IIM Calcutta - Job Description Form | Summer Placements’19
Wunderman Thompson Commerce
Name of the company
Company profile https://www.wundermanthompsoncommerce.com/en/
Analyst – eCommerce Strategy
Profiles offered
As eCommerce Strategist you will respond to clients’ briefs
and unspoken needs, by stating hypotheses and conducting a
research to verify them. You are able to craft
recommendations for eCommerce presence of WTC’s clients,
and on your own.
To succeed and enjoy in this role, we believe you are:
Self – starting and inquisitive
Capable of thinking analytically and in a structured way
Like to ask “Why?” and “What for?”
Know how to pose a hypothesis and how to defend
your thesis with researched arguments
Like to learn and share your knowledge and take great
care of expressing your story in precise, concise and
understandable way
Job Description
(Role Expectations etc.) Moreover we believe you should have:
0-2 years of experience in eCommerce or digital
related environment (agency, service provider, e-store)
Knowledge of strategic frameworks and capability of
using them to craft strategic recommendation
Knowledge of E-commerce KPIs and their usage
Understanding of basic concepts of marketing and
sales. Think consumer decision journey, brand
positioning, shopping mission, ROI, conversion, price
elasticity.
Knowledge of User Experience and Information
Architecture design principles.
Basic knowledge of web technologies. You know the
difference between pixel and tag.
Fluency in spoken and written English
Fluency in Powerpoint
IIM Calcutta | Ankur Jindal | [email protected] | +91 9051613476
Noida, India
Location
Stipend per month
(Kindly specify if pro-rata)
70,000/- Per Month
Other provisions
(Travel, lodging, etc.)
NA
1. Profile Shortlisting
2. GD
3. Personal Interview / Case Study
Selection process
4. HR Round
IIM Calcutta | Ankur Jindal | [email protected] | +91 9051613476