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Utaut PPT Final

The document summarizes the Unified Theory of Acceptance and Use of Technology (UTAUT) model. UTAUT aims to predict user intentions to use information systems and subsequent usage behavior. It was developed based on eight existing technology acceptance models. The UTAUT model incorporates four key constructs that influence user acceptance: performance expectancy, effort expectancy, social influence, and facilitating conditions. The model has been widely used to explain technology acceptance. The document also discusses the strengths and weaknesses of applying the UTAUT model.

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Hamizatul Hamiza Zainon
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665 views16 pages

Utaut PPT Final

The document summarizes the Unified Theory of Acceptance and Use of Technology (UTAUT) model. UTAUT aims to predict user intentions to use information systems and subsequent usage behavior. It was developed based on eight existing technology acceptance models. The UTAUT model incorporates four key constructs that influence user acceptance: performance expectancy, effort expectancy, social influence, and facilitating conditions. The model has been widely used to explain technology acceptance. The document also discusses the strengths and weaknesses of applying the UTAUT model.

Uploaded by

Hamizatul Hamiza Zainon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Introduction to UTAUT
  • Introduction
  • Viswanath Venkatesh
  • UTAUT Core Determinants
  • 8 Unified Models of UTAUT
  • Classroom Activities & UTAUT
  • Strengths and Weaknesses

UNIFIED THEORY OF

ACCEPTANCE AND USE OF


TECHNOLOGY (UTAUT)

Presented by;
SITI RAFIDAH BINTI KAMSIN
AUNI NAJWA BINTI AZMAN
NOOR SYAHIRA BINTI NOOR MAYADI
HAFIZAH BINTI MOHAMMAD FAWZI
HAMIZATUL HAMIZA BINTI ZAINON
 The Unified Theory of Acceptance and Use of Technology (UTAUT) is a
technology acceptance model developed by Venkatesh, Morris, Davis
and Davis (2003).

 It aims to predict and explain user intentions to use an information


system and subsequent usage behaviour.

 The Unified Theory of Acceptance and Use of Technology (UTAUT),


has been used extensively by researchers in their quest to explain IT
acceptance and use (Yogesh K. Dwivedi, Nripendra P. Rana, Anand
Jeyaraj, Marc Clement, Michael D. Willilams 2019)
WHO IS
VISWANATH VENKATESH?
WHO IS VENKATESH?

Information journal Distinguished


systems
Professor
Organizational
behavior
Research

Psychology WORK
VENKATESH
Medical
informatics
Completed his PhD
at the University of
Operations Minnesota in 1997
Marketing
management
UTAUT model (Source of the materials: Venkatesh et al.)
UTAUT Study Framework (Source of the materials: Venkatesh et al.)
1. The Theory of Reasoned Action (TRA)
2. The Theory of Planned Behaviour (TPB)
3. The Technology Acceptance Model (TAM)
4. The Motivational Model (MM)
5. Combined The Technology Acceptance Model and
The Theory of Planned Behaviour (C-TAM-TPB)
6. The Model of PC Utilization (MPCU)
7. The Innovation Diffusion Theory (ID)
8. Sosio Cognitive Theory (SCT)
(Source Of The Materials: Venkatesh Et Al.)
(Source Of The Materials: Venkatesh Et Al.)
CLASSROOM ACTIVITIES
INTEGRATED WITH UTAUT

 KAHOOT!
 Online Tuition developed by Selangor state
 Google Classroom
 Google Drive
 WhatsApp & Telegram
 Ifolio BETA UKM
 CEFR Cross-Curricular Lesson Plan Template
STRENGTHS AND WEAKNESSES

STRENGTHS WEAKNESSES
• study individual technology •Attitude partially mediates the effects
acceptance and use across a variety of of performance expectancy,
settings effort expectancy, facilitating
conditions, and social influence
•can be used to weigh the introduction • not all have access to use technology
of new technology , predict and explain and the facilities
the user’s behavior of accepting
information technology
•has been used extensively in explaining
the adoption of technologies by
individuals.
STRENGTHS AND WEAKNESSES

STRENGTHS WEAKNESSES
• Lesson will be more engaging •School in rural area might not have
access to the technology (facilities &
internet connections
•Improves knowledge retention • not all teachers are willing to use
•Encourage individual learning
•Teacher can use a lot of different
teaching tools
•Learning materials can be accessed
easily

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