STEPS TO SUCCESSFUL FAST-
MOVING CONSUMER GOODS
(FMCG) BUSINESS
Marketing Strategy
prepared by MPC:
Company audit : Researching your market : Long-range
planning :
Recommendations and action plan
Getting to know you -
COMPANY AUDIT
MPC will prepare audits as an essential part of
developing any strategy. This is so that we can
understand the way you work, to provide a strong
basis for our analysis and recommendations for
improvements. To see more about how MPC works
alongside your company, see the Golden Rules of
consultancy relationships in our section About MPC.
The audit will cover:
Detailed company
audits by MPC form the
raw materials basis of strong business
production planning
sales trends
advertising and promotion
product/service development (new or existing)
pricing policies
sales administration
marketing administration
distribution channels
profit trends by product/service
SWOT analysis
Getting to know your competitors -
RESEARCH
MPC will identify opportunities and trends within your
existing markets, and examine the potential of new
markets.
MPC will survey competitors, and analyse:
products
services
prices
margins
marketing methods
market penetration
sales performance UK and overseas
financial stability
turnover
profitability
STEPS TO SUCCESSFUL FAST-
MOVING CONSUMER GOODS (FMCG)
BUSINESS
Marketing Strategy
prepared by MPC (cont'd):
Company audit : Research your market : Long-range planning :
Recommendations and action plan
Getting there - .
LONG RANGE PLANNING
Going in the right
MPC will develop long term planning for any direction?...
product.
We will review the following:
changing consumer preferences
unsatisfied customer wants
competitors
economic conditions
political and social climate
new marketing methods
new products likely to be developed 5 - 10
years
Getting going -
RECOMMENDATIONS AND ACTION
PLAN
MPC will prepare recommendations and an action
plan in report form. Reports set clear objectives
and prioritiesfor your business, and cover:
new products
pricing policies
sales administration and organisation
improved distribution
improved advertising, public relations,
design, direct mail
additional consumer quantitative and
qualitative market research
increased sales and profitability
STEPS TO SUCCESSFUL FAST-MOVING
CONSUMER GOODS (FMCG) BUSINESS
MPC's Business-to-business research service
UK and WORLD MARKETS for FMCG industries -
Individual companies and market sectors
Need to know more about your market? MPC's comprehensive reports for food
processing, agricultural and non-food industries (individual companies and overall
sectors) cover a five year forecast with the following elements:
estimated growth of overall market value and volume by type of product
and market sector
existing market trends
Review of previous five years
consumer demand for products UK and overseas
retail price comparisons UK and export
analysis of specific companies within food, agricultural and non-food
industries
assessed effectiveness of companies' marketing and manufacturing
operations
demographic profile of product users
consumer purchasing habits and expenditure
product distribution patterns UK and export
new product development and diversification
competitors' activities:-
acquisitions and mergers (projected)
development of new wholesale, cash and carry outlets
profit and sales ratios
marketing spend
new forms of promotion
employment
company product design and packaging
strengths and weaknesses of company management
identifying gaps in specific markets, opportunities and threats
STEPS TO SUCCESSFUL FAST-MOVING
CONSUMER GOODS (FMCG) BUSINESS
Internet Strategy
Whether you are starting out on the web for the first time, or a seasoned
campaigner, you will need to know a lot about how the web works in
order successfully to navigate the minefield of technical difficulties.
Making the right choices is not easy and mistakes can be costly. E-
commerce solutions may not necessarily be the right solutions for your
situation.
MPC can help you to develop new and effective internet strategies to give
you the right level of web presence within your overall marketing plan.
We can also carry out a review of your current website and its
effectiveness. We always make sure we fully understand your business
and what you want from your web presence.
MPC will advise on:
Web design and maintenance. From the basic to the
interactive, planning the website.
Website contents. With increasingly shorter visit times you must
have the right content on the right page with the right links.
Web hosting. You need the right web host to match your
individual business needs.
E-commerce. We can advise on commerce strategies, safe
payment systems and delivery logistics.
Web advertising. We can help to ensure that your advertising is
direct and responses are high on this very personal medium.
Data collection. Transforming your customer databases into
effective on-line resources.
Web links. Helping you to boost your returns from the Internet
through joint ventures, joint marketing, data sharing, commission
opportunities.
Call centre back-up. In-house development or subcontracting
this vital support operation for any of your internet activities.
Statistical analysis of your web traffic. What information you
can collect on your web visitors, and how to analyse it.
MPC's Overseas Consultancy Markets
STEPS TO SUCCESSFUL FAST-MOVING
CONSUMER GOODS (FMCG) BUSINESS
Implementation of marketing strategies
MPC...
You may find that your organisation does not have enough marketing personnel to
implement the recommended marketing strategy. MPC's consultants can manage the
project for you on a day-to-day basis.
The work is charged on a time basis to be agreed with your company. We obtain
competitive quotations for using all outside services, whether in whole or in part.
MPC have a wide range of implementation services, under the following headings:
supermarket and retail selling
design, advertising and printing
media and direct mail research
market research
public relations
internet strategies
Supermarket and retail selling
negotiating and selling food and non-food products to buyers
and technologists of supermarket groups
supporting presentations
identifying the needs of supermarket groups
(MPC also undertakes construction project management for retailing, leisure and
tourism developments, among others. This form of project management follows a
traditional pattern ensuring that developments are completed on time and within cost
estimates. EMAIL MPC direct for enquiries connected with construction project
management.)
STEPS TO SUCCESSFUL FAST-MOVING
CONSUMER GOODS (FMCG) BUSINESS
Implementation of marketing strategies (continued)
Design, advertising and printing
MPC will negotiate on your behalf for the most economic
method of getting maximum audiences through
press
radio
TV
direct mail advertising
MPC will ensure minimum wastage of media and direct mail
spend
Market research
MPC will undertake desk, business-to-business and telephone
research for your consumer or industrial products and
services. This is handled in-house by MPC's consultants.
Where your needs are for more specific quantitative and
qualitative market research, MPC appoints outside specialist
research companies on your behalf.
Public relations
Refer the link:
http://www.mpcassociates.com/fmcg_implementation_2.html
RETAIL DEVELOPMENT
MPC's Retail Location and Development Planning
MPC reviews the fundamentals of retailing and building your business, beginning
with site location and finishing with the satisfaction of your customers. A business
grows, but it needs to be cultivated properly from the start. MPC helps you handle
the process of business planting and growth right through to collecting the payback
harvest and reinvestment. Whether you are starting, consolidating or expanding,
we can help you review your operations in an objective light and enhance your
success.
The diagram above shows a range of MPC's development planning
operations experience, but this is by no means an exhaustive list.
Please contact us for further examples. MPC has always been at the forefront of
retail development, following and influencing the changing patterns of shopping:
1970's
Out-of-town supermarket development
(Asda, Tesco, Sainsbury, Low Cost Discount (now Safeway), Ahold (Albert
Heijn), Carrefour and Promodes.
1970s & 1980's
Multi-Activity Family Entertainment Centre development
fusing retail and leisure activities, following comprehensive research into
leisure activities in the USA
1990's
Helping independent retail outlets to survive through specialization.
Extensive consumer market research in Toulouse, Evreux, Bristol, and
Hereford evaluating the needs of shoppers.
See MPC's History page for more details
The steps to business development outlined below will take you through MPC's work
in the retail sector. We will be able to benefit your company through some or all of
the steps that follow.
