Masipit, Calapan City, Oriental
Mindoro
Business Plan
Prepared: February 10, 2017
[Business Name] Business Plan [YEAR]
Contents
Business Plan template .......................... Error! Bookmark not defined.
Using this template ............................... Error! Bookmark not defined.
Business Plan Summary..................................................................... 4
The Business ............................................................................. 4
The Market ................................................................................ 5
The Future ................................................................................ 5
The Finances ................................. Error! Bookmark not defined.
The Business .................................................................................... 4
Business details ............................. Error! Bookmark not defined.
Registration details ..................................................................... 6
Business premises ...................................................................... 7
Organisation chart .......................... Error! Bookmark not defined.
Management & ownership ........................................................... 9
Key personnel ................................ Error! Bookmark not defined.
Products/services ..................................................................... 12
Innovation............................................................................... 14
Insurance ................................................................................ 14
Risk management .......................... Error! Bookmark not defined.
Legal considerations ....................... Error! Bookmark not defined.
Operations .................................... Error! Bookmark not defined.
Sustainability plan .......................... Error! Bookmark not defined.
The Market ...................................................................................... 6
Market research ............................. Error! Bookmark not defined.
Market targets ............................... Error! Bookmark not defined.
Environmental/industry analysis ....... Error! Bookmark not defined.
Your customers .............................. Error! Bookmark not defined.
S.W.O.T. analysis ........................... Error! Bookmark not defined.
Your competitors ............................ Error! Bookmark not defined.
Advertising & sales ......................... Error! Bookmark not defined.
The Future ........................................... Error! Bookmark not defined.
Vision statement ............................ Error! Bookmark not defined.
Mission statement .......................... Error! Bookmark not defined.
Goals/objectives ............................ Error! Bookmark not defined.
Action plan .................................... Error! Bookmark not defined.
The Finances .................................................................................. 15
Key objectives & financial review ...... Error! Bookmark not defined.
Assumptions .................................. Error! Bookmark not defined.
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[Business Name] Business Plan [YEAR]
Start-up costs for [YEAR] ................ Error! Bookmark not defined.
Balance sheet forecast .................... Error! Bookmark not defined.
Profit and loss forecast .................... Error! Bookmark not defined.
Expected cash flow ......................... Error! Bookmark not defined.
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Supporting documentation ..................... Error! Bookmark not defined.
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[Business Name] Business Plan [YEAR]
Business Plan Summary
The Business
Business name: Café Pindot
Business structure: Group Partnership (stockholders)
Business location: Masipit, Calapan City, Oriental Mindoro
Date established: January 1, 2018
Business owner(s): Armando M. Lamboloto, Jr.
Mark C. Datinguinoo
Jay-R DC. Osorio
Cherrie Rose L. Desaliza
Glady Jincky G. Fancubit
Ruth Tamara C. Encarnacion
Lourraine Mara M. Alzate
Annalyn Macalalad
Dionisio R. Barrientos
Relevant owner experience:
The owners have various experiences in handling their own small-
scale business entities like boutiques, pastry store, shops and online
product advertising and selling which individually became successful yet
were fastened in assumption of a better business opportunity in group
partnership.
Products/services:
Café Pindot will serve a variety of coffee that will give its consumers
a replenishing, aromatic relaxation after a long day of study and work. In
addition, the coffee shop will offer dishes that are best when offered with
coffee like pasta, sandwiches and the like. The business name mirrors its
secondary function as a café. The café is foreseen to cater vending machines
operated through commanding buttons in some target institutions
especially those which are far from the business location and thus, pindot
(press).
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[Business Name] Business Plan [YEAR]
The Market
Target market:
The above- mentioned café targets to cater mainly the students in the
nearby places specifically the Mindoro State College of Agriculture and
Technology (MinSCAT) located in the exact same location of Café Pindot.
More so, it also will cater to the professionals in the community who are
fond of coffee tabling their anxieties after work.
As have been mentioned, Café Pindot will be foreseen to cater vending
machines operated through commanding buttons in some selected target
institutions especially those which are far from the business location.
Marketing strategy:
P- romotion and Online Advertisements
R- ender of good service
E- qualize quality and cost
S- urpass competitors’ standards
S- upply to the larger market (outside Calapan City)
The Future
The Vision
• To be well-established and trusted as a coffee business enterprise
• To be a leader in innovation, service and quality
• To be among the most admired and respected companies in our
industry
• To be one of the leading business entities in our market
The Mission
• To set and maintain the highest standard of quality and ethics in
everything we do.
• To provide perfect, delicious coffee products and excellent, reliable
services to our customers.
• To earn the trust of our customers, employees, partners and our
community and to contribute to good development and prosperity.
• To inspire and to connect people.
• To nourish our community through engaged relationships, one
customer at a time.
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[Business Name] Business Plan [YEAR]
The Goals
Accomplishing and maintaining these goals to help enliven the
café and enhance the wholesome spirit we want to project. These
goals are long term, ongoing and ever evolving as we grow and learn
our business.
Date of Person
Milestone expected responsible
completion
Leasing the store location Year 1, month owner
1
Opening the first store Year 1, month Owner,
4 manager,
employees
Net profitability achieved Year 2, month owner
1
The number of Café- Pindot locations Year 3, month owner
could easily reach to 5-10. 1
The Business
Café Pindot will be engaged in manufacturing, distribution of
coffee vending machines as well as preparing coffee based drinks with
healthy and fresh ingredients, high quality monitoring, best packaging and
competitive prices to the clients in the City of Calapan, the whole province
and the rest of the country.
Registration details
Business name: Café Pindot
Trading name(s): Café
Date registered: November 17, 2017
Location(s) registered: Masipit Calapan City, Oriental Mindoro
Business structure: General Partnership
Licences & permits: Barangay Clearance, Sanitation, Mayor’s
Permit, BIR Permit, DTI Permit
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[Business Name] Business Plan [YEAR]
Business premises
Business parameters: 100 Sq. Meters
ORGANIZATIONAL AND MANAGEMENT
Organizational Chart
Chief
Executive
Officer
Maintenance
Barista/Bariste Cashier Service Crews Dishwasher
Crew
Chief Executive Officer (CEO)
Job Description
Manage overall operation of the Business.
Prepare production, marketing, financial and other reports to the
owner.
Responsible in hiring and training employees.
Responsible in planning, implementation and evaluation.
Job Specifications
A graduate of 4 year degree course in business or any related
courses.
Oral and Written communication skills.
Flexible
Computer literate
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[Business Name] Business Plan [YEAR]
BARISTA/BARISTE
Job Description
Must be physically fit
Must have Barista National Certificate II.
CASHIER
Job Description
Handles the payment of the costumers.
Entertain the costumer’s order.
Job Specification
Must be college level or college graduate of any 4 year
course/
Must be graduate of ABM
SERVICE CREW
Job Description
Renders equal and quality services.
Maintains a harmonious customer relationship.
Job Specification
Must be 18 years and above.
Physically fit
Polite
DISHWASHER
Job Description
Prepare the necessary materials
Maintaining the cleanliness of the station
Job Specification
Must be 18 years and above.
Physically fit
Polite
Hardworking
Can work under pressure
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[Business Name] Business Plan [YEAR]
MAINTENANCE CREW
Job Description
Maintains the cleanliness of the vending machines
Collects the sales for the day
Replenishes depleted ingredients
Checks the over-all functionality of the vending machines
Job Specification
Must be 18 years and above.
Physically fit
With Driver’s License
Knows how to ride a motorbike
Polite
Hardworking
Can work under pressure
Management & ownership
Name of owners: Armando M. Lamboloto, Jr.
Mark C. Datinguinoo
Jay-R DC. Osorio
Cherrie Rose L. Desaliza
Glady Jincky G. Fancubit
Ruth Tamara C. Encarnacion
Lourraine Mara M. Alzate
Annalyn Macalalad
Dionisio R. Barrientos
Details of management & ownership:
Café Pindot is owned by 9 business partners and operated by Chief
Executive Officer (CEO). They are the business partners who will spearhead
of the management. The Chief Executive Officer (CEO) has the sole power
in the operation of the café and the vending machines.
Experience:
The owners have various yet relevant experiences in handling their
own small- scale business entities like boutiques, pastry store, shops and
online product advertising and selling which individually became successful
yet were fastened in assumption of a better business opportunity in group
partnership.
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[Business Name] Business Plan [YEAR]
Key personnel
Current staff
Job Title Name Expected Skills or strengths
staff
turnover
Chief [12-18 5 years experience in
Executive months] franchising business and 3
Officer years experience as cook and
barista
Cashier [12-18 3 years as cashier
months]
Barista/Barist [12-18 5 years experience as
e months] associate assistant barista of
Starbucks
Service Crew [12-18 5 years experience as
months] waitress
Dishwasher [12-18 2 years experience as service
months] crew in Kuya J’s restaurant
and 2 years experience as
service crew in Auntie Lola
Maintenance [12-18 2 years experience as
Crew months] maintenance crew at
Jollibee’s restaurant
Required staff
Expected
Date
Job Title Quantity staff Skills necessary
required
turnover
Point of Sale
Cashier [1] Systems (POS) 3/05/17
[1-2 years]
Basic Accounting
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[Business Name] Business Plan [YEAR]
Expected
Date
Job Title Quantity staff Skills necessary
required
turnover
Action Oriented
Barista [1] [1-2 years] Selling to 3/05/17
Customer Needs
Service
[2] [1-2 years] Customer Service 3/05/17
Crew
Dishwasher [1] [1-2 years] All around cleaner 3/05/17
Recruitment options
The staffs went in an intensive interview and assessment of Person
Specification regarding their Knowledge, Skills and Behaviours. Specific
staffs underwent rigid training from TESDA resulting from being an NC II
holder.
Training programs
All the staffs/employees will be undertaking their training in the Culinary
and Food and Beverage Services.
Skill retention strategies
Strict monitoring of the performance of the staffs/employees will be
assessed through a survey form and supervision of the Sole
Proprietor or Manager.
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[Business Name] Business Plan [YEAR]
Products/services
A. Café
Product/Service Description Price
deCAFÉ pindot para sa mga buntis 50.00
(Decaffeinated)
CAFÉ LATEte para sa mga mahilig sa K 50.00
EXpresso cafe para sa mga pusong wasak 50.00
CAFÉ press para sa mga highblood 50.00
i-hart CAFÉ para sa mga inlab 50.00
CAFÉ’l mocha para sa mga epal 50.00
Pastries bread, cakes 40.00
Compared to our competitor’s, CAFÉ-pindot is comparably priced. We
are offereing a wide selection of hot coffee drinks. We believe that
the prices of the coffee presented in CAFÉ-pindot can appeal to even
the most price sensitive variety of consumers.
There will be two pricing variations:
Retail: full, retail price of products
Discounted: Each day of the week(Sunday) will be assigned a
discounted drink. Discounts will range from 10%-40% off the retail
price.
B. Vending Machine
Product/Service Description Price
CAFÉ LATEte para sa mga mahilig sa K 5.00
EXpresso cafe para sa mga pusong wasak 5.00
CAFÉ’l mocha para sa mga epal 5.00
Market position:
The CAFÉ-pindot will offer coffee with a different atmosphere that meshes
with Calapan’s students and employees. Our services and products are
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[Business Name] Business Plan [YEAR]
aligned to the preference of the nearby schools and offices. Our goal is to
provide a welcoming and relaxed atmosphere for our customers wherein
they can talk, share and de-stress. It is more than just a café but also an
environment where customers can make new lasting relationship with its
community.
Unique selling position:
The location of the CAFÉ-pindot near MINSCAT made it accessible and near
its customers. Its establishment is a source of premium upscale coffee
beverages and food which are affordable for students and employees. The
company was able to secure the location under extremely favorable terms.
Anticipated demand:
De-stessing in a relaxing and comfortable way for employees is needed after
a long-day work. Students find places to talk and socialize.
Pricing strategy:
Price Bundling for coffee and sandwich/pasta will be applied. Customer
Loyalty discounts will be given for loyal customers applying the “buy nine
get one free" punch cards. Free desserts for employees and students near
the establishment of CAFÉ-pindot will be offered.
Value to customer:
The customers view the food offered by CAFÉ-pindot as a necessity as a
kind of food and beverage and at the same time a leisure place to relax and
socialize.
Growth potential:
CAFÉ-pindot is located in a heavily trafficked area set to expand at the end
of year 3. There will be a 100% increase rate for its demand because of its
trend. Change in Drinking habits, computer shops in bookshops and laptop
generation will increase its demand for students and employees.
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[Business Name] Business Plan [YEAR]
Innovation
Research & development (R&D)/innovation activities
Creativity with the use of little imagination will help CAFÉ-pindot stand out
from our competitors. We are adding vending machines inside our café that
can utilize their time inside the café. Aside from that customers having their
birthday will have a free Bundle Meal as long as they are with a friend.
Intellectual property strategy
Café-pindot will have a strategic management to protect its intellectual
properties such as its unique name, logos, and the like. An administrative
case shall be filed against anybody who would alter, copy or reproduce the
aforesaid materials off without the management’s permission.
Insurance
Workers compensation: Employees will be given their SSS, Philhealth
benefits and bonus depending on their monthly performance.
Risk management
Our team will take time in constant assessment of qualtiycontrol, and
we also take the time to speak to each client’s individual needs.
Meeting our target sales based on forecasted demand will be able to
forecast with precision the amount quantity to produce on a daily
basis.
Legal considerations
Proper licensing for the inspection of facilities will be considered along
with the checking the employment contract to ensure they didn't
have a non-compete clause. Permits from Barangay, Mayor,
Sanitation, BIR, DTI and BFAD will be secured before the operation of
the business.
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[Business Name] Business Plan [YEAR]
Operations
CAFÉ-pindot will improve its profit margins by sourcing cheaper cups
and equipment for our coffee and vending machine. We will also
strive to reduce waste as much as possible.
Sustainability plan
Menu based on trends will be followed to gather varieties of
customers. Vending machines will be distributed to places with high
traffic volumes- people traffic. The Café will consider giving a small
discount for BYO (Bring your own) cups and considerations for a free
upsize or other perk: customers love a freebie!
The Market
The Future
The Mission
To set and maintain the highest standard of quality and ethics in
everything we do.
To provide delicious coffee products and excellent, reliable
services to our customers.
To earn the trust of our customers, employees, partners and our
community and to contribute to good development and
prosperity.
To inspire and to connect people.
To nourish our community through engaged relationships, one
customer at a time.
The Vision
• To be well-established and trusted as a coffee business enterprise
• To be a leader in innovation, service and quality
• To be among the most admired and respected companies in our
industry
• To be one of the leading business entities in our market
Page 15
[Business Name] Business Plan [YEAR]
The Goals
Accomplishing and maintaining these goals to help enliven the café
and enhance the wholesome spirit we want to project. These goals are
long term, ongoing and ever evolving as we grow and learn our business.
Date of Person
Milestone expected responsible
completion
Leasing the store location Year 1, month owner
1
Opening the first store Year 1, month Owner, manager,
4 employees
Net profitability achieved Year 2, month owner
1
The number of Café- Pindot locations could easily Year 3, month owner
reach to 5-10. 1
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[Business Name] Business Plan [YEAR]
The Finances
*attached herewith is the Financial Statement in Microsoft Excel format
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