Where There’s A Will. There’s A Whey.
Why is protein important to us?
What is whey protein?
Why XS Mixed Whey Protein with
Agenda Chocolate Flavour?
XS Mixed Whey Protein with
Chocolate Flavour Vs Nutrilite Soy
Protein Drinks
Business Opportunities
FAQ
Suki, 33 Ken, 29
Nik, 34 Darren, 24
Ricole, 34 Kiyan, 25 Pris, 24
Oscar, 20
“ No Protein,
No You”
Why is Protein Important to Us?
Growth Immunity Structural Exercise
Component
Why is Protein Important to Us?
Growth Immunity Structural
Exercise
Component
Recovery Toning
Who is the “Fattest” in Asia?
Overweight prevalence for male and female adults (BMI >=25)
21% 24% 25% 30% 33% 39%
Vietnam Philippines Indonesia Thailand Singapore Malaysia
Source: World Health Organization, Prevalence of Overweight, ages 18+, 2014.
Both sexes: 2014. *Numbers are rounded up.
3 KM
5 KM
10 KM
21 KM
42 KM
Fun Run
Virtual Run
Night Run
OUTDOOR running has become one of
Malaysians’ best-loved sports activities.
Gyms are growing in
popularity in Malaysia
Why is Protein Important in Exercise?
Why Healthy Muscles Matter to You?
Keep your Keep joints in Keep your
body strong good shape balance
Healthy muscles let you move freely and keep your body strong.
Source: https://www.niams.nih.gov/health-topics/kids/healthy-muscles
Some Factors that
Determine your Basal Metabolism
❖ Your body size and composition
❖ Your sex
❖ Your age
Source: https://www.mayoclinic.org/healthy-lifestyle/weight-loss/in-depth/metabolism/art-20046508
How Much Protein Do I Need?
Sedentary Adult:
0.8-1.0 g/kg body weight
Endurance Athlete:
1.2-1.4 g/kg body weight
Strength Athlete:
1.2-1.7 g/kg body weight
Source: The University of Texas <https://www.uth.tmc.edu/courses/nutrition-module/section1/protein.html>
Whey Protein
What is whey?
❖ Milk contains two primary
20% sources of protein
Whey
- Casein and Whey
80%
Casein
Source: European Whey Processors Association <http://ewpa.euromilk.org/about-ewpa.html>
What is whey?
• Whey is a general term that typically
denotes the translucent liquid part of
milk that remains following the process
(coagulation and curd removal) of cheese
manufacturing.
• From this liquid, whey proteins are
separated and purified using various
techniques yielding different
concentrations of whey proteins.
Source: Hoffman, J.R., and Falvo M.J.(2004), Protein-Which is best? J Sports Sci Med. 3(3): 118–130.
Whey Protein Types
➢ Whey Protein Concentrate (WPC)
➢ Whey Protein Isolate (WPI)
➢ Hydrolyzed Whey Protein (HWP)
Whey Protein Types
➢ Whey Protein Concentrate (WPC)
The processing of whey concentrate removes the water,
lactose, ash, and some minerals.
In addition, compared to whey isolates, whey concentrate
typically contains more biologically active components and
proteins that make them a very attractive supplement for the
athlete.
Source: Kassem J.M. (2015) International Journal of Dairy Science 10(4): 139-159, 2015
Whey Protein Types
➢ Whey Protein Isolate (WPI)
Isolates are the purest protein source available. Whey protein
isolates contain protein concentrations of 90% or higher.
During the processing of whey protein isolate there is a
significant removal of fat and lactose. As a result, individuals
who are lactose-intolerant can often safely take whey protein
isolate
Source: Kassem J.M. (2015) International Journal of Dairy Science 10(4): 139-159, 2015
Whey Protein Types
➢ Hydrolyzed Whey Protein (HWP)
Most expensive of the three1.
The long protein chains in the whey protein have been
broken down into shorter chains called peptides. This makes
this type of whey protein more easily absorbed by the body
and may reduce the potential for allergic reactions2.
Source:
1. MyHealth Kementerian Kesihatan Malaysia <http://www.myhealth.gov.my/en/protein-powder-body-building/>
2. Kassem J.M. (2015) International Journal of Dairy Science 10(4): 139-159, 2015
Whey Protein Types
Type Protein Lactose Fat
Whey Protein Concentrate 25-89% 4-52% 1-9%
(WPC)
Whey Protein Isolate 90-95% 0.5-1% 0.5-1%
(WPI)
Hydrolyzed Whey Protein 80-90% 0.5-10% 0.5-8%
(HWP)
Source: http://wheyproteininstitute.org/facts/wheyproteintypes
Whey and Physical Performance
With
Whey Protein
Promoting muscle protein and muscle growth
Repairing and rebuilding lean muscle tissue
Increase in lean muscle fiber adaptations
Source: Kassem J.M. (2015) International Journal of Dairy Science 10(4): 139-159, 2015
MIXED WHEY PROTEIN
WITH
CHOCOLATE FLAVOUR
Natural Restore
superfoods Recovery
BCAAs
1. Restore
Contains 30g of protein in
two scoops (per serving)
Helps promote muscle
growth and maintenance of
muscle mass
Not all proteins are created equal
320 kcal
Total Fat: 25g
5 eggs
30 grams
of proteins
159 kcal
Total Fat: 2.2g
2 scoops (per serving)
Source:
1. American Egg Board <https://www.aeb.org/retail/nutrition>
2. Recovery
High quality protein -
combination of whey
protein concentrate and
whey protein isolate
2. Recovery
Whey proteins are easy to digest
and are efficiently absorbed into
the body.
Often referred to as a “fast”
protein for its ability to quickly
provide nourishment to
muscles.
Source: Kassem J.M. (2015) International Journal of Dairy Science 10(4): 139-159, 2015
3. Branched-chain Amino Acids
(BCAAs)
Contains added Branch
Chain Amino Acids
(BCAAs).
Branched-chain Amino Acids (BCAAs)
Three essential amino acids; Leucine, Isoleucine and Valine;
are collectively known as Branched Chain Amino Acids.
(Source: https://chem.libretexts.org/)
Essential amino acids are not produced by the body, and must be
consumed through diet.
Branched-chain Amino Acids (BCAAs)
BCAAs regulate the turnover of protein in muscles by
inhibiting protein degradation and enhancing protein
synthesis.1
BCAAs have been shown to aid in recovery from
exercise with respect to not only protein synthesis but
also aiding in replacing our muscle glycogen and
delaying fatigue associated with exercise. 2
Source:
1. Md. Monirujjaman and Afroza Ferdouse, “Metabolic and Physiological Roles of Branched-Chain Amino Acids,”
Advances in Molecular Biology, vol. 2014, Article ID 364976, 6 pages, 2014.
https://doi.org/10.1155/2014/364976.
2. https://www.acsm.org/docs/default-source/files-for-resource-library/protein-intake-for-optimal-muscle-
maintenance.pdf
4. Superfoods
Helps to boost
general nutrition
with a blend of
superfoods-
Chia seed and
Spirulina powder
What is Superfood?
Spirulina
- The Nature’s Wonder
▪ Spirulina is one of the natural sources containing the highest amount of
protein, provides the majority of essential and non-essential amino
acids.
▪ It is the vegetable source of vitamin B12
▪ High amounts of beta-carotene, tocopherol and combined form of these
antioxidants make Spirulina a very good source of natural antioxidant.
These antioxidants can protect the body from oxidative stress.
Source: Mohan A., Misra N., Srivastav D., Umapathy D., Kumar S. (2014), Spirulina-The Nature’s Wonder: A Review, Sch. J. App. Med. Sci.,
2(4C):1334-1339
Chia Seed
- The Tiny Superfood
▪ Mayans called it chia, their word for “strength,” as a tribute to the enhanced
energy they enjoyed after eating them.1
▪ The nutrient-rich seeds are good sources of α-linolenic acid. 2
▪ Chia seed contains a higher protein content than most grains and cereals, and
contains more fiber than most other grains. 2
▪ The antioxidants in chia, are mostly polyphenolic compounds such as
isoflavones.2
Source:
1. https://bodynutrition.org/chia-seeds/
2. https://www.aocs.org/stay-informed/inform-magazine/featured-articles/chia-superfood-or-superfad-january-2017
5. Natural
No artificial colours,
sweeteners or flavours.
Sweetened with Stevia
leaf extract (Steviol
Glycosides) --- a natural
zero-calorie sweetener
▪ Helps promote muscle growth and maintenance of muscle mass.
▪ Aids in muscle recovery after exercise in conjunction with a
balanced diet
XS Whey Protein Vs Brand X
XS Mixed Whey Protein Brand X
with Chocolate Flavor (Chocolate Cookie Flavour)
Serving Size 40 g 38 g
Protein 30 g 25 g
Protein Percentage 75% 66%
Calories 159 kcal 160 kcal
Calories from Fat 20 kcal 30 kcal
Superfoods Yes No
(Spirulina powder and
milled chia seed)
Artificial flavor No Yes
Protein Blend Whey Protein Concentrate Whey Protein Concentrate
Whey Protein Isolate Milk Protein Concentrate
Whey Protein Isolate
Milk Protein Isolate
Positioning Athletic performance All day wellness for
healthy active living
Anyone looking for a Anyone not getting
Target audience
high protein source for enough protein from
workout benefits diet alone
Protein source Whey protein based Plant based protein
(Soy, wheat, pea)
Dietary Suitability Lacto Vegetarian Vegan friendly
Sports Recovery Overall Wellness
Athletic Dietary
Stronger Together
BUSINESS
OPPORTUNITIES
What’s Next After BodyKey Program?
Weight Muscle
Management Toning
Larger numbers of Malaysians are now participating in
various sporting activities such as marathons as well as
attending gym sessions.
Start making a list of those names
and places where these people are:
✓ People looking for quicker muscle
recovery after activity.
✓ People seeking improved active
performance.
✓ People seeking increased endurance.
✓ People looking to replace nutrients lost
during exercise.
✓ People looking to build and maintain
lean muscle mass.
Is this product safe for children to
drink?
This product is intended for adults.
Children under 15 years of age should
not consume this product without first
consulting with a health care provider.
Does this product contain
Genetically modified organisms
(GMOs)?
No, this product does not contain
genetically modified ingredients.
When should I take this product?
It is recommended to be taken 30 minutes after
exercise. Adding protein after exercise will
create a positive protein balance, supporting
you in increasing muscle mass as well as
helping your body repair and recover.
Does this product contain
any dairy?
Yes, the whey protein in this product is a
milk-based protein.
How many amino acids does this
product contain?
This product contains 30 grams of
protein per serving. The protein provides
18 amino acids (including all nine
essential amino acids).
Is this product gluten-free?
No added gluten in the product, however, it is not
certified as gluten free.
Although we follow strict Good Manufacturing
Practices in the cleaning processes, foods and
dietary supplements manufactured on shared
equipment may result in trace amounts of gluten.
Where There’s A Will. There’s A Whey.
