UNIT-I

INTRODUCTION

Human–computer interaction (HCI), alternatively man–machine interaction (MMI) or

computer–human interaction (CHI) is the study of interaction between people (users) and
computers.

• With today's technology and tools, and our motivation to create really effective and
usable interfaces and screens, why do we continue to produce systems that are inefficient
and confusing or, at worst, just plain unusable? Is it because:
1. We don't care?
2. We don't possess common sense?
3. We don't have the time?
4. We still don't know what really makes good design?

DEFINITION

• "Human-computer interaction is a discipline concerned with the design, evaluation and

implementation of interactive computing systems for human use and with the study of
major phenomena surrounding them."

GOALS

• A basic goal of HCI is

– to improve the interactions between users and computers
– by making computers more usable and receptive to the user's needs.
• A long term goal of HCI is
– to design systems that minimize the barrier between the human's cognitive
model of what they want
– to accomplish and the computer's understanding of the user's task

WHY IS HCI IMPORTANT

• User-centered design is getting a crucial role!

• It is getting more important today to increase competitiveness via HCI studies (Norman,
1990)
• High-cost e-transformation investments
• Users lose time with badly designed products and services
• Users even give up using bad interface
– Ineffective allocation of resources

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DEFINING THE USER INTERFACE

• User interface, design is a subset of a field of study called human-computer interaction

(HCI).
• Human-computer interaction is the study, planning, and design of how people and
computers work together so that
a person's needs are satisfied in the most effective way.
• HCI designers must consider a variety of factors:
– what people want and expect, physical limitations and abilities people possess,
--how information processing systems work,
– what people find enjoyable and attractive.
– Technical characteristics and limitations of the computer hardware and software
must also be considered.

• The user interface is to

– the part of a computer and its software that people can see, hear, touch, talk
to, or otherwise understand or direct.

• The user interface has essentially two components: input and output.

• Input is how a person communicates his / her needs to the computer.

– Some common input components are the keyboard, mouse, trackball,
one's finger, and one's voice.

• Output is how the computer conveys the results of its computations and
requirements to the user.
– Today, the most common computer output mechanism is the display
screen, followed by mechanisms that take advantage of a person's auditory
capabilities: voice and sound.

• The use of the human senses of smell and touch output in interface design still
remain largely unexplored.

• Proper interface design will provide a mix of well-designed input and output
mechanisms that satisfy the user's needs, capabilities, and limitations in the most
effective way possible.

• The best interface is one that it not noticed, one that permits the user to focus on the
information and task at hand, not the mechanisms used to present the information and
perform the task.

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THE IMPORTANCE OF GOOD DESIGN

With today's technology and tools, and our motivation to create really effective and usable
interfaces and screens, why do we continue to produce systems that are inefficient and
confusing or, at worst, just plain unusable? Is it because:
• We don't care?
• We don't possess common sense?
• We don't have the time?
• We still don't know what really makes good design?
• But we never seem to have time to find out what makes good design, nor to properly
apply it. After all, many of us have other things to do in addition to designing interfaces
and screens.

• So we take our best shot given the workload and time constraints imposed upon us. The
result, too often, is woefully inadequate.
• Interface and screen design were really a matter of common sense, we developers would
have been producing almost identical screens for representing the real world.

• Example bad designs

– Closed door with complete wood
– suggestion : glass door

THE IMPORTANCE OF THE USER INTERFACE

 A well-designed interface and screen is terribly important to our users. It is their

window to view the capabilities of the system.

 It is also the vehicle through which many critical tasks are presented. These tasks
often have a direct impact on an organization's relations with its customers, and its
profitability.

 A screen's layout and appearance affect a person in a variety of ways. If they are
confusing and inefficient, people will have greater difficulty in doing their jobs and
will make more mistakes.

 Poor design may even chase some people away from a system permanently. It can
also lead to aggravation, frustration, and increased stress.

The Benefits of Good Design

 Poor clarity forced screen users to spend one extra second per screen.
o Almost one additional year would be required to process all screens.
o Twenty extra seconds in screen usage time adds an additional 14 person
years.

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  The benefits of a well designed screen have also been under experimental scrutiny
for many years.
o One researcher, for example, attempted to improve screen clarity and
readability by making screens less crowded.
o Separate items, which had been combined on the same display line to
conserve space, were placed on separate lines instead.
o The result screen users were about 20 percent more productive with the less
crowded version.

 Proper formatting of information on screens does have a significant positive effect

on performance.
o In recent years, the productivity benefits of well-designed Web pages have
also been scrutinized.

 Training costs are lowered because training time is reduced.

 support line costs are lowered because fewer assist calls are necessary.

 Employee satisfaction is increased because aggravation and frustration are reduced.

 Ultimately, that an organization's customers benefit because of the improved

service they receive.

 Identifying and resolving problems during the design and development process also
has significant economic benefits

 How many screens are used each day in our technological world?

 How many screens are used each day in your organization? Thousands? Millions?

 Imagine the possible savings. Proper screen design might also, of course, lower the
costs of replacing "broken" PCs.

A BRIEF HISTORY OF THE HUMAN-COMPUTER INTERFACE

• The need for people to communicate with each other has existed since we first walked
upon this planet.

• The lowest and most common level of communication modes we share are movements
and gestures.

• Movements and gestures are language independent, that is, they permit people who do
not speak the same language to deal with one another.

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 • The next higher level, in terms of universality and complexity, is spoken language.

• Most people can speak one language, some two or more. A spoken language is a very
efficient mode of communication if both parties to the communication understand it.

• At the third and highest level of complexity is written language. While most people
speak, not all can write.

• But for those who can, writing is still nowhere near as efficient a means of
communication as speaking.

• In modem times, we have the typewriter, another step upward in communication

complexity.

• Significantly fewer people type than write. (While a practiced typist can find typing
faster and more efficient than handwriting, the unskilled may not find this the case.)

• Spoken language, however, is still more efficient than typing, regardless' of typing skill
level.

• Through its first few decades, a computer's ability to deal with human communication
was inversely related to what was easy for people to do.

o The computer demanded rigid, typed input through a keyboard; people

responded slowly using this device and with varying degrees of skill.

o The human-computer dialog reflected the computer's preferences, consisting

of one style or a combination of styles using keyboards, commonly referred
to as Command Language, Question and Answer, Menu selection, Function
Key Selection, and Form Fill-In.

• Throughout the computer's history, designers have been developing, with varying
degrees of success, other human-computer interaction methods that utilize more
general, widespread, and easier-to-learn capabilities: voice and handwriting.

 Systems that recognize human speech and handwriting now exist,

although they still lack the universality and richness of typed input.

INTRODUCTION OF THE GRAPHICAL USER INTERFACE

• The Xerox systems, Altus and STAR, introduced the mouse and pointing and
selecting as the primary human-computer communication method.

• The user simply pointed at the screen, using the mouse as an intermediary.

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 • These systems also introduced the graphical user interface as we know it a new
concept was born, revolutionizing the human-computer interface.

A BRIEF HISTORY OF SCREEN DESIGN

• While developers have been designing screens since a cathode ray tube display was first
attached to a computer, more widespread interest in the application of good design
principles to screens did not begin to emerge until the early 1970s, when IBM introduced
its 3270 cathode ray tube text-based terminal.

• A 1970s screen often resembled the one pictured in Figure.

It usually consisted of many fields (more than are illustrated here) with very cryptic and
often unintelligible captions.

• It was visually cluttered, and often possessed a command field that challenged the
user to remember what had to be keyed into it.

• Ambiguous messages often required referral to a manual to interpret.

• Effectively using this kind of screen required a great deal of practice and patience.

• Most early screens were monochromatic, typically presenting green text on black
backgrounds.

• At the turn of the decade guidelines for text-based screen design were finally made
widely available and many screens began to take on a much less cluttered look
through concepts such as grouping and alignment of elements, as illustrated in Figure
1.2.

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 • User memory was supported by providing clear and meaningful field captions and by
listing commands on the screen, and enabling them to be applied, through function
keys. Messages also became clearer.

• These screens were not entirely clutter-free, however. Instructions and reminders to
the user had to be inscribed on the screen in the form of prompts or completion aids
such as the codes PR and Sc.

• Not all 1980s screens looked like this, however. In the 1980s, 1970s-type screens
were still being designed, and many still reside in systems today.

• The advent of graphics yielded another milestone in the evolution of screen design, as
illustrated in Figure above

While some basic "design principles did not change, groupings and alignment, for
example,
Borders were made available to visually enhance groupings and buttons and menus for
implementing commands replaced function keys.

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• Multiple properties of elements were also provided, including many different font sizes
and styles, line thicknesses, and colors.

• The entry field was supplemented by a multitude of other kinds of controls, including
list boxes, drop-down combination boxes, spin boxes, and so forth.

• These new controls were much more effective in supporting a person's memory, now
simply allowing for selection from a list instead of requiring a remembered key entry.

• Completion aids disappeared from screens, replaced by one of the new listing controls.
Screens could also be simplified, the much more powerful computers being able
to quickly present a new screen.

• In the 1990s, our knowledge concerning what makes effective screen design continued
to expand. Coupled with ever-improving technology, the result was even greater
improvements in the user-computer screen interface as the new century dawned.

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THE POPULARITY OF GRAPHICS

• A graphical screen bore scant resemblance to its earlier text-based colleagues.

• Older text-based screen possessed a one dimensional
• Graphic screens assumed a three-dimensional look.
• Controls appeared to rise above the screen and move when activated.
• Information could appear, and disappear, as needed.
• Text could be replaced by graphical images called icons.
• These icons could represent objects or actions
• selection fields such as radio buttons, check boxes, list boxes, and palettes coexisted
with the reliable old text entry field
• More sophisticated text entry fields with attached or dropdown menus of.
• Objects and actions were selected through use of pointing mechanisms.
• Increased computer power.
• User's actions to be reacted to quickly, dynamically, and meaningfully.
• WIMP interface: windows, icons, menus, and pointers.
• Graphic presentation is much more effective than other presentation methods.
• Properly used, it reduces the requirement for perceptual and mental information
recoding and reorganization, and also reduces the memory loads.
• It permits faster information transfer between computers and people by permitting
more visual comparisons of amounts, trends, or relationships; more compact
representation of information;
• Graphics also can add appeal or charm to the interface and permit greater
customization to create a unique corporate or organization style.

GRAPHICAL SYSTEMS ADVANTAGES AND DISADVANTAGES

• Reduce the memory requirements.

• More effective use of one's information.
• Dramatically reduce system learning requirements.
• Experience indicates that for many people they have done all these things.

ADVANTAGES
 Symbols recognized faster than text
 Faster learning
 Faster use and problem solving
 Easier remembering
 More natural
 Exploits visual/spatial cues
 Fosters more concrete thinking
 Provides context
 Fewer errors
 Increased feeling of control
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  Immediate feedback
 Predictable system responses
 Easily reversible actions
 Less anxiety concerning use
 More attractive
 May consume less space
 Replaces national languages
 Easily augmented with text displays
 Smooth transition from command language system

DISADVANTAGES
 Greater design complexity.
 Learning still necessary
 Replaces national languages
 Easily augmented with text displays
 Smooth transition from command language system
 Lack of experimentally-derived design guidelines
 use a pointing device may also have to be learned
 Working domain is the present
 Human comprehension limitations
 Window manipulation requirements
 Production limitations
 Few tested icons exist
 Inefficient for touch typists
 Inefficient for expert users
 Not always the preferred style of interaction
 Not always fastest style of interaction
 Increased chances of clutter and confusion
 May consume more screen space
 Hardware limitations

THE CONCEPT OF DIRECT MANIPULATION

The system is portrayed as an extension of the real world: It is assumed that a

person is already familiar with the objects and actions in his or her environment of
interest.

The system simply replicates them and portrays them on a different medium, the
screen.
A person has the power to access and modify these objects, among which are
windows.

A person is allowed to work in a familiar environment and in a familiar way,

focusing on the data, not the application and tools.
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 The physical organization of the system, which most often is unfamiliar, is hidden
from view and is not a distraction.

Continuous visibility of objects and actions: Like one's desktop, objects are
continuously visible. Reminders of actions to be performed are also obvious,
labeled buttons replacing complex syntax and command names.

Cursor action and motion occurs in physically obvious and natural ways. One
problem in direct manipulation, however, is that there is no direct analogy on the
desk for all necessary windowing operations.

A piece of paper on one's desk maintains a constant size, never shrinking or

growing. Windows can do both. Solving this problem required embedding a control
panel, a familiar concept to most people, in a window's border.

This control panel is manipulated, not the window itself. Actions are rapid and
incremental with visible display of results, the results of actions are immediately
displayed visually on the screen in their new and current form.

Auditory feedback may also be provided. The impact of a previous action is

quickly seen, and the evolution of tasks is continuous and effortless. Incremental
actions are easily reversible.

EARLIER DIRECT MANIPULATION SYSTEMS

o The concept of direct manipulation actually preceded the first graphical

system. The earliest full-screen text editors possessed similar
characteristics.

o Screens of text resembling a piece of paper on one's desk could be created

(extension of real world) and then reviewed in their entirety (continuous
visibility).

o Editing or restructuring could be easily accomplished (through rapid

incremental actions) and the results immediately seen.

o Actions could be reversed when necessary. It took the advent of graphical

systems to crystallize the direct manipulation concept, however.

INDIRECT MANIPULATION

In practice, direct manipulation of all screen objects and actions may not be feasible
because of the following:

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 • The operation may be difficult to conceptualize in the graphical system.

• The graphics capability of the system may be limited.

• The amount of space available for placing manipulation controls in the window border may
be limited.

• It may be difficult for people to learn and remember all the necessary operations and
actions.

• When this occurs, indirect manipulation is provided. Indirect manipulation substitutes

words and text, such as pull-down or pop-up menus, for symbols, and substitutes typing for
pointing.

• Most window systems are a combination of both direct and indirect manipulation. A menu
may be accessed by pointing at a menu icon and then selecting it (direct manipulation).

• The menu itself, however, is a textual list of operations (indirect manipulation). When an
operation is selected from the list, by pointing or typing, the system executes it as a
command.

• Which style of interaction-direct manipulation, indirect manipulation, or a combination of

both-is best, under what conditions and for whom, remains a question whose answer still
eludes us.

CHARACTERISTICS OF THE GRAPHICAL USER INTERFACE

A graphical system possesses a set of defining concepts. Included are sophisticated visual
Presentation, pick-and click interaction, a restricted set of interface options, visualization,
object orientation, extensive use of a person's recognition memory, and concurrent
performance of functions

Sophisticated Visual Presentation:

Visual presentation is the visual aspect of the interface. It is what people see on the screen.

• The sophistication of a graphical system permits displaying lines, including

drawings and icons.

• It also permits the displaying of a variety of character fonts, including

different sizes and styles.

• The display of 16 million or more colors is possible on some screens.

Graphics also permit animation and the presentation of photograph and
motion video.

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The meaningful interface elements visually presented to the user in a graphical System
include windows (primary, secondary, or dialog boxes), menus (menu bar, pull down, pop-
up, cascading), icons to represent objects such as programs or files, assorted screen-based
controls (text boxes, list boxes, combination boxes, settings, scroll bar and buttons), and a
mouse pointer and cursor.

-- The objective is to reflect visually on screen the real world of the user as realistically,
meaningfully, simply, and clearly possible.

A graphical system possesses a set of defining concepts. Included are sophisticated visual
presentation, pick-andclick interaction, a restricted set of interface options, visualization,
object orientation, extensive use of a person's recognition memory, and concurrent
performance of functions.

Restricted Set of Interface Options: The array of alternatives available to the user is what
is presented on the screen or may be retrieved through what is presented on the screen,
nothing less, nothing more. This concept fostered the acronym WYSIWYG.

Pick-and-Click Interaction: Elements of a graphical screen upon which some action is to

be performed must first identified.

o The motor activity required of a person to identify this element for a

proposed action is commonly referred to as pick, the signal to perform an
action as cue.
o The primary mechanism for performing this pick-and-click is most often the
mouse and its buttons.

o The user moves the mouse pointer to the relevant element (pick) and the
action is signaled (click).

o Pointing allows rapid selection and feedback. The hand and mind seem to
work smoothly and efficiently together.

o The secondary mechanism for performing these selection actions is the

keyboard most systems permit pick-and-click to be performed using the
keyboard as well.

Visualization: Visualization is a cognitive process that allows people to understand

.Information that is difficult to perceive, because it is either too voluminous or too abstract

Presenting specialized graphic portrayals facilitates visualization.

The best visualization method for an activity depends on what People are
trying to learn from the data.

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 The goal is not necessarily to reproduce a really graphical image, but to
produce one that conveys the most relevant information.
Effective visualizations can facilitate mental insights, increase productivity,
and for faster and more accurate use of data.

Object Orientation: A graphical system consists of objects and actions. Objects are what
people see on screen. They are manipulated as a single unit.

• Objects can be composed of sub objects. For example, an object may be a

document. The document's sub objects may be a paragraph, sentence, word, and
letter.

• A collection is the simplest relationship-the objects sharing a common aspect.

• A collection might be the result of a query or a multiple selection of objects.

Operations can be applied to a collection of objects.

• A constraint is a stronger object relationship. Changing an object in a set affects

some other object in the set.

• A document being organized into pages is an example of a constraint. A composite

exists when the relationship between objects becomes so significant that the
aggregation itself can be identified as an object.

• Examples include a range of cells organized into a spreadsheet, or a collection of

words organized into a paragraph.

• A container is an object in which other objects exist. Examples include text in a

document
• or documents in a folder.

A container often influences the behavior of its content. It may add or suppress certain
properties or operations of objects placed within it, control access to its content, or control
access to kinds of objects it will accept. These relationships help define an object's type.
Similar traits and behaviors exist in objects of the same object type.

Another important object characteristic is persistence. Persistence is the maintenance of a

state once it is established. An object's state (for example, window size, cursor location,
scroll position, and so on) should always be automatically preserved when the user changes
it.

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Use of Recognition Memory: Continuous visibility of objects and actions encourages use
of a person's more powerful recognition memory. The "out of sight, out of mind" problem
is eliminated

CONCURRENT PERFORMANCE OF FUNCTIONS

Graphic systems may do two or more things at one time. Multiple programs may run
simultaneously. When a system is not busy on a primary task, it may process background
tasks (cooperative multitasking).When applications are running as truly separate tasks, the
system may divide the processing power into time slices and allocate portions to each
application.

Data may also be transferred between programs. It may be temporarily stored on a

"clipboard" for later transfer or be automatically swapped between programs.

THE GRAPHICAL USER INTERFACE

 A user interface is a collection of techniques and mechanisms to interact with

something.
 In a graphical interface the primary interaction mechanism is a pointing device of
some kind.
 This device is the electronic equivalent to the human hand. What the user interacts
with is a collection of elements referred to as objects.
 They can be seen, heard, touched, or otherwise perceived.
 Objects are always visible to the user and are used to perform tasks.
 They are interacted with as entities independent of all other objects.
 People perform operations, called actions, on objects. The operations include
accessing and modifying objects by pointing, selecting, and manipulating. All
objects have standard resulting behaviors.

THE WEB USER INTERFACE

The expansion of the World Wide Web since the early 1990s has been truly amazing. Once
simply a communication medium for scientists and researchers, its many and pervasive
tentacles have spread deeply into businesses, organizations, and homes around the world.
Unlike earlier text-based and GUI systems that were developed and nurtured in an
organization's Data Processing and Information Systems groups, the Web's roots were
sown in a market-driven society thirsting for convenience and information.

Web interface design is essentially the design of navigation and the presentation of
information. It is about content, not data.

Proper interface design is largely a matter of properly balancing the structure and
relationships of menus, content, and other linked documents or graphics. The design goal is
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to build a hierarchy of menus and pages that feels natural, is well structured, is easy to use,
and is truthful.

The Web is a navigation environment where people move between pages of information,
not an application environment. It is also a graphically rich environment.

Web interface design is difficult for a number of reasons. First, its underlying design
language, HTML, was never intended for creating screens to be used by the general
population.

Its scope of users was expected to be technical. HTML was limited in objects and
interaction styles and did not provide a means for presenting information in the most
effective way for people.

Next, browser navigation retreated to the pre-GUI era. This era was characterized by a
"command" field whose contents had to be learned, and a navigational organization and
structure
that lay hidden beneath a mostly dark and blank screen.

GUIs eliminated the absolute necessity for a command field, providing menus related to
the task and the current contextual situation.

Browser navigation is mostly confined to a "Back" and "Forward" concept, but "back-to
where" and "forward-towhere" is often unremembered or unknown.

Web interface design is also more difficult because the main issues concern information
Architecture and task flow, neither of which is easy to standardize.

It is more difficult because of the availability of the various types of multimedia, and the
desire of many designers to use something simply because it is available.

It is more difficult because users are ill defined, and the user's tools so variable in nature.

The ultimate goal of a Web that feels natural, is well structured, and is easy to use will
reach fruition.

THE POPULARITY OF THE WEB

While the introduction of the graphical user interface revolutionized the user interface, the
Web has revolutionized computing.

It allows millions of people scattered across the globe to communicate, access information,
publish, and be heard.
• It allows people to control much of the display and the rendering of Web pages.

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• Aspects such as typography and colors can be changed, graphics turned off, and
decisions made whether or not to transmit certain data over non secure channels or
whether to accept or refuse cookies.

• Web usage has reflected this popularity. The number of Internet hosts has risen
dramatically:
• In 1984, hosts online exceeded 1,000;
• in 1987, 10,000;
• in 1989, 100,000,
• in 1990, 300,000;
• in 1992 hosts exceeded one million.
• Commercialization of the Internet saw even greater expansion of the growth rate. In
1993, Internet traffic was expanding at a 341,634 percent annual growth rate. In 1996,
there were nearly 10 million hosts online and 40 million connected people (PBS
Timeline).

• User control has had some decided disadvantages for some Web site owners as well.
• Users have become much more discerning about good design.
• Slow download times, confusing navigation, confusing page organization, disturbing
animation, or other undesirable site features often results in user abandonment of the
site for others with a more agreeable interface.
• People are quick to vote with their mouse, and these warnings should not go unheeded.

GUI VERSUS WEB PAGE DESIGN

• GUI and Web interface design do have similarities. Both are software designs, they are
used by people, they are interactive, they are heavily visual experiences presented
through screens, and they are composed of many similar components.

• Significant differences do exist.

CONCEPT GUI WEB

• User hardware variations limited

• User hardware characteristics well defined.
• Screens appear exactly as specified.
• User hardware variations enormous.
• Screen appearance influenced by hardware being used.

GRAPHICAL USER INTERFACE

• User hardware variations limited

• User hardware characteristics well defined.
• Screens appear exactly as specified.

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• Data and applications

• Typically created and used by known and trusted sources.

• Properties generally known.
• Typically placed into system by users or known people and organizations.
• Typically organized in a meaningful fashion.
• A notion of private and shared data exists:
• Install, configure, personalize, start, use, and upgrade programs.
• Open, use, and close data files.
• Fairly long times spent within an application. Familiarity with applications often
achieved.
• Controlled and constrained by program.
• Windows, menus, controls, data, tool bars, messages, and so on.
• Many transient, dynamically appearing and disappearing.
• Presented as specified by designer. Generally standardized by toolkits and style guides
• Through menus, lists, trees, dialogs, and wizards. Not a strong and visible concept.
• Constrained by design.
• Generally standardized by toolkits and
• Style guides. User Focus • Data and applications • Information and navigation
• Enables maintenance of a better sense of context. Restricted navigation paths.
• Multiple viewable windows Interactions such as clicking menu choices, pressing
buttons, selecting list choices, and cut/copy/paste occur within context of active
program.
• Nearly instantaneous.
• Typically prescribed and constrained by toolkit.
• Visual creativity allowed but difficult.
• Little significant personalization.

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• Unlimited capability proportional to sophistication of hardware and software. Targeted
to a specific audience with specific tasks. Only limited by the amount of programming
undertaken to support it
• Major objective exists within and across applications. Aided by platform toolkit and
design guidelines. Universal consistency in GUI products generally created through
toolkits and design guidelines.
• Integral part of most systems and applications. Accessed through standard
mechanisms. Documentation, both online and offline,
• Usually provided.
• Personal support desk also usually provided
• Seamless integration of all applications into the platform environment a major
objective.
• Toolkits and components are key elements in accomplishing this objective
• Tightly controlled in business systems, proportional to degree of willingness to invest
resources and effort

WEB

• User hardware variations enormous.

• Screen appearance influenced by hardware being used.
• Information and navigation
• Full of unknown content.
• Source not always trusted.
• Often not placed onto the Web by users or known people and organizations.
• Highly variable organization.
• Privacy often suspect
• Link to a site, browse or read pages, fill out forms, register for services, participate in
transactions, download and save things.
• Movement between pages and sites very rapid. Familiarity with many sites not
established.
• Infinite and generally unorganized.
• Two components, browser and page.
• Within page, any combination of text, images, audio, video, and animation.
• May not be presented as specified by the designer dependent on browser, monitor, and
user specifications.
• Little standardization
• Through links: bookmarks, and typed URLs. Significant and highly visible concept.
• Few constraints ,frequently causing a lost “sense of place”
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 • Few standards.
• Typically part of page design, fostering an lack of consistency
• Poorer maintenance of a sense of context. Single-page entities.
• Unlimited navigation paths.
• Contextual clues become limited or are difficult to find.
• Basic interaction is a single click. This can cause extreme changes in context, which
may not be noticed.
• Quite variable, depending on transmission speeds, page content, and so on. Long
times can upset the user
• Fosters a more artistic, individual, and unrestricted presentation style.
• Complicated by differing browser and display capabilities, and bandwidth limitations.
• Limited personalization available.
• Limited by constraints imposed by the hardware, browser, software, client support,
and user willingness to allow features because of response time, security, and privacy
concerns
• No similar help systems.
• The little available help is built into the page. Customer service support, if provided,
oriented to product or service offered.
• Apparent for some basic functions within most Web sites (navigation, printing,and so
on.)
• Sites tend to achieve individual distinction rather than integration.
• Susceptible to disruptions caused by user, telephone line and cable providers, Internet
service providers, hosting servers, and remotely accessed sites.

PRINCIPLES OF USER INTERFACE DESIGN

• An interface must really be just an extension of a person. This means that the system
and its software must reflect a person's capabilities and respond to his or her specific
needs.
• It should be useful, accomplishing some business objectives faster and more
efficiently than the previously used method or tool did.
• It must also be easy to learn, for people want to do, not learn to do.
• Finally, the system must be easy and fun to use, evoking a sense of pleasure and
accomplishment not tedium and frustration.
• The interface itself should serve as both a connector and a separator
• a connector in that it ties the user to the power of the computer, and a separator in that
it minimizes the possibility of the participants damaging one another.

20
 • While the damage the user inflicts on the computer tends to be physical (a frustrated
pounding of the keyboard), the damage caused by the computer is more
psychological.
• Throughout the history of the human-computer interface, various researchers and
writers have attempted to define a set of general principles of interface design.
• What follows is a compilation of these principles. They reflect not only what we
know today, but also what we think we know today.
• Many are based on research, others on the collective thinking of behaviorists working
with user interfaces.
• These principles will continue to evolve, expand, and be refined as our experience
with Gills and the Web increases.

PRINCIPLES FOR THE XEROX STAR

• The design of the Xerox STAR was guided by a set of principles that evolved over its
lengthy development process. These principles established the foundation for
graphical interfaces.
• Displaying objects that are selectable and manipulable must be created.
• A design challenge is to invent a set of displayable objects that are represented
meaningfully and appropriately for the intended application.
• It must be clear that these objects can be selected, and how to select them must be
Self-evident.
• When they are selected should also be obvious, because it should be clear that the
selected object will be the focus of the next action. Standalone icons easily fulfilled
this requirement.
• The handles for windows were placed in the borders.
• Visual order and viewer focus: Attention must be drawn, at the proper time, to the
important and relevant elements of the display. Effective visual contrast between
various components of the screen is used to achieve this goal. Animation is also used
to draw attention, as is sound.

21
Feedback must also be provided to the user. Since the pointer is usually the focus of viewer
attention, it is a useful mechanism for providing this feedback (by changing shapes).

• Revealed structure: The distance between one's intention and the effect must be
minimized.

Most often, the distance between intention and effect is lengthened as system power
increases. The relationship between intention and effect must be, tightened and made as
apparent as possible to the user. The underlying structure is often revealed during the
selection process.

• Consistency: Consistency aids learning. Consistency is provided in such areas as

element location, grammar, font shapes, styles, and sizes, selection indicators, and
contrast and emphasis techniques.
• Appropriate effect or emotional impact: The interface must provide the appropriate
emotional effect for the product and its market. Is it a corporate, professional, and
secure business system? Should it reflect the fantasy, wizardry, and bad puns of
computer games?
• A match with the medium: The interface must also reflect the capabilities of the
device on which it will be displayed. Quality of screen images will be greatly
affected by a device's resolution and color-generation capabilities.

GENERAL PRINCIPLES

• The design goals in creating a user interface are described below.

• They are fundamental to the design and implementation of all effective interfaces,
including GUI and Web ones.
• These principles are general characteristics of the interface, and they apply to all
aspects.
• The compilation is presented alphabetically, and the ordering is not intended to
imply degree of importance.

Aesthetically Pleasing

Provide visual appeal by following these presentation and graphic design principles:

• Provide meaningful contrast between screen elements.

• Create groupings.
• Align screen elements and groups.
• Provide three-dimensional representation.
22
 • Use color and graphics effectively and simply.

Clarity

The interface should be visually, conceptually, and linguistically clear, including

• Visual elements
• Functions
• Metaphors
• Words and Text

Compatibility

Provide compatibility with the following:

- The user
- The task and job
- The Product

Adopt the User’s Perspective

Configurability

Permit easy personalization, configuration, and reconfiguration of settings.

- Enhances a sense of control
- Encourages an active role in understanding

Comprehensibility

A system should be easily learned and understood: A user should know the following:
- What to look at
- What to do
- When to do it
- Where to do it
- Why to do it
- How to do it

The flow of actions, responses, visual presentations, and information should be in a

sensible order that is easy to recollect and place in context.

Consistency

A system should look, act, and operate the same throughout. Similar components should:
- Have a similar look.
- Have similar uses.
- Operate similarly.

23
 • The same action should always yield the same result
• The function of elements should not change.
• The position of standard elements should not change.
Control
The user must control the interaction.

- Actions should result from explicit user requests.

- Actions should be performed quickly.
- Actions should be capable of interruption or termination.
- The user should never be interrupted for errors

• The context maintained must be from the perspective of the user.

• The means to achieve goals should be flexible and compatible with the user's skills,
experiences, habits, and preferences.

• Avoid modes since they constrain the actions available to the user.

• Permit the user to customize aspects of the interface, while always providing a
Proper set of defaults

Directness

Provide direct ways to accomplish tasks.

- Available alternatives should be visible.
- The effect of actions on objects should be visible.

Flexibility

A system must be sensitive to the differing needs of its users, enabling a level and type of
performance based upon:
- Each user's knowledge and skills.
- Each user's experience.
- Each user's personal preference.
- Each user's habits.
- The conditions at that moment.
Efficiency

Minimize eye and hand movements, and other control actions.

- Transitions between various system controls should flow easily and freely.
- Navigation paths should be as short as possible.
- Eye movement through a screen should be obvious and sequential.

24
Anticipate the user's wants and needs whenever possible.

Familiarity
• Employ familiar concepts and use a language that is familiar to the user.
• Keep the interface natural, mimicking the user's behavior patterns.
• Use real-world metaphors.
Forgiveness
• Tolerate and forgive common and unavoidable human errors.
• Prevent errors from occurring whenever possible.
• Protect against possible catastrophic errors.
• When an error does occur, provide constructive messages.
•
Predictability

• The user should be able to anticipate the natural progression of each task.
o Provide distinct and recognizable screen elements.
o Provide cues to the result of an action to be performed.
• All expectations should be fulfilled uniformly and completely.

Recovery
A system should permit:
- Commands or actions to be abolished or reversed.
- Immediate return to a certain point if difficulties arise.
Ensure that users never lose their work as a result of:
- An error on their part.
- Hardware, software, or communication problems

Responsiveness
The system must rapidly respond to the user's requests Provide immediate
acknowledgment for all user actions:
- Visual.
- Textual
- Auditory.

Transparency
Permit the user to focus on the task or job, without concern for the mechanics of the
interface.
- Workings and reminders of workings inside the computer should be invisible to
the user.

Simplicity
Provide as simple an interface as possible.

Five ways to provide simplicity:

25
- Use progressive disclosure, hiding things until they are needed
- Present common and necessary functions first
- Prominently feature important functions
- Hide more sophisticated and less frequently used functions.
- Provide defaults.
- Minimize screen alignment points.
- Make common actions simple at the expense of uncommon actions being made
harder.
- Provide uniformity and consistency.

26
 Question Bank
Unit –I
1.Explain the importance of user interface and the benefits of good design. 10M
2. a) Explain the advantages of graphical systems. 5M
b) Explain the characteristics of a web interface. 5M
3. Is there any difference between the designing of a web page and GUI? If so explain them in
detail. 10M
4. Define user interface. Explain the benefits of good design. 10M
5. a) Explain the Principles of user interface design. 5M
b) Write a short note on the usability assessment in the design process. 5M
6. What is meant by graphical system? Explain the characteristics of graphical system. 10M
7. Success of a product/project depends on effective user interface. Discuss. 10M
8. a) Discuss the concept of “Direct manipulation” for graphical systems. 5M
b) Briefly explain the general principles of user interface design. 5M
9. a) What are the problems that are associated in designing the user interface? 5M
b) Write the characteristics of an Intranet versus the Internet. 5M
10. Short
a) Define HCI. 2M
b) Define User interface. 2M
c) What is direct manipulation? 2M
d) Expand “WYSIWYG”. 2M
e) Why graphics are popular? 2M

27
 Objective Questions

1) is the best example for design. [ ]

(a)View (b) Model (c )Analyzing (d)None
2) What is the benefit of good design. [ ]
(a) positive effect or performance (b)success
(c) Both a & b (d) None
3) Study of how computer works together and to satisfy for accurate results is known as
[ ]
(a) Good design (b) HCI (c)Bad design (d) All the Above
4) & are the main functions of GUI. [ ]
(a) Pointing & Selecting (b)Selecting & Executing
(c) Pointing & Editing (d)None of these
5) is an intermediate between users and computer. [ ]
(a) Keyboard (b) Monitor (c)Both a & b (d) Mouse
6) Graphics was first introduced in the year [
] (a )1962 (b)1964 (c)1963 (d) 1960
7) Operations includes accessing & modifying objects by [ ]
(a) Selecting (b) Manipulating (c) Pointing (d) Both a & b
8) Graphic screen assumed as look [ ]
(a)3-D (b)2-D (c) 1-D (d) None of these
9) People performing operations are called on objects [ ]
(a) operating (b) Actions (c) pointing (d) None of these
10) The primary interaction mechanism is a device of some kind. [ ]
(a) Pointing (b) Selecting (c) computing (d)Both a & c
11) The interacts with the collection of elements with referred to as objects . [ ]
(a) Server (b) Computer (c) User (d) All of Above
12) Collection of Techniques & mechanism to interact with tools or etc is known as
[ ]
(a) Actions (b)Graphic (c)Icon's (d) Graphical user interface
13) Specifically Text could be replaced by graphical images are called . [ ]
(a) Icon's (b) Pictures (c) Images (d) None of these
14) The could be represented by object or actions. [ ]
(a)Icon's (b) images (c) Both a & b (d) Graphics
15) In Windows family NT Stands for . [ ]
(a)Network Termination (b)New Technology (c) Both a & b (d) None of These
16) Mac stands for . [ ]
(a) Medium access control (b) Memory Access control
(c) Media Access control (d) Both a & c
17) What is the Full Form of WYSIWYG . .. [ ]
(a)What you see is what you give (b) What you see is what you get
(c) What you see is what you gain (d) What you sent is what you get
18) In Earlier direct manipulations indirect manipulations are to manipulate. [ ]
(a)Very easy (b) Difficult (c) Very difficult (d) Easy
[ ]

28
19) The . goal to build a hierarchy of means and pages that feels natural.
(a) Organized (b) Design (c)Driven (d)All of the above
20) The Web is a popular because of . is a System. [ ]
(a)Host (b) Object (c) GUI (d) None of these
21) The interacts with the collection of elements with referred to as objects. [ ]
(a) Server (b) Computer (c) User (d) All of Above

22) In practice, direct manipulation of all screen objects and actions may not be
feaisable becuase of . [ ]
(a) operation may be difficult to conceptualize (b)Action could be Reveresed
(c) Need necessary Required (d) None of these
23) The design goal is to build a hierarchy of & that feels natural is. [ ]
(a)Record & Pages (b)Menu & Pages (c)Menu & Records (d) All the above
24) Printed Pages are generally larger than . of Parts [ ]
(a) Web counter (b)Web Pages (c)Both a & b (d) Web link
25)Printed pages are immensly to web pages in rendering in Page rendering. [ ]
(a)Inferior (b)Down (c)Reveresed (d)Superior
26)People perform operations called .on objects [ ]
(a)Counter (b)Actions (c) Elements (d)Both a & c
27) is how a person communicates his or her needs or desires to the computer . [ ]
(a)Input (b)Output (c) Both Input&Output (d)None of these
28)Almost Every graphical platform now provides a style guide to assist in product . [ ]
(a)Pattern (b)Design (c)Evaluation (d)Interaction
29) The user interacts with a collection of elements referred to as . [ ]
(a)Objects (b)Actions (c)Records (d)Design
30) The Web is a popular because of . is a System. [ ]
(a) GUI (b) Object (c)Host (d) None of these
31) The could be represented by object or actions. [ ]
(a)Icon's (b) images (c) Both a & b (d) Graphics
32) In Windows family NT Stands for . [ ]
(a)Network Termination (b)New Technology (c) Both a & b (d) None of These
33) In Earlier direct manipulations indirect manipulations are to manipulate. [ ]
(a)Very easy (b) Difficult (c) Very difficult (d) Easy
34) The . goal to build a hierachy of means and pages that feels natural. [ ]
(a) Organized (b) Design (c)Driven (d)All of the above
35) The primary interaction mechanism is a device of some kind. [ ]
(a) Pointing (b) Selecting (c) computing (d) Both a & c
36) Printed pages are immensly to web pages in rendering in Page rendering. [ ]
(a)Inferior (b)Down (c)Reveresed (d)Superior
37) is the best example for design. [ ]
(a)View (b) Model (c )Analyzing (d)None
38) is an intermediate between users and computer. [ ]
(a) Keyboard (b) Monitor (c)Both a & b (d) Mouse

29
39) In Windows family NT Stands for . [ ]
(a) Network Termination (b) New Technology (c) Both a & b (d) None of These
40) & are the main functions of GUI. [ ]
(a) Pointing & Selecting (b)Selecting & Executing (c) Pointing & Editing (d)None of these

30
 UNIT-II

HUMAN INTERACTION WITH COMPUTERS

Understanding How People Interact with Computers Characteristics of computer systems,

past and present, that have caused, and are causing, people problems. We will then look at
the effect these problems have –

• Why people have trouble with computers

• Responses to poor design
• People and their tasks

Why People Have Trouble with Computers

• Extensive technical knowledge but little behavioral training.

• With its extensive graphical capabilities.
• Poorly designed interfaces.
• What makes a system difficult to use in the eyes of its user?
• Use of jargon
• Non-obvious design
• Fine distinctions
• Disparity in problem-solving strategies
• an "error-preventing" strategy
• Design inconsistency

PSYCHOLOGICAL

Typical psychological responses to poor design are:

• Confusion: Detail overwhelms the perceived structure. Meaningful patterns are

difficult to ascertain, and the conceptual model or underlying framework cannot be
understood or established.

• Annoyance: Roadblocks that prevent a task being completed, or a need from being
satisfied, promptly and efficiently lead to annoyance. Inconsistencies in design,
slow computer reaction times, difficulties in quickly finding information, outdated
information, and visual screen distractions are a few of the many things that may
annoy users.

• Frustration: An overabundance of annoyances, an inability to easily convey one's

intentions to the computer, or an inability to finish a task or satisfy a need can cause
frustration. Frustration is heightened if an unexpected computer response cannot be
undone or if what really took place cannot be determined: Inflexible and
unforgiving systems are a major source of frustration.

• Panic or stress: Unexpectedly long delays during times of severe or unusual

31
 pressure may introduce panic or stress. Some typical causes are unavailable
systems or long response times when the user is operating under a deadline or
dealing with an irate customer.

• Boredom: Boredom results from improper computer pacing (slow response times or
long download times) or overly simplistic jobs.

• These psychological responses diminish user effectiveness because they are severe
blocks to concentration.

--Thoughts irrelevant to the task at hand are forced to the user’s attention,
and necessary concentration is impossible.

--The result, in addition to higher error rates, is poor performance, anxiety,

and dissatisfaction Physical.

• Psychological responses frequently lead to, or are accompanied by, the following
physical reactions.

• Abandonment of the system: The system is rejected and other information sources
are relied upon. These sources must, of course, be available and the user must have
the discretion to perform the rejection.

In business systems this is a common reaction of managerial and professional personnel.

With the Web, almost all users can exercise this option.

• Partial use of the system: Only a portion of the system's capabilities are used,
usually those operations that are easiest to perform or that provide the most
benefits. Historically, this has been the most common user reaction to most
computer systems. Many aspects of many systems often go unused.

• Indirect use of the system: An intermediary is placed between the would-be user
and the computer. Again, since this requires high status and discretion, it is another
typical response of managers or others with authority.
• Modification of the task: The task is changed to match the capabilities of the
system. This is a prevalent reaction when the tools are rigid and the problem is
unstructured, as in scientific problem solving.

• Compensatory activity: Additional actions are performed to compensate for system

inadequacies. A common example is the manual reformatting of information to
match the structure required by the computer. This is a reaction common to workers
whose discretion is limited, such as clerical personnel.

• Misuse of the system: The rules are bent to shortcut operational difficulties. This
requires significant knowledge of the system and may affect system integrity.

32
• Direct programming: The system is reprogrammed by its user to meet specific
needs. This is a typical response of the sophisticated worker.

• These physical responses also greatly diminish user efficiency and effectiveness.
They force the user to rely upon other information sources, to fail to use a system's
complete capabilities, or to perform time-consuming "work-around" actions

IMPORTANT HUMAN CHARACTERISTICS IN DESIGN

• Importance in design are perception, memory, visual acuity, foveal and peripheral vision,
sensory storage, information processing, learning, skill, and individual differences.

• Perception
• Proximity
• Similarity
• Matching patterns
• Succinctness
• Closure
• Unity
• Continuity
• Balance
• Expectancies
• Context
• Signals versus noise

• Memory: Memory is not the most stable of human attributes, as anyone who has
forgotten why they walked into a room, or forgotten a very important birthday, can
attest.
• -Short-term, or working, memory.
- Long-term memory
- Mighty memory
- Sensory Storage

• Mental Models: As a result of our experiences and culture, we develop mental

models of things and people we interact with.

• A mental model is simply an internal representation of a person's current

understanding of something. Usually a person cannot describe this mental mode
and most often is unaware it even exists.

• Mental models are gradually developed in order to understand something, explain

things, make decisions, do something, or interact with another person.

• Mental models also enable a person to predict the actions necessary to do things if
the action has been forgotten or has not yet been encountered.
33
• Movement Control : Once data has been perceived and an appropriate action
decided upon, a response must be made.

• In many cases the response is a movement. In computer systems, movements

include such activities as pressing keyboard keys, moving the screen pointer by
pushing a mouse or rotating a trackball, or clicking a mouse button

THE IMPLICATIONS IN SCREEN DESIGN

• Learning: Learning, as has been said, is the process of encoding inlong-term

memory information that is contained in short-term memory.
• It is a complex process requiring some effort on our part. Our ability to learn is
important-it clearly differentiates people from machines.
• Given enough time people can improve the performance in almost any task. Too
often, however, designers use our learning ability as an excuse to justify complex
design.
• A design developed to minimize human learning time can greatly accelerate human
performance.
• People prefer to stick with what they know, and they prefer to jump in and get
started. Unproductive time spent learning is something frequently avoided.
• Skill: The goal of human performance is to perform skillfully. To do so requires
linking inputs and responses into a sequence of action.

• The essence of skill is performance of actions or movements in the correct time

sequence with adequate precision. It is characterized by consistency and economy
of effort.
• Economy of effort is achieved by establishing a work pace that represents optimum
efficiency.
• It is accomplished by increasing mastery of the system through such things as
progressive learning of shortcuts, increased speed, and easier access to information
or data.
• Skills are hierarchical in nature, and many basic skills may be integrated to form
increasingly complex ones. Lower-order skills tend to become routine and may

34
 drop out of consciousness.
• System and screen design must permit development of increasingly skillful
performance.
• Individual Differences: In reality, there is no average user. A complicating but very
advantageous human characteristic is that we all differ-in looks, feelings, motor
abilities, intellectual abilities, learning abilities and speed, and so on.
• In a keyboard data entry task, for example, the best typists will probably be twice as
fast as the poorest and make 10 times fewer errors.
• Individual differences complicate design because the design must permit people
with widely varying characteristics to satisfactorily and comfortably learn the task
or job, or use the Web site.
• In the past this has usually resulted in bringing designs down to the level of lowest
abilities or selecting people with the minimum skills necessary to perform a job.
• But technology now offers the possibility of tailoring jobs to the specific needs of
people with varying and changing learning or skill levels. Multiple versions of a
system can easily be created.
• Design must provide for the needs of all potential users
HUMAN CONSIDERATIONS IN DESIGN

• The User's Knowledge and Experience

The knowledge possessed by a person, and the experiences undergone,
shape the design of the interface in many ways. The following kinds of knowledge
and experiences should be identified.

• Computer Literacy - Highly technical or experienced, moderate computer

experience, or none

• System Experience - High, moderate, or low knowledge of a particular system and

its methods of interaction

• Application Experience - High, moderate, or low knowledge of similar systems

HUMAN CONSIDERATIONS IN DESIGN

• Task Experience - Other Level of knowledge of job and job tasks

• Systems Use - Frequent or infrequent use of other systems in doing job
• Education - High school, college, or advanced degree
• Reading Level - Less than 5th grade, 5th-12th, more than 12th grade
35
• Typing Skill - Expert (135 WPM), skilled (90 WPM), good (55 WPM), average (40
WPM), or "hunt and peck" (10 WPM).
• Native Language or Culture- English, another, or several.

JOB/TASK/NEED

• Type of System Use - Mandatory or discretionary use of the system.

• Frequency of Use - Continual, frequent, occasional, or once-in-a-lifetime use of
system
• Task or Need importance - High, moderate, or low importance of the task being
performed
• Task Structure - Repetitiveness or predictability of tasks being automated, high,
moderate, or low
• Social Interactions - Verbal communication with another person required or not
required
• Primary Training - Extensive or formal training, self training through manuals, or
no training
• Turnover Rate - High, moderate, or low turnover rate for jobholders
• Job Category - Executive, manager, professional, secretary, clerk
• Lifestyle - For Web e-commerce systems, includes hobbies, recreational pursuits,
and economic status
PSYCHOLOCICAL CHARCTERISTICS

• Attitude - Positive, neutral, or negative feeling toward job or system

• Motivation - Low, moderate, or high due to interest or fear
• Patience - Patience or impatience expected in accomplishing goal
• Expectations - Kinds and reasonableness
• Stress Level - High, some, or no stress generally resulting from task performance
• Cognitive Style - Verbal or spatial, analytic or intuitive, concrete or abstract.

PHYSICAL CHARACTRISTICS

• Age Young middle aged or elderly

• Gender Male or Female
• Handness Left, right or ambidextrous
• Disabilities Blind, defective vision, deafness, motor handicap

HUMAN INTERACTION SPEEDS

• The speed at which people can perform using various communication methods has
been studied by a number of researchers.

• Reading: The average adult, reading English prose in the United States, has a
reading speed in the order of 250-300 words per minute. Proof reading text on
paper has been found to occur at about 200 words per minute, on a computer
monitor, about 180 words per minute.
36
• One technique that has dramatically increased reading speeds is called Rapid Serial
Visual Presentation, or RSVP. In this technique single words are presented one at a
time in the center of a screen. New words continually replace old words at a rate set
by the reader. For a sample of people whose paper document reading speed was
342 words per minute. (With a speed range of 143 to 540 words per minute.) Single
words were presented on a screen in sets at a speed sequentially varying ranging
from 600 to 1,600 words per minute. After each set a comprehension test was
administered.

READING

• Prose text - 250-300 words per minute.

• Proof reading text on paper - 200 words per minute.
• Proofreading text on a monitor - 180 words per minute.

LISTENING

• Speaking to a computer: 150-160 words per minute.

• After recognition corrections: 105 words per minute.

KEYING

• Typewriter
Fast typist: 150 words per minute and higher
Average typist: 60-70 words per minute
• Computer
Transcription: 33 words per minute
Composition: 19 words per minute
• Two finger typists
Memorized text: 37 words per minute
Copying text: 27 words per minute
• Hand printing
Memorized text: 31 words per minute.
Copying text: 22 words per minute.

UNDERSTAND THE BUSINESS FUNCTION

• Business definition and requirements analysis

--Direct methods
--Indirect methods
--Requirements collection guidelines
• Determining basic business functions
--Developing conceptual modes
37
 --Understanding mental models
--Users new mental model
• Design standards or style guides
--Value of standards and guidelines
--Document design
--Design support and implementation
• System training and documentation
-- Training
--Documentation

DIRECT METHODS

• Individual Face-to-Face Interview

• Telephone Interview or Survey
• Traditional Focus Group
• Facilitated Team Workshop
• Observational Field Study
• User-Interface Prototyping
• Usability Laboratory Testing
• Card Sorting for Web Sites
• A technique to establish groupings of information for Web sites

INDIRECT METHODS

• MIS Intermediary
• Paper Surveyor Questionnaire
• Electronic Surveyor Questionnaire
• Electronic Focus Group
• Marketing and Sales
• Support Line
• E-Mail or Bulletin Board
• User Group
• Competitor Analyses
• Trade Show
• Other Media Analysis
• System Testing
DETERMINING BASIC BUSINESS FUNCTIONS

• Major system functions are listed and described, including critical system inputs and
outputs.

A flowchart of major functions is developed. The process the developer will use is
38
summarized as follows:

Gain a complete understanding of the user's mental model based upon:

•
The user's needs and the user's profile.
•
A user task analysis.
•
Develop a conceptual model of the system based upon the user's mental model.
This includes:
• Defining objects.
• Developing metaphors.
UNDERSTANDING THE USER'S MENTAL MODEL

• The next phase in interface design is to thoroughly describe the expected system
user or users and their current tasks.
• The former will be derived from the kinds of information collected in Step 1
"Understand the User or Client," and the requirements analysis techniques
described above.
• A goal of task analysis, and a goal of understanding the user, is to gain a picture of
the user's mental model.
• A mental model is an internal representation of a person's current conceptualization
and understanding of something.
• Mental models are gradually developed in order to understand, explain, and do
something.
• Mental models enable a person to predict the actions necessary to do things if the
actions have been forgotten or have not yet been encountered.
PERFORMING A TASK ANALYSIS

• User activities are precisely.

• Task analysis involves breaking down the user's activities to the individual task
level.
• Knowing why establishes the major work goals;
• Complete description of all user tasks and interactions.
• Work activities are studied using the techniques just reviewed;
• Direct observation, interviews, questionnaires, or obtaining measurements of actual
current system usage.
• Listing of the user's current tasks.
• Another result is a list of objects the users see as important to what they do

39
DEVELOPING CONCEPTUAL MODELS

• The output of the task analysis is the creation, by the designer, of a conceptual
model for the user interface.
• A conceptual model is the general conceptual framework through which the
system's functions are presented.
• Such a model describes how the interface will present objects, the relationships
between objects, the properties of objects, and the actions that will be performed.
• A conceptual model is based on the user's mental model. Since the term mental
model refers to a person's current level of knowledge about something, people will
always have them

DEVELOPING CONCEPTUAL MODELS

• Since mental models are influenced by a person’s experiences, and people have
different experiences, no two user mental models are likely to be exactly the same.

• Each person looks at the interface from a slightly different perspective. The goal of
the designer is to facilitate for the user the development of useful mental model of
the system.

• This is accomplished by presenting to the user a meaningful conceptual model of

the system .

• When the user then encounters the system, his or her existing mental model will,
hopefully, mesh well with the system's conceptual model.

• As a person works with a system, he or she then develops a mental model of the
system.

• The system mental model the user derives is based upon system's behavior,
including factors such as the system inputs, actions, outputs (including screens and
messages), and its feedback and guidance characteristics, all of which are
components of the conceptual model.

• Documentation and training also playa formative role. Mental models will be
developed regardless of the particular design of a system, and then they will be
Modified with experience.

• What must be avoided in design is creating for the user a conceptual model that
leads to the creation of a false mental model of the system, or that inhibits the user
from creating a meaningful or efficient mental model.

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Guidelines for Designing Conceptual Models

• Reflect the user's mental model, not the designer's.

• Draw physical analogies or present metaphors.
• Comply with expectancies, habits, routines, and
stereotypes.
• Provide action-response compatibility.
• Make invisible parts and process of a system visible.
• Provide proper and correct feedback.
• Avoid anything unnecessary or irrelevant.
• Provide design consistency.
• Provide documentation and a help system that will reinforce the conceptual model.
• Promote the development of both novice and expert mental models.

Defining Objects

• Determine all objects that have to be manipulated to get work done.

Describe:
- The objects used in tasks.
- Object behavior and characteristics that differentiate each kind of object.
- The relationship of objects to each other and the people using them.
- The actions performed.
- The objects to which actions apply.
- State information or attributes that each object in the task must preserve,
display,or allow to be edited.

• Identify the objects and actions that appear most often in the workflow.

• Make the several most important objects very obvious and easy to manipulate

Developing Metaphors

• Choose the analogy that works best for each object and its actions.
• Use real-world metaphors.
• Use simple metaphors.
• Use common metaphors.
• Multiple metaphors may coexist.
• Use major metaphors, even if you can't exactly replicate them visually.
• Test the selected metaphors.

SCREEN DESIGNING

How to distract the screen user

• Unclear captions
• Improper type and graphic emphasis
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 • Misleading headings
• Irrelevant and unnecessary headings
• Inefficient results
• Clustered and cramped layout
• Poor quality of presentation
• Legibility
• Appearance
• arrangement
• Visual inconsistency
• Lack of design features
• Over use of 3D presentations
• Overuse of too many bright colors
• Bad typography

Variety of distractions
• Numerous audio and visual interruptions
• Extensive visual clutter
• Poor information readability
• In comprehensible screen components
• Confusing and inefficient navigation
• Inefficient operations
• Excessive or inefficient page scrolling
• Information overload
• Design in consistency
• Outdated information

What screen users want

• an orderly clean clutter free appearance
• An obvious indication of what is being shown and what should be done with it.
• Expected information located where it should be.
• A clear indication of what relates to what.
• Plain and simple english
• A clear indication of when an action can make a permanent change in data

What screen users do

• Identifies a task to be performed or need to be fulfilled.
• Decides how the task will be completed or need fulfilled.
• Manipulates the computers controls.
• Gathers necessary data.
• Forms judgments resulting in decisions relevant to task.

Design goals
• Reduce visual work
• Reduce intellectual work
• Reduce memory work
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 • Reduce mentor work
• Eliminate burdens or instructions.

SCREEN MEANING AND PURPOSE

Each screen element

• Every control
• All text
• Screen organization
• All emphasis
• Each color
• Every graphic
• All screen animation
• All forms of feedback

Must
• Have meaning to screen users
• Serve a purpose in performing task organizing screen elements

Consistency
• Provide real world consistency
• Provide internal consistency
• Operational and navigational procedures
• Visual identity or theme
• Component
• Organization
• Presentation
• Usage
• Locations
• Follow the same conventions
• Deviate only when there is clear benefit to user

ORDERING OF SCREEN DATA & CONTENT

• Divide information into units that are logical, meaningful and sensible.
• Organize by interrelationships between data or information.
• Provide an ordering of screen units of elements depending on priority.
• Possible ordering schemes include
• Conventional
• Sequence of use
• Frequency of use
• Function
• Importance
• General to specific.
• Form groups that cover all possibilities.
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 • Ensure that information is visible.
• Ensure that only information relative to task is presented on screen.
• Organizational scheme is to minimize number of information variables.
• Upper left starting point
• Provide an obvious starting point in the screen’s upper left Corner.

SCREEN NAVIGATION AND FLOW

• Provide an ordering of screen information and elements that:

 is rhythmic guiding a person’s eye through display
 encourages natural movement sequences.
 minimizes pointer and eye movement distances.

• Locate the most important and most frequently used elements or controls at top left.
• Maintain top to bottom , left to right flow.
• Assist in navigation through a screen by

 Aligning elements
 Grouping elements
 Use of line borders

• Through focus and emphasis, sequentially, direct attention to items that are
 Critical
 Important
 Secondary
 Peripheral

• Tab through window in logical order of displayed information.
• locate command button at the end of the tabbing order sequence,
• When groups of related information must be broken and displayed on separate
screens, provide breaks at logical or natural points in the information flow.
• In establishing eye movement through a screen, also consider that the eye trends to
move sequentially , for example –
 From dark areas to light areas
 From big objects to little objects
 From unusual shapes to common shapes.
 From highly saturated colors to unsaturated colors.

• These techniques can be initially used o focus a person’s attention.

• Maintain top to bottom, left to right through the screen. This top to bottom orientation is
Recommended for information entry for the following reasons –

 Eye movements between items will be shorter.

 Control movements between items will be shorter.
 Groupings are more obvious perceptually.
44
  When one’s eyes moves away from the screen and then back, it returns
to about same place it left, even if it is seeking next item in sequence.

• Most product style guides recommend a left to right orientation.
• Our earliest display screens reflected this left to right entry orientation.
• Top to bottom orientation is also recommended for presenting displays of read only
information that must be scanned.

VISUALLY PLEASING COMPOSITION

• Provide visually pleasing composition with the following qualities –

 balance
 Symmetry
 Regularity
 Predictability
 Sequentiality
 Economy
 Unity
 Proportion
 Simplicity
 Groupings.

Balance

Symmetry

45
Regularity

Predictability

46
Sequentially

• The eye trends to be attracted to :

• A brighter element before one less bright
• Isolated elements before elements in a group
• Graphics before text
• Color before black and white
• Highly saturated colors before those less saturated.
• Dark areas before light areas
• A big element before a small one
• An unusual shape before a usual one
• Big objects before little objects

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49
50
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GROUPING USING BORDERS

• Provide functional groupings

• Create spatial groupings
• Provide meaningful titles for each grouping
• Incorporate line borders
• Do not exceed three line thick ness
• Create lines consistent in height and length
• For adjacent groupings with borders where ever possible
• Use rules and borders sparingly

FOCUS AND EMPHASIS

• Visually emphasize the

• Most prominent element
• Most important elements
• Central idea or focal point
• De emphasize less important elements
• To ensure that
• Too many screen elements are emphasized.
• Screen clutter
• Using too many emphasize techniques
• To provide emphasis use techniques such as :
• Higher brightness
• Reverse polarity
• Larger and distinctive font
52
 • Underlining
• Blinking
• Line rulings
• Contrasting colors
• Larger size
• Positioning
• Isolation
• Distinctiveness
• White space

INFORMATION RETRIEVAL ON WEB

• The most sought after web commodity is content.

• Behavior is often goal driven.
• Reading is no longer a linear activity.
• Impatience.
• Frequent switching of purpose.
• Web users access site for different reasons: a focused search for a piece of
information or an answer less focused for browsing or surf.
• High tech capabilities, fancy graphics do not compensable for inefficient or poor
content.
• Initial focus on attention
• Page perusal
• Scanning guidelines
• Browsing
• Browsing guidelines
• Searching
• Problems with search facilities
• Search facility guidelines
• Express the search
• Progressive search refinement
• Launch the search
• Present meaningful results

SCANNING GUIDELINES

• Organization
• Minimize eye movement
• Provide groupings of information
• Organize content in a logical and obvious way.

• Writing
• Provide meaningful headings and subheadings.
• Provide meaningful titles
• Concisely write the text.

53
 • Use bullets/ numbers
• Array information in tables
• Presentation
– Key information in words or phrases
– Important concepts

BROWSING GUIDELINES

• Facilitate scanning
• Provide multiple layers of structure
• Make navigation easy
• Respect users desire to leave
• Upon returning help users reorient themselves.
• Users can browse deeply or simply move on.
• Provide guidance to help reorientation
• Understand terms to minimize to need for users to switch context.

PROBLEMS WITH SEARCHING

• Not understanding the user.
• Difficulties in formulating the search.
• Difficulties in presenting meaningful results.
• Identify the level of expertise of user.

KNOW THE SEARCH USER

• Plan for user’s switchig purposes during search process.

• Plan for flexibility in the search process.
• Anticipate
• Nature of every possible query
• Kind of information desired
• How much information will result the search.

STATISTICAL GRAPHICS

• A statistical graphic is data presented in a graphical format.

• A well designed statistical graphic also refered to as chart or graph.
• Use of statistical graphics
- reserve for material that is rich, complex or difficult.
• Data Presentation
• emphasize the data
• Minimize non data elements
• Minimize redundant data
• Fill the graph’s available area with data.
• Show data variation
• Provide proper context for data interpretation.

54
• Scales and shading
- place ticks to marks scales on the outside edge of each axis.
- employ a linear scale.
- mark scales at standard or customary intervals
- Start a numeric scale at zero.
- display only a single scale on axis.
- provide aids for scale interpretation.
- clearly label each axis.
- Provide scaling consistency
- consider duplicate axis for large scale data.
- Proportion
- Lines
- Labeling
- Title
- Interpretation of numbers

TYPES OF STATISTICAL GRAPHS

 curve and line graphs
 Single graph
 Four or five maximum
 Label identification
 Legend
 Tightly packed curves
 Important or critical data
 Comparing actual and projected data
 Data differences
 Surface charts
 Ordering
 Coding schemes
 Labels
 Scatter plots
 two dimensions
 Consistent intervals
 multiple data sets
 Significant points
 Bar graphs
 consistent orientation
 Meaningful organization
 Bar spacing
 Differentiation
 Important or critical data
 Related bar ordering
 Reference index
 labeling
 Segmented or stacked bars.

55
  Data category ordering
 Large segments
 Coding schemes
 labeling
 Flow charts
 Order of stps
 Orientation
 Coding conventions
 Arrows
 Highlighting
 One decission at each step
 Consistently order and word all choices
 Pie chart

TECHNOLOGICAL CONSIDERATION -INTERFACE DESIGN

Graphical systems

• Screen design must be compatible with the capabilities of the system –

• system power
• Screen size
• Screen resolution
• Display colors
• Other display features
• Screen design must be compatible with the capabilities of the
• Platform compatibility
• development and implementation
• Platform style guide
• Browser
• compatibility
• monitor size and resolution
• fonts
• Color
• Bandwidth
• Version
• Other considerations
Downloading
Currency
Page printing
Maintainability
 Question Bank
UNIT-II

10M
1. Briefly explain about visually pleasing composition concept in screen design.
2. Write a short note on the usability assessment in the design process. 10M

3. a) Discuss about human interaction speeds. 5M

b) What is meant by basic business function? Explain with example. 5M

4. Explain in detail about the important human characteristics in design. 10M

5. Explain briefly about how to distract the screen user. 10M

6. What is the interface design process and discuss a variety of attributes that
have an important influence on interface and screen design? 10M

7. a) What are the goals of a screen design? 5M

b) What are the display/read-only screens? 5M

8.Explain the guidelines for presenting information simply and meaningfully on screens.10M

9.What are the commandments in the designing? Explain the Myth in

usability Assessment. 10M

10.a) What is visual acuity? 2M

b) Differentiate performance versus preference 2M
c) What is metaphor? 2M
d) What is the opposite of predictability? Show the difference in
diagrammatic view. 2M
e) Define Paging. 2M
 Objective Questions

1) Known your user or client is addressed in step1, prototype and testing are addressed in step14
[ ]
A) Test, test and retest B) Retest, test and test
C) Test, retest and test D) Retest, and test, test
2) Human problem solving can best be characterized as [ ]
A)Error handling B) Event handling
C)Error-correcting or Trial and error. D) All
3) A focus on using design features or components that are [ ]
A) Dirty and neat B)Neat and Glitzy C)Glitzy and dirty D) All the above
4) was first to use the term usability to describe the effectiveness of human performance
A) Sandblad B) Bennett C) Johnson D) Lind [ ]
5) action of the sides, top, bottom and corners of the screen [ ]
A) Binning B) Alignment C) Pinning D) Align
6) users working or performing a task to illustrate and study problems and difficulties
A) Metrotape B) Audiotape C) Ferrotype D) Videotape [ ]
7) People who are the object of sentence: [ ]
A) Normally organization employee, customer B) Normally customer
C) Normally seller D) none of the above
8) The capacity of eye resolve detail is called [ ]
A) Audio acuity B) Visual acuity C) Listener acuity D) all
9) is a concept where one’s body of knowledge about one thing is used to understanding else.
A) Metaphor B) phosphor C) Getaphor D) none of the above [ ]
10) ISO stands for [ ]
A) International stands organization B) interest standard organization
C) International stands organ D) International standard organization
11 and are also an integral part of any development effort. [ ]
A) Training and documentation B) Implementation C) Structure D) Align
12) Symmetry opposite is a [ ]
A) Irregularity B) Economy C)Regular D) Asymmetry
13ANSI stands for [ ]
A) America nationality stands institute B)America nationality stands info
C)American national standards institute D) America nationality standard instate
14) In web page use an only to indicate a navigation link [ ]
A) Underline B) Attention C) Creation D) Standard

15) Predictability opposite is [ ]

A) Regular B) Irregular C)Spontaneity D) none
16) Organize by the degree interrelation ship between and [ ]
A) Information and cell B) Alignment and row
C) Data and information D) none
17) A focus on using design features or components that are [ ]
A) Dull and clear B) Neat and Glitzy C) Clear and Dirty D) none
18) Tab through window in logical order of [ ]
A)Display inform B)Alignment C) Displayed D) displayed information

19) arrays are perceived as larger. [ ]

A) Difficult B) Asymmetric C) Symmetric D) Illustrated
20Economy opposite is a [ ]
A) Spontaneity B) Predictability C)Intricacy D) Sequentially
21)Unity opposite is a [ ]
A) Proportional B) Illustrated C) Aesthetically D) Fragmentation
22)Simplicity synonyms is a [ ]
A) Complexity B) Information C) Measuring D) Termination
23) Provide economy by using as [ ]
A) Few Style and color as possible B) Few Style C) Regularity D) Design
24) Create of data or text with aesthetically pleasing proportions [ ]
A) Windows and grouping B) Windows
C) Grouping D) All the above
25) Focusing attention on groupings or [ ]
A) Screen B) Related information C) Proximity C)Simple
26)Provide functional grouping of elements [ ]
A)Associated B) association C)Allocated D) Assignment
27) also calculated another grouping measure [ ]
A)Tullis B) Align C)Grouping D) All of the above
28consistently follow this concept on all [ ]
A) Display B) Elements C) Converse D) screen
29) and are also an integral part of any development effort [ ]
A)Training and documentation B) documentation C) Training D) none
30) Provide a unique and consistent is structure. [ ]
A) End of page B) starting of page C) Middle of page D) none
31) Sequentially can be achieved by and as illustrated [ ]
A) Order B) alignment space and grouping C) Randomness D) none
32)Sequential opposite is [ ]
A) Testing B) step by step C) Randomness D) all the above
33) Create regularity be establishing standard and consistently and points. [ ]
A) Spacing horizontal and vertical alignment B) no space C) Both a& b D) none
34)Provide functional grouping of elements [ ]
A) Primary B) associated C) Allocated D) All the above
35) is a concept where one’s body of knowledge about one thing is used to understanding else
[ ]
A) Getaphor B)Betaphor C)Phosphor D) Metaphor

36)Regularity opposite is an [ ]
A)Economy B) irregularity C) Common D) Unregularity
37) Designer needs tool. [ ]
A) Bad B) Both A&C C) Good D) none
38)The capacity of eye resolve detail is called [ ]
A) Audio acuity B) Image acuity C) Visual acuity D) Both A&C
39) and response for poor design [ ]
A) Physiological and physics B) methodology
C)Termination method D) all the above
40) Know your user or client ending with [ ]
A) Testing B) design C) Planning D) none