Video Production |
Digital Marketing |
Personalised Branding |
Pavan Kumar Taduka
Creative Producer
[Link]
[Link]
WHO WE ARE
2013
Post Production Services - Film
2014
VFX and Copywriting - Film
2016
Content Marketing & Digital Marketing- Film, TV, Online
2019
AI, ML, Data Centric Target
Video Agency with a
Marketing Background
People look for us from different categories WHO NEED US
TV Commercials & Theatres
Companies who require Branding. Tech
companies, Healthcare Sectors, Builders and Infra
Instructional Design /E-Learning
Education sectors, Banking and Finance, K-12,
Corporate Training, Induction programs.
Online Content
Individual Stores, Super Markets, Product
demos, etc,.
Offline Content
Multimedia, AR, VR Integrations, Video Display
Content, Authentication
VIDEO
SERVICES
What exactly happens in our Video department? WHAT WE DO
Analyse Deploy
Client Design
Video Strategy Video Production Video Marketing
• Video content planning • Promotional (TVC, Film Ads, etc) • Platform based Distribution
• Video brand guidelines • Corporate (About, Training, Sales, Pitch, etc) • Targeted advertising
• Video marketing • Product/Service (Infomercials, Explainers, etc) • Channel optimsation
BUT WHY VIDEO ?
World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Video Marketing Stats - 2018
World Internet Users : 5.1 Bn. India Internet users : 46.2 Crores
Where are the videos ?
EMERGING TRENDS
Facebook Twitter Youtube Google Linkedin
68 % Video content published, 39 % Video content published, 87% Video content published, 44% of video webinar hosted, 38% of Video content
87% found effective. 70% found effective. 90% found effective. 87% found effective. published, 75% found
effective.
[Link]
Whats the use ? VIDEO IMPACT
• 97% increase in Understanding of • 95% viewers learn more
Product through explainer videos
• 76% Increase in sales • 81% viewers convinced to
buy product or service
• 47% reduced support queries
• 69% viewers convinced to by
67% 97% 76% • 76% increase in traffic software or application.
• 80% dwell time on website.
H o w m a r k e t e r s a r e u s i n g ?
VIDEO RESULTS
Objectives
- Improve web traffic
- Win sales
- Educate users
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
- Offer support help
H o w m a r k e t e r s a r e u s i n g ?
VIDEO RESULTS
Objectives
- Improve web traffic
- Win sales
- Educate users
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
Postly : Make someone Smile
- Offer support help
H o w m a r k e t e r s a r e u s i n g ?
VIDEO RESULTS
Objectives
- Improve web traffic
- Win sales
- Educate users
- Offer support help
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
Humans are Emotional
Consumer buying is made emotionally, not logically.
People want to get connected, to experience, to feel,
to be authenticate.
People love videos, Period
WHY THE IMPACT
DIGITAL
MARKETING
KEY OBJECTIVES
Increase Awareness / Brand Establishment
Gain Sales & Conversion Rates
Retain Customers / Repeated Visitors
Organic traffic volumes
Customer Satisfaction
What are Organic, Paid and Branded ?
BUSINESS MEDIUMS
Mediums Description Note:
Paid Mediums (Pay X and Where we spend money, get visitors and convert them to Quick to start
Get Y Sales) sales. It helps in introducing the business to consumers Cost per lead is expensive
which helps in organic and brand growth. Must for initial months, later paid
medium is to grow organic and brand
channels.
Organic Mediums Where the business grows the base and it leads to people Takes time to grow.
knowing the business organically like Search Engine In long run cost per lead is very low.
ranking, Social Media, Email list etc. Initial months are investment.
Brand Mediums People search the brand or visit the website directly, they Very difficult to reach top 5 spot, multi
share the business name with their friends. Business is dimension act is needed, from product
considered among top 5 top service providers. quality to service rating.
Once reached, the business can charge
premium.
Where is the Client?
SCENARIO
H o w m a r k e t e r s a r e u s i n g ?
STRATEGIES
Different marketing channels such as email,
display ads, paid search ads, social, and direct
visits to your website influence the customer at
different points in the path to purchase.
H o w m a r k e t e r s a r e u s i n g ?
Check out whether each channel plays more of
an “assist” or “last interaction” role in the image
shown below particularly for your kind of
business.
STRATEGIES
H o w m a r k e t e r s a r e u s i n g ?
PLATFORMS
Digital Marketing
Services
SEO
AGGRESSIVE PPC
SOCIAL MEDIA
EMAIL MARKETING
The Phases
We add value in terms of:
• Making website SEO friendly (Search Engine ranking friendly)
• Get different paid sales channels started like PPC on search,
display, FB, Bing etc.
• Integrating all channels together market place listing, social
media, email marketing, affiliates etc.
• Creating value add which will bring back the visitor like creating
informative guides, communities for discussions, mobile apps etc.
In short a complete digital marketing mix to
help your business grow.
How do we start ?
THE ROADMAP
Refine & Repeat
Reaches the target Audience
henceforth increasing the market Design & Deploy
reach.
Review Creative design and mutual
implementation to various
platforms.
Implement
Find and Lock
Research various markets, layout
the strategies to reach the target
customer. Analyse & Define
Market
Analysis Customer needs and Current
Milestones along with their target
needs.
Customer
Introduction
Next Steps
Initiation
OUR WORK KPMG FINANCIAL SERVICES – 3D Animation Explainer
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
OUR WORK MALPANI PLY & VENEERS– CORPORATE VIDEO
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
OUR WORK FLIPKART MARKET SERVICES – 2D ANIMATION
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
OUR WORK GOODWIN TRAVELS – CORPORATE PROFILE
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
OUR WORK DESCRIBE APP – PROMOTIONAL VIDEO
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
OUR WORK PAY2GHAR – 10 SEC YOUTUBE BUMPER AD
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
OUR WORK SKANDHANSHI INFRA – FILM/TV COMMERCIAL
THIS SLIDE CONTAINS VIDEO. CLICK HERE TO PLAY.
SEO | PPC | Video Ads | Promos | Email Marketing
DM CLIENTS
Made 5600+ Organic app installs in 3 months.
Reached 12,000 installs from Dec 2018 – Feb 2019.
SEO | PPC | Video Ads | Promos | Email Marketing
DM CLIENTS
Re-branding Pay2Ghar to reach more
than 1.2 Lac paid subscribers in 6 months.
SEO | Presentation | Video Ads | Promos | Branding
DM CLIENTS
Branding ENSPIRE HR to reach SAP B1,
B2B marketing and sales. Print Brochures.
THANK YOU
040 23558585
pavan@[Link]
[Link]
Previously – S Cube Media Hub, LLC
