Zamira Tasneem A.
N
India, Asia and US
Email: [email protected]
OVERVIEW
• 12 years of experience in key markets in India in Corporate and Technology Communications, Public Relations and Sales across India, US,
Asia and Australia.
• Functional experience: Media relations, analyst relations, client servicing, crisis management, campaign development, digital management,
team leadership, strategic messaging needs analysis & identification, special event coordination
WORK EXPERIENCE
Adfactors PR - Account Director Sept’18 – Present (Bangalore, India, Australia and US)
Key Clients: Cisco, HubSpot, BYJUS, Axiscades, Forcepoint
• Client Servicing - Establishing & maintaining relations with client : Custodian of Client Relationship | Developing & executing
stakeholder outreach program | Crisis Management | Develop & present award entry | Ensure Client management protocol are being
conformed | Team Management: motivating team members, explaining roles & responsibilities to team, work allocations, etc.
• Media Relations - Managing and strengthening relations for clients being supervised as well as : Media Relations (Senior level + Editors)
| Influencer Outreach |Expanding media and influencer database
• Content Writing - Manage content generation & planning for clients being supervised as well as :Speeches & Q&A for Spokespersons |
Contributory articles| Scope development for blogger/ influencer outreach (commercial agreement)
MSLGROUP - Associate Director Aug’16 – April’18 (Bangalore, India, US and Singapore)
Key Clients: Dell India – Client solutions, NVIDIA – Consumer and Enterprise, FireEye, First Advantage, BMC Software, TomTom, Sany, etc.
• Lead client communications strategy: scale narrative and proactive campaigns, media training spokespeople, and coach technical and business
teams
• PR/media strategies and execution: branding, partnerships, sponsorships, media placement, potential client research and outreach; efficiently
and effectively planed and managed events (e.g. pressconferences, media tours, analysis meetings, advocate briefings, product launch, etc.)
• Provide effective communication strategies, advice, and support to Chief Executives, global executives and decision making authorities;
understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surroundings
them. Digital Management: Executed social media plans and strategies to create a cohesive online presence for clients
Edelman India - Senior Manager, Dec’15 – Aug’16 (Bangalore, India, US)
Key clients: PayPal India, Flextronics, etc.
• Achievement-driven communications and public relations program in all phases of corporate and technology communications.; led media,
analyst and though leadership programs
• Provide the support to regions/ national teams on communication concepts - branding, PR, communications, marketing and content on
different communications platforms. Demonstrated in-depth knowledge and understanding of client’s business strategy; helped and
coached team build relationships with clients and improve relationships
MSLGROUP - Senior Account Manager, Sep’09 - Aug’15 (India, US)
Key clients: Cognizant Technology Solutions, Dell India, Zoho Corp., CCCL, InnoGroup, Aircel, etc.
• Worked with clients to develop Public Relations strategies and manages day-to-day activities necessary to ensure completion of communication
initiatives
• Strategized, planned and executed integrated campaigns that built and protected client's reputation
• Identified and orchestrated engagement opportunities, including speaking engagements, social media opportunities and digital platforms.
• Developed and manage projects, including concept proposals, implementation plan, evaluation mechanism, budget and timeline
• Established local and national media relationships, monitored client press coverage metrics, coordinated press conferences, and ensured team
leaders were abreast of all client press coverage and activities
NDTV Good Times – Executive Channel Sales and After, Sales Dec’07 – Nov’08
• Represented and handled sales for exhaustive list of clients in FMCG, real estate and automobiles
• Ad Sales service for clients and media agencies for both fixed spot placements and on-program branding
• Conducted research on the lifestyle scenario in India and Chennai for niche marketing
• Drove sales process by seeking out potential business opportunities and staying up-to-date on industry information; managed clients and
advertising agencies on requests and inquiries regarding schedules, invoices, pricing, etc.
AWARDS & RECOGNITIONS
• Selected amongst 30 candidates across Asia for the Asia Mobility Experience (AME), and deployed to Publicis offices in New York and Boston in
2013.
• Awarded with the Certificate for Executive in Jan’ 10 and May’ 11 for client work and services.
• Member of the Indian Society for Training and Development
EDUCATIONAL QUALIFICATION
• Masters of Art (MA) in Public Relations@ Madras University (June’05 - May’07)
• Bachelors of Arts (BA) in Sociology@ Stella Maris College, Madras University, (June’02 - May’05)
