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Car Purchase Preferences Survey Insights

The document is a questionnaire about customer preferences for cars. It asks about preferred fuel type, important car features, expected dealer offers and services, service center usage, other considered brands, after sale service satisfaction, preferred banks for auto loans, opinions on unsolicited sales approaches, and views on brand ambassadors. The data analysis provides customer response counts for selected questions. The questionnaire aims to understand customer needs and perceptions to help improve products, sales, and customer experience.

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raman
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83 views9 pages

Car Purchase Preferences Survey Insights

The document is a questionnaire about customer preferences for cars. It asks about preferred fuel type, important car features, expected dealer offers and services, service center usage, other considered brands, after sale service satisfaction, preferred banks for auto loans, opinions on unsolicited sales approaches, and views on brand ambassadors. The data analysis provides customer response counts for selected questions. The questionnaire aims to understand customer needs and perceptions to help improve products, sales, and customer experience.

Uploaded by

raman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONAIRE

1. Which car (fuel based) do u prefer?

a) Petrol

b) Diesel

c) L.P.G.

2. What do you feel great about your car when compared to other cars
in the

market?

a) Fuel efficiency

b) Durability

c) Low maintenance

d) Sound quality

e) Safety

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3. What kinds of offers do you like or expect from
the dealer?

a) Free insurance

b) Special discount on sale of cars

c) Extending the service period

d) Finance availability with 0% interest

4. What more do you expect from your dealer?

a) Information about new cars

b) Information about service and mileage

c) Assistance regarding loans and insurance

d) Understanding customer needs

5. Where do you get your car serviced regularly?

a) At authorized service centre

b) At a local workshop near my home

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6. What other brand(s) will you seriously consider before making this

car purchase?

a) Honda

b) MERC

c) SKODA

d) Volkswagen

7. Can you share your experience with after sale service support?

a) Very much satisfied

b) Satisfied

c) Ok

d) Not satisfied

8. Which bank do you prefer in getting financial help while purchasing


a car?

a) ICICI

b) HDFC

c) SBI

d) Others

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9. How do you feel when an unknown sales person approaches you
by knowing

your full details to demonstrate about any product?

a) I will not respond

b) Lost my privacy

c) Interested in knowing (if I feel a need of it)

Data analysis:

Customer opinion No. of customers

I will not respond 22

Lost my privacy 10

Interested in knowing (if I feel a need 68


of it)

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10. What’s your opinion on a Brand Ambassador for the cars?

a) Very necessary

b) Not needed

c) Waste of money for manufacturer

Data analysis:

Customer opinion on ambassador No. of customers

Very necessary 86

Not needed 14

Waste of money for manufacturer 0

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