Republic of the Philippines

UNIVERSITY OF NORTHERN PHILIPPINES

“SHANGHAI”
Marketing Plan

In Partial Fulfilment
Of the Subject Business Marketing

MR. GLENN PAUL BRIONES

By
Erica Sablay
Michelle Cabradilla
Anthonette Dumbrique
Faye Ann Cambe
Elysa Jane Tubon
Czamberlaine Belarmino

April 2018
BUSINESS LOGO

Logo will represent the business itself to catch up attention and

interest of the students, teachers and other costumers.

To have an specific description, the logo of our products symbolyzes

the chef as the business owners while shanghai represents the product and

“#1 shanghai”, “shanghai sarap” and the golden wheat grain represents that

this product is one of the best food of the country

I. EXECUTIVE SUMMARY
 The business for food industries are undeniably big there are lot of

competitors. Wherein our product is belong. As we are to compete with

the big market we make sure that our product will not be at the bottom of

the list.

Even if we’re still new in the business we make sure to manage our

business very well. There 6 people who own the business and it is a

partnership. And in partnership the capital is bigger than in the single

proprietorship. This means that we start our business in a bigger capital.

And our camaraderie being the owners has the great impact on the

business. We organize the budgets and the ingredients so that it is easier

for us to buy everything. In the preparation of the product we the owners

are hands on in order to give the best to the costumers.

We the owners are hopping that this business will be a success.

About the product.

This product is made with love and our last ace, actually this is our

plan c. Our shanghai is meaty and healthy because there is a carrot on

it. They might say that is isn’t a unique product anymore but ours is

undeniably delicious so every time we are selling it some of our buyers

repeat to buy again. And while we are selling we make sure that we

have the good sales talking and of course we smile as we sell.

It is easy for us to make our product because our equipments are

complete and we as a group cooperate to make the work faster. And

fry it. Thanks God that we have group mates that are good in cooking

and tasting the product if it is perfect or not. And also about the

consistency of the size is not a problem. Our product can be eaten by

everyone as long as they want shanghai except for Muslims because

we know that they don’t eat pork.

In a capital of PHP 495 pesos we can make 250 pieces which we can

sell on about PHP 1000 and we can gain PHP 505. Our product is not only

profitable for us but also we make sure that it is affordable for our

customers because most of them are students.

Business is what we do for us to satisfy our daily needs and even our

wants. We have different strategies in putting up a business. Some would

be socializing, sales talking, posting in the internet etc., we are doing it in

order for us to sell easily. So if we want gain profit, we will do everything

just for it. Some begins with a small business until it becomes better and

larger business. Like us, we have put up small business and hoping that

we can make it large in the future.

Age is not a hindrance to put up own business, what matters is we

have the ability to make it successful.

At a very young age our teacher taught us that we should start a

business. A business were we can apply our abilities and what we learn as

ABM students. We thought that it is very easy to formulate our products

that we need to sell but it is not. Brain storming, critical thinking and

more. Suddenly an idea from our group mate pop up which is the sushi
squash, but the problem is it is hard to find a sushi wrapper and we

realized that it is expensive. Thanks God that we have a plan b which is

the sioron or the siomai like with a sweetened squashed filling but again

we receive negative comments from this product so again we decided to

make another product and finally we came up with our very own

shanghai.

Let’s make an overview with our very own product the ”Shanghai”.

This product is made with love and our last ace, actually this is our plan c.

Our shanghai is meaty and healthy because there is a carrot on it. They

might say that is isn’t a unique product anymore but ours is undeniably

delicious so every time we are selling it some of our buyers repeat to buy

again. And while we are selling we make sure that we have the good sales

talking and of course we smile as we sell.

It is easy for us to make our product because our equipments are

complete and we as a group cooperate to make the work faster. And we

make sure that our product is cooked properly that’s why we deep fry it.

Thanks God that we have group mates that are good in cooking and

tasting the product if it is perfect or not. And also about the consistency

of the size is not a problem. Our product can be eaten by everyone as

long as they want shanghai except for Muslims because we know that

they don’t eat pork.

In a capital of PHP 495 pesos we can make 250 pieces which we can

sell on about PHP 1000 and we can gain PHP 505. Our product is not only
 profitable for us but also we make sure that it is affordable for our

customers because most of them are students.

Business is what we do for us to satisfy our daily needs and even our

wants. We have different strategies in putting up a business. Some would

be socializing, sales talking, posting in the internet etc., we are doing it in

order for us to sell easily. So if we want gain profit, we will do everything

just for it. Some begins with a small business until it becomes better and

larger business. Like us, we have put up small business and hoping that

we can make it large in the future.

II. SWOT ANALYSIS

A. Strength

 Loyalty of customers

 Pleasing personality of the business owners

 Strong teamwork

B. Weakness

 Lack of time

C. Opportunities

 Innovation of goods to produce products affordable by the

public.

 Improvement of technology

D. Threats

 Growing number of competition

 Customers might find same kind of product

 Educated, pleasing and respectful young entrepreneurs

 Delightful products with a wonderful and affordable price

 We approach our customer to sell our products

III. GOALS AND OBJECTIVES

A. Goals

The main goals of the members of this product (Shanghai) is to

serve customers with an affordable price, to perform the best service

possible and to treat all customers fairly.

B. Objectives:

 TO PRODUCE ONE OF THE MOST Filipino foods

 To appreciate the unique taste of shanghai

 To convince people to love shanghai

 To share our product to the citizens

 To provide our customers a reasonable price

 To give our customers satisfactory

IV. MARKETING MIX STARTEGIES AND PROGRAMS

A. Product Development Program

Shanghai is our product which is genuinely different to those

other shanghai that is being sold in other business. This is uniquely

made by the presence of carrots and meat product that makes it a

delicious one.
B. Pricing Program

The product (shanghai) is affordable which anyone can buy. Each

shanghai costs 5 pesos and have a promo of 20 pesos for five pieces

shanghai.

C. Sales and Distribution

The ingredients of our product is meat, carrots, pepper, soy

sauce, flour, garlic, onion, shanghai wrapper that all in all costs 400

pesos. By these ingredients, we have make 200 pieces of shanghai

that can make a profit of 300 pesos.

D. Advertising

The members of the group have shared their product through

social interactions with and without the presence of internet. We

posted our product’s teaser in facebook to show the uniqueness of our

product to those friends and customers who love shanghai and to

convince those people who’s not.

E. Promotions

There are lots of foods that are currently being popularized at

this time but shanghai remain one of the most favourite food in the

Philippines and even with the other countries. Shanghai is best

because of its deliciousness that every person will attract from so why

not try shanghai? Try our shanghai. This is meaty but good for health
 because it contains carrots. Try now, Shanghai sarap “The Number 1

Shanghai in the Country”.

V. PROCEDURE

Planning, Budgeting and

Buying

Peel the carrots and wash then cut into

Peel and wash the onions and garlic then

Wash the ground pork and place it into a

Add the carrots, onions and garlic with the

Ready the lumpia wrapper. Scope a mixture

Prepare the cooking pan and heat the oil.

Deep fry the shanghai and strain (to

Prepare then ready to sell.

Selling the Product

It can produce 250 pieces shanghai. The pricing is Php 5/ piece but if

you buy Php 20 you will get 1 shanghai for free. Therefore Php 250

divided by 5 is 50 pieces times Php 20 we will have atleast Php 1000. Php

1000 minus the capital Php 495, we will gain Php 505 per kilo of ground

pork.

Sometimes, we also offer 3 shanghai for Php 10.

250/3=83.33 x Php 10 = Php 833.3, we will gain atleast Php 335/ Kilo.

VII. DOCUMENTATION

PLANNING BUDGETING

BUYING OF INGREDIENTS
PREPARING THE SHANGHAI ROLL
COOKING SHANGHAI
SELLING OF SHANGHAI
 The facebook post of the group with 785 likes and reactions. There are

also 54 shares and 1.8 K views.