full program & tools to
launch your
LAUNCH own corporate
A CENTRAL COAST !
INNOVATION ACCELERATOR
Innovation Accelerator
THEFIFTHELEMENT
www.thefifthelement.me
Typical challenges to tackle:
“Innovation initiatives are !
scattered in our organisation.”
“Our entrepreneurial people!
get no real support from us.”
“Innovation should not only!
start from R&D projects.”
In general:
“We need a structured process For enterprises that want
to guide our innovation teams.” to structure & accelerate
their innovation efforts.
Your corporate suits will
experience the thrill to
work in multidisciplinary
internal startup teams.
idea investment pitch
Decision ! Decision ! Decision: !
25 Participants Select focus domain(s) Investment pitch
2 days 2 days 2 days 2 days 2 days
scoping ideation ideation bootcamp bootcamp bootcamp Go/!
#1 #2 #1 #2 #3 No go
open call: ideas 3 weeks “idea generation”!
& intrapreneurs with remote support
output ideation sessions output bootcamp sessions
#1 - Hundreds of ideas #1 - 5 concepts = 5 teams
- New mindset/attitude - Clear problem definitions
#2 - Idea clusters (=domains) #2 - Minimal Viable Product
- First prioritisation - Validated problems
#3 - Mini business case
- Pitch deck
Example Accelerator Program (4-6 months runs)
Decision ! Decision ! Decision: !
25 Participants Select focus domain(s) Investment pitch
2 days 2 days 3 days 3 days 3 days
scoping ideation ideation bootcamp bootcamp bootcamp Go/!
#1 #2 #1 #2 #3 No go
open call: ideas 3 weeks “idea generation”!
& intrapreneurs with remote support iterate: use learnings & new ideas for next cycle
output ideation sessions output bootcamp sessions Final output/next steps
#1 - Hundreds of ideas #1 - 5 concepts = 5 teams Investment in!
- New mindset/attitude - Clear problem definitions 3-4 new ventures
- go-to-market
#2 - Idea clusters (=domains) #2 - Minimal Viable Product - dedicated teams
- First prioritisation - Validated problems
#3 - Mini business case Entrepreneurial skills
- Pitch deck - all participants
Example Accelerator Program (4-6 months runs)
What to expect?
Examples of tools & methods deployed at each stage
THEFIFTHELEMENT
www.thefifthelement.me
scoping ideation ideation bootcamp bootcamp bootcamp
#1 #2 #1 #2 #3
Scoping Sessions
• Together with the internal innovation lead
• Set ambition level & expectations
• e.g. “aim for adjacent offers for existing &!
adjacent markets.”
• Define succes criteria + expected outcome
Who can participate?
• Start from an existing pool of people!
vs open call to join in the organisation?
• Talent development goals: Mindset & !
entrepreneurial skills
• Set up communication channels
Paris
Scoping workshops
scoping ideation ideation bootcamp bootcamp bootcamp
#1 #2 #1 #2 #3
Creativity rounds (Exploration)
• Templates & tools to gather +1000 ideas
• Triggers based on analogy thinking
• Future thinking (radical, long term)
• Inspiration shots (Disruption, Next Gen,…)
• Technology inspiration
• Starting from Consumer Needs & Problems
• What-if scenarios
Out-of-the-box Mindset
• Experience new mental frameworks
• Principles of creativity & innovation
• Brainstorming techniques
• No judgement
Kuwait City
Ideation - Exuma Keys
scoping ideation ideation bootcamp bootcamp bootcamp
#1 #2 #1 #2 #3
Build on first ideas
• Smart copying from innovative ideas
• Learn from competitors & startups
• Hybrid brainstorming
• Inspiration from upcoming trends
• Participant create #amazeme decks to!
look into non-conventional areas
Cluster ideas & prioritise
• Learn to evaluate & structure ideas
• Discover patterns & different domains!
with opportunities
• First selection of most promising concepts
scoping ideation ideation bootcamp bootcamp bootcamp
#1 #2 #1 #2 #3
Problem Validation
• Main focus = to understand the assumed!
problems-to-solve
• Customer journey analysis & pains
• Apply Lean Startup principles
• Customer development
• Structure hidden assumptions (tech, bizz,…)
1 team = 1 idea (domain)
• Get-out-the-building for validation
• Customer / user interviews
• Learn how to interview users & validate!
assumptions
• Startup culture vs corporate world
scoping ideation ideation bootcamp bootcamp bootcamp
#1 #2 #1 #2 #3
Solution Prototyping
• Validate key features by building first!
iteration of Minimal Viable Product
• Gather real world user feedback
• Align with original innovation scope (adjust)
• Prioritise features (value analysis)
• In-depth research + market scan Berlin
BOOT CAMPS
• Framework to structure experiments
Build-Measure-Learn
• Learn new tools to tests & validate concepts
• Interaction with startup world & entrepreneurs
• Evaluate internal obstacles (stakeholder mgmt)
• Get individual support from designers/coders/…
scoping ideation ideation bootcamp bootcamp bootcamp
#1 #2 #1 #2 #3
Business Model Exploration
• Last iteration on business model design
• Explore revenue options (Decision tree)
• Build mini-business cases (hands-on)
• Learn from innovative & experimental!
business models in other markets
• Pricing & cost analysis (Resources needed)
Dry run Pitch
• Presentation & Pitching techniques
• Share feedback with other teams
• Graphic design support to build visuals
• Structure investment decision & next steps
The Big Moment
Investment pitch for
C-level & innovation lead
Antwerp
Pitch fest
“It’s our goal to make corporates
think like startups.”
mixing proven methods from !
Design Thinking & Lean Startup
Amsterdam
THINK
TANKS
Lisbon
