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EVO Helmets Marketing Strategy Overview

EVO Helmets Marketing Plan aims to sell EVO helmets online to provide motorcycle riders, passengers, and racers with a safe and convenient way to purchase quality, approved helmets. The plan introduces EVO helmets, which are made of expanded polystyrene styrofoam and thermocol layers to protect the head, with an acrylic and polycarbonate visor. The marketing plan seeks to establish Armory Online Store globally by ensuring EVO helmets meet all necessary safety standards and regulations to protect customers from head injuries while riding.

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Novie Jhenn Buison
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505 views4 pages

EVO Helmets Marketing Strategy Overview

EVO Helmets Marketing Plan aims to sell EVO helmets online to provide motorcycle riders, passengers, and racers with a safe and convenient way to purchase quality, approved helmets. The plan introduces EVO helmets, which are made of expanded polystyrene styrofoam and thermocol layers to protect the head, with an acrylic and polycarbonate visor. The marketing plan seeks to establish Armory Online Store globally by ensuring EVO helmets meet all necessary safety standards and regulations to protect customers from head injuries while riding.

Uploaded by

Novie Jhenn Buison
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

EVO Helmets Marketing Plan

In Partial Fulfilment of the

Requirements in Electronic Commerce

Presented By

JHEY VY D. CELEBRAR

NOVIE JHENN B. BUISON

Presented To

Engr. Leila B. Guerrero, Ph.D

MAY 2020
TABLE OF CONTENTS

CONTENTS PAGE NO

Introduction ……………………………………………………………………. 2

Background of the Study…………………………………………………. 3

Executive Summary…………..……………………………………………. 4

Goals and Objectives.……………………………………………………… 5

Mission Statement & Value Proposition ………………………… 6

Target Customers, Personas and Markets………………………. 7

Situation Analysis.…………………………..……………………………… 8

Pricing and Positioning Strategy………………………………..…… 9

Distribution & Fulfillment Plan..………………………………..…… 9


Introduction

Each country has its own safety standards in the Philippines. Every helmet must have the
approval and confirmation of standards and industrial research institute of the Philippines to
ensure that the helmet meets safety standards that have been set. Studies conducted by the
research institute of road safety, found that motorcyclist accounted for a large percentage if
fatalities in every country.

Most fatal accidents are caused by a serious injury in head. Possible result from not wearing a
helmet or not meets safety specifications. Furthermore we decided to come up to a business
related to the safety of every individuals specially to those person whose riding their
motorcycles and this safety gear business is the Helmet. By this business we can contribute to
lessen the deaths caused by motorcycle accidents and by this we ensure to our potential
consumers their safe and sound ride.

Background of the Study

We decided to be a seller of EVO helmets to riders, backrider and racers. With the innovation,
customers can get the qualities and safety helmet. Our online store not only focuses in the
Philippines but it will be global for the future planning. And the most important is not only such
a versatile helmet but have the approval and confirmation in standards and industrial research
institute. To ensure that the helmet meets safety standards that has been set.

Executive Summary

Armory online store aims the safety ride of every motorcycle riders, back riders and racers, thus
this we wanted to create a business that is more convenient to shop online. We have decided
to sell EVO helmets that are made of expanded polystyrene styrofoam for its outermost and
thermocol for the innermost of the helmet and for the visor is acrylic and polycarbonate.
By this we assure our valued customers that this helmet really can protect them in any head
injuries. We also aim that Armory Online Store will be successful in marketing EVO Helmets not
just here in the Philippines but to the entire countries of the world.

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