land Resource Evaluation Project by BSWM, Pasay has the
following land and soil characteristics
 Active Tidal Flats (Coastal Landscape)
Active tidal flats, with an almost flat relief, have an elevation that ranges from 0 to
1.5 meters, sometimes reaching up to 3 meters above the mean sea level. This land
system has very poor drainage characteristics. Waterlogged areas may pose a corrosion
problem to underground uncoated steel pipes or structural reinforcement. Poor
drainage is also a problem in sewage disposal in areas which are not served by public
sewer facilities. It is further characterized by slow permeability, high compressibility,
and possible flooding during seasonal high water table. Soil texture or the different
sizes of particles in the soil mass are clay, silty clay, and sandly clay loam. The parent
materials of this land classification are tidal mudflats with muck and peat locally,
alluvial sediments.
 Former Tidal Flats (Coastal Landscape)
The former tidal flats consist of areas more inland and slightly higher than the active
tidal flats. They occupy the almost flat plains, backswamps and depression of the
coastal landscape formed from marine and flovio-marine deposits. Slightly lower then
the alluvial plain, its elevation ranges from 2 to 5 meters. It has slow to moderate
permeability and a soil texture of clay to silty clay loam. Moreover, it is poorly drained,
prone to moderate seasonal flooding, highly compressible, and corrosive to uncoated
steel. Its parent materials are alluvial sediments, former tidal mudflats underlain with
peaty and mucky materials.

FLIP: A Proposed Studio and Training Center for Animation 35

  Liquefaction Hazard
Liquefaction is associated with the phenomenon of quick-condition failure which is
generally obtained when pore water in a liquefied layer rises into overlying near-surface
sediments that results in a condition resembling quicksand. Areas that are prone to
liquefaction are those underlain by water-saturated, thick fine to coarse sand layers such
as those along the Pasig River Delta Plain, lake shore areas of Laguna de Bay and the
shorelines of Manila Bay.

Site:
Location: CCP Complex

Description: The site is

prone to high liquefaction.

Figure 4.6 Liquefaction Map

FLIP: A Proposed Studio and Training Center for Animation 36

 Site:
Location: CCP
Complex

Description: The site is

relatively flat and
located in a reclaimed
area.

Figure 4.7 Pasay Contour

FLIP: A Proposed Studio and Training Center for Animation 37

4.3.2 Socio- Economic Profile

After four decades of rapid urbanization in Metropolitan Manila, Pasay City has
transformed into an important local corridor between major urban centers. Its
southwestern portion provides access between the city of Manila in the north with cities
and municipalities like Parañaque, Las Piñas as well as the nearby municipalities in
Cavite in the south. Likewise, its southeastern portion links Parañaque, Muntinlupa and
Laguna with the cities of Manila, Makati, Mandaluyong as well as Quezon City. Pasay
City is a facilitator of trade among its neighboring LGUs. The city also serves as an
international gateway not just to Metro Manila but the whole Philippines with the
existence of both the domestic and international airports within its jurisdiction. There
are numerous recreational and cultural destinations that attract local visitors and foreign
tourists. Cultural attractions include the Nayong Pilipino at the airport area that
showcases miniature versions of real natural attractions in the Philippines, and the
numerous venues for shows at the Cultural Center of the Philippines (CCP) Complex
 Labor Force and Employment
In 2000, Pasay City had an estimated labor force of 291,800 representing 80.4% of
the population. Pasay City had only 84.5% of its total labor force gainfully employed.
 The Leading Industries of Pasay City
Pasay City’s rapid urbanization has seen the decline of traditional industries and
their replacement with more service-oriented types of livelihood and industries. The
rising population and the growing demand for their immediate needs have caused too
much pressure on land and the surrounding environment. The demand for space and the
subsequent invasion of creeks and rivers by informal settlers has eased out vegetable
farming, fishing, livestock raising and the culture of marine products.
The recent trend towards a global-oriented economy had various impacts in the
Philippines as the system promoted consumerism that created a demand for service-
oriented industries. In Pasay City, such service industries took the form of financial
services, medical services, general merchandising, recreation services and light
manufacturing.

FLIP: A Proposed Studio and Training Center for Animation 38

Classification of Industries in Pasay City

Business Classification
2.50% 2.10%
4.00%
5.40%
General Merchandising
Professional Services
Utility Services
9.00%
Financial Services
Recreational Business Services
16.50% 56.60%
Personal Services
Medical Services
Manufacturing

Graph 4.1 Showing the Leading Industries in Pasay

 Educational Attainment
There were 19.53 percent who had attended or completed elementary education,
36.93 percent who had reached or completed secondary education, 15.91 percent who
were college undergraduates, and 15.37 percent who were academic degree holders and
0.12 percent who were with post-baccalaureate courses.

 Private Learning Institutions

On the 36 private learning institutions, three were private colleges, five were
vocational schools and six were flying schools. The remaining 14 schools cater to
primary and secondary education including the pre-school institutions.
Educational Institutions

1. A. Mabini High School 13. Pasay City Academy

2. Airlink International Aviation School 14. Pasay City East High School
3. Asian Institute of Maritime Studies 15. Pasay City High School
4. Blessed Elena Academy 16. Pasay City South High School
5. Civil Aviation Training Center 17. PATS College of Aeronautics
6. Epifanio de los Santos Elem School 18. Phil Pasay Chung Hua Academy
7. Jose Abad Santos High School 19. Philippine Law School
8. Juan Sumulong Elem School 20. Philippine School for the Deaf

FLIP: A Proposed Studio and Training Center for Animation 39

 21. Philippine State College of
9. Metropolitan Aviation School Aeronautics
10. Paaralang Elementaryang Bonifacio 22. Rizal City School
11. Padre Zamora Elem School 23. Southeastern College
12. PAL Center for Continuing Education 24. St. Mary's Academy

Table 4.6 Educational Institutions in Pasay

 Rest and Recreational Business Services
Businesses related to rest and recreation were also prevalent economic activities
in Pasay City. There were about 339 business services that were classified as rest and
recreation in 2000. Of this total, 168 were amusement centers and 122 were. The city
had 20 high-end hotels and another 22 less luxurious lodging facilities.
 Public Terminals and Commercial Garages

There were 15 bus terminals observed in the city, many of which are situated in
the major thoroughfares such as EDSA or circumferential Road 4. There were also nine
commercial garages being used as terminals. In addition, it was estimated that there
were about 2,500 tricycles providing short-distance travel to residents along the city’s
inner sections as well as in the secondary and tertiary roads. Aside from public land
transportation terminals, the city is also host to two rail transit terminals operated by
Light Rail Transit and the Metro Rail Transit.
4.3.3 Socio- Cultural Profilce

[Link] History

The Namayan kingdom was a confederation of barangays formed in 1175. It

included lands between Manila Bay in the west and Laguna de Bay in the east. Dayang-
dayang Pasay inherited the lands which are currently comprised of the territories of
Culi-culi, Pasay and Baclaran. The royal capital of the kingdom was built in Sapa,
known today as Santa Ana. During the twelfth to the fourteenth centuries, the natives
brought their products to the capital of Namayan where trading flourished. Merchants
from China, the Moluccas, Java, Borneo, Sumatra, India, Siam, and Cambodia came to
trade with the natives.

In September 1973, Marcos issued Presidential Decree No. 557, changing back
the political subdivisions within the towns and cities from barrios to the pre-Spanish

FLIP: A Proposed Studio and Training Center for Animation 40

barangays. Countries worldwide, including the Philippines, have formed regional
alliances to keep up with foreign competition. In the Philippines, local companies have
streamlined and re-tooled their operations to increase their efficiency. Amidst all these
changes, the city of Pasay has the opportunity to become the country’s next important
center of business, trade, and commerce.

[Link] Population Growth Rate

As of 2010, the total population of Pasay City was 392,869 persons which
constituted 3.31 percent of Metro Manila’s population of 11,855,975 persons. Pasay
City’s population growth had been decelerating over the census years. A decrease in
population was posted during the 1995-2000 period. As of 2010 however, showed an
increase of 37,961 persons which represented an annual growth rate of 1.02 percent.
Total Population and Annual Growth Rate of Pasay City

Annual Growth Rate

Census Year Population
(%)
1903 8,201 -
1918 18,697 5.65%
1939 55,161 5.29%
1948 88,728 5.42%
1960 132,673 3.41%
1970 206,283 4.51%
1975 254,999 4.33%
1980 287,770 2.45%
1990 368,366 2.50%
1995 408,610 2.10%
2000 354,908 -2.78%
2010 392,869 1.02%

Table 4.7 Population Annual Growth Rate of Pasay City

[Link] Population Distribution

The age-sex distribution of the City’s population in 2007 illustrates a

predominance of females over males indicated by the overall sex ratio of 96 males per

FLIP: A Proposed Studio and Training Center for Animation 41

100 females. However, males are predominant in number over females at birth to age
14 and at ages 30-39.
4.3.4 Infrastructure and Utilities Existing

The Pasay City is served by a network of roads, mostly concreted, and provides
internal access within the city and to all its barangays. Several roads serve as important
linkages of the city to the rest of Metro Manila. The primary highways that run north to
south are Roxas Boulevard and Taft Avenue. The other major road that runs north to
south and carries heavy public transport traffic is F. B. Harrison.

Inventory of City Bridges

Location Length (m)

30 - concrete
1. Tramo Bridge
25 - concrete
2. D. Jorge
25 - concrete
3. Protacio
40 - concrete
4. Cementina
50 - concrete
5. Gil Puyat
50 - concrete
6. E D S A
20 - timber
7. Flores St.
50 - concrete
8. Bac III Drive

Table 4.8 Bridges of Pasay City

 Road Traffic
Traffic from the adjacent city of Manila on the north side, Makati City on the
eastside and Parañaque City on the south side flow through some of the major roads
traversing Pasay City and contributes to vehicular congestion in the roads of Pasay City.
For internal mobility, tricycles are used in inner streets, secondary thoroughfares and
tertiary roads. There are around 2,500 tricycles operating in the city using 15
tricycle/pedicab terminals

FLIP: A Proposed Studio and Training Center for Animation 42

 Magdalena Jalandoni
Street.

Site:
Location: CCP
Complex

Description: The site is

bounded by 2 roads.

Gil Puyat Avenue

Figure 4.8 Road Networks of Pasay

FLIP: A Proposed Studio and Training Center for Animation 43

[Link] Drainage System

Pasay City does not have a central sewerage system. Commercial

establishments and local residents have their own septic tanks for sewage treatment.
The Tripa de Gallina and Libertad pumping stations are servicing the drainage
requirement of the city. A large amount of waste accumulates in the retention pond of
the reclaimed area.

Site:
Location: CCP
Complex

Description: The site is

near to Libertad Pumping
Station which control
flood level within the
vicinity.

Libertad Pumping Station

Tripa de Gallina
Pumping Station

Figure 4.9 Drainage System of Pasay

FLIP: A Proposed Studio and Training Center for Animation 44

[Link] Domestic Water Supply

Pasay City is served by the water piped system of MAYNILAD, La Mesa Dam
act as the main water source where water is filtered and treated before distributing to
the franchise area. Ground water sources have been over extracted resulting to the
lowering of ground water table up to 100 meters below sea level.

[Link] Electric Power Supply

MERALCO is the main power supply source

Power Consumption
that provides electricity within the whole
5.43%
Pasay area. An estimated 453,695 MW of Commercial
Establishments
electricity is needed to light the city all year
33.80% Household
round. Commercial establishments consumed 60.77%
most of the power requirements with 60.77%, Industries

followed by households with 33.80%, and

industries with 5.43 %.
Graph 4.2 Power Consumption Rate
[Link] Public Transport Utilities

The two existing light rail systems, namely, the Light Rail Transit (LRT) and
the Metro Rail Transit (MRT) traverse portions of Pasay City. The LRT runs on
elevated railway along Taft Avenue. While the MRT dashes along EDSA to its
Southern Terminal at the intersection of Taft Ave. and EDSA.

The Ninoy Aquino International Airport is located within Pasay City and
Parañaque City. This serves as the primary international gateway to foreign destinations
and the main port of entry for those coming into the Philippines
Pasay City is fortunate to have three important metropolitan commuter systems within
its boundaries namely: LRT, MRT and PNR

FLIP: A Proposed Studio and Training Center for Animation 45

 Ferry Terminal Site:
Location: CCP
Complex

Description: The site

is accessible to major
public transportation
system.

LRT Gil Puyat Station

LRT Libertad Station

LRT EDSA Station

EDSA MRT Station

Ninoy International Airport

Figure 4.10 Pasay Transportation System

FLIP: A Proposed Studio and Training Center for Animation 46

[Link] Communication Facilities

Pasay communication infrastructure is much better compared to other

municipalities. PLDT as the main telephone provider while Globe Telecom, SMART,
and Bayan Tel serve as the minor service provider. Major newspapers are available
every day in Pasay City.

[Link] Waste Disposal System

The system of solid waste collection adopted by the city is both practical and
efficient. The garbage is collected regularly on most of the major roads of the city by
hauling contractors commissioned by the city government. There are two main
methods of regular garbage collection in Pasay City. The first one is by truck collection
participated by a number of garbage hauling contractors. The other method is by the
use of pushcarts especially in areas inaccessible to hauling contractors.

Waste Diversion Percentage Rate

4% 1% 1%
5% 1% Pasay
Paranaque
16% Pasig
58% Navotas
Malabon
31%
Las Pinas
Quezon

38% Manila
Caloocan
Graph 4.3 Showing the Waste Diversion Rate of Pasay City

4.3.5 Environmental Services

 Water Management

To address the countrywide water crisis which adversely affects the health and
well being of the population, food production and industrialization process, the National
Water Crisis Act of 1995 was enacted. Some of the issues related to the water crises

FLIP: A Proposed Studio and Training Center for Animation 47

are: water supply, water distribution, financing aspects, privatization of state-run water
facilities, the protection and conservation of watersheds, and pilferage of water,
including the serious matter of graft and corruption in all the water agencies.

 Air Quality Management

The Clean Air Act of 1999 recognizes that the responsibility of cleaning the
habitat and environment is primarily area-based, thus, a local government concern.

 Solid Waste Management (SWM)

At present, the city of Pasay disposes of its solid waste in the San Mateo
Sanitary Landfill and the Payatas dumpsite. As per a JICA study on Solid Waste
Management for Metro Manila involving government agencies such as DECS, DENR
and MMDA, Pasay City along with Taguig, Pateros and the city of Makati shall be
accommodated in the proposed Transfer Station within Fort Bonifacio and then dumped
in an inland landfill site to be later specified.

Existing Solid Waste Disposal Methods

Method Population Responsible Equipment Financing/ Remarks

Served Agency/Entity Facilities Operating Costs

1. Push cart Residents of Barangay Officials Push Cart Not recommended

collection each since collectors
Barangay tend to throw their
garbage anywhere

2. Collection by Whole city Private sector/ Solid  Trucks (10  Presentations

trucks, Waste Contractors: wheeler dump  Diesoline
Transfer and truck) Expenses
 Excellent Trucking
Transport  Open-Top  Salaries of the
Services,
Compactors personnel
 Greenline Onyx,
 Pay loaders
 Leg Hauling, and
 Shovels
 RM Maintenance
 Sacks
Services
3. Experimental 51 Families SWM Compactors Garbage Diesoline A project adopted
Waste Compactors Expenses by the Maryville
Office of the Mayor
Segregation Association
Maintenance of
the facilities

Table 4.9 Solid Waste Disposal Methods of Pasay

FLIP: A Proposed Studio and Training Center for Animation 48

4.3.6 Agencies Involved

Government agencies make rules and regulations to serve as a guide for certain
type of development. General management and policy-making in accordance to Socio
economic aspects is implanted by the following agencies:

AGENCIES RESPONSIBILITY
 Responsible in making policy
guidelines and standards for any
private and non-private institutions.
Commission on Higher Education Uplift quality education and give
(CHED) scholarships to those financially
unable.

 Gives training and short vocational

courses involving technical skill
aspects.
Technical Education and Skills
Development Authority (TESDA)
 A non-stock and non-profit
organization whose member
companies specialize mainly in, but
not limited to, either 2D or 3D
Animation Council of the Philippines
animation. It is an organization
(ACPI)
recognized and supported by the
Philippine government whose aim
is to promote the Animation
Industry globally with the intention
of creating an identity for the
Philippines to be considered
amongst the preferred countries that
service the animation industry.

FLIP: A Proposed Studio and Training Center for Animation 49

  Included in High School curriculum
basic visual graphics design and
basic animation.
Department of Education
 Helps in financing and promoting
latest animation technologies
supporting the local animation
industry.

Department of Science and

Technology
 The government agency that is
responsible for all efforts related to
industry development, policy
formation, ICT development, and
Commission of Information and
capacity building for the public
Communication Technology
sector.
 Support the capability building of
the industry in terms of production
management and in-depth learning
Board of Investments about finance.
 Promote and support original
content creation for branding of
Film Development Council of the Filipino Animation.
Philippines
 Implement loan and investment
programs for industy associations
to be used for expansion,
Department of Trade Industy promotion, projects and
development.

Table 4.10 Agencies Involved in Animation Industry

FLIP: A Proposed Studio and Training Center for Animation 50

4.4 Micro Analysis

Cluster 4:
Creative Hub
Area: 1.2
hectares

Figure 4.11 CCP Master Development Plan

` CCP Master Development Plan
LEGEND The CCP Complex covers about 87.8
hectares of reclaimed land. The
Cluster 1 The Promenade
property falls under the zoning
boundaries of both Manila and Pasay
Cluster 2 Art Sanctuary City. The complex hosts a variety of
building typologies, from theaters,
Cluster 3 Breezeway Zone museums, performance venues, hotel,
restaurants, convention and trade
halls.
Cluster 4 Creative Hub

Cluster 5 Coastal Zone Cluster 4 is a mixed-use development

area in the CCP Complex. It shall be
a medium to high density commercial
and office space interspersed with a
variety of indoor and outdoor venues.

FLIP: A Proposed Studio and Training Center for Animation 51

 4.4.1 Vicinity Map

Figure 4.12 Vicinity Map

Figure 4.13 Establishment within the Site

Establishment within 5 km radius

 PICC  Gil Puyat Lrt Station

 Manila Film Center  Pasay City Hall
 World Trade Center
 Mall of Asia
 MOA Areana
 CCP
 Metropolitan Museum
 Star City

FLIP: A Proposed Studio and Training Center for Animation 52

[Link] Distance of Ninoy Aquino International Airport from the Site

Site: CCP
Complex

Ninoy Aquino
International
Airport
Travel Time:20
minutes
Distance: 5 km

Figure 4.14 Ninoy Aquino International Airport Distance

[Link] Distance of Mall of Asia from the Site

Site: CCP
Complex

Mall of Asia
Travel Time: 8
minutes
Distance: 2 km

Figure 4.15 Mall of Asia Distance

FLIP: A Proposed Studio and Training Center for Animation 53

[Link] Distance of LRT Gil Puyat Station from the Site

Site: CCP
Complex

Gil Puyat
LRT Station
Travel Time:
5 minutes
Distance: 1
km

Figure 4.16 Gil Puyat LRT Station Distance

4.4.2 Lot Plan

PROPOSED
SITE

Figure 4.17 Lot Plan

FLIP: A Proposed Studio and Training Center for Animation 54

4.4.3 Site Analysis
[Link] Landmark near the Site

CCP

PICC

Star City

Manila Film Center

SITE

World Trade Center

Figure 4.18 Landmark near the Site

[Link] Road Analysis

Magdalena Jalandoni St.

Gil
Puyat
SITE
LRT
Station
Gil Puyat Avenue

Figure 4.19 Road Analysis

FLIP: A Proposed Studio and Training Center for Animation 55

[Link] Density Rate Analysis

SITE

Figure 4.20 Density Rate Analysis

LEGEND The site is adjacent to high and

medium density areas wherein it can
High Density help in promoting animation
industry. It will bring awareness to
Medium Density people about animation.

Low Density

Open Space

Commercial and Residential

Area

FLIP: A Proposed Studio and Training Center for Animation 56

 [Link] Orientation Analysis
Ideal orientation to
catch prevailing winds
Ideal orientation for Quiet zone Coolest part of the site for Good wind
active spaces circulation

Prone to excessive
heat and glare. Not an
ideal orientation for Ideal for
active spaces active
spaces

Ideal orientation for

vegetation to act as
heat and sound buffer

Figure 4.21 Site Analysis

Introduce shading Passive spaces should
devices to block the Prone to solar glare be avoided in areas
excessive heat from and heat. wherein prone to
the sun noise pollution.

[Link] Vehicular and Pedestrian Analysis

Magdalena Jalandoni St. Roxas Boulevard

Diosdado Macapagal Gil Puyat Avenue

Figure 4.22 Vehicular and Pedestrian Analysis
Boulevard

FLIP: A Proposed Studio and Training Center for Animation 57

[Link] Photo Analysis

Ideal View of Ideal View

the site of the site

Ideal View of
the site

Figure 4.23Photo Analysis

FLIP: A Proposed Studio and Training Center for Animation 58

 [Link] SWOT Analysis
STRENGTH
WEAKNESS
 Good wind

SW 
circulation
Ideal sun
orientation 
Prone to minimal
flood
Prone to
liquefaction
 There are existing

OT 
flora and fauna
Adjacent to large
open spaces
Located in a
reclaimed area

OPPORTUNITIES STRATEGIES

 The site is near

PICC, CCP, Introduce plants and tress to act as pollution buffers
World Trade
Center etc. Proper building orientation to maximize natural lighting
 Accessible to
Gil Puyat LRT Integrate the use of open spaces for good wind circulation
Station
 Belongs to
Cluster 4
Development
of CCP
Complex SITE

THREATS
 Vehicular noise
 Minimal traffic
congestion
 Air pollution
from vehicles
 Strong winds
from coastal
areas

Figure 4.24 SWOT Analysis

FLIP: A Proposed Studio and Training Center for Animation 59

4.3 Data Gathered

4.3.1 Data Collected

CCP Development Guidelines

Building Height

a. Due to the location of the general vicinity of the CCP site, building height
restrictions imposed by the Air Transport Office shall be mandatorily
considered. With the maximum allowable building height for the development
pegged at 79 meters. Maximum height limits are set in each cluster.
b. While ATO height restrictions allow for taller buildings on the northern portion
of the property, visual amenity shall not be sacrificed. Thus, low rise structures
predominate waterfront areas and yet allow for the views of the sea.

Building Architecture

a. The architectural character shall adopt and depict the architecture which is
interpretative of Modern Architecture; focusing on modern line and the use of
natural materials.
b. All buildings must be designed to realize 3 important ideals:
1. Aliwalas – the physical experience of well-being within a built structure;
experience effected by structures that assure free flowing air circulation, the
penetrability of inside and outside; a sense of spaciousness and comfortable
temperature.
2. Lutang – accent on the first syllable: floating, adrift, buoyant, suspended.
3. Pakiramdam – the ability to divine un-uttered feeling of others or
unarticulated events that are transpiring.

Vehicular Parking

a. Parking Requirements
Rule XIX of the National Building Code provides the minimum requirements
as to the number of car parking slots required per type of land use. All clusters
must comply with the ff. requirements:

FLIP: A Proposed Studio and Training Center for Animation 60

 Land Use Parking Requirement
Office 1.0 parking slot per 125 square
meters of Gross Floor Area (GFA)
Restaurant 1.0 parking slot per 30 square meters
of GFA
Elementary, secondary, vocational 1.0 parking slots per 10 classrooms
and trade schools
Museums 1.0 parking slot per 300 square
meters of GFA
Special Provisions for PWD Parking Requirement
Person with Disability 1 slot per 50 parking slot and an
additional slot for every 100 slot

Table 4.11 Parking Requirements

CCP Engineering Guidelines

a. All materials shall be made preferably of reinforced concrete. Reinforcing bars for
major structural elements shall be provided with a minimum concrete cover of 50 mm
to provide ample protection to corrosion; dense concrete with a minimum concrete
concrete strength 5000 psi shall be used to improve further its anticorrosion properties.

b. Structural steel can also be used but should be provided with anti-corrosion
protection especially structural elements exposed to weather.

c. The buildings to be constructed shall not have a basement. The ground floor elevation
shall not be lower than Elev. +4.00m. During typhoon, the tidal fluctuations reach as
high as 2.0 to 2.5 meters.

d. The building foundations shall be supported by precast concrete driven piles. The
combination of the vertical and batter piles shall be designed for the combined effects
of the vertical and horizontal gravity loads.

e. Each building shall provide its own sewage treatment plant which will treat its own
sewage to comply with environmental standards. Treatment of the STP effluent can be
any of the following: discharged into drainage system, recycled or reused for irrigation
or flushing can be an option.

FLIP: A Proposed Studio and Training Center for Animation 61

Hardscapes

1. Paving material of pedestrian zones shall be :wheelchair friendly and of non

slip materials suitable for exterior use.
2. Hardscapes shall include pavement patterns and bollards that are applied to
segregate and safety screen the pedestrian form vehicular access.
3. The use of landscape materials and furniture in pedestrian dominated zones shall
be in unity with the overall design concept for the development.

Softscapes

1. The landscape design shall consider existing plant materials including the
manner of transferring, balling and removal.
2. The planting plan shall specify plant species that have the following qualitites:
- Endemic to Manila Bay Regiion
- Drought and salt resistant
- Culturally meaningful
- Predominantly shade trees
3. Guidelines recommended for plant sizes:
Trees 3 Meters Height
Street Trees Above 5 meters height
Shrubs 400x400cm
Ground Cover 150x150 cm
Small Palms 2 meters height
Large Palms 4 meters height
Street Palms Above 5 meters height

Recommended Types of Flowers to be used:

 Lumbang
 Botong
 Palawan Cherry
 Katmon White Adelfa
 Calachuchi
 Tropical Golden Shower

FLIP: A Proposed Studio and Training Center for Animation 62

  Dropping Cassia
 Dillenia
 Narra
 Red Silk Cotton Tree
 Geiger Tree
 Fire Tree
 Dapdap
 Sorrowless Tree
 Saraca Tree
 Palo Santo
 Banaba
 Acacia
 Pink Adelfa
 Salingbobog
 Apple Blossom Cassia
 African Tulip Tree

The planting plan shall be subject to a horticultural review and availability of plant list.

An upkeep and maintenance manual shall form part of the documents to be used in each
landscape projects.

Utilities

Electrical Power Distribution

The existing underground electrical power distribution supplies high voltage

power(34.5 KVA) in each building with an independent substations and transformers
to bring down power to 220V or 440V

Water Supply

The existing water supply is completely provided by MAYNILAD. A network of

underground pipes is provided underneath the road pavement.

Sewerage System

Septic tanks are used for domestic sewage,with effluents to the existing storm drainage.

FLIP: A Proposed Studio and Training Center for Animation 63

CHAPTER VII

CLASSIFICATION AND GENERAL REQUIREMENT OF ALL BUILDINGS

Section 701. Occupancy Classified.

Group C Education and Recreation

Division C-2

1. Training centers/facilities

2. Libraries, museums, exhibition halls and art galleries

Group E. Business and Mercantile

Division 2. Wholesale and retail stores, office buildings, drinking and dining
establishments having an occupant load of less than one hundred persons, printing
plants, police and fire stations, factories and workshops using not highly flammable or
combustible materials and paint stores without bulk handlings.

2D and 3D Game Art Development NC III Requirements

List of tools, equipment and materials

TOOLS EQUIPMENT MATERIALS

Qty. Description Qty. Description Qty. Description

Electronic Mock
Ergonomic computer tables
15 pen and 15 15 theme and
and chairs
tablet script

Pen and
15 Mouse 2 Scanner 15
paper

Learning
15 Eraser 1 LCD Projector 15
elements

Internet Printable
1 access/ LAN 1 Ink-jet Printer 15 storyboard
connected

FLIP: A Proposed Studio and Training Center for Animation 64

 LCD Monitor/TV, 42
Computer 1 15 Hand-outs
inches
Application
Computer (with Practice
e.g. 15
peripherals) materials
15
- Flash
licenses Windows PC or Mac Reference
- ToonBoom 15
per books
- 19in. LCD monitor,
applicati - After 15 - multi-core 2GHz
on Effects CPU,
Learning
- Adobe - Direct X10, open GL
15 materials/
Photoshop capable video card,
guide
CS5+ - 4GB memory,
- 500 GB hard disk
White board and / or glass
2
board

Table 4.12 2D and 3D Game Art Development NC III

Requirements

The quantity of tools and equipment to be used for the conduct of training for
this qualification shall depend on the number of students, size of the class, and/or
modality of training. The most important consideration is to make sure that tools and
equipment are adequately provided to all trainees when needed. The actual list of tools,
equipment, machines, supplies and other materials to be used shall be identified and
detailed in the Competency Based Curriculum (CBC) to be submitted by the TVET
provider when registering a course or training program with TESDA.
Due to the fast-changing nature of the Information and Communications
Technology (ICT) sector, TVET providers are reminded to use and provide their
trainees with the latest technology tools, equipment and materials where appropriate
and applicable.
In cases where there are specialized tools, equipment and facilities that are
not generally considered standard requirements or not absolute requisites for training,
the industry working group or TESDA may provide guidelines or specific advice on
such matters.

FLIP: A Proposed Studio and Training Center for Animation 65

TRAINING FACILITIES

Based on class size of 15 students/trainees the space requirements for the

teaching/learning and circulation areas are as follows:

TEACHING/LEARNING SIZE IN AREA IN SQ. QTY TOTAL AREA

AREAS METERS METERS

Lecture Area 5x8 40 1 40

Computer Lab 5x10 50 1 60

Learning Resource Area 4x5 20 1 20

Wash ,Toilet & Locker 2x5 10 2 20

Room

Total 80

Facilities / Equipment / 30
Circulation

Total Area 110

Table 4.13 2D and 3D Game Art Development NC III Training Facilities

Appropriate consideration should be given in providing and allocating work

space, communications facilities, and the usual workplace amenities to ensure a proper
learning environment. Where applicable, training shall be held or conducted in learning
facilities in accordance with generally accepted industry standards and practice.
List of tools, equipment and materials for the conduct of training in 2D And 3D
Animation NC III:

TOOLS EQUIPMENT MATERIALS

Qty. Description Qty. Description Qty Description

.

Computer with
Animation Disc Animation paper
peripherals

FLIP: A Proposed Studio and Training Center for Animation 66

 Digitizing pen and Ergonomic computer Learning
tablet tables and chairs materials/ guide

Pencil Light box Bull clip

Learning
Peg bar LCD Projector
elements

Eraser Printer Hand-outs

Practice
Feather duster OHP
materials

Software e.g. Printable

storyboard
- Director
Interactive Flash
- Flash
movies
- Toon Boom

Graphics software

FTP client and Adobe PDF

server software documents

Table 4.14 2D and 3D Animation NC III Requirements

TRAINING FACILITIES

Based on class size of 25 students/trainees the space requirements for teaching:

TEACHING/LEARNING AREAS SIZE IN AREA IN SQ. QTY TOTAL

METERS METERS AREA

Lecture Area 5x8 40 1 40

Learning Resource Area 4x5 20 1 20

Wash ,Toilet & Locker Room 2x5 10 2 20

Total 80

FLIP: A Proposed Studio and Training Center for Animation 67

Facilities / Equipment / 30
Circulation

Total Area 110

Table 4.15 2D and 3D Animation NC III Training Facilities

Date Person Interviewed Learnings

June 26 Mr. Alstaire Sarthou 4 Animation started during late 80’s
(Toppeg Animation Director) wherein Filipino animators where
commissioned to do traditional
animations.
5 3D and game type animation is in
demand on the market.
6 Each studio has different style and
specialty in animation.
7 Opportunities in creative industry
will increase as year passess by.
8 Almost 90% were foreign clients.

July 14 Ms. Diane Ignacio  It takes 18 to 19 weeks is needed

(Executive Assistant of Toon to create a 28 mins episode.
City Animation.)
 Toon City conduct trainings and
seminar for animation.
 Toon City is a 990sqm animation
studio that is specialize in 2D and
3D animation.
 There were 15 to 18 students that
can be accommodated per lecture
session for animation.
 There were government agencies
that has project proposal that will
help in uplifting local animation
industry.

FLIP: A Proposed Studio and Training Center for Animation 68

 July 27 Ms. Rose Gonzales  There were 50 animation studios
(Executive Coordinator of Toon and 30 game developers were
City and also an Executive
registered to Animation Council
Director of Animation Council
of the Philippines.
of the Philippines.)

 Philippines were almost 25 years

in the animation industry.
 Process in creating 2D animation
is different to 3D.
 Different social events were
organized like the annual
“Animahenasyon”, wherein it
aims to promote local animation
industry and create original
content.

July 29 Prof. Dane Romley  One of the animator of Simpsons

( Dean of Animation  Iacademy caters 304 animation
Department of iAcademy)
students
 3D animation is demand on movie
industry
 Toon Boom and Autodesk
MAYA is the common software
that is used in making animation.
 Filipino animators are creative
 To create original content would
be the future challenges of the
Philippine animation industry.
 Maximizing natural light would
be a comfortable environment to
animators.

Table 4.16 List of Person Interviewed

FLIP: A Proposed Studio and Training Center for Animation 69

4.3.2 Data Analysis

Glo ba l Anima t io n Industry in The total market value of

B illio ns
animation industry have reach
300 $249 billion dollars by 2013
200 249 266
222 with an annual growth of 10%
177 198
100 158
129
100
0
2006 2007 2008 2009 2010 2011 2012 2013

Global Animation Industry in Billions

Graph 4.4 Global Animation Industry in Billions

Philippine Animation Industr y

Reven u e As of 2015, Philippine
140
animation industry have
135
136 reached 136 million
130
131.5 131.7 132
125 128
120
2011 2012 2013 2014 2015

Philippine Animation Industry Revenue

Graph 4.5 Philippine Animation Industry Revenue

According to Tholons Research,

Phlippine Anima t io n Industry
Pro j ect ed Rev enue Fo reca st Animation Industry in the
200
Philippines is expected to reach
180 190
150
155 165 190 million with a 6.6
136 145
100 131.5 131.7 132
compounded growth rate.
50

0
2012 2013 2014 2015 2016 2017 2018 2019 2020

Phlippine Animation Industry Projected Revenue Forecast

Graph 4.6 Philippine Animation Industry Projected Revenue Forecast

Animation Council of the Philippines have an approximate of 100 studio wherein, only
50 studio were registered under ACPI. As of 2008, the total revenue of the animation
industry have reached $110 million.

FLIP: A Proposed Studio and Training Center for Animation 70

Philippine Animation Industry: Future Challenges

The Philippine animation industry has gained substantial position in the global
animation outsourcing industry. However, the country will slowly lose its position as
one of the more competitive destinations for outsourcing animation services if
challenges in the sector are not addressed properly. Below are some of the challenges
the industry needs to address to be able to meet the industry potential and level-off
industry threats.

 Collaboration of Industry Players

One of the major challenges of the Philippine animation industry is the lack of large
animation companies capable of supporting and fulfilling large international clients.
Since most of the companies are small and medium in scale, the industry is seen to be
fragmented with small players doing their individual work without minding the
collective capacity of the industry. With the opportunities available, the industry needs
to find a way to consolidate its efforts in order to bring in the bigger contracts which
will be ultimately beneficial for the industry as a whole.

 Infrastructure Investment

Near term investment in the industry is also seen as a challenge for the industry. With
its Asian competitors making significant investments to develop their animation
sectors, the Philippine animation industry should follow suit in this developmental path
if it wants to sustain its place as a major competitor. In terms of infrastructure
investment, the industry must be able to attract local as well as foreign investors in order
to boost infrastructure development. The challenge is also for the animation companies
to take the risk of investing in infrastructure, more specifically in the acquisition of new
animation software and related hardware technologies.

 Developing Talent Pool

The industry also faces the challenge of investing more to improve its local talent and
meet the needs of the animation industry for more skilled workers. Despite the large
number available graduates to work in the industry, the number of skilled animators is
still low. Considerable investment in time and resources are needed in order to hone the
skills of new animators. This dilemma is largely attributed to lack of training in relevant
animation skill-sets of graduates and entry–level employees. Further, with an average

FLIP: A Proposed Studio and Training Center for Animation 71

pay of US$250 to US$300 per month, local animators in the Philippines will continue
to seek higher paying jobs outside the country. With an already low number of available
skilled animators, this condition will further deplete the available talent pool.

 Government Assistance

In order to neutralize the growing competition in the global animation space, the
Philippine animation industry needs stronger backing from the government. The
challenge is for the industry to convince officials that investments by the government
in the industry will help the country achieve economic gains with revenues from the
global animation industry. Assistance may be in form of addressing the pressing needs
of the animation industry through legislative action, tax incentives, or IP policy
regulation. If the government is able to provide an enabling legislative environment for
the local animation industry, in terms of policies that provide incentives to follow.

Survey Analysis A:

Do you think that Philippines is capable of producing world-

class animation?

15

25

Yes No

FLIP: A Proposed Studio and Training Center for Animation 72

Do you think Pasay City is an ideal site for building such
projects?

32

Yes No

Is there enough facilities for animation here in the Philippines?

17

23

Yes No

Is there a need for an animation studio and training center here

in the Philippines?
2

38

Yes No

FLIP: A Proposed Studio and Training Center for Animation 73

 Could this proposed project would be an asset for the country?

40

Yes No

Graph 4.7 Survey Results A

Survey Analysis B

Do you think that Philippines is capable of producing world-

class animation?

15

73

Yes No

Are you interested in learning animation?

42

58

Yes No

FLIP: A Proposed Studio and Training Center for Animation 74

 Do you want to be an animator?

39

61

Yes No

Do you want to have a museum for animation here in the

Philippines?

28

72

Yes No

Graph 4.8 Survey Results B

FLIP: A Proposed Studio and Training Center for Animation 75

CHAPTER 5
Design Framework

FLIP: A Proposed Studio and Training Center for Animation 76

CHAPTER 5: DESIGN FRAMEWORK

5.1 User Need Analysis

A building is designed to give protection and a venue for a particular activity.

People are looking for structures that can offer relaxation, education and business thus
providing facilities that will tend to the users need.

Users Space Needed

Creative Department
1. Animators  Production Area
- is an artist who creates  Pantry
multiple images, known as  Locker Room
frames, which give an  Toilet Facilities
illusion of movement called  Recreation Room
animation when displayed  File Room
in rapid sequence.  Lounge
2. Animation Director  Production Area
- is the director in charge of  Pantry
all aspects of the animation  Toilet Facilities
process during the  Recreation Room
production of an animated  Meeting Rooms
film.  Office
3. Background Animation Artist  Production Area
- is one who is involved in  Pantry
the process of animation  Toilet Facilities
who establishes the color,  Recreation Room
style, and mood of a scene  Meeting Rooms
drawn by an animation
layout artist.

4. Layout Artist  Production Area

FLIP: A Proposed Studio and Training Center for Animation 77

 - is responsible for  Pantry
determining the shot’s  Toilet Facilities
frame, camera angle,  Recreation Room
camera path, and lighting.  Meeting Rooms
of each key animation  Visual Development Artist
scene.
5. Character Designers  Production Area
- an individual that was task  Toilet
to create and conceptualize  Pantry
characters.
6. Scriptwriter  Security
- is a writer who practices the  Studio Operations
craft of screenwriting,  Distribution Operations
writing screenplays on  Retail/Store Operations
which mass media such as  Sales and Marketing
films, television programs,
comics or video games are
based.

7. Game Developers  Digital Media

- is a software developer that  Gaming Developers
specializes in video game  Research Development
8. Sound Engineer  Studio
- is concerned with the  Recording Room
recording and manipulation  Waiting Room
of sound.  Dubbing Room
Administration
9. Human Resource  Pantry
- is set of individuals who  Office
make up the workforce of  Toilet
an organization, business
sector, or economy.
10. Accountant  Toilet

FLIP: A Proposed Studio and Training Center for Animation 78

 - is a practitioner of  Pantry
accounting or accountancy

11. I.T Technician  Workstation

- Responsible for hardware  Repair Area
and software maintenance.
12. Manager  Office Space
- a person responsible for  Pantry
controlling or  Toilet
administering all or part of
a company or similar
organization.
Academe Department
13. Professors  Office
- a college or university  Toilet
teacher who ranks above an  Meeting Room
associate professor  Lecture Room
 Computer Laboratory
 Pantry
14. Animation Student  Lecture Room
- an individual interested in  Computer Laboratory
learning animation.  Library
 Audio Visual Room
Maintenance Department
15. Housekeeper  Storage Room
- is an individual responsible  Equipment Room
for cleaning  Locker Room
16. Security Guard  Security Room
 Locker Room
 Sleeping Quarters
 Toilet Facilities

FLIP: A Proposed Studio and Training Center for Animation 79

 Public
17. Visitors  Exhibition Halls
 Toilet Facilities
 Food Stalls
18. Guest Speakers  Multi-purpose Room
 Sleeping Quarters
 Toilet Facilties
19. Tourist  Exhibition Halls
 Toilet Facilities
 Food Stalls

Table 5.1 User Need Analysis

Animator

Break time/
Work/ Animation
Animator/ Arrive at Employees lounge
Editting
the office or cafeteria

Figure 5.1 Animator Behavioral Analysis Leave / Going back Back to work
home

FLIP: A Proposed Studio and Training Center for Animation 80

Director/ Executives

Work/
Director / Arrive at Breaktime
Conceptualization
the office
of ideas

Leave/ Going back Meetings with Conference and

home producers, CEO, group discussions
project leaders

Figure 5.2 Director/ Executive Behavioral Analysis

Visitors

Interaction with Tour within the

Arrive facilities
other people

Leave Eat, dine and play

Figure 5.3 Visitor Behavioral Analysis

FLIP: A Proposed Studio and Training Center for Animation 81

Animation Student/ Trainee

Arrive at the Breaktime

animation training Lecture series
center
Director / Arrive at
the office

Leave the
Figure 5.4 Animation Student Lectures, practical
animation training
Behavioral Analysis hands on exams
center
Director / Arrive at
5.2 Vocabulary of Spaces & Design Elements
the office

Audio Visual Room- a one-stop place for digitizing audio and video.

Audio Lab Studio - room for audio editing.

Backup Room – the most important part of the animation studio. It handle the
backup system that can give backup to all the computers in the animation studio.

Café - a small restaurant selling light meals and drinks.

Cafeteria - a restaurant or dining room in a school or a business in which

customers serve themselves or are served from a counter and pay before eating.

Cintiq Laboratory – a computer laboratory intended for animation production

wherein animators directly draw to cintiq tablets.

Clean-out Room - is a room intended as a part of the workflow in the

production of hand-drawn animation, in which "clean" versions of the "rough"
animation drawings are produced.

Color Grading Room – is a room for enhancing the color of a motion picture
and video.

FLIP: A Proposed Studio and Training Center for Animation 82

Conference Room - is a room provided for singular events such as business
conferences and meetings.

Dark Room- a room wherein background editing is carefully done.

Dubbing Room - room for dubbing and sound recording. Must have an
acoustical treatment on walls and ceilings.

Editing Suite – a room intented for the post production wherein visual effects
insertion is done.

Electrical Room - is a room or space in a building dedicated to electrical

equipment. The size of the electrical room is usually proportional to the size of
the building

Employee’s Lounge – a room for employees to relax during breaktime.

Exhibit Hall - is a place for exhibiting a collection of items for public display.

Exhibit Offices - are used by executive members , supervisors and other staff
who controls the whole studio.

Faculty Room - also known as a teachers' lounge, a room for faculty members.

Green Screen Room - is a room wherein technology allows any background

to be placed behind the subject being filmed. The subject is filmed in front of a
green piece of cloth or painted wall and the editing software masks out the
green.

Idea Room – a room intended for brainstorming and conceptualizations of

ideas.

I.T Room – room for Information Techology technician which repair and in
charge of maintaining computer servers.

Kitchenette – is a small cooking area , usually consists of a small refrigerator,

a microwave oven or hotplate, and, less frequently, a sink.

Lecture Room- a room used for instruction, typically at a college or university.

Lobby - A hall, foyer, or waiting room at or near the entrance to a building,

such as a hotel or theater.

FLIP: A Proposed Studio and Training Center for Animation 83

Maintenance Room- a room wherein large and small equipment where stored.

Mechanical Room- space in a building dedicated to the mechanical equipment

and its associated electrical equipment, as opposed to rooms intended for human
occupancy or storage.

Multi-purpose Room- a building or large room used for many different types
of events or activities involving a lot of people.

Library - a building or room containing collections of books, periodicals, and

sometimes films and recorded music for people to read.

Peg-bars Room – a room intended for traditional drawing animation.

Recreation Room - a room in an institution or place of work in which people

can relax and play games.

Render Farm - is a group of computer networked together, called nodes, all

rendering part of all frame of animation. It should be placed near or possible
right next to the server room . The size of render farm depends on the no. of
stacks used for stacking render nodes.

Rush Room - is a room for rush and quick video editing.

Screening Room – is a room in which films are shown in a large screen for
small private audience.

Server Room – a room where the distribution of internet, networking and

central storage of a studio is controlled. The size of the room depends upon the
storage units used.

Sound Recording Studio – is a facility for sound recording and mixing. Ideally
both the recording and monitoring spaces are specially designed by an
acoustician to achieve optimum acoustic properties.

Stock Room – a room intended for equipment storage.

Theater -a building or outdoor area in which plays and other dramatic

performances are given.

Video Editing Room- a room for video editing.

FLIP: A Proposed Studio and Training Center for Animation 84

 5.3 Spatial Organization and Programming

The propose project “FLIP: A Proposed Studio and Training Center for
Animation” aims to create a space wherein creativity and imagination comes to life.
“FLIP” stands for a Fun Learning and Interactive Place that promote animation
industry, to attract aspiring animators and digital artist. All the facilities and needs of
the user where achieved by providing proper and efficient planning of spaces.

5.3.1 Organizational Chart

Chairman/CEO

General Manager

Creative Head Producer Admin Account Media

Client Service Head
Head Head Head

Art Director Director

Client Service Admin
Executive Accountant Editor
Assistant
Studio Associate
Manager Human Media
Producer Resources Dept.
Publicity

Assistant Studio
Manager Security
Dept.
Animators
Maintenance
Dept.

Figure 5.5 Organizational Chart 1

FLIP: A Proposed Studio and Training Center for Animation 85

 Chairman/CEO

Managing Director

Supervising
HR Manager Finance I.T Dept.
Producer
Manager

Maintenance
Animation Production I.T Support
Finance
Coordinator Manager Assistance

Layout Animation
Coordinator Director

Concept Asst.
Coordinator Director

2D 3D
Department Department

Layout Dept. 3D
BG LinetestDept
Head Supervisor
Dept. . Head
Head

Asst. Dept.
Head 3D
Linetest [Link]

3D Artist
Figure 5.6 Organizational Chart 2

FLIP: A Proposed Studio and Training Center for Animation 86

2D Animation Process

 Pre-Production

Story Audio Animatics Character Location Color Color

Script
Board Recording Design Design Styling Model

Figure 5.7 2D Pre- Production Process

 Production

Background Digital Clean Up Ink and

Line Test Composting
Layout Background Paint

Figure 5.8 2D Production Process

 Post Production

Sound Color
Editing
Effects Grading

Figure 5.9 2D Post Production Process

FLIP: A Proposed Studio and Training Center for Animation 87

3D Animation Process

 Pre- Production

Model
Story Board Scriptwriting Lay-out Animatics
Sheets

Figure 5.10 3D Pre- Production Process

 Production

Layout Modeling Texturing Lighting Rigging Animation

Figure 5.11 3D Production Process

 Post Production

Sound Video
Composing
Editing Editing

Figure 5.12 3D Post Production Process

FLIP: A Proposed Studio and Training Center for Animation 88

5.3.2 List of Spaces

Type of Space Users

Public Space
1. Lobby / Atrium  Guest
 Animators
 Staff
 Local and foreign visitors
2. Exhibit Hall  Guest
 Animators
3. Multi-purpose Room  Speakers
 Visitors
4. Cafeteria  Animators
 Staff
 Visitors
 Service Crew
5. Outdoor Garden  Visitors
 Animators
 Staff
 Personnel
6. Public Toilets  All Type of Users
7. PWD Toilet  Person with Disability
8. Mini Theater  Visitors
9. Recreation Room  Animator
10. Game Room  Visitors
Animation Department
11. Workstations  Scriptwriters
 Storyboard Artist
 Designers
 Visual Development Artist
 Animators
 Sound Directors

FLIP: A Proposed Studio and Training Center for Animation 89

  Managing Director
 Background Designers
12. Pegbars (2D Animation)  Animators
 Animation Director
13. Cintiq Laboratory(3D  Animators
Animation)  Animation Director
 Visual Artist
 Editors
14. Game Development  Animators
Laboratory  Background editor
 Game developers
 Animation Director
15. Dark Room  Animators
16. Ink and Paint Room  Animators
17. Clean-out Room  Animators
 Clean up artist
18. Audio Lab Studio  Sound Technician
(Dubbing Room)  Sound talents
19. Audio Visual Room  Guest
 Animators
20. Editing Suite  Animators
21. Video Editing Room  Multi-media artist
22. Color Grading Room  Animators
23. The Idea Room  Animators
 Scripwriters
 Directors
24. Conference Rooms  Guest
 Department Heads
25. Screening Room  Animator
 Director
 Visitors

FLIP: A Proposed Studio and Training Center for Animation 90

26. Storyboard Room  Animators
 Director
Learning Facilities
27. Lecture Room  Professor
 Student
28. Computer Lab  Professor
 Student
29. Library  Student
 Staff
Utility Space
30. Control Room  Technician
31. Maintenance Room  Janitor
 Maintenance Crew
32. Mainframe /Renderfarm  Technician
33. Server Room  Technical Technician
34. IT / Technical Room  Computer Technicians
35. Backup Gen sets Room  Technicians
36. Waste Disposal Room
37. Storage Room
38. Equipment Room
39. Mechanical Room
40. Electrical Room
41. AHU Room
42. Security Room
43. Backup Room
Executive Office Space
44. Supervisor Room  Supervisor
45. Human Resources Room  Staff
46. Admin Room  Staff
47. Accounting  Accountant
48. Head Directors Office  CEO/Chairman

FLIP: A Proposed Studio and Training Center for Animation 91

 Private Spaces
49. Guest Speakers Suite  Guest Speaker
 Foreign or local VIP
50. Client Suite  Client

Table 5.2 List of Spaces

5.3.3 Space Programming

Museum
Space Activity Users Area No. of Circulation
Users (30%)
Lobby/ An entranceway or Guest 1.2 200=240 75.6 sq.m
Atrium foyer of a building Staff 1.2 10=12

252sqm Total Area

Furniture Dimension QTY Area Total 341.99
Area sq.m
Shelves .90 x .70 3 1.89 14.39 Suggested
sq.m Area
Seating .65 x .60 30 11.7 350 sq.m
Furniture
Reception .80 x .20 5 0.8
Table
Space Activity Users Area No. of Circulation
Users (30%)
Exhibit Hall A space used for Guests 1.2 200=240 81 sq.m
exhibition and Staff 1.2 20=24
display. Animators 1.2 5=6

270sq.m Total Area

FLIP: A Proposed Studio and Training Center for Animation 92

Furniture Dimension QTY Area Total 489.5 sq.m
Area
Shelves .80 x .50 50 20 138.5 Suggested
sq.m Area
Shelves 1.5 x .80 30 36 500 sq.m
Seating .65 x .60 30 78
Furniture
Ticket Office 1.00 x 1.5 3 4.5
Space Activity Users Area No. of Circulation
Users (30%)
Security A room intended for Security 1.2 3 1.08 sq.m
Room security monitoring Personnel
3.6 sq.m Total Area
Furniture Dimension QTY Area Total 6.32 sq.m
Area
Table .80 x .50 2 0.8 1.64 Suggested
sq.m Area
Chair .65 x .60 4 1.56 10 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Souvenir A space for selling Guest 1.2 25=30 9.6 sq.m
Shop souvenirs and other Clerk 1.2 2=2.4
items

32sqm Total Area

Furniture Dimension QTY Area Total 45.07 sq.m
Area
Shelves .90 x .70 5 3.15 3.47 Suggested
sq.m Area
Table .80 x .20 2 .32 45 sq.m
Space Activity Users Area No. of Circulation
Users (30%)

FLIP: A Proposed Studio and Training Center for Animation 93

Game Room A room for different Guests 1.2 25 =30 9.72 sq.m
gaming activities. Clerk 1.2 2=2.4

32.4sq.m Total Area

Furniture Dimension QTY Area Total 74.07 sq.m
Area
Computer .90 x .60 10 5.4 31.95 Suggested
Desk sq.m Area
Console Desk .90 x .9 0 15 12.15 80 sq.m
Couch 1.20 x .60 20 14.4
Space Activity Users Area No. of Circulation
Users (30%)
Male Toilet A room containing Staff 1.2 3 6.3 sq.m
toilet and urinals Guest 1.2 18
21 sq.m Total Area
Furniture Dimension QTY Area Total 31.5 sq.m
Area
Countertop 1.2 x .80 2 0.8 4.2 sq.m Suggested
Area
Water Closet .50 x .80 4 1.6 35 sq.m
Urinal .90 x .50 4 1.8
Space Activity Users Area No. of Circulation
Users (30%)
Female A room containing Staff 1.2 3 6.3 sq.m
Toilet toilet for females Guest 1.2 15

21 sq.m Total Area

Furniture Dimension QTY Area Total 29.38 sq.m
Area
Lavatory .80 x .50 2 0.8 2.08 Suggested
sq.m Area
Water Closet .40 x .80 4 1.28 30 sq.m

FLIP: A Proposed Studio and Training Center for Animation 94

Animation Learning Facilities
Space Activity Users Area No. of Circulation
Users (30%)
Lecture A room used for Instructor 1.2 1=1.2 9.36 sq.m
Room teaching and giving Student 1.2 25=30
lectures.
31.2 sqm Total Area
Furniture Dimension QTY Area Total 51.1 sq.m
Area
Table .90 x .70 1 0.4 10.54 Suggested
sq.m Area
Students .65 x .60 25 9.75 60 sq.m
Chair
Instructors’ .65x .60 1 0.39
Chair
Space Activity Users Area No. of Circulation
Users (30%)
Cintiq A room intended for Instructor 1.2 200=1.2 9.36 sq.m
Laboratory animation production Student 1.2 25=30
31.2sq.m Total Area
Furniture Dimension QTY Area Total 54.88 sq.m
Area
Table .80 x .50 1 0.4 14.32 Suggested
sq.m Area
Students .65 x .60 25 .39 60 sq.m
Chair
Instructors 1.00 x 1.5 1 .39
Chair
Cintiq 1.20 x .80s 25 13.5
Computer
Space Activity Users Area No. of Circulation
Users (30%)

FLIP: A Proposed Studio and Training Center for Animation 95

Light Box A room intended for Instructor 1.2 1 9.36 sq.m
Laboratory traditional animation Student 1.2 25
production
31.2 Total Area
sq.m
Furniture Dimension QTY Area Total 59.38 sq.m
Area
Table .80 x .50 1 0.4 18.82 Suggested
sq.m Area
Students .65 x .60 25 .39 60 sq.m
Chair
Instructors .65 x .60 1 .39
Chair
Light Box 1.2 x .60 25 18
Desk

Space Activity Users Area No. of Circulation

Users (30%)
Library A room containing Clerk 1.2 1=1.2 18.36 sq.m
collections of books, Student 1.2 50=60
films and recorded
music
61.2 sqm Total Area
Furniture Dimension QTY Area Total 121.6 sq.m
Area
Table .90 x .70 1 0.4 42.04 Suggested
sq.m Area
Chair .65 x .60 60 23.4 125 sq.m
Shelves 2.5x .60 10 15
Computer 1.2 x .60 5 3.6
Space Activity Users Area No. of Circulation
Users (30%)

FLIP: A Proposed Studio and Training Center for Animation 96

Audio Visual A room for viewing Student 1.2 40 = 48 14.4 sq.m
Room videos and other
presentations
48 sq.m Total Area
Furniture Dimension QTY Area Total 78.04 sq.m
Area
Table .80 x .50 10 0.4 15.64 Suggested
sq.m Area
Chair .65 x .60 40 15.6 80 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Conference A room for private Instructor 1.2 10 3.6 sq.m
Room meeting or
discussions
12 sq.m Total Area
Furniture Dimension QTY Area Total 24.5 sq.m
Area
Table 2.5 x 1.2 1 3 8.76 Suggested
sq.m Area
Chair .80 x .60 12 5.76 30 sq.m

Animation Department
Space Activity Users Area No. of Circulation
Users (30%)
Directors A room for the Director 1.2 5=6 1.8 sq.m
Room Director
6 sq.m Total Area

Furniture Dimension QTY Area Total 14.64 sq.m

Area

FLIP: A Proposed Studio and Training Center for Animation 97

Table .90 x .70 3 1.89 6.84 Suggested
sq.m Area
Chair .65 x .60 5 1.95 15 sq.m
Toilet 1.5 x 2.00 1 3
Space Activity Users Area No. of Circulation
Users (30%)
Scriptwriters A room wherein Scriptwriter 1.2 5=6 1.8 sq.m
room scriptwriter write their
scrip
6 sq.m Total Area
Furniture Dimension QTY Area Total 13.95sq.m
Area
Table .80 x .50 3 1.2 6.15 Suggested
sq.m Area
Chair .65 x .60 5 1.95 15 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Idea Room A space for animators Animator 1.2 15 = 12 5.76 sq.m
to conceptualize Director 1.2 1 = 1.2
19.2 Total Area
sq.m
Furniture Dimension QTY Area Total 35.81 sq.m
Area
Table .80 x .50 5 5 10.85 Suggested
sq.m Area
Chair .65 x .60 15 5.85 35 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Story Board A space wherein Animator 1.2 10 = 12 4.68 sq.m
Room conceptualization of Director 1.2 1 = 1.2
stories where made Scriptwriter 1.2 2 = 2.4

15.6 sqm Total Area

FLIP: A Proposed Studio and Training Center for Animation 98

Furniture Dimension QTY Area Total 28.02 sq.m
Area
Table .90 x .70 3 1.89 7.74sq.m Suggested
Area
Chair .65 x .60 15 5.85 30 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Animator A space wherein Animator 1.2 500 180 sq.m
Workstation animation production
2D and 3D where done.
600 sq.m Total Area
Furniture Dimension QTY Area Total 1527 sq.m
Area
Computer 1.2 x .60 500 360 747 sq.m Suggested
Table Area
Chair .65 x .60 500 195 1600 sq.m
Shelves .80 x .80 300 192
Space Activity Users Area No. of Circulation
Users (30%)
Conference A room for private Instructor 1.2 10 3.6 sq.m
Room meeting or
discussions
12 sq.m Total Area
Furniture Dimension QTY Area Total 23.5 sq.m
Area
Table .80 x .50 1 0.4 7.9 sq.m Suggested
Area
Chair .65 x .60 20 3.9 25 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Clean-up A space wherein Animator 1.2 10 = 12 3.6 sq.m
Animator Clean-up process in
animation were done.

FLIP: A Proposed Studio and Training Center for Animation 99

 12 sq.m Total Area
Furniture Dimension QTY Area Total 26.7 sq.m
Area
Computer 1.2 x .60 10 7.2 11.1 Suggested
Table sq.m Area
Chair .65 x .60 10 3.9 30 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Editing Suite A space wherein final Animator 1.2 5=6 2.16sq.m
editing in animation is Director 1.2 1 = 1.2
done
7.2 sq.m Total Area
Furniture Dimension QTY Area Total 20.76 sq.m
Area
Computer 1.2 x .60 5 1.95 11.40 Suggested
Table sq.m Area
Chair .65 x .60 5 5.85 20 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Dubbing A room for recording Dubber 1.2 5=6 2.52 sq.m
Room and dubbing Sound
/Sound Engr. 1.2 2 = 2.4
Recording
Rm
8.4 sqm Total Area
Furniture Dimension QTY Area Total 23.16 sq.m
Area
Sound 2.10 x 1.20 2 5.04 12.24 Suggested
Recording sq.m Area
Equipment
Chair .65 x .60 5 5.85 25 sq.m
Couch 1.5 x .90 2 1.35

FLIP: A Proposed Studio and Training Center for Animation 100

Space Activity Users Area No. of Circulation
Users (30%)
Sound A room for recording Sound 1.2 3 1.08 sq.m
Effects Room and editing sound Engr.
3.6 sq.m Total Area
Furniture Dimension QTY Area Total 13.11 sq.m
Area
Computer 1.2 x .60 2 1.44 8.43 Suggested
Table sq.m Area
Chair .65 x .60 5 1.95 15 sq.m
Sound 2.10 x 1.20 2 5.04
Recording
Equipment
Space Activity Users Area No. of Circulation
Users (30%)
Render A room for rendering Technician 1.2 2 0.72 sq.m
Farm machines
2.4 sq.m Total Area
Furniture Dimension QTY Area Total 39.12 sq.m
Area
Render Farm 5.00 x 3.00 2 30 36 sq.m Suggested
Area
Shelves 1.2 x 1.00 5 6 40 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Server Room A room for servers to Technician 1.2 2 = 2.4 0.72 sq.m
be stored
2.4 sq.m Total Area
Furniture Dimension QTY Area Total 11.04 sq.m
Area
Shelves 1.2 x .60 5 3.6 7.92 Suggested
sq.m Area
Shelves .90 x .60 8 4.32 15 sq.m

FLIP: A Proposed Studio and Training Center for Animation 101

Space Activity Users Area No. of Circulation
Users (30%)
I.T/ A room for repairing Technician 1.2 2 = 2.4 0.72 sq.m
Technician and troubleshooting
Room
2.4 sq.m Total Area
Furniture Dimension QTY Area Total 6.45 sq.m
Area
Computer 1.2 x .60 3 2.16 3.33 Suggested
Table sq.m Area
Chair .65 x .60 3 1.17 10 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Green A room used for Animator 1.2 4 = 4.8 1.44 sq.m
Screen Room animating background
4.8 sq.m Total Area
Furniture Dimension QTY Area Total 25.57 sq.m
Area
Computer 1.2 x .60 3 2.16 19.33 Suggested
Table sq.m Area
Chair .65 x .60 3 1.17 30 sq.m
Green Screen 3.0 x 4.0 1 12
Space
Equipment 2.0 x 2.0 1 4
Storage
Space Activity Users Area No. of Circulation
Users (30%)
Dark Room A room used for Animator 10 10=12 0.72 sq.m
editing backgrounds
and other animation
panel layouts.

2.4 sq.m Total Area

FLIP: A Proposed Studio and Training Center for Animation 102

Furniture Dimension QTY Area Total 22.22 sq.m
Area
Computer 1.2 x .60 10 7.2 19.1 Suggested
Table sq.m Area
Chair .65 x .60 10 3.9 30 sq.m
Shelves 1.00 x .80 10 8

Administration Department
Space Activity Users Area No. of Circulation
Users (30%)
Directors Personal room of the Company 2.00 1 = 2.00 3.6 sq.m
Office CEO President
Guest 2.00 5 = 10

12.00 Total Area

sq.m
Furniture Dimension QTY Area Total 28.14 sq.m
Area
Office Table .90 x .70 1 0.63 12.54 Suggested
sq..m Area
Office Chair .80 x .80 3 1.92
Sofa 1.2 x .90 2 2.16 30 sq.m
Chair .65x .60 5 1.95
Toilet 1.50 x 2.00 1 3.00
Shelves 1.20 x .80 3 2.88
Space Activity Users Area No. of Circulation
Users (30%)
Managers Workstation for Manager 1.2 2 = 2.4 0.72 sq.m
Office managers
2.4 sq.m Total Area

FLIP: A Proposed Studio and Training Center for Animation 103

Furniture Dimension QTY Area Total 7.37 sq.m
Area
Office Table .80 x .50 2 0.8 4.25 sq.m Suggested
Area
Chair .65 x .60 5 1.95 10 sq.m
Shelves 1.00 x 1.5 1 1.5
Space Activity Users Area No. of Circulation
Users (30%)
Accounting Workstations for Accountant 1.2 5=6 1.3 sq.m
Office accountants and
treasurers
6 sq.m Total Area
Furniture Dimension QTY Area Total 18.4 sq.m
Area
Office Table 1.2 x 1.2 5 7.2 11.1 sq.m Suggested
Area
Office Chair .65 x .60 10 3.9 20 sq.m
Shelves 1.2 x .60 8 5.76
Space Activity Users Area No. of Circulation
Users (30%)
Conference A room used for Staff 1.2 12 = 14.4 4.32 sq.m
Room formal meeting and
conference
14.4 sq.m Total Area
Furniture Dimension QTY Area Total 27.9 sq.m
Area
Conference 3.00 x 1.5 1 4.5 9.18 sq.m Suggested
Table Area
Office Chair .65 x .60 12 4.68 30 sq.m

FLIP: A Proposed Studio and Training Center for Animation 104

Space Activity Users Area No. of Circulation
Users (30%)
Employees A room for employees Employees 1.2 15 = 18 5.4 sq.m
Lounge relaxation
18 sqm Total Area
Furniture Dimension QTY Area Total 37.43 sq.m
Area
Pantry 2.5x 2.00 1 5 14.03 Suggested
sq.m Area
Sofa 1.2 x .90 2 1.08 40 sq.m
Chair .65x .60 5 1.95
Toilet 1.50 x 2.00 2 6.00
Space Activity Users Area No. of Circulation
Users (30%)
File Room A space for storage Staff 1.2 3 = 3.6 1.08 sq.m

3.6 sq.m Total Area

Furniture Dimension QTY Area Total 26.88 sq.m
Area
Cabinet 1.2 x 1.2 5 7.2 22.2 sq.m Suggested
Area
Shelves 1.00 x 1.5 10 15 30 sq.m
Space Activity Users Area No. of Circulation
Users (30%)
Executive Office for Executive Executives 1.2 8 = 9.6 1.3 sq.m
Office members
9.6 sq.m Total Area
Furniture Dimension QTY Area Total 22 sq.m
Area
Office Table 1.2 x 1.2 5 7.2 13.5 sq.m Suggested
Area
Office Chair .65 x .60 10 3.9 25 sq.m
Shelves 1.00 x .60 4 2.4

FLIP: A Proposed Studio and Training Center for Animation 105

 Space Activity Users Area No. of Circulation
Users (30%)
Human A room HR Staff Staff 1.2 5=6 1.8 sq.m
Resource
Office
6 sq.m Total Area
Furniture Dimension QTY Area Total 24.7 sq.m
Area
Office Table 1.2 x .90 5 5.4 18.7 sq.m Suggested
Area
Office Chair .65 x .60 10 3.9 25 sq.m
Shelves 1.00 x .80 5 4

Figure 5.3 Space Programming

[Link] Area Requirement

Space Area

Lobby/ Atrium 350 sq. m

Exhibit Hall 500 sq.m

Security Room 10 sq.m

Souvenir Shop 45 sq.m

Game Room 80 sq.m

Male Toilet 35 sq. m

Female Toilet 30 sq.m

Lecture Room 60 sq.m

Cintiq Laboratort 60 sq.m

Light Box Laboratory 60 sq.m

Library 125 sq.m

Audio Visual Room 80 sq.m

FLIP: A Proposed Studio and Training Center for Animation 106

Conference Room 30 sq.m

Directors Room 15 sq.m

Scriptwriters Room 15 sq.m

Idea Room 35 sq.m

Story Board Room 30 sq.m

Animator Workstation 2D and 3D 1600 sq.m

Clean up Room 30 sq.m

Editing Room 20 sq.m

Dubbing Room /Sound Recording Rm 25 sq.m

Sound Effects Room 15 sq.m

Render Farm 40sq.m

Server Room 15 sq.m

I.T/ Technician Room 10 sq.m

Green Screen Room 30 sq.m

Dark Room 30 sq.m

Directors Office 30 sq.m

Managers Office 10 sq.m

Accounting Office 20 sq.m

Employees Lounge 40 sq.m

File Room 30 sq.m

Executive Office 25 sq.m

Human Resource Office 25 sq.m

FLIP: A Proposed Studio and Training Center for Animation 107

[Link] Cost Analysis

Land Acquisition

Current Lot Area/ sq.m:

30,000 per square meter

Lot Area:

12, 894 x 30,000 = ₱ 386,820,000

BUILDING COST
NO.
NO. OF
ITE LOCATION OF TOTAL
UNITS
M BUI AREA, UNIT COST TOTAL COST
OR
NO. LDI sq.m.
FLOOR
NG
PRODUCTION
STUDIO
I. BUILDING 1 5 5390 ₱ 40,000.00 ₱ 215,600,000

ANIMATION
II. MUSEUM 1 4 790 ₱ 40,000.00 ₱ 31,600,000
TOTAL 247,200,000

FIXED EQUIPMENT COST

BUILDING TOTAL COST

PERCENTAGE
COST
₱247,200,000 10% ₱ 24, 720,000

SITE DEVELOPMENT COST

BUILDING TOTAL COST

PERCENTAGE
COST
₱247,200,000 30% ₱ 74,160,000

MOVABLE EQUIPMENT COST

BUILDING TOTAL COST

PERCENTAGE
COST
₱247,200,000 15% ₱ 37,080,000

FLIP: A Proposed Studio and Training Center for Animation 108

CONTIGENCY

BUILDING TOTAL COST

PERCENTAGE
COST
₱247,200,000 10% ₱ 24,720,000

Figure 5.4 Cost Analysis

Open Spaces( Landscapes)

1,248 x 15,000 = 18,720,000

Pavement Area

2,049 x 20,000 = 40,980,000

Construction Cost

₱ 386,820,000 + ₱ 247, 200,000 + ₱ 24, 720,000 + ₱ 135,960,000 = ₱794,700,000

Overall Construction Cost

ARCHITECT’S
PROFESSIONAL FEE
DESIGN SERVICE
Construction Cost Minimum Basic Fee Total Cost
₱794,700,000 ₱ 11,500,000 plus 4% of ₱ 28, 500,000
excess of ₱200 million
MANNER OF PAYMENT
Percentage of amount to be Cost
payed
1st payment Upon the signing of the ₱ 1,425,000
agreement a minimum
payment equivalent to 5% of
the compensation for basic
services
2nd payment Upon the completion of the ₱ 2,850,000
Schematic Design Services,

FLIP: A Proposed Studio and Training Center for Animation 109

 but not more than 15 days
after the submission of the
Schematic Design to the
Owner, a sum equal to 15% of
the basic fee
3rd payment Upon the completion of the ₱ 5,700,000
Design Development Services,
but not more than 15 days
after the submission of the
Design Development to the
Owner, a sum sufficient to
increase the total payments on
the fee to 35% of the basic fee
4th payment Upon the completion of the ₱ 14, 250,000
Contract Documents Services
but not more than 15 days
after submission of the
Contract Documents to the
owner, a sum sufficient to
increase the total payment on
the fee to 85% of the basic fee
5th payment Upon completion of the ₱ 4,275,000
construction work, the balance
of the Architect's fee,
computed on the Final Project
Construction Cost of the
Structure shall be paid.
TOTAL ₱ 28,500,000
Plus 3% excess for every 500 ₱ 855,000
million
OVERALL TOTAL ₱ 29,355,000

FLIP: A Proposed Studio and Training Center for Animation 110

 5.4 Inter Relationship of Spaces
5.4.1 Proximity Matrix

General Spaces Recreational Spaces

Learning Facilities

3D Animation Department
2D Animation Department

Necessary
Unnecessary
Desirable Figure 5.13 Proximity Matrix

FLIP: A Proposed Studio and Training Center for Animation 111

5.4.2 Bubble Diagram

General Spaces

Museum

Figure 5.14 Bubble Diagram 1

FLIP: A Proposed Studio and Training Center for Animation 112

 Training Facilities

Upper Ground Floor

of Production Studio

Training Facilities

Figure 5.15 Bubble Diagram 2

FLIP: A Proposed Studio and Training Center for Animation 113

2D Department

Figure 5.16 Bubble Diagram 3

FLIP: A Proposed Studio and Training Center for Animation 114

3D Department

Figure 5.17 Bubble Diagram 4

FLIP: A Proposed Studio and Training Center for Animation 115

5.5 Design Framework

5.5.1 Design Philosophy

“We shape our buildings; thereafter they shape us."

By: Winston Churchill

Explanation:

Building is the physical manifestation of an architectural design. It is tan output

of an architects imagination and creativity. A particular structure is designed in
accordance to a particular design program and pattern. It is particularly designed as a
response for a user’s need. A pragmatic approach to deal with human behavioral
response to the way a building is designed.

5.5.2 Design Concept

Interpretation of “thinking outside of the box” to enhance creativity and productivity.

[Link] Facade Concept

Flip Book

A flip book is the oldest form of animation.

The form of a flip book that was in motion was
adopted to show the different transitions of each
spaces from active to passive zones.

[Link] Functional Concept Figure 5.18 Facade Concept

Fun + Learning + Innovation + Place = Experience

The proposed studio and training facilities for animation aims to create an
environment wherein users will experience fun while learning. A place for innovation
and collaboration of ideas.

[Link] Space Concept

Creativity Collaboration
Communicate

FLIP: A Proposed Studio and Training Center for Animation 116

[Link] Structural Concept

Steel Grid System

An efficient structural system that is used to reduced deflections, ease in

construction phase and more economical compare to other construction methods. All
element of the grid contribute to the load carrying capacity wherein, load are more
evenly distributed to the supports.

Integration of Cellular Beams

Provision to building utilities, cellular beams will

give maximum efficiency to service zones like

air ducts and pipes.

Foundation

Pile System

Since the proposed structure is located in a

reclaimed area, it would be ideal to use piles as
the main core system of the foundation to achieve
stability and avoid failure on design

5.5.3 Design Consideration

Figure 5.19 End Bearing Pile
The proposed Studio and Training Center for Animation
design consideration was based on the following criteria.

Circulation

Spatial relationship of each departments and behavioral pattern of each users

were considered to create an efficient traffic flow of users.

 Animator Circulation – designing a space for animators in consideration on the

process of making an animation. To determine spaces that is needed to be
adjacent with each other.
 Pedestrian Circulation – to determine the pedestrian movement along the
vicinity. To create an efficient layout of spaces for the users.

FLIP: A Proposed Studio and Training Center for Animation 117

  Vehicular Circulation – to analyze the vehicular movement on the site. To
determine the proper location of ingress and egress points.

Flexibility of Space

It is an important factor to assess the use of space, to know what are other
adjustment or improvement that can be done.

 Design for People – in consideration to the anthropometrics and ergonomics of

the users. To give spaces that is comfortable and habitable.
 Design for Multi-functionality – creating rooms that are multi-purpose which
can accommodate any activites.
 Provision for Universal Design – creating spaces that in concern to the person
with disability users.

Quality and Habitable Spaces

The use of natural light, applications of psychology of colors is needed to create

a healthy environment.

 Harmony with Nature – integration of natural condition to the overall design of

the structure. Taking advantage on the natural lighting, wind circulation and
land topography.
 Promote Open Spaces – creating open spaces which promotes social interaction
and encourages outdoor activities.
 Energy Efficient Design – designing a structure that minimizing the use of
electrical and mechanical energy. An awareness of reducing greenhouse
emissions.
 Orientation – determining the proper orientation of spaces to maximize
environmental conditions of the site.

Parking Requirements

Since CCP Complex prohibits the use of basement parking, maximizing the
lower space to accommodate the required parking requirements.

FLIP: A Proposed Studio and Training Center for Animation 118

Climate and Physical Profile

Proper analysis of the wind direction and climate will help in designing the
building efficiency. Considering natural disasters like earthquake, tsunami and
typhoons.

Security

Establishing proper security facilities will maintain safety along the vicinity.

Interior Colors

The interior color scheme must encourage and affects the user’s perception or
activity.

Interaction Spaces

Animators are creative people thus, providing spaces which encourage social
interaction and unexpected collaboration can increase productivity.

Office Layout Consideration

Office space can be divided into three types:

 Close Plan Office – spaces are divided into offices by wall of full height with
doors. In this type of offices generally private offices are typically located along
the window wall and administrative supports are housed in workstations along
with corridor or in a shared room.
 Open Plan Office- all the workstations are located in a n open space without
floor to ceiling divisions and doors. While administrative supports are located
in rooms with floor to ceiling partition with doors. These type of\ spaces are
suitable for the staff with high division of labor and performing routine works
with low level of concentration.
 Modified Open Plan Office – combines the elements of both closed and open
type office. Workstations is placed in an open plan with system furniture and
others in private offices . Administrative support is located in an enclosed room.

FLIP: A Proposed Studio and Training Center for Animation 119

5.5.4 Research Focus

Integration of Biophilic Design

-Biophilic design is an approach to architecture that seeks to connect building

occupants more closely to nature. Biophilic designed buildings incorporate things like
natural lighting and ventilation, natural landscape features and other elements for
creating a more productive and healthy built environment for people.

It is an innovative way of designing

places for living, work and learning. Adding
elements of Nature to living spaces can
presumably induce positively valued changes
in cognition and emotion, which again may
impact on stress level, health and well-being.
The stress reducing effect may be a key
element as to the health benefits of Nature.
Stress plays a role in the etiology and course of
several common health problems, including
cardiovascular diseases, anxiety disorders and
depression. It is noteworthy that beneficial
effects of Nature can occur even upon
relatively brief exposure.

Benefits: Figure 5.20 Biophilic Design

1. Increase healing
2. Attention for learning
3. Increase productivity, creativity and satisfaction
4. Appreciation to nature
5. Reduced stress

FLIP: A Proposed Studio and Training Center for Animation 120

CHAPTER 6
Translations

FLIP: A Proposed Studio and Training Center for Animation 121

DESIGN 9 SCHEMATICS

Figure 6.1 Scheme 1

Figure 6.2 Scheme 2

Figure 6.3 Scheme 3

FLIP: A Proposed Studio and Training Center for Animation 122

DESIGN DEVELOPMENT PHASE

1. Looking the site a piece

of block bounded by 4
corners
Figure 6.4 Design Development 1

2. Interpreting the phrase of

“thinking outside the
box”.

Figure 6.5 Design Development 2

3. Different play of forms

to create hierarchy and
identity to the structure.

Figure 6.6 Design Development 3

4. Integration of “Venturi
Effect”

Figure 6.7 Design Developmet 4

5. Letting natural light to

penetrate space

Figure 6.8 Design Developmet 5

FLIP: A Proposed Studio and Training Center for Animation 123

6. Analysis of building
traffic flow

Figure 6.9 Design Developmet 6

7. Space distribution

Figure 6.10 Design Developmet 7

8. Façade FLIP Motion

concept

Figure 6.11 Design Developmet 8

9. CCP Concept

 Aliwalas
 Pakiramdam
 Lutang

Figure 6.12 Design Developmet 9

FLIP: A Proposed Studio and Training Center for Animation 124

Figure 6.13 Site Development Plan

FLIP: A Proposed Studio and Training Center for Animation 125

Figure 6.14 Ground Floor Plan

FLIP: A Proposed Studio and Training Center for Animation 126

Figure 6.15 Second Floor Plan

FLIP: A Proposed Studio and Training Center for Animation 127

Figure 6.16 Third Floor Plan

FLIP: A Proposed Studio and Training Center for Animation 128

Figure 6.17 Fourth Floor Plan

FLIP: A Proposed Studio and Training Center for Animation 129

Figure 6.18 Fifth Floor Plan

FLIP: A Proposed Studio and Training Center for Animation 130

Figure 6.19 Front and Rear Elevation

FLIP: A Proposed Studio and Training Center for Animation 131

Figure 6.20 Left and Right Elevation

FLIP: A Proposed Studio and Training Center for Animation 132

Figure 6.21 Cross Elevation

FLIP: A Proposed Studio and Training Center for Animation 133

Figure 6.22 Longitudinal Elevation

FLIP: A Proposed Studio and Training Center for Animation 134

Figure 6.23 Interior Perspective

FLIP: A Proposed Studio and Training Center for Animation 135

Figure 6.24 Exterior Perspective

FLIP: A Proposed Studio and Training Center for Animation 136

Figure 6.25 Mechanical Diagram for AHU

FLIP: A Proposed Studio and Training Center for Animation 137

Figure 6.26 Plumbing Diagram

FLIP: A Proposed Studio and Training Center for Animation 138

Figure 6.27 Electrical Diagram

FLIP: A Proposed Studio and Training Center for Animation 139

Figure 6.28 Sanitary Diagram

FLIP: A Proposed Studio and Training Center for Animation 140

Figure 6.29 Structural Concept

FLIP: A Proposed Studio and Training Center for Animation 141

Figure 6.30 Details

FLIP: A Proposed Studio and Training Center for Animation 142