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PEST/SWOT Analysis for Fashion Market

This document provides a PEST/resource/SWOT analysis for a business. It analyzes the political, economic, social, and technological landscape. Politically, there are laws around spam and privacy that must be followed. Economically, interest rates have risen and internet shopping is growing. Socially, spending on fashion is high among young people and internet usage is also high. Technologically, internet speeds are improving. Strengths include fashion knowledge, website skills, and business networks. Weaknesses include lack of cultural knowledge and limited customer base. Opportunities include the large young Australian community and high internet usage. Threats include diverse customer interests and substitute products.

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69 views3 pages

PEST/SWOT Analysis for Fashion Market

This document provides a PEST/resource/SWOT analysis for a business. It analyzes the political, economic, social, and technological landscape. Politically, there are laws around spam and privacy that must be followed. Economically, interest rates have risen and internet shopping is growing. Socially, spending on fashion is high among young people and internet usage is also high. Technologically, internet speeds are improving. Strengths include fashion knowledge, website skills, and business networks. Weaknesses include lack of cultural knowledge and limited customer base. Opportunities include the large young Australian community and high internet usage. Threats include diverse customer interests and substitute products.

Uploaded by

purva02
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

APPENDIX 2– PEST/RESOURCE/SWOT ANALYSIS

Political/lega - Anti-spamming laws restrict some marketing opportunities (Australian


l Privacy Foundation 2002; Department of Communications, Information
Technology and the Arts 2003). Therefore marketing responsibly using email
will be a priority.
- Internet content and privacy regulations must be followed (Commonwealth of
Australia 2002)
- Misleading and deceptive advertising is illegal under the Trade Practices Act
1974, and regulations exist against ethically abhorrent practices, such as price
fixing/collusion
- Government supportive of small business and new business start-ups
(Commonwealth Government 2006)
Economic - High growth in youngster’s population in Australia due to globalization and
liberalization policy.
- The source of income among youngsters is increasing eventually.
- Business and tourism visas are now easier to obtain.

- Interest rates in Australia have recently risen

- Internet shopping is gaining importance day-by-day.


Social - Expenditure on lavish and fashion clothing is high within the youngsters

- Dressing according to occasions is becoming a common trend among people


from different countries.

- Young generation are internet/computer savvy (obtained from Primary Research)

- Internet usage is high within Australia (Miniwatts Marketing Group 2006)

Technologica - Internet download speeds are improving, making it easier to provide


l downloadable services online
- Internet usage in Australia is high (Miniwatts Marketing Group 2006)

SWOT ANALYSIS

STRENGTHS WEAKNESSES
 Knowledge of fashion and prevailing  Lack of knowledge of different culture
trend and people preference.
 Technical IT knowledge and  Lack of programming knowledge
experience and experience in website (software and webcam)
design and management  Limited existing customer base
 New business start-up experience,  Lack of sales staff and limited
within the IT industry experience with advertising sales
 Business planning experience and
experience with overseas expansion
 Extensive business networks (eg:
mentor relationship, software
programmers, hosting company
contacts, accounting contacts)
 Marketing knowledge and experience
 Access to start-up capital
 Conscientious pre-disposition of the
business partners

OPPORTUNITIES THREATS
 Large youngsters community within  Diverse culture, with diverse interests
Australia which may be difficult to capture (eg:
 Increase demand of fashion and trendy Christian, Muslim, Hindu, Sikh from
wears many different nations)
 Existence of substitute products,
 High internet usage in Australia and
including other websites, magazines,
worldwide
word of mouth, internet in general (such
 Low market entry barriers as Google searches).
 Geographic expansion possibilities to  Low market entry barriers
countries with large youngsters.  Geographic spread of target businesses
 communities  High intensity of rivalry may be
 Frequent occurring of events, expected from large rival directories.
increase the demand of advertisement  Ease of on-line purchasing from other
among advertisers. providers/low customer switching costs

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