SAAM 2017 Toolkit
ENGAGING
NEW
VOICES
TABLE OF CONTENTS
How to Use the Toolkit..........................................3
Sample Announcement........................................4
Using Social Media...............................................5
Facebook...........................................................6
Twitter................................................................7
Instagram...........................................................8
Posters..................................................................9
Postcards..............................................................10
English...............................................................10
Spanish..............................................................11
Resources.............................................................12
Faith Leaders.....................................................12
Parents...............................................................13
Coaches.............................................................14
Members of Greek Life.......................................15
Events....................................................................16
Wisconsin Coalition Against Sexual Assault 2
April 2017 Toolkit - Sexual Assault Awareness Month
The month of April has been designated Sexual Assault Awareness Month (SAAM) in the United
States. The goal of SAAM is to raise public awareness about sexual violence and to educate
communities and individuals on how to prevent sexual violence.
By working together during the month of April, we can highlight sexual violence as a major public
health, human rights and social justice issue and reinforce the need for prevention efforts.
This year's SAAM theme is Engaging New Voices, and the NSVRC's campaign focuses on
bringing crucial voices—those of coaches, parents, faith leaders, and members of Greek life—into
the movement to end sexual violence. The National Sexual Violence Resource Center writes,
"We’re strongest when we raise our voices together, and that’s why we’re
engaging new groups in the movement. These groups can help the next
generation foster attitudes that promote healthy relationships, equality, and
respect. These new voices will have a ripple effect on those that they
teach, guide, and influence."
HOW DO I USE THE TOOLKIT?
Add an announcement about SAAM to your newsletter.
Spread the word online using Facebook, Twitter, and Instagram.
Hang up posters around town or hand out postcards.
Partner with a local church, school, or university to host an event.
This toolkit is meant to spark ideas and assist you in your preparation for SAAM. You are free to
copy and paste any sample posts you wish to use, and anything referencing an online resource
or material can be clicked on, taking you straight to the source. (Hover over images and
text; there's a lot of material!) There are sample social media posts, printable outreach
materials, and resources that are specific to the groups listed above. You can find more tools at
[Link]/saam.
Visit [Link] to find even more tools. Choose the ones that will best serve your
community, and remember our voices are strongest together!
Wisconsin Coalition Against Sexual Assault 3
Sample Announcement
The first step in engaging new voices is raising your voice. Get the word out that you
are honoring Sexual Assault Awareness Month by using this Sample Announcement in
a newsletter, listserv, or press release.
Sexual Assault Awareness Month
April is Sexual Assault Awareness Month, and [insert your organization name here]
wants you to know that you can play a role in preventing sexual violence.
Sexual assault, rape, and other forms of abuse are pervasive. In Wisconsin alone,
nearly two million individuals have been impacted by sexual violence. This public
health issue affects people from each county, city, and township and will continue to
exist unless we speak out.
You can make a difference. Here's how:
Be a positive role model. Promote respect, equality, and safety in your community.
Raise your voice. Have age-appropriate conversations with the kids in your life about
consent.
Show your support. Listen, believe, and support survivors in their healing.
If you or someone you know would like support, you can call [insert local helpline] at
[555-5555] or visit [insert local website].
Together, we can raise our voices and prevent sexual violence.
[Add your organization's events here]
[Include your organization's mission statement or a quote here]
For more information, visit [insert your organization's website here].
Wisconsin Coalition Against Sexual Assault 4
using social media effectively
Spread the word! Using social media effectively allows you to connect with your
community and reach new audiences. Whether you are an internet whiz or a social
media beginner, here are some resources that will help you to get the most out of
every post, picture, and tweet.
To read
The CDC's "The Health Communicator's Social Media Toolkit"
PCAR & PCADV's Tech Top 10 Guidelines - Social Media Use by Programs & Staff
WCASA's Social Media Guide (reviewed in 2015)
WCASA's Social Media Webpage
The Networked Nonprofit: Connecting with Social Media to Drive Change by
Beth Kanter and Allison H. Fine (Amazon link)
To watch
WCASA Webinar: Using Social Media Effectively with Chad Sniffen, Online Resource
Coordinator for the NSVRC
Wisconsin Coalition Against Sexual Assault 5
Sample Social Media Posts: Facebook
Facebook has nearly two billion active users and continues to grow. Use the tools below to
update your profile for SAAM, promote your events, and raise awareness.
Update my profile
Add the NSVRC's Twibbon to your profile picture and find a new cover photo here.
POST ON FACEBOOK
April is Sexual Assault Awareness Month! Join us in honoring SAAM and learn more:
[Link]/saam #SAAM
It's #SAAM and exciting things are in store. Find more information here: [link event page]
Spring fever have you itching to get out of the house? Come to our [event name]! More
information here: [link event page] #SAAM
Want to know how your congregation can get involved in #SAAM? Participate in Break the
Silence Sunday! Find this year's Resources for Worship here: [Link]
Coaches, have you ever heard your players talk about 'first base' or 'scoring' when they were
really talking about sex? Check out this TED Talk that offers a new way to talk about healthy,
consensual, and pleasurable sex using pizza instead!: [Link]
Learning about consent starts early. Here are some easy ways to talk with your child about
consent at every age: [Link]
Wisconsin Coalition Against Sexual Assault 6
Sample Social Media Posts: Twitter
Fun fact: a day's worth of tweets would fill a ten million page book! We can help to fill
those pages with messages that support survivors and promote healthy behaviors by
using the sample tweets and graphics below.
Tweet
Did you know that April is #SAAM? Learn
more here: [Link]/SAAM
Our voices are strongest together! How will
you use your voice to change the culture
during #SAAM?
From tying shoes to driving a car, kids need
you to guide and teach them. At every age,
teach consent: [Link]
Fight back against an online culture that
tolerates rape. Use #consentculture to
show the ways YOU get consent.
Deandre Levy, Detroit Lions' linebacker,
urges male athletes to speak out against
sexual violence: [Link]
What if all fraternities were feminist?
Check out this sketch by MTV:
[Link]
Wisconsin Coalition Against Sexual Assault 7
Sample Social Media Posts: Instagram
Are you up for a challenge? If yes, click here to find the #30DaysofSAAM contest hosted
by the NSVRC. They give daily guidance for posts, and you can even win a free prize
pack! If posting daily seems daunting, simply use the contest for inspiration or take from
our ready-made posts below.
POST ON INSTAGRAM
How can your faith community support Respect. Kindness.
survivors? Check out this guide for helpful Integrity. Teach more than the game.
tips: [Link] #SAAM
It's never too early to talk about We believe you. We support you.
respect, trust, and consent with your We are here for you. #SAAM
teen. Here are 10 tips to get
started: [Link]
Wisconsin Coalition Against Sexual Assault 8
Posters
Putting up these posters provided by the NSVRC is an easy way to spread your
message quickly. Print off a few copies, write your organization's information on
them, and hang them up around your community. Some great places to start are
your local gyms, recreation centers, bars, coffee shops, restaurants, gas stations,
grocery stores, churches, hospitals, libraries, and schools.
Color 8.5" x 11" Color 8.5" x 11"
Color 11" x 17" Color 11" x 17"
B&W 8.5" x 11" B&W 8.5" x 11"
B&W 11" x 17" B&W 11" x 17"
All posters can be found at [Link]
Wisconsin Coalition Against Sexual Assault 9
PostCARDS - English
Postcards from the NSVRC are perfect for events and presentations. Tape your
organization's promotional materials to them--or a piece of candy!--and spread the word
far and wide. Click on the postcards to download and print them yourself, or visit the link
at the bottom to order your own set. Be sure to check out the Spanish postcards on the
next page as well!
All postcards can be found
at [Link]
Site=PCAR&WebCode=Shopping
Wisconsin Coalition Against Sexual Assault 10
PostCARDS - spanish
Todos postales: [Link]
Site=PCAR&WebCode=Shopping
Wisconsin Coalition Against Sexual Assault 11
Resources - Faith Leaders
Faith communities can be an important place for healing, connection, and growth.
Ensure that local churches have the tools to prevent sexual violence and support
survivors by sending them the links below.
To read
What Communities of Faith Can Do To Make a Difference
Sacred Spaces
Rural Communities Responding to Sexual and Domestic Violence
Abuse Prevention and Response Booklet for Faith Leaders
Respondiendo y Previniendo el Abuso
to do
ENGAGE: Youth Ministry & Contemporary Issues
Break the Silence Sunday
One in Three Sermon Guide
to watch
WCASA and EDAW Webinar: Engaging Faith Community Leaders in
Efforts to Address Domestic Violence & Sexual Assault
Wisconsin Coalition Against Sexual Assault 12
Resources - Coaches
Respect, kindness, and collaboration are just a few of the things a child can learn
from a coach. Use the resources below to partner with schools, parks and
rec programs, and club sports teams to reach athletes in your area.
To read
Top Ten Plays for Teaching Kids and Teens that Violence Never
Equals Strength
Las diez mejores estrategias para enseñar a niños y
adolescentes que ser violento nunca es sinónimo de
ser fuerte
to do
Coaching Boys Into Men
Coaching Female Athletes*
*to access materials contact YAAPP or WCASA
Fox Valley Voices of Men's 11 Things Men Can Do
Reducing Gender Stereotyping and Homophobia in Sports
Early Grades
Middle and High School
Student-Athletes Take The Pledge: It's On Us
to watch
Jackson Katz's TED Talk: Violence Against Women--It's a Men's Issue
A Call To Men
Wisconsin Coalition Against Sexual Assault 13
Resources - Parents
Talking with children about sex and relationships can feel daunting, but these resources
give parents helpful tips and phrases to ease into the conversation. Send these to
parents, schools, and childcare facilities.
To read
Talking to Your Kids About Sexual Assault
How Can I Protect My Child From Sexual Assault?
¿Cómo puedo proteger a mi hijo del abuso sexual?
Talking About Consent and Healthy Relationships at Every Age
Hablando Sobre el Consentimiento y las Relaciones
Saludables en Todas las Edades
Healthy Sex Talk: Teaching Kids Consent, Ages 1-21
How to Parent Against Rape Culture
The Other Freshman 15: Action Plan for Parents With Children in College
to do
Darkness to Light: Stewards of Children Training
Healthy Relationships Bingo
The Talk Show: Using TV to Talk With Your Children About Sex
to watch
Planned Parenthood: Consent 101 Series
Dads Can Teach Sons To Prevent Sexual Assault
Wisconsin Coalition Against Sexual Assault 14
Resources - Members of Greek Life
Student leaders have an important role in changing campus culture. Send these
resources to your local campus, or reach out to sororities and fraternities directly in
order to get them involved in activism. Include your organization's volunteer
opportunities in your email as well!
To read
The Other Freshman 15: Action Plan for College Students
Greek Life Policy Recommendations
10 Ways to Fight Sexual Assault on Campus
to do
Ways to collaborate with Greek students:
Offer to provide education at a chapter event or meeting
Partner with a chapter to plan a fundraiser
Work with a chapter to host a screening of The Hunting Ground, The Mask
You Live In, or Miss Representation on campus
Members of Greek Life Take The Pledge: It's On Us
End Rape On Campus: Greek Life - Take Action
to watch
The Hunting Ground (Also available on Netflix)
If Frats Were Feminist by MTV
Wisconsin Coalition Against Sexual Assault 15
events
Mark your calendars! Groups across the state are honoring SAAM and we hope you
take advantage of these opportunities to connect with your community. Below you'll
find information about annual events, ways to stay updated, and how WCASA can help
you promote your event.
ANNUAL Events
Survivors & Allies, April 1 @ 9:30am-1:30pm, Concourse Hotel, Madison
As part of the Day of Healing, Survivors & Allies features sessions on dance,
poetry and mental health as well as individual sessions on reiki and massage. Find
more information and register here.
Wrap Around the Capitol, April 1 @ 2:00pm, Capitol Building 2nd Level, Madison
Survivors and allies physically form a circle around the rotunda inside the capitol and
raise their voice to end the silence that surrounds sexual assault. Following is the
“Billion Rising” dance that was created for survivors and taught earlier in the day at
Survivors & Allies. Find more information here.
Denim Day, April 26, Milwaukee
A community-wide effort in Milwaukee to raise awareness of sexual assault through
the Denim Day movement. Find more about Milwaukee's Denim Day and why we
wear denim here. To host your own Denim Day, find resources on WCASA's page
or visit the international Denim Day website.
STAY UPDATED AND promote your event
If you are hosting a SAAM event and would like WCASA to promote it,
please email peterf@[Link]. Events will be added to the calendar below
throughout March and April, so be sure to check back often!
WCASA's SAAM Events Page and Google Calendar
Wisconsin Coalition Against Sexual Assault 16
