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This report analyzes the feasibility of expanding Chipsyrus' frozen chip business into new product varieties, packaging sizes, and European markets. It reviews findings from various managers on production processes, statutory compliance, equipment maintenance needs, and more. The goal is to determine if this project is viable as proposed or with modifications, based on factors like financial viability, demand forecasts, lifecycle costs, and addressing issues raised in the manager reviews. A decision is needed from top management on whether to approve the project and move forward.

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0% found this document useful (0 votes)
313 views2 pages

Reference

This report analyzes the feasibility of expanding Chipsyrus' frozen chip business into new product varieties, packaging sizes, and European markets. It reviews findings from various managers on production processes, statutory compliance, equipment maintenance needs, and more. The goal is to determine if this project is viable as proposed or with modifications, based on factors like financial viability, demand forecasts, lifecycle costs, and addressing issues raised in the manager reviews. A decision is needed from top management on whether to approve the project and move forward.

Uploaded by

ibrahim ibrahim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Introduction

A feasibility study occupies a place of importance in contemporary project management.


Decisions on whether to go ahead with a project and whether the intended beneficiaries will
benefit from a project are informed by findings that emanate from a feasibility study. A
feasibility study also helps project managers to determine whether a project is viable and select
the best alternative from an array of alternatives that can address the identified problem. The
feasibility study is one of the critical activities that are done at the first stage, the
conceptualization phase of the project cycle. Therefore the feasibility study must be done
meticulously so it generates appropriate and relevant information that will help project
managers and stakeholders to make informed decisions on a given project. It must also be borne
in mind that failure by the feasibility study to generate appropriate and relevant information
may result in project managers making costly decisions that may impair the original intention
or purpose of a project. ChipsЯus are a well-known producer of frozen chips and are the market
leader in the UK. In their UK plant the revenue from the sale of frozen chips has generated an
annual sales turnover of £60million. Market intelligence suggests that the demand for crisps in
the UK and Europe is expected to grow significantly over the next five years. The CEO wants
the review of all the mangers on this scenario to find that is this project is feasible or not.
This report is about the checking the feasibility of the project that is this project is viable for
the organization or we can make it feasible with some changes. Some basic points are described
below for understanding the scenario of the project.
1. Marketing research show that, there is a need of variety in size of the product
packing. Peanut butter flavour is most liked by the customers.
2. Manufacturing manager found some problems about production process and in
dealing outside contractor and the safety of their workers.
3. Finance manager shows the viability of the project and the interest in the project
increases after the finding of finance manager.
4. Hr manger findings are use full for long term working of the project as some of the
statuary polices are really important to comply with
5. Maintenance manager suggests that the expected life of the project is sufficient and we
can get payback in time with the suggestion that major maintenance will be required
for some basic equipment.
6. Electrical manager shows some important improvements in the wiring and lightening
system of the storage and work with suppliers.
Mechanical manger finds that the maintenance of equipment is decided on proper schedule

and project life cycle has been measured by using PMBOK guide
Reference
Burke, R. (2006) Project management: planning and control techniques. 5th ed. [S.l.]: Rory
Burke.

Capital Budgeting Valuation: Financial Analysis for Today's Investment Projects


H. Kent Baker (Editor), Philip English (Editor) ISBN: 978-1-118-04456-8

Charles T. Horngren, Walter T. Harrison, M. Suzanne Oliver - Financial & Managerial


Accounting, Third Edition -Prentice Hall (2012)

Don Dayananda, Richard Irons, Steve Harrison, John Herbohn, Patrick Rowland - Capital
Budgeting_ Financial Appraisal of Investment Projects (2002)

FRIDSON, M. S., & ALVAREZ, F. (2002). Financial statement analysis: a practitioner's


guide. New York, John Wiley & Sons.

Gary Koop - Analysis of Financial Data-John Wiley & Sons Inc (2006)

Harry F. Campbell, Richard P. C. Brown - Benefit-Cost Analysis - Financial And Economic


Appraisal Using Spreadsheets-Cambridge University Press (2003)

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