“A study on Halal Cosmetic Brands: Inika Organic”

Course: Business Communication

(Bus251)
Section: 16

Presented to,
Hamida Mosharraf Moniea, Lecturer
School of Business and Economics
North South University

Presented by,
Group Number: 5

Group Members ID
Ritu Swarna Roy 1811890030
Soria Zoon Haider 1812017630
Syeda Ramisa Anjum 1721885030
Mariom Sultana Priya 1510195030
Rajib Deb Nath 1531326030
Jannatul Ferdous Shorna 1611466030
 Letter of Transmittal

20th December, 2019

To
Hamida Mosharraf Moniea
Lecturer, Department of Management
School of Business and Economics, North South University
Subject: Submission of group project.

Dear Madam,

As per requirement of the course, we submit to you our group project on how the halal
cosmetics brand “Inika organic” operates their business. In this report we have tried to
implement our academic knowledge to the best of our capabilities. It is our pleasure to tell
you that, with the help of the guidelines provided by you, we have effectively achieved the
report and it was satisfying to work on alongside our group. The whole report stands as
practical experience that we have gained. We gave our best level effort to make this report
interesting and informative.

We are confident that once you go through our report, you will understand the depth we have
tried to reach while working on this. If you have any additional query regarding this work we
would be immensely glad to provide.

Thank you.
Sincerely Yours,
Group 5
Bus251 (Section 16)
Executive Summary
The project elaborates the story of Inika Organics, an Australian skincare and makeup
brand. The brand is well loved by consumers all around the world and has been certified as
halal, vegan, organic and cruelty-free.

The report introduces the company and briefly talks about its backstory. With the
philosophy that natural products and high-end fashion can go hand in hand, the once small
company has now become one of the leaders in the global market of Halal cosmetics.

Next, we highlighted the strengths and weaknesses of the company and explored the
opportunities and threats that the company might be facing. Inika’s certifications and wide
range of available products are one of their biggest strengths that has allowed the company to
become one of the market leaders in the global market of Halal cosmetics. However, lack of
fund for promotions is hindering their growth. We conducted a further situational analysis on
the company using PESTEL tool to identify the macro-environmental factors impacting
Inika’s performance.

Then, we delved further into the marketing mix of Inika Organics and discovered a
wide range of premium-priced products available in over 25 countries. Inika reaches out to
their target customers mainly via Youtube promotions.

Finally, we identified a few shortcomings mainly regarding the company’s

promotional strategies and recommended effective suggestions.
 Table of Contents

Introduction …………………………………………………………………………………...1

Company Background ………………………………………………………………………...2

SWOT Analysis ……………………………………………………………………………….4

Strength ……………………………………………………………………………….4

Weakness ……………………………………………………………………………...5

Opportunities ………………………………………………………………………….6

Threat …………………………………………………………………………………7

PESTEL Analysis ……………………………………………………………………………..8

Political Factors ……………………………………………………………………….8

Economic Factors ……………………………………………………………………..8

Social Factors …………………………………………………………………………9

Technological Factors ………………………………………………………………...9

Environmental Factors ………………………………………………………………..9

Legal Factors ………………………………………………………………………...10

Marketing Mix ……………………………………………………………………………….11

Product ………………………………………………………………………………11

Place …………………………………………………………………………………12

Price ………………………………………………………………………………….12

Promotions …………………………………………………………………………..13

Shortcomings and Recommendations ……………………………………………………….14

References …………………………………………………………………………………...16

Appendix …………………………………………………………………………………….17
Introduction

With the rise of eco-ethical consciousness among consumers of beauty products, the
demand for “organic” and “vegan” products are also rising. Besides organic, vegan and
cruelty-free, there’s one more label that consumers around the world now look for while
purchasing cosmetics: The “halal” certification.

“Halal” means products that are made in accordance to the Islamic Sharia law. These
products are free from ingredients considered “haram” such as alcohol, human parts,
derivatives from pigs, bodily discharges etc. These rules need to be strictly maintained
starting from the procurement of raw materials to production, packaging and storage.
Often times, consumers use the words ‘vegan’ and ‘halal’ interchangeably, but this is not
correct. Some vegan products contain alcohol, which is haram according to the Islamic Sharia
law.

Inika Organics is a company that has been awarded with all four certification:
Organic, Vegan, Cruelty-free as well as Halal. The ingredients used in the making of Inika’s
products are considered to be of the highest quality and safety. Their products are also
routinely recommended by dermatologists. With an ingredient list filled with carefully
cultivated Australian botanicals, Inika was able to secure a stronghold not only in the market
of vegan and cruelty-free cosmetics but also the global halal market within a very short
period of time.

Inika presents a wide range of skincare products and color cosmetics for face, eyes
and lips. Consumers readily pay the premium price for the premium ingredients used in the
production of these products. Currently, Inika serves in 25+ countries via more than 500
stockists and they are constantly working to extend their services to more countries. Although
the company does not pay much attention to their brand promotion, they have a loyal
consumer base who spread the brand name via word of mouth. By strengthening their
promotional strategy, Inika can easily maintain their position within the top ranks of Halal
cosmetic brands.

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Company Background
INIKA is a cosmetic brand which has its headquarters situated in Australia. The
company started its journey in 2006. It is a 100 percent natural cosmetic brand introduced by
Miranda bond and Jenni Williams. During its initiation period, this brand played a vital role
as a natural cosmetic product. ‘Inika’ is a Hindi word which means “small earth”. The
cosmetic brand strongly believes in natural ingredients and healthy fashion. The brand has
been continuously refining its products to meet the highest of beauty standards and is
committed to delivering environment friendly products to the customers. It has a wide range
of makeup and skincare products majorly catered towards women. Excluding Australia, it is
also available in more than 25 countries like UK, USA, Canada, France, Greece, Thailand,
Singapore, Hong Kong, Malaysia and Slovenia. The motto of the brand is “healthy is
beautiful” and the brand is successfully operating with its aim. All the products of INIKA are
cruelty free, halal and vegan and has been certificated by many international organizations.
All the ingredients the company uses are ethically sourced, natural and derived from
botanicals or minerals. These cosmetics are made with many natural ingredients like jojoba,
ylang ylang, lavender, peppermint, aloe vera, shea butter etc. The company tries to give the
customers their best service and the cosmetics are not harsh towards skin.

The only brand that proves its truly natural and clean philosophy

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Mission

The mission of this company is to introduce the world to a new era of eco- friendly
cosmetics to offer style, performance and finally, a natural ethical choice in beauty.

Vision

INIKA wants to provide all the women with the natural products so that they can
spread the love and happiness among the world.

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SWOT Analysis
SWOT Analysis assists an organization to distinguish and plot strategies for the
internal and external factors. The goal is to maximize strengths & overcome weaknesses
which are the company’s internal factors as well as exploit opportunities & anticipate threats
which are considered to be the external factors. By conducting a SWOT analysis of INIKA
Organic, it will be possible to figure out where the shortcomings which lie from the
company’s and industry’s side as well as what opportunities they can work on having the key
strengths in mind.

Strengths:

 Certified Organic Status: INIKA’s products are free from artificial fertilizers and
synthetic chemicals. Their products undergo rigorous inspection and testing
processes to earn their Certified Organic status. Ingredients used in every product are
inspected in every step of the way back to point of source – from every farm,
warehouse and production facility they’ve passed through. 

 Certified Halal & Cruelty Free Status: Today’s eco-conscious women and safety
conscious women are always looking for this certification which INIKA holds.
INIKA products are guaranteed to be completely free from harsh petrochemicals,
fillers, talc, bismuth oxychloride, GM ingredients, parabens, preservatives, mineral
oils, phthalates and fragrances.

 Award of One of the Safest brands: EWG (Environmental Working Group) and the
Skin Deep Cosmetic Safety Database has awarded Inika with the highest safety rating.

 Internationally Acclaimed: INIKA Organic’s full natural makeup range is currently

being sold through more than 500 stockists in 13 countries around the world including
Australia, New Zealand, the UK, USA, Canada, France, Greece, Thailand, Singapore,
Hong Kong, Malaysia and Slovenia.

 Availability of Options: INIKA products are available in a range of colors which is

difficult to find in natural makeup products. The INIKA range currently includes 79

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 permanent products as well as limited edition seasonal products and newer shade
collections are released quarterly which gives the consumers a huge range to choose
from.
 Prescribed by Dermatologists: INIKA cosmetics are routinely recommended by
dermatologists and cosmetic surgeons for usage following procedures like laser
resurfacing, chemical peels and micro-dermabrasion. All products of this brand are
also non-comedogenic, which means they won’t clog the pores, and are so gentle that
women who have suffered allergies and sensitivities to cosmetics for years have been
able to wear them without any reaction.
 One of the Market Leaders: Amara Cosmetics, Iba Halal Care, INIKA, Saaf
Skincare, TALENT COSMETICS, PHB Ethical Beauty Ltd, Tuesday in Love,
OnePure LLC, Sampure Minerals, Wardah Cosmetics, MARTHA TILAAR GROUP
are one of the major halal cosmetics brands throughout the world and INIKA is one of
the top players in this growing market.

Weaknesses:

 Higher Prices: Since the production procedure and raw materials are not yet
completely supportive for the organic cosmetics, INIKA products are priced at a
higher price than other drugstore alternatives. Thus, it cannot capture a huge target
group who cannot afford higher priced products.

 Lack of Brand Connection: The INIKA products are not well promoted and it
operates within a Niche target group. Thus, the brand lacks reputation.

 Capital Requirement: Since the brand is working in an emerging market where raw
materials are mostly unavailable or highly priced, INIKA has a small capital
compared to its competitors (major cosmetic brands which are internationally
acclaimed). The smaller capital makes it difficult for the organization to focus much
on Research & Development and thus, hinders growth.

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Opportunities:

 Emerging Halal Cosmetics Market: Global Halal Cosmetics Market is expected to

rise from its initial estimated value of USD 30.89 billion in 2018 to an estimated value
of USD 93.51 billion by 2026, registering a CAGR of 14.85% in the forecast period
of 2019-2026. Thus, working in this growth opportunity is giving INIKA a leverage.

 Consumer Loyalty: The consumers of vegan, cruelty-free and halal cosmetics are
highly loyal to the market since their purchase is driven by ethical or religious beliefs.
Thus, it is easier for INIKA to retain them as customers if proper measures are taken.

 Growing Environmental Concerns: Consumers are now being more and more
concerned about environmental hazards and their concerns are now being reflected in
their purchase pattern. INIKA delivering eco-friendly solution to eco-conscious
consumers is an amazing opportunity for both the brand and the consumers.

 Growing Demand: Muslims comprise more than 23 percent of the global population
and younger generations are emerging as conscious consumers. Their purchasing
power has merely amplified the demand for a growing halal market and, as a result,
companies are being pushed to diversify their product offerings. This demanding
segment can be easily catered if price points and promotional points are played
according to the brand’s strengths.

 Eco-system for Halal Cosmetics: Some of the best developed eco-systems for halal
cosmetics distribution are UAE, Malaysia, Singapore, Egypt, Pakistan, Jordan, Saudia
Arabia, Indonesia, Oman, Brunei etc. and INIKA Organic already operates in some of
them. The target market can be reached better if the organization decides to
strengthen its distribution in these markets.

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Threats:

 Potential New Entrants: There is the fear of capable new businesses to enter the
market because of the booming industry. This will enable more competitors for
INIKA which will bring for challenges to already existing ones.

 Halal Backlash: Without understanding the principles, the world ‘halal’ seems to
derive a negative connotation to Non-Muslims. This is caused by Islamophobia and is
a huge threat towards the halal products INIKA manufactures.

 Lack of Funds: Though there are some examples of halal cosmetic companies raising
funding, the market is yet to see a significant injection of funds to match amounts that
will challenge the existing giants. These cosmetic giants have penetrated into the
market so well that it is quite difficult to penetrate without proper financing- which
this industry lacks.

 Insufficient R&D Opportunities: It takes a lot of time to develop halal products. For
example, INIKA’s powders and eye shadows are molded and slow baked to avoid the
use of harmful ingredients and haram compounding agents. The market doesn’t
facilitate many opportunities such as- financing, resourcing and developing for such
procedures.

 Insufficient Input and Higher Costs: Since the raw materials and production
processes are insufficient, the market has to go through higher cost to manufacture
and thus, sell at a higher rate than other alternatives. This drives consumers towards
alternatives other than halal and vegan options.

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PESTEL Analysis
The PESTEL analysis of INIKA Organic is a framework put together to analyse and
monitor the macro-environmental factors that have a profound impact on the organization’s
overall performance. This tool is especially helpful for INIKA since the company is operating
globally and extending their business across regions. The six factors of PESTLE aligning
with INIKA’s situation is described below:

Political Factors:

Many Islamic countries have taken a lot of initiatives to integrate the halal industry.
For instance, Malay Chamber of Commerce Malaysia (MCCM) has built a marketing center
in Dubai to help the growth of such products and pave opportunities for manufacturers to
advertise their portfolio[ CITATION Hal19 \l 1033 ]. Although the Asian cosmetics market is
more supportive towards the halal cosmetics formulation and supply, the other non-Muslim
countries INIKA is operating in are shifting to the vegan and eco-friendly products as well by
government initiatives.

Economic Factors:

The beauty industry can be said as a ‘recession-resistant’ industry. It endured the great
recession of 2008 and is still surviving. But the halal cosmetics industry is a bit tricky in this
context. Since the market is niche, it is difficult to work with in terms of monetary benefits.
In accordance to a new report generated by Grand View Research, Inc., the global halal
cosmetics market size is projected to reach USD 52.02 billion by 2025 registering a CAGR of
12.3%[ CITATION Hal19 \l 1033 ]. Considerable amount of Islamic population base across the
globe that is willing to pay premium prices for Halal-certified beauty products is estimated to
drive the product demand over the forecasted period. Thus, INIKA has a shining future in the
global halal cosmetic market if it is willing to invest more in both production and
promotional measures.

Social Factors:

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 The countries which INIKA is operating- have highly competitive beauty industry.
New beauty companies across the globe are constantly fighting to get attention in such a
highly saturated market. The manufacturers of halal cosmetics such as Amara Cosmetics,
Golden Rose, Sahfee Halalcare, SAAF international, Sampure, Shiffa Dubai skin care and
many more are participating in this competition by bringing in newer changes to their
products. This is giving the Muslims more options to choose from and thus, making the halal
cosmetic industry grow in a more positively competitive environment. INIKA is a market
leader here because it offers an impressive variety of products. The social factors of the non-
Muslim countries are also considerable. More and more people are searching for organic and
cruelty-free products and INIKA is making a good effort in this aspect.

Technological Factors:

Since our environment is being heavily based on automatization, the beauty industry
is also figuring out newer ways to improve the technological sides. Countries such as USA,
UK, France, Canada, Hong Kong are so heavily based on technology that most of the
purchases made here are through online sites. Thus, like the overall beauty industry, INIKA
is selling products from their online store and the technology is being upgraded rapidly.
INIKA also sells their products through Amazon which caters to a larger target market since
people from other countries (except where INIKA is already operating) can also buy their
products.

Environmental Factors:

The beauty industry around the globe is focusing more and more to try and go
“green.” Companies are trying to package their products in eco-friendly manner to put less
stress on the environment. But there still remains a growing issue with heavy plastic usage
within the cosmetic and skin care segments. INIKA, like most other vegan and halal brands,
use 100% safe and natural ingredients and follow eco-friendly production procedures which
are compliant with environmental regulations. The halal beauty industry is slowly shifting to
completely organic formulations and packaging. However, Inika is still lagging behind in
terms of packaging since they are still using plastic packages.

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Legal Factors:

In most of the countries INIKA operates, there are strict measurements of beauty
products. The standards are clearly mentioned and INIKA follows them accordingly. In USA,
a bill called the ‘Personal Care Product Safety Act’ allows the FDA to have a more “hands-
on” approach to ensuring product safety. In accordance to this bill, organizations need to
report ingredient statements, recalls, and register manufacturers which INIKA abides by
strongly. On the other hand, Europe and Canada have very strictly regulated ingredient
requirements for beauty products. They have banned over 500 ingredients out of 1328 harsh
ingredients which are found in most of the cosmetics. The FDA makes sure every
organization follows this and the halal cosmetic brands follow this even more
strongly[ CITATION Kie18 \l 1033 ]. And INIKA being a certified halal and organic brand,
practices this among all of its cosmetic products. In a Muslim country INIKA is operating in,
Malaysian government has introduced the Halal cosmetics standard (MS 2200: 2008) in June
2010. The standard requires that cosmetics that meet the strict rules of Sharia law can only be
labeled as ‘Halal’. According to organic standards, the Halal standard has a permitted and
prohibited set of ingredients and INIKA follows that guideline properly.

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Marketing Mix

Product

Inika Organics, a small company with little to no budget for promotion, has quickly
gained a loyal following and has become a globally recognized brand for their organic and
natural makeup products. Inika’s product range currently includes 79 permanent products.
Besides, they release limited-edition seasonal products and introduce new collections of color
cosmetics every quarter. The brand takes pride in presenting products of color never before
seen in natural makeup. The product portfolio of Inika includes:

 Makeup:

Face: Primer Lips: Lip Tint Eyes: Eye Liners

Foundation Lip Gloss Eye Shadow
Mineral Powder Lipstick Eyebrows
Concealer Lip Liner Mascara
Blush
Highlighter
Bronzer

 Skincare: (The Phytofuse Range)

Cleanser
Exfoliator
Serum
Moisturizer
Eye Cream
Hand Cream
Face Oil

 Premium Makeup Brushes

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 Inika uses the finest quality of nourishing Australian botanical ingredients and pure
minerals so that conscious consumers won’t have to compromise on fashion. Unlike many
brands that merely claim to be “natural”, Inika’s products are entirely free from
petrochemicals, mineral oils, talc, parabens, preservatives, GM ingredients, fragrances and
other fillers that are harsh on skin. The products are also non-comedogenic, means they won’t
clog pores and are also safe to use on sensitive skin as they are hypoallergenic. Even for skin
that has undergone procedures like micro-dermabrasion, chemical peels and other laser
treatments, dermatologists and cosmetic surgeons routinely suggest Inika’s products.

Inika maintains a strict transparency policy, keeping no ingredients hidden on the

packaging of their products. Inika claims their products to be free from the following
ingredients such as petrochemicals, talc, bismuth oxychloride, chelating agents, parabens and
so on.

(The complete list of excluded ingredients is given in the appendix)

Place

Inika Organics started its journey in 2006 in Australia, where its headquarters base is
situated. Currently, the full makeup and skincare range of Inika is available in more than 25
countries across Asia, Europe, America and Australia. Inika does not have any official
physical store. However, the company has over 500 stockists that facilitate the distribution of
Inika’s cosmetics. Besides, the products of Inika Organics can be purchased via its official
website [Link] and have it shipped to almost any country.

Price

Inika’s products cater to a niche of conscious consumers. Initially, the products were
targeted towards consumers who look for organic, vegan and cruelty-free cosmetics.
However, in this process they excluded alcohol and animal extracts which also certified their
products as “Halal” and allowed them to enter the global market of Halal cosmetics.

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 With high quality ingredients that deliver top notch performance, the brand has been
able to solidify their brand image with limited promotions. Hence, the company has adopted a
premium pricing strategy to match the premium quality of ingredients used in the making of
its products. Consumers find this premium pricing reasonable for the standard of products
they are receiving. The pricing is also comparable to competitor brands of vegan, halal and
cruelty-free cosmetics.

Inika provides free shipping for purchases over $75. Besides, the company offers
seasonal sales and incentives on purchasing multiple products from the same product line.

Promotions

Inika’s products were not well promoted during its initial stage as it was a very small
company with no budget for advertising and promotion. The brand name mainly spread
through word of mouth and press coverage. Currently their promotions are done through
social media and influencers. Inika has its own YouTube channel to showcase its products
through informative videos and demonstrates the application of various products on models.

Besides, Inika uses their website to promote new products to existing customers.
When people purchase products from their website, they collect their data so that they can
notify them through emails about their upcoming product launches and offers.
In late 2017, they launched their products in pharmacy as well as health channels as well.
Salons are central to their brand. In 2018, they invested in functional point of sales and salon
displays. Their PR and partnership programs were promoted to a point where wonderful like-
minded influencers showed willingness to work with them. Their influencer campaign is their
biggest promotional strategy. From 5-6 paid influencers’ posts, they generated 20+ organic
placements, reaching 20million customers. Inika reaches out to influencers like vegan
supermodels and Youtubers who use halal cosmetics and sometimes send them free samples
of products. Thus, Inika is able to generate reviews that can reach their targeted consumer
demographics.

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Shortcomings and Recommendations

Though Inika is a well-renowned vegan, halal, cruelty free cosmetic brand that
proudly stands among the top ten in the world, the company has certain inadequacies in their
business practices. Other similar companies are quite ahead of them in certain areas.

Customers all around the world are not aware of the importance and benefits of using
organic and halal products. Social awareness about vegan and halal products are not very
well spread. Inika has never conducted any social awareness program about spreading the
knowledge of halal products to its customers. Inika can easily attract customers who are
already concerned about environment or consumers who already pay high price for products
containing harsh chemicals. Such programs would allow Inika to widen their consumer base
and earn goodwill for the brand name.

Inika has never promoted through TV commercials. Initially Inika had budget
constrictions so they held off cable promotions. However, the brand has quite a strong hold in
the market now and their business is booming. So, Inika can now expand its promotional
channels to TV, billboards and other mainstream media. Women are more likely to buy
beauty products which they have seen on TV commercial as frequent exposure to a product’s
advertisement manipulates people to feel the necessity to buy the product. Many other halal
cosmetics brands such as Aishaderm cosmetics, IBA Halal cosmetics, Vital halal cosmetics
have done TV commercials to promote their products and it turned out to be quite successful
for the company.

Inika doesn't have any influential ambassador who can be the face their brand. A
brand ambassador can be the game changer of any business. Most successful beauty brands
have well renowned brand ambassadors who represent the brand. Customers have the
tendency to follow celebrities especially while choosing any beauty or clothing brand. Kora
organics is a vegan brand which is owned by a famous Australian model Miranda Kerr. She
is the face and brand ambassador of her company. At the launch event for new products of
Kora organics, Miranda invites many Hollywood celebrities and influential makeup artists to
make the promotions more attractive to its customers. It’s time Inika stepped up and adopted

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similar strategies to strengthen its brand presence.

Sponsoring helps a business to increase its credibility, improves its public image and
builds prestige. Sponsorship plays a valuable role for creating goodwill of any cosmetic brand
and it helps the brand to reach its target customers. Inika has never given much importance
on sponsoring events and programs to be a more known brand in the market. Inika can begin
with sponsoring videos of popular influencers and gradually expand to fashion and beauty
events.

Most of the halal cosmetic companies set a considerable portion of their budget aside
for promoting their brands. Inika dedicates most of its budget in refining the quality of its
premium products. Although it allows Inika to consistently maintain high standard of
products, it also prevents these products from reaching many potential customers. Inika
should consider restructuring their promotional strategies to maintain their current position in
the booming global market of halal cosmetics.

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 References

Berich, J. (2019, October 27). Inika rides high on natural growth curve. Retrieved from
[Link]
curve/

Houlis, A. M. (2017, May 11). Why The Halal Cosmetics Industry Has Staying Power.
Retrieved from [Link]

Mohammad, W. (2019, August 29). The Growing Trend of the Global Halal Cosmetics
Market. Retrieved from [Link]
cosmetics-market/

Natural Makeup & Vegan Brushes. (n.d.). Retrieved from [Link]

Redrup, Y. (2013, October 2). Australian cosmetics company collapses with $1.5 million
debt. Retrieved from [Link]
collapses-with-1-5-million-debt/

Tan, G. (2012, August 9). Aussie Cosmetics Company Inika Gets Offshore Backing.
Retrieved from [Link]
cosmetics-company-inika-gets-offshore-backing/

Technavio. (2018, March 12). Halal Cosmetics is Booming with Rising Demand for Natural
Products. Retrieved from [Link]
demand-natural-products

The Halal Cosmetics Market in 2019: Size, Share & Trends Analysis Report (2019-2025) -
[Link]. (2019, June 6). Retrieved from
[Link]
Market-2019-Size-Share-Trends

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 Appendix

Inika guarantees that their products are free of the following ingredients:

• Petrochemicals, synthetic substances or mineral oils

• Ingredients of animal origin

• Talc or bismuth oxychloride

• Parabens

(Butylparaben, Ethylparaben, Methylparaben, Isobutylparaben and Propylparaben)

• Harmful fillers

• Genetically modified ingredients

• Fragrances or colour components of non-organic or synthetic origin

• Anti-microbial agents produced from non-organic sources

• Chelating agents based on EDTA and its salts

• Fatty chain source material of petrochemical origin

• Sulphonation, ethoxylation or propoxylation

• Alkyl sulphates

(eg. sodium lauryl sulphate, sodium coco sulphate, ammonium lauryl sulphate)

• Alkyl ether sulphates (eg. sodium laureth sulphate, ammonium laureth sulphate)

• Polyethylene glycol (PEGS)

• Polysorbates (eg. polysorbate 20)

• Ethanolamides (eg. cocamide DEA, cocamide MEA)

• Chemically synthesized sunscreens

• Potentially harmful preservatives such as parabens and sodium benzoate

• Gluten or lactose

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 Certifications

Organic Food Chain Australia

Inika is Certified Organic by the Organic Food Chain. The OFC certify
to the Australian National Organic Standard, one of the highest
standards worldwide for organic cosmetics. When you see this symbol
on your Inika box, it is your guarantee that the product contains more than 70% Certified Organic
ingredients.

Vegan Society UK
Inika is Certified Vegan with the UK Vegan Society, one of the world's
most recognised vegan certifications. When you see this symbol on
your Inika box it is your guarantee that the product contains no animal
derivatives.

Choose Cruelty Free Australia

Inika is Certified Cruelty Free with Australia’s Choose Cruelty Free
Organisation. This means our products are not and never will be tested on
animals or contain ingredients which are a result of animal cruelty.

Organic Cosmetic Italy

Inika Eye, Brow and Lip Pencils are made from Certified Organic
ingredients and meet the strict manufacturing guidelines specified by Italy’s
main certifying Organic Cosmetic body, CCPB.

Certified Halal
INIKA products are free of alcohol, vegan and meet the requirements for
Halal certification by Australia’s peak Halal certifying body.

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