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Auto Company Marketing Strategy Course

The 5-day training program for an automobile company aims to strengthen its operations, gain market share, and offer a wide range of products. The program will identify international market opportunities, critically review costs, and maximize returns. Participants will learn about company policies, develop strategic and communication skills, and study marketing strategies including product selling and customer-focused approaches.

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RevanKumarBattu
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61 views2 pages

Auto Company Marketing Strategy Course

The 5-day training program for an automobile company aims to strengthen its operations, gain market share, and offer a wide range of products. The program will identify international market opportunities, critically review costs, and maximize returns. Participants will learn about company policies, develop strategic and communication skills, and study marketing strategies including product selling and customer-focused approaches.

Uploaded by

RevanKumarBattu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Course: Marketing strategies and company policies program for an

automobile company
Duration: 5 days
Objectives:

 Company is planning to strengthen its operations while gaining


market share and offering a wide range of product and also planning
to strengthen its business operations like financing of vehicles and
spare part sales and maintenance contracts among others.

 The main focus of this strategy is to identify the international market


on the basis of Geopolitical Landscape, And Competitive Landscape.

 To critically review and right –size the cost structure to deliver best-
in-class products at competitive prices and maximise the returns on
a continual basis.

Training schedule:
Day & Time Topic
Monday
9: 00 AM – 12: 00 PM Inauguration
12: 00 PM – 13: 00 PM Lunch
13: 00 PM – 17: 00 PM Introduction about the
programme

Tuesday
10: 00 AM – 13: 00 PM Explaining about the Policies
14: 00 PM – 17: 00 PM Checking the strategic skills
of employees

Wednesday
10: 00 AM – 15: 00 PM Training the employees
based on
their strategic and
communication skills.

Thursday
10: 00 AM – 14: 00 PM Case Studies on marketing
strategies
15: 00 AM – 17: 00 PM Product Selling strategies

Friday
10: 00 AM – 13: 00 PM Strategies applied on
Customers
14: 00 PM – 17: 00 PM Checking the final results
and ending
with motivational speech

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