Statistics – it is the science pf collecting, analyzing, presenting, and interpreting data.
Descriptive Statistics – it is the data to provide descriptions of the population, either through
numerical calculations or graphs or tables
Inferential Statistics – it makes inferences and predictions about a population based on a sample
of data taken from the population in question.
Population – broader group of people to whom you intend to generalize the results to your
study; group of phenomena that has something in common
Sample – smaller group of members of a population selected to represent the population.
Parameter – it is a characteristic of a population
Primary Data – data that is collected by a researcher from first-hand sources, using methods
like survey, interviews, or experiments.
Secondary Data- data gathered from studies, surveys, or experiments that have been run by
other people or other research.
Constant – symbol having a fixed numerical value
Variable - a characteristics or a quantity of interest that can take on different values
Discrete Variable – are countable in a finite amount of time = finite
Continuos Variable – would (literally) take forever to count = infinite
LEVELS OF MEASUREMENT
Nominal – numbers in the variable are used only to classify data
Ordinal – depicts some ordered relationship among the variable’s observations
Interval – not only classifies & orders but also specifies disctance between each interval
on the ; scale; low interval to high interval
Ratio – division between the points on the scale have an equivalent distance between
them.
Analytics – involves studying past historical data to research potential trends, to analyze effects
of certain decisions or events, or to evaluate the performance of a given tool or scenario.
Quantitative data - to quantify a problem or address the “what” or “how many” aspects of a
research question. It is a data that can either be counted or compared on a numeric scale
Qualitative data – describes qualities or characteristics. It is collected using questionnaires,
interviews, or observation.
Charts – graphical representation of data, in which “the data is presented by symbols, such as
bars in bar chart, lines in line chart; Also known as graphs, are visual methods for displaying data
Crosstabulation - useful for describing data or two variables since it provides a tabular
summary of data
Frequency - The frequency of a bin summarizes the number of times the value has occurred.
Data Dashboard - Data-visualization tool that illustrates multiple metrics and automatically
updates these metrics as new data become available.
Historgram - a plot that shows the underlying frequency distribution or shape of continuous
data. This allows the inspection of the data for its underlying distribution, outliers, skewness, etc.
Scatter Diagram - A scatter chart is a useful graph for analyzing the relationship between two
variables.