Scribd
Upload
52 views18 pages

Moderating User Testing Slides

Moderating user testing involves three key steps: 1. Preparation before testing includes screening and researching potential users to find those that are representative of your target audience. 2. Beginning the user interview starts with icebreakers to build rapport before asking open-ended questions and avoiding bias. 3. Interview questions should be open-ended and follow-up questions asked to gain clear insights. It's important to keep users on track while allowing flexibility in the conversation.

Uploaded by

Jarod Stone
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
52 views18 pages

Moderating User Testing Slides

Moderating user testing involves three key steps: 1. Preparation before testing includes screening and researching potential users to find those that are representative of your target audience. 2. Beginning the user interview starts with icebreakers to build rapport before asking open-ended questions and avoiding bias. 3. Interview questions should be open-ended and follow-up questions asked to gain clear insights. It's important to keep users on track while allowing flexibility in the conversation.

Uploaded by

Jarod Stone
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Moderating User Testing

Jeff Hurd
PRODUCT LEADER

@jeffhurd
st
th
ns

Overview
Preparation before testing
Beginning the user interview
Interview questions
Preparation Before Testing
What Assumptions Are You Testing?

Gathering
New designs/ Review testing
feedback on
prototypes? plan/schedule
current designs
Pre-screen

Manual pre-screen from a pool of existing customers. You can choose


from a variety of metrics such as how often the user logs in, how
active they are on your platform

Survey existing or potential users to determine if they are a fit for


your current need of user testers

Phone interviews to find out more data around current or potential


users such as: Sex, age, location, background
Research the User

Have they ever used your product?


Do they have a connection to you?
Where do they currently live?
What are their hobbies?
Beginning the User Interview/Testing
Icebreakers

‘Get to know you’ Find common Short challenge Name tags


questions ground
Avoiding Bias

Set expectations early Question framing Build in accountability


Establish the Rules Early

Be clear what your


No right or wrong
plan is and ideal You’re in charge
opinions
outcomes
Interview Questions
Ask Open Ended Questions

If you could snap your fingers and change one thing about our
product what would it be?

You say you’ve been frustrated by the complexity of our design, what
features in particular do you struggle with?

You mentioned you would love to see a filter on this page, could you
tell me more about how you imagine it working?
Don’t be afraid to ask
important questions more
than once!
Don’t be afraid to leave long
pauses… even if they feel
awkward!
Always ask follow-up
questions if the answer is
not completely clear
Avoid Specifics in Your Questioning

Start high level and let the If a topic does not come up
conversation naturally drill in deeper organically then bring it up at the
end of the interview
Keep Users On-track

Politely cut them off if their


Nudge them back on-topic if
answer is becoming
the conversation branches off
too long
st
th
ns

Summary
Preparation before testing
Beginning the user interview
Interview questions

You might also like