A
PROJECT REPORT
ON
“A Study On Market Potential Of Nirmal Seeds Pvt. Ltd.”
Presented By
Mayur Pawar
Project Title “A Study on Market Potential of Nirmal Seeds Pvt. Ltd., Pachora
Major Area:Jalgaon District.
Nirmal Seeds private limited lead quarter Pachora Mr. R. O. Patil innovatively
manufactured and research various types of seeds under name “Nirmal Seeds is
an ISO 9001:2000. Certified company and one of the known industries in the
seeds market.
The survey and analysis is conducted for review of Nirmal Seeds
marketing sales of Nirmal Seeds.
The study is divided into three parts according to their importance and
needs. In the first part of study it was tried to know the organization and product.
In second part of role of dealer and their importance and in the third part there is
market potential of seeds of Nirmal Seeds.
On the basis of initial information structure questionnaire was prepared
and a total sample 32 and dealers 25 selected with help of interview. The
secondary data was collected from company manuals, brochures and some sort
of data was provided by dealers.
It is observed that Nirmal Seeds perform very well in the seeds sector and
also rapidly growing industry in India but so many companies originates at time
KHARRIF and RABBI but Nirmal Seeds Company which regularly performs in seeds
market and implements promotional activities.
To study the company’s position in the
seeds market.
To study the exclusive Dealers of
Nirmal seeds.
To study the market share of Nirmal
seeds against its competitor.
Nirmal Seeds [Link]. (NSPL) was established in 1988 by the agripreneurs, Dist.
Jalgaon in Maharashtra state, of India. The company started with need based R&D in
the field of seed technology for farming community. Maximizing the yield for
sustainability of Agriculture is major focus of the company. The NSPL is an ISO
9001-2008 accredited. The Bio-tech Lab is approved by the Department of Scientific
and Industrial Research, Govt of India. Company is dealing with vast range of seeds
mainly for subtropical region including major field crops and Vegetables. Company
is engaged in manufacturing of Bio inputs such as Growth vitalizers, Organic
manures, Bio Fertilizers and Bio Pesticides. NSPL is having National and International
Research tie ups. Developmental work of transgenic commercial crops by NSPL is
also well recognized in Indian subcontinent.
Nirmal Seeds is a name with unmatched legacy & reputation in the agricultural era in
India. Nirmal Seeds having it's headquarter at Pachora City of Jalgaon District.
Pachora city is situated on the bank of hivara river in the beautiful valley of satpuda
range Ajanta hills in the district of Jalgaon of Khandesh region of Maharashtra state
in India. Corporate Office of the company is situated at Pachora, Maharashtra. It has
got presence in about 20 major agricultural states with offices at Akola, Pune, Aslali,
Indore, Raipur, Lucknow, Jaipur, Patna, Delhi, Chandigarh, Hydrabad, Banglore,
Trichy, Bhubaneshwar, Guwahati, Ranchi, Kolkata etc.
Type of Research Descriptive
Sampling Unit Dealers & Farmers
Sampling Area Pachora,Bhadgaon,Chalisgaon,Erandol,Parola taluka
Sampling
110
population
Sample size
78
Sampling method Simple Random Sampling
Type of data
Primary
Research
Instrument Questionnaire
Data Collection
Structured Questionnaire
Method
Contact Method Face to Face Interview
[Link] PREFERENCES ABOUT NIRMAL SEEDS.
Feature In %
Leaf Orientation 65.12
Days of Flowering 45.14
Thresh ability 15.00
Weight 88.17
Colour 80.12
Price 92.42
Sale service 40.00
Other 22.17
100
80
60
40
20
0
Customer gave first preferences to sale
service around40% and data showed that
about 92.42% customers consider price while
making buying decision. Around weight
88.17% go for weight as a preference and
about 75.00% prefer Thresh ability of growth
concern with instrument and leaf orientation
45.12% for color 80.12% compact ration is
required and day of flower is required
45.14% and about 22.17% other property
required quantities
DATA ANALYSIS AND
INTERPRETATION ABOUT
DEALERS OF NIRMAL SEEDS
Q2. What is your last year sales of various Brands
Last Year’s sale 2017-2018 (in pkt.)
Nirmal 13544
Rasi 24911
Mahyco 10314
Banni 7312
Other 15515
25,000
20,000
15,000
10,000
5,000
0
Nirmal RasiMahycoBanni Other
In this last year, the Nirmal seed company’s
sale was 13,554 pkt. But it`s competitor are
also selling Rasi 24911pkt, Mahyco
10,314pkt, Banni 7,312pkt and other
company selling 15,[Link] data shows
that Nirmal Seeds Company is second No. on
District Level.
Company Name In %
Nirmal 26
Rasi 43
Mahyco 23
Banni 08
50
45
40
35
30
25
20
15
10
5
0
Nirmal Rasi Mahyco Banni
The study of the district level the Market share of the Nirmal seeds is that 26.00%. These company products are very
desirable for every dealers, distributors, and farmers.
[Link] Seeds product Influence by
Product Influenced by In %
Advertisement 30
Experiences 25
Sales persons meet 7
Promotional Schemes 38
Advertisement
Experiences
Sales persons meet
Promotional Schemes
The study of district level of Market competition Nirmal Seeds advertisement 30%.This company person has experience 25%
and processing of sales persons meet 7%. It have promotional schemes is 38%.
[Link] Found That Nirmal Seeds
stands at second position in the market.
Because of, good quality of product and
pricing.
[Link] seeds could lead the market after
few changes in sales marketing.
[Link] have been observed that, comparatively
previous year nirmal sold most packages
this year.
[Link] seeds should give schemes
and incentives to dealer to gain more
market shares for organisation.
The organization that capitalized its opportunities by
using its strengths and neutralized by decrease looseness
can from competitive position in the industries and for
long term business growth.
The company should offer quality, quantity, price
discounts to its dealers so that they are motivated to keep
more stock at their shops and deliver product in market.
Company should appoint as an employee at District level
whose work is to keep contact with most purchase product
with farmers.
They should be very good information delivered schemes
from time to time so that they can achieve to required
target.
Nirmal Seeds fill up to particular for all seeds coupon and
at year with lucky draw schemes.
Websites
[Link]
[Link]@[Link]
