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Auto Industry Success Factors Analysis

This document shows a performance rating of Ford, Toyota, General Motors, and Chrysler across seven critical success factors for the automotive industry: advertising, product quality, price competitiveness, management, financial position, customer loyalty, and global expansion. For each factor, a weight and each company's rating and resulting score is provided. The total score is calculated at the bottom, with Ford receiving the highest total of 3.80 and Chrysler the lowest of 2.35.

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SeanVillagonzalo
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66 views1 page

Auto Industry Success Factors Analysis

This document shows a performance rating of Ford, Toyota, General Motors, and Chrysler across seven critical success factors for the automotive industry: advertising, product quality, price competitiveness, management, financial position, customer loyalty, and global expansion. For each factor, a weight and each company's rating and resulting score is provided. The total score is calculated at the bottom, with Ford receiving the highest total of 3.80 and Chrysler the lowest of 2.35.

Uploaded by

SeanVillagonzalo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Ford Toyota General Motors Chrysler

Critical Success Weight Rating Score Rating Score Rating Score Rating Score
Factors

Advertising 0.20 4 .80 4 .80 2 .40 2 .40

Product Quality 0.10 4 .40 2 .20 4 .40 4 .40

Price
Competitiveness 0.10 3 .30 4 .40 4 .40 2 .20

Management 0.10 4 .40 4 .40 3 .30 3 .30

Financial Position 0.15 4 .60 4 .60 4 .60 2 .30

Customer Loyalty 0.10 4 .40 1 .10 3 .30 3 .30

Global Expansion 0.20 4 .80 2 .40 4 .80 2 .40

Market Share 0.05 2 .10 3 .15 4 .20 1 .05

Total 1.0 3.80 3.05 3.40 2.35

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