How to create a promotional video
Today we’ll talk about how to create a good promotional video for the company.
● Some tips on what to look for when writing a script,
● How to better reveal the essence of the product, and convey the benefits to a potential
client.
The development of an effective promotional video can be divided into several criteria:
According to the method of execution :
Filming (staging) video or live shooting
Graphic video (computer graphics)
Combined (graphic video with elements of “live” shooting)
By purpose (task) :
1. The main type of corporate video is a presentation film.
The task of this type of video is, in general, to talk about the company, to present the product or
service to the viewer in such a way as to show/compare the advantages. Shooting this type of
video is considered the most common. In this type of video, both live shooting and computer
graphics can be used. The duration of the presentation video is from 60 to 250 seconds
(depending on the tasks and goals).
2. Training video (Movie that explains).
The task of which is to train new employees, improve the skills of existing employees; provide
the client with a convenient form of information on how to use the company’s product or
service, how in fact it works. The timing (length) of such a video varies from 60 to 300 seconds.
The ability to use graphics in such a video increases the speed of perception of this video - a
budget option; in the standard version, such videos are made exclusively using computer
graphics.
3. Actual video (documentary).
This type of video is given the prerogative, mainly to large companies, corporations, enterprises,
holdings. The main objective of this film is to reveal the scale of the enterprise (“show power”).
The film itself is about the Corporate Video Production Prices of a product or service
(“backstage” - premises, workshops, equipment, and much more). A minimum of graphics
(solely for showing numbers, details, nuances), as much as possible “live” high-quality shooting
is the main component of the success of the documentary. The duration of the documentary
video is from 60 to …………. seconds.
The main, and undoubtedly important aspects of creating a corporate film
1. Target audience
Knowing who you are creating the video for is a guarantee that the result from the video will be.
First: know the target audience. The “for everyone” video is the result of “for no one.”
Regardless of what we discussed above, and from narrowing the circle of audience, the video
may be interesting not only for your audience, but also for other groups. The priority will be on
the most important and main group.
After watching the video, the viewer should get a solution to his problem, which he has been
looking for. Solve the problem of the viewer, which pursues him - and you will definitely get to
the “bulls-eye”.
2. Question
If there is no question that you have to answer, then there will be a lack of the most important
thing in the video - a lack of meaning. There is a direct difference between meaning (purpose)
and motives. The reasons are the anniversary of the company, the arrival of important guests,
exhibitions. And the goal is: increase sales.
3. Facts about the product/service
Exceptionally unique advantages that your product possesses, cases - all this directly affects the
choice of your potential client. When specific information is presented in the video, and if it is
still interesting, you remove a certain number of questions at once, which makes it easier for the
customer to choose.
4. Image commercial Corporate video
It happens that there is absolutely no difference between the two types of videos, but it is
necessary to understand the difference between the two concepts. Image video can be
compared to a documentary video. Image video is first of all the abstract visual images with
which the company is identified. The second point that affects “hit the target” is the duration of
the video, where 60 seconds will be the maximum. Even if the concept of video design is a
masterpiece, you cannot force a potential client to watch the video to the end, in which only the
logo is associated with the manufacturer.
5. Communication with the viewer
The viewer who will watch your video should be involved in what is happening.
All that he wanted to know - he must find out. At the end of the video, all answers should be
received. Get to know your client as well as you could know yourself. Predict questions, answer
them - the viewer will watch your video to the end, and you will achieve the desired result!
Conclusion
In this article, we tried to remove common questions regarding the creation of a commercial
video production.
We hope that this information was useful and interesting to you.
