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BCG Matrix Analysis: Product Performance

The BCG matrix is a tool that categorizes products in a company's portfolio based on their relative market share and market growth. Products are classified as stars, cash cows, question marks or dogs. The document provides market share, competitor share, market growth and revenue data for three products - Rock, Roll and Robusto. Based on the data, Rock would be classified as a star since it has a high market share and high growth. Roll would be a cash cow with a high share but low growth. Robusto would be a question mark with low share but also low growth.

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190 views6 pages

BCG Matrix Analysis: Product Performance

The BCG matrix is a tool that categorizes products in a company's portfolio based on their relative market share and market growth. Products are classified as stars, cash cows, question marks or dogs. The document provides market share, competitor share, market growth and revenue data for three products - Rock, Roll and Robusto. Based on the data, Rock would be classified as a star since it has a high market share and high growth. Roll would be a cash cow with a high share but low growth. Robusto would be a question mark with low share but also low growth.

Uploaded by

gaurshivam935769
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

BCG Matrix

STAR

MArket Growth

COW

1.60 1.40

73
Data Input for the BCG Matrix

Period 6
Relative
Competitor market Market Market
Product Name Market Share share Share Growth Revenue
ROCK 33.00% 33.00% 1.00 12% $ 333,000
ROLL 24.00% 17.00% 1.41 -3% $ 73,000
ROBUSTO 23.00% 27.00% 0.85 -8% $ 112,000

BCG Matrix

STAR ?
33300000%
MArket Growth

DOG
COW

1.60 1.40 1.20 1.00 0.80 0.60 0.40 0.20

7300000%

11200000%

Relative market share


11200000%

Relative market share


Competit Relative
Market or market Market Market
Product Name Share share Share Growth Revenue
ROCK(P6) 33.00% 33.00% 1.00 12% $ 333,000
ROLL(P6) 24.00% 17.00% 1.41 -3% $ 73,000
ROBUSTO(P6) 23.00% 27.00% 0.85 -8% $ 112,000
ROCK(P3) 18.00% 26.00% 0.69 35% $ 103,000
ROLL(P3) 24.00% 17.00% 1.41 14% $ 59,000

MArket Growth
5900000%

1.50 1.40 1.30

7300000%
BCG Matrix
40%

10300000%

30%

33300000%
0000% 20%

1.40 1.30 1.20 1.10 1.00 0.90 0.80 0.70 0.60


10%

0%
7300000%

11200000%
-10%

-20%

Relative Market Share

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