Executive summery
Basic Idea and Project Background.
The success of the business depends on many issues where the main significant factor is
identifying the feasibility of the plan to be introduced in the market. This project is to study the
feasibility of household items delivery service in Addis Ababa. This kind of service is a unique
in the city, which facilitates both business organizations and their consumers by picking up and
delivery of food items. Ultimately, the goal of this project is arranging the door-to-door food
item delivery service to save time, energy, money and to be solution for our customer. Providing
the best quality of food to the Addis Ababa people in their home as they want is the mission of
our project. After conducting a feasibility research it is found that the overall feasibility of the
business is quite satisfactory.
Whether we enjoys it or not, shopping for food is a vital part of our lives. Going to the
supermarket whether to pick up the necessities such as bread, milk, and eggs, or pushing a
shopping cart through aisles containing a wide and overwhelming spectrum of produce and
goods, is a stressful task that takes preparation, planning, and time out of our busy schedules,
even if it is just once a week.
For sure it is challenging starting any business, but one business that you can start with minimal
challenges is a grocery home delivery business. A grocery home delivery business is a business
that involves helping your clients shop groceries and get it deliver to them in their homes.
Our major goal will be to provide fast and hassle-free delivery service in the city with fair prices.
We will also have medium size grocery store located in four major place of Addis Ababa jomo,
CMC, Mexico and piyassa. We have been able to lease a facility that is big enough to fit into the
design of the kind of grocery store that we intend launching and the facility is centrally located in
the main place of city with easy delivery network. We will offer home delivery services in wide
range of durable goods and non – durable goods at affordable prices from different place. All
our customer have to do is call us or to place their order online by using our application. We will
engage in retailing general lines of food products, including fresh and prepared meats, seafood,
and fresh fruits and vegetables and various dairy products.
We will deliver order to our customer to the main entrance of the delivery address. Up on their
request, our driver may carry their order into the delivery address, for example, to a particular
floor in an apartment block or into your kitchen but only if: a. the driver has your permission and
b. our driver believes that it is safe and practical to do as you request. We always reserve the
right to deliver only to the main entrance of the delivery address.
Why we provide this service
Why door to door household items delivery service is required in Addis Ababa. This day’s
peoples are busy, and every day they make choices about how they spend their time. We think
that many people will spend their time in market to buy their household consumption. So, we’re
taking that stop off of this plate, so peoples can spend more time on the things that matter more
them.
Objective
The objective of the project is as follows:
Providing the best quality of food to our customers in their home as they want.
Establishing a brand name by increasing the number of order in the local marke
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Market analysis
Supermarket and grocery store business has been in existence for long period of time in Addis
Ababa peoples started trading goods, but one thing is certain, the supermarket and grocery store
industry is still evolving. The introduction of technology and subsequently homed delivery
options, online grocery cum retail store has indeed helped the industry.
According to population of [Link] the total population of Addis Ababa in 2019 is estimated to
be 7.178 Million. And there are about ---- household in the city. All most all household buy their
food item from different market. Addis Ababa City is a fast paced environment where most
people who live in the area have careers, work late, have no need for vehicle ownership, may
have families, and utilize the interne.
Competitive analysis
The competition among the existing companies is low as there are not many companies engaged
in this market. The main competitor who are dominating the market is: [Link] this
company is the first in providing online grocery shopping in the city.
Target group and area
The proposed project focused area is Addis Ababa. This days Addis Ababa city become a fast
paced environment where most people who live in the area have careers, work late, have no need
for vehicle ownership, may have families, and utilize the interne Actually, most of the customers
having more income capacity may prefer to use grocery delivery service than peoples who have
lower income. Our main target customers are a middle aged men and women who has middle
and higher income, foreigner peoples, and restaurants.
Marketing strategy
Proper marketing strategy is also one of the reasons that make a new entrant of a given market to
stand the challenging competition exerted by the already established firms. Within this regard
our we are planned to implement effective marketing strategy to penetrate in to the market and
stay competitive.
Some of the proposed marketing strategy for the intended project includes:
Providing high quality service with competitive price
Enlarging the number of distribution channels for our service.
Marking aggressive advertisement and promotion through different Medias to create
awareness in the public about the service uniqueness etc.
Cost analysis
The total investment cost of the project is estimated at birr ---. The investment requirement of
envisaged project would be financed by equity capital and medium -term bank loan. The simple
payback period of the project is 1 year. And the total initial cost of the project is worked out as
follow:
Project cost
Investment item Total value
Store rent
Vehicles
Raw material
Organization structure
The failure and success of a project mainly depends on the organization of its manpower. The
well-organized manpower, the most successful the project will be. Hence, this project plan to
have a well fitted organizational structure for its success.
General manager
Finance and administrative manager
Marketing manager
Human resource manager
The online grocery shopping and delivery service very helpful to the current lifestyle that
includes internet user consumers and people who value time and convenience.
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